• Journal of Information Technology Applications and Management
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• 제13권2호
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• pp.127-143
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• 2006

As the number of Internet users increases, online shopping malls are gradually flourishing and sales are continuously growing. However, since consumers are not able to check what they purchase when buying products on the Internet, they are bound to have higher risk perception than buying directly from off-line stores. Especially, sporting goods require a special attention because a preliminary test is important. Therefore, the risk perception is much higher when people purchase sporting goods online. This study first identifies the multi-dimensionality of risk perception. Then, it investigates whether online purchasing experience of sporting goods makes differences in the level of risk perception. In addition, it examines whether the risk perception by those who had an experience in purchasing sporting goods online affects the customer satisfaction. This study has identified five dimensions in the concept of risk perception, such as financial risk, performance risk, security risk, delivery risk, and psychological/physical risk. A statistical analysis shows that people without an experience in purchasing sporting goods online have perceived significantly higher performance risk, security risk, and psychological/physical risk than those with online purchasing experiences. Finally, this study has found that delivery risk, financial risk, and psychological/physical risk have significant negative influences on the customer satisfaction.

• 보건의료산업학회지
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• 제7권1호
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• pp.155-165
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• 2013

This study aims to identify the significance of adolescent suicidal ideation in a multicultural family, propose suicidal prevention strategies, and provide considerable foundations supporting their secured future. The research results are in the follow. For the results of main factors of relative influence on the suicidal ideation, the relative dangerousness levels were 5.5 times more likely to experience with drugs, 4.5 times more likely to have depressive symptoms, 3.2 times more likely to experience violence at school, and 2.8 times more likely to experience drinking alcohol, 1.4 times more likely to feel unhappiness and 1.3 times more likely to be bad off in economic status, all of which contribute to suicidal ideation. All results turned out to be statistically significant. Therefore, the findings and results of this study indicate that appropriate and practical prevention strategies to address the suicidal behavior of adolescents in a multicultural family need to be carefully considered and designed in a most urgent manner.

• 패션비즈니스
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• 제7권4호
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• pp.26-42
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• 2003

On-line clothes sale are on the increase, and the returns(for replacements or refunds) of the clothes are also increasing. Many studies on off-line consumers' complaints were made before, but few studies on the returns of clothes sold on-line have been made. From this viewpoint, this study was conducted to know what effect returns of clothes sold on-line have on their brands. Therefore, this study was first focused on the factors affecting complaint acts(return intention or return acts) such as lack of information and recognition of product, delivery errors and product defects concerning on-line sales, and second investigated the changes of buyers' attitude toward the brand following the their acts of returning the buyers, and third looked into the changes of on-line buyers' attitude toward the brand. The study is carried out by subdividing the objects of the study into return action(replacement, refundment) and purchasers who experienced return intention. Such experience is demonstratively analyzed to find how it has affected the attitude toward the brand. The study comes up with the following outcomes. First, the effect factor causing complaint action(return action, return intention) on-line is shown as the lack of the information and recognition of the product. Second, it is revealed that the effect factor causing complaint(return action, return intention) does not lie in an error in delivery or a defect of a product. Third, the positive response of a brand to a return action does not raise the repurchasing intention and positive attitude of purchasers who experienced returning a product, but lowers their private complaint action intention. Fourth, the repurchase intention of purchasers who experienced return intention for the brand is lowered, but their negative attitude and private complaint action intention is not raised.

• 복식
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• 제66권4호
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• pp.1-17
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• 2016

Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.

• 한국의류학회지
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• 제40권6호
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• pp.967-978
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• 2016

This study examines consumers' multi-channel choices in the search phase and purchasing phase stage according to price sensitivity and product characteristics in order to propose a multichannel strategy. For the research, one-way ANOVA, t-test, clustering analysis, and crosstabs are used for the descriptive analysis of 317 surveys on men and women conducted in 2014. The findings are as follows. First, consumers that both experience goods and search goods rely on surrounding advice as well as a search channel regardless of price sensitivity. Second, channel selection differs by price sensitivity when it comes to purchasing phase. Consumers with high price sensitivity tend to purchase from online channels; however, consumers with low price sensitivity tend to purchase from off line channels in cases of search goods. Meanwhile, cases of experience goods have no meaningful result. Third, consumers are divided into 3 groups by the tendency of channel selection. In case of experience goods, search channel choice is aligned with purchasing channel; however, search channel choice is not aligned with purchasing channel in search goods. This study provides clear information on fashion consumers' behavior on multi-channel choices compared to ones for search goods consumers on strategic strategies for fashion companies.

• 정보교육학회논문지
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• 제17권3호
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• pp.357-365
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• 2013

본 논문의 목적은 4학년 과학 식물의 한살이 단원의 교육용 어플리케이션을 현재 교육과정에 기반을 두고 설계 및 구현하여, 교사가 수업과 과제활동에 직접적으로 편리하게 활용하고, 4학년 학생들의 식물 학습에 실질적인 도움을 주고자 하는 것이다. 이 어플리케이션을 활용하여 교사는 식물의 한살이 단원에서 오프라인 수업과 모바일 학습을 결합한 블렌디드 학습을 구현할 수 있고, 이를 통하여 학생들은 학교에서 배운 내용을 언제, 어디서든 복습하고, 어플리케이션을 이용하여 과제활동을 수행할 수 있다. 이와 같은 학습 방법은 학생들의 학습 동기를 증가시키고, 학습의 재미를 더하여 식물의 한살이 단원의 학습효과를 향상시킬 수 있을 것으로 기대된다.

• 대한가정학회지
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• 제40권5호
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• pp.179-193
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• 2002

This study aims to examine the forming procedure of consumer satisfaction from Internet shopping experience. Many studies on the satisfaction have primarily focused on the examination of the antecedents of satisfaction along with the expectation-disconfirmation paradigm dominating the former studies. This study has built an Internet shopping expectation-disconfirmation model as to apply the expectation-disconfirmation into the condition of the Internet shopping. The summary of study represented in following. l. The expectation of risk and performance of benefit had a significantly positive effect on the perceived disconfirmation. In addition, an expectation of benefit and performance of risk had a significantly negative effect on the perceived disconfirmation. 2. A performance of risk and performance of benefit not only had a significantly indirect effect, but also a significantly direct effect on the consumer satisfaction. But expectation of risk and expectation of benefit had no significant direct effect on satisfaction. 3. Not only the perceived disconfirmation had a significant positive effect on satisfaction, but also an effect of the perceived disconfirmation on satisfaction(0.472) is larger than that of the performance of risk or performance of benefit. Meaning that, it is desirable for one to apply the expectation-disconfirmation model into the Internet shopping circumstances as much as the off-line markets.

• 한국정보시스템학회지:정보시스템연구
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• 제12권2호
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• pp.189-208
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• 2003

The purpose of this study was to survey current status of information technology literacy in Korean teachers and to give some suggestions for the preparation of prospective teachers in Korea. To achieve the purpose, data were collected using on- and off-line surveys containing questionnaires developed by the researchers. The survey items were categorized into 11 groups such as operation capability, computer use and communication, word processing, ethics, computer fundamentals, understanding of educational IT, information instruments use, application s/w use, work processing with computer, and internet use capability. Major findings were as follows: (1) Female teachers rated their IT literacy level higher than male teachers. (2) Teachers with longer teaching experience rated their IT literacy level lower than those of shorter experience. (3) There were no signigicant differences among sex, school, job grade of teachers at the present level of literacy, but there were significant differences among sex, age, carreer, job grade, and subject matter at the expectation level except for school grade.

• 한국의류산업학회지
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• 제24권6호
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• pp.756-765
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• 2022

The purchase-related responses of MZ generation consumers may vary depending on the environmental factors of the fitting room. Therefore, this study extracted and systematized fitting room characteristics in the retail fashion environment. In-depth interviews were conducted with a total of 50 informants to collect data on the experience of using the fitting room. Then, a qualitative analysis was performed. First, results confirmed that the environmental factors of the fitting room include physical (spatiality, functionality, comfort, and convenience) and human (interactivity and congestion) aspects. Next, additional analysis was performed on functionality and interactivity to clarify the influence of environmental characteristics of the fitting room. These factors were classified into qualitative categories. The study results confirmed that, in the case of functionality, preferred lighting and mirror factors vary depending on the clothing product type, the place and situation for wearing, and individual characteristics. Furthermore, regarding interactivity, the preference for the presence of sales staff or companions differed according to personal traits and the need for additional information and evaluation. The study provides valuable information for effective fitting room space planning for offline fashion stores to meet the needs of MZ generation consumers.

• 한국멀티미디어학회논문지
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• 제12권2호
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• pp.272-280
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• 2009

모바일 기술의 발전으로 오프라인 컨텐츠가 아닌 온라인 매체로 다양한 영상 컨텐츠를 제공받는 수요층이 늘어나고 있다. 그러나 모바일 단말기의 작은 화면에 맞게 수작업으로 편집/수정하기 위해서는 비용과 노력이 많이 드는 단점이 있다. 따라서 본 논문에서는 영상 컨텐츠 가운데 가장 다양한 형태를 지닌 인쇄 만화를 모바일 단말기 환경에 맞게 자동 변환하는 Automatic Comics Conversion(ACC) 시스템을 제안한다. 모바일 단말기 화면에 적합한 형태로 기존 오프라인 만화책 각 한 면의 프레임으로 분할하기 위해 다층신경망(MLP: Multi-Layer Perceptorn)을 이용하였으며, 각 프레임은 영상의 의미 구조 (Semantic Structure)의 손실을 최소화하여 적합한 크기로 분할된 영상들을 자동 변환하여 제공한다. 또한 동적인 만화 영상을 애니메이션으로 제공하기 위하여 텍스처 분석 연구를 더 했다. 이에 본 연구는 만화뿐만 아니라 프레임 단위로 되어있는 사진, 웹사이트, 다양한 영상 등을 언제 어디서나 제공받을 수 있도록 모바일 단말기에 제공함으로써 효율성을 검증한다. 또한 오프라인의 정지 영상을 분할된 영상 프레임 정보를 통해 움직이는 영상으로 제공할 수도 있다.