• Journal of KIISE
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• v.42 no.6
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• pp.723-733
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• 2015

The OTT service that provides multimedia video has spread over the Internet for terminals with a variety of resolutions. The terminals are in communication via a networks such as 3G, LTE, VDSL, ADSL. The service of the network has been increased for a variety of terminals giving rise to the need for a new way of encoding multimedia is increasing. SVC is an encoding technique optimized for OTT services. We proposed an efficient multimedia management system for the SVC encoded multimedia data. The I/O trace was generated using a zipf distribution, and were comparatively evaluated for performance with the existing system.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.223-228
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• 2023

According to the Korea Information Society Development Institute, OTT services grew at a rate of 33.4% in four yearsfrom 2017, when they were first launched.TheKorea Export-Import Bank announced in 2020 that the domestic OTT market was worth 780.1 billionKRW. This growth of the OTT market is expected to stimulate competition among OTT service platforms, and user satisfactionwithconvenience features, such as video recommendations, seems to be acting as an important factor in the competition.Currently, the OTT market uses a variety ofdata for customized recommendations, but the limitationis that it only uses datacollected within the app. Thereby we have proposed the use ofpersonal data collected outside the app for personalized recommendations, and the survey results showed that user satisfaction was 23.72% higher for recommended content based on the proposedmethod thanNetflix recommended content.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.365-366
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• 2020

인터넷의 발전으로 인터넷을 통해 미디어 콘텐츠를 제공하는 OTT 서비스의 이용자가 점점 증가하고 있다. 본 논문에서는 OTT 서비스 이용자의 검색 편의성을 위한 Vision API를 활용한 영상 속 랜드마크 검색 시스템을 제안한다. 이는 영상을 시청하는 사용자가 영상을 보다가 궁금한 장소가 있으면 따로 검색하지 않고, 바로 해당 장소의 정보를 얻도록 하는 것이다. 본 논문에서 개발한 영상 속 랜드마크 검색 시스템은 사용자가 원하는 영상을 검색 및 재생할 수 있고 재생 중 바로 화면을 캡처할 수 있다. 해당 캡처 이미지를 랜드마크를 기계 학습한 Vision API를 통해 어떤 랜드마크인지 파악하고 결과를 표시한다, 또한 동일 영상에서 다른 사용자가 검색한 이력이 있는 경우 이력을 표시하여주며, 검색한 랜드마크가 나온 다른 영상을 검색하여 보여준다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.3
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• pp.99-105
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• 2021

In addition to the OTT video production service represented by Nexflix and YouTube, a personalized recommendation system for content with artificial intelligence has become common. YouTube's personalized recommendation service system consists of two neural networks, one neural network consisting of a recommendation candidate generation model and the other consisting of a ranking network. Netflix's video recommendation system consists of two data classification systems, divided into content-based filtering and collaborative filtering. As the online platform-led content production is activated by the Corona Pandemic, the field of virtual influencers using artificial intelligence is emerging. Virtual influencers are produced with GAN (Generative Adversarial Networks) artificial intelligence, and are unsupervised learning algorithms in which two opposing systems compete with each other. This study also researched the possibility of developing AI platform based on individual recommendation and virtual influencer (metabus) as a core content of OTT in the future.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.161-175
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• 2024

In this paper, we examined the causes of privacy concern and related factors in personalized recommendation service of OTT. On the basis of the 'Big Five Personality model,' we established factors such as agreeableness, neuroticism, conscientiousness, extraversion, and openness to experience. Additionally, we established factors such as accuracy, diversity, and novelty of OTT recommendation's services, and perceived transparency. we analyzed the relationship between privacy concern, service benefit, and intention to give personal information. Finally, we analyzed the mediating effect of service benefits on the relationship between privacy concern and intention to give personal information. The results of this study showed that (1) neuroticism, extraversion and openness to experience had the significant effects on privacy concerns, (2) perceived transparency had the significant effects on privacy concern, 3) privacy concern and service benefit had the significant effect on intention to give personal information, and (4) as a result of multi-group analysis towards low and high groups to verify the moderating effect by service benefits, a significant difference was observed between privacy concern and intention to give personal information. The findings of the study are expected to help the OTT firms' understanding towards users' privacy protection behaviors.

• Journal of the Korea Society of Computer and Information
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• v.20 no.5
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• pp.99-106
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• 2015

This research is focused on the development of the proprietary database embedded in the OTT device, which is used for searching and indexing video contents, and also the development of the search algorithm in the form of the critical components of the interface application with the OTT's database to provide video query searching, such as remote control smartphone application. As the number of available channels has increased to anywhere from dozens to hundreds of channels, it has become increasingly difficult for the viewer to find programs they want to watch. To address this issue, content providers are now in need of methods to recommend programs catering to each viewer's preference. the present study aims provide of the algorithm which recommends contents of OTT program by analyzing personal watching pattern based on one's history.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.11a
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• pp.196-198
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• 2022

코로나19의 여파로 E-sports 산업이 가파른 성장세를 보이고 있다, 하지만 현재 E-sports만을 중계하는 OTT 플랫폼은 전무한 실정이며, 기존의 E-sports 중계는 전문 선수들의 경기를 옵저버가 잡아주는 화면만으로 시청 가능하다는 한계가 존재한다. 따라서 본 논문에서는 '자율 선택형 멀티뷰 시스템'을 도입하여 보다 몰입도 높은 E-sports 경기를 제공하고, 직관적인 인터페이스로 누구나 쉽게 이용 가능한 E-sports OTT 플랫폼 시스템을 제안한다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.309-310
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• 2019

최근 들어 빅데이터 기반의 추천 방식과 개인화 시스템을 활용하여 맞춤형 콘텐츠를 추천해주는 서비스가 주목받고 있다. 이는 단순히 OTT 서비스뿐만 아니라 상품추천이나 음악 추천, 친구 추천, 뉴스 추천 등 여러 분야에서도 널리 사용 중이다. 본 연구는 OTT 서비스의 맞춤형 콘텐츠를 지속해서 이용하는 경우 정보 탐색 과정의 사용 경험과 이용만족도에 대해 알아보고자 시작되었다. OTT 서비스 중 사용자가 가장 많고 콘텐츠 추천 기능이 강점인 넷플릭스와 왓챠플레이를 중심으로 사용자 인터뷰를 진행하여 사용자들의 추천 기능 이용 패턴을 파악하고 그 과정에서의 특이사항이나 어려움을 파악하려 하였다. 이를 바탕으로 콘텐츠 추천 및 탐색 과정의 UX를 개선할 수 있는 방안을 제시하고자 하였다.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.6B
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• pp.553-562
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• 2003

Supporting QoS (Quality of Service) for the multimedia applications becomes an important issue as the demand of multimedia applications increases. Thus, it is necessary for the application layer to have an efficient congestion control algorithm, which can support the multimedia applications' QoS requirements. In this paper, we propose a new application layer congestion control algorithm, called RRC-OTT (Receiver-based Rate Control with One-way Trip Time). RRC-OTT algorithm differs from the previously proposed algorithms in that the receiver takes the responsibility of the network congestion control. Thus, RRC-OTT algorithm can not only precisely estimate the network congestion using OTT (one-way Trip Time), but reduce the work load from the sender (e.g., the web server). Our simulation study shows that RRC-OTT algorithm can maintain the comparable link utilization to the previously proposed algorithms and keep the packet jitter low, which thus can help enhance the quality of multimedia applications.

• The Journal of Information Systems
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• v.32 no.2
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• pp.63-85
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• 2023

Purpose According to a recent survey, more than 90% of customers make purchase or use decisions for their products and services, primarily based on word-of-mouth(WOM) information (reviews, recommendations, ratings, etc.). However, few studies have explored what factors influence user's WOM intention in the context of OTT service. To address this gap, this study investigates the antecedent factors of WOM intention by adopting stimulus-organism-response (SOR) theory and pleasure arousal dominance (PAD) theory as a theoretical basis. Design/methodology/approach The research model consists of stimulus factors (diversity of original content, aesthetics, interactivity, personalization quality), emotional factors (pleasure, excitement, dominance), and behavioral factor (WOM intention). The research hypothesis was tested using the survey data collected from OTT service users of 305. Findings The result reveals that diversity of original content significantly affects on pleasure and arousal whereas it is not associated with dominance. Findings indicate that aesthetics positively influences pleasure, and interactivity is not associated with arousal. It is also proven that personalization quality has a positive effect on dominance. In addition, pleasure, arousal, and domination are proven to be positively and significantly related to WOM intention.