• Journal of Information Technology Services
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• v.8 no.1
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• pp.217-229
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• 2009

Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers, Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and its services as a bundled package, This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration, The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully, Further research topics are field survey with meaningful sample size including Business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, Integration, interaction between provider and customer, A development of design methodology on how to plan and develope a sound product service integration is the second next step for the research.

• Asia Marketing Journal
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• v.9 no.3
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• pp.33-73
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• 2007

This paper explores major factors that drive relationship quality and strength in business-to-business transactions. Three major factors, including offering characteristics, managers' interpersonal factors (similarity, expertise), and relational factors (relationship length, cooperation, and dependence), were proposed to affect relationship quality, and indirectly affect relationship strength. In addition, both economic/instrumental dimension (offering characteristics) and affective, relational dimensions (trust and commitment) are also expected to influence relationship strength. In the empirical study which used the textile-dyeing company managers' ratings of local exporters, structural equation modeling presented a well-fit evidence that relationship quality variables and strength are influenced by their proposed antecedents. Specifically, it was found that all characteristics (except relationship length) have direct effect on their relationship quality with local exporters, and indirectly impact on relationship strength which was measured along dimensions of intention to continue the business relationship in the future and the current share of business given to a local exporter. Together with the minor influence that instrumental dimension (offering characteristics) has on relationship strength, this study suggests that the willingness to remain in business relationship or current proportion of business shared is influenced more by affective assessment like relationship quality than by calculative motivation.

• Korean Journal of Heritage: History & Science
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• v.50 no.4
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• pp.64-81
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• 2017

Among the royal ceremonies of the Joseon Dynasty era, the articles used in the Jinjak ceremony are symbolic icons of their value during the era. It is very important to identify the purpose of the articles whose usage is ambiguous, by referring to various historical records. Moreover, it should be possible to classify the characteristics and the special context of the article during this process. To accomplish this purpose, I examined the articles related to and used in the processes of Jinjak ceremonies of Outer Jinchan of Myeongjeongjeon and Inner Jinchan of Jagyeongjeon, which are part of the Gichuk Jinchan Ceremony performed in February of the 29th year of King Sunjo. Especially, the definition of Jinjak will not just be limited to the action of offering liquor, but will include the whole series of procedures in offering the liquor. This is because the specific action of offering the liquor expresses cultural concepts and values that have meaning within the historical situation and context in the specific action of offering the liquor. There are three characteristics of the articles related to the Jinjak process of Outer Jinchan and Inner Jinchan of Gichuk Jinchan Ceremony. First, the articles of Jinjak are ranked strictly exactly according to the social status rankings. Second, the Jinjak articles are arranged for their symbolic meanings rather than their purpose. Third, the articles of Jinjak are symbolic icons expressing the values inherent in the process of offering liquor. Recently, there are events reviving the royal court banquet and the increase of interest in the royal culture. It such a situation, the systematic examination of articles of royal court banquets will be a process needed to restore the royal ceremony correctly in the future, and will be the foundation for studying the royal culture of the Joseon dynasty era.

• Asia-Pacific Journal of Business
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• v.8 no.2
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• pp.1-14
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• 2017

Initial public offering (IPO) has been well known to be underpriced initially and under-performed in the long run. However, whether an IPO is underpriced or not strongly depends on how to measure the fair value. This paper hand collects data of IPOs newly listed in Korea market when whether IPO is overpriced or not is clearly distinguishable. The overpriced IPO refers to as the one the underwriters buy back after the listing. With the data, the paper examines that IPOs are overpriced and that the characteristics are related to the underpricing at the aftermarket dates and the performance in the long run. The data of clearly overpriced IPOs are little available from other IPO markets like US IPO market. From the data of IPOs listed under the underwriting rule of market stabilization, the results obtainable are the followings. First of all, the average initial return 70% of the underpriced IPO at the aftermarket dates is greater than the one 40% of the overpriced one. The overpriced IPOs are priced highly over the mid prices of the price bands at the pricing dates and then supported by relatively higher subscription rates of individual investors. The probit analyses moreover report that individual investors do not distinguish the overpricing of IPOs from the underpricing. These imply that the overpricing is strongly affected by the underwriting rule on the initial pricing.

• The Journal of Information Systems
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• v.29 no.1
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• pp.1-22
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• 2020

Purpose Along with increasing use of mobile devices, the sharing economy platform services, which generate profits by sharing products owned or labor, have been activated. A representative example of the sharing economy platform service is Airbnb, which connects providers having idle residential space with users. The results revealed that the cases of superhosts and professional companies had a positive and negative effect on user satisfaction, respectively. Based on signaling theory, this study drew the following implications: residential space providers should make an effort to meet the superhost conditions suggested by Airbnb, and offering residential spaces by individual suppliers rather than professional accommodation companies can more heighten user satisfaction. Design/methodology/approach Because sharing behavior is promoted through trust between interested parties, this study aimed to verify the effects of provider characteristics on user satisfaction in a sharing economy platform service. Specifically, it analyzed user satisfaction, according to host attributes (i.e., "superhost or not," gender, and "professional company or not") among the characteristics of Airbnb suppliers. Findings The results revealed that the cases of superhosts and professional companies had a positive and negative effect on user satisfaction, respectively. Based on these analyses results, this study drew the following implications: residential space providers should make an effort to meet the superhost conditions suggested by Airbnb, and offering residential spaces by individual suppliers rather than professional accommodation companies can more heighten user satisfaction.

• Journal of the Korean Chemical Society
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• v.66 no.4
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• pp.284-297
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• 2022

The antibacterial activity of metallic nanoparticles (NPs), especially silver (Ag), has been investigated during the course of time in various chemical reactions for antibiotics free agents. Green synthesis of metallic NPs using either microorganisms or plant-extracts has appeared as a simple and replacement to chemical and physical methods. The synthesizing of these NPs through ecofriendly methods signifies an exceedingly applicable approach for offering economical, preferring scalability and possessing negligible ecological influences. Essential-oils are among the subordinate metabolites of plants and their antibacterial anti-inflammatory characteristics have been investigated widely and are commonly attained from the aromatic plants. The usage of essential-oils as reducing agents in biosynthesizing of Ag NPs bring together the interaction of a vital antibacterial agent that simplify the nucleation and growth process within the NPs formation. This review article is offering a progressive process of Ag NPs synthesis using essential oils along with proposing the most applicable formation mechanisms and their antibacterial activities.

• Steel and Composite Structures
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• v.51 no.6
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• pp.619-645
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• 2024

In the construction industry, composite structures have revolutionized traditional design principles, opening innovative possibilities. The Concrete Encased - Concrete Filled Steel Tubular (CE-CFST) column stands out as a distinctive composite structure, offering structural stability and resilience for various engineering applications. Comprising Reinforced Concrete (RC) and Concrete Filled Steel Tubular (CFST) components, CE-CFST columns are valued for their inherent properties, including ductility and rigidity, CE-CFST is commonly used in the construction of bridges, high-rise buildings, and more. This article aims to provide a concise overview of the evolutionary development of CE-CFST columns and their performance in structural applications. Through a comprehensive review, the study delves into the behaviour of CE-CFST columns under different scenarios. It examines the influences of key parameters such as size, infills, cross section, failure causes, and design codes on the performance of CE-CFST columns, highlighting their enhanced functionality and future potential. Moreover, the review meticulously examines previous applications of CE-CFST columns, offering insights into their practical implementation.

• Journal of the Korean Society for information Management
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• v.24 no.2
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• pp.105-122
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• 2007

To understand the present status and the development of the digital reference service in Korean public libraries, a nationwide site observation was attempted in 2007. The collected data was analyzed, then compared with the previous analysis based on a 2003 data. For the 404 sites offering digital reference, operational characteristics, such as access level, service mode, link description, policy, web form, and FAQ, are analyzed, Performance analysis focused on the presence of question posting, volume of usage, response rate, and types of the questions, for the data collected for 15 days through question and answer transcript recording. Results reveal findings on the present situation as well as changes over 4 years. Related problems are identified. The conclusion includes suggestions for improving digital reference service.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.171-180
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• 2014

Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.241-249
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• 2010

Companies and consumers are highly interested in online activities such as word-of-mouth(W.O.M) as marketing paradigm moved to online context. In this study, the research identified major variables affecting product review reference rate online and analyzed the difference based on those variables. According to the results, remarkable differences were discovered in four variable such as 'brand reference', 'review symbol', 'affirmation' and 'information offering'. In addition, the researcher found 'brand reference' and 'information offering' are most important factors deciding review reference rate using regression tree analysis method. Based on the results, the practical implications and further research directions for utilizing consumer online W.O.M were discussed.