• 제목/요약/키워드: North Korean fashion

검색결과 91건 처리시간 0.022초

패션브랜드 자산 측정모델의 등치테스트에 관한 연구 (Testing for Measurement Invariance of Fashion Brand Equity)

  • 김혜정;임숙자
    • 한국의류학회지
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    • 제28권12호
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    • pp.1583-1595
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    • 2004
  • 치열한 경쟁구조하의 패션시장에서 강력한 브랜드자산은 기업 경쟁우위의 원천이 될 수 있다. 이는 브랜드 자산이 소비자가 브랜드에 가치를 부여하는 원천을 알게 함으로써 향후 브랜드 전략 수립의 중요한 지침을 제공하기 때문이다. 그러므로 브랜드 자산 관리에서의 핵심이란 곧 소비자 자산의 측정에 관한 부분일 것이다. 과거 20여 년간 마케팅 분야에서는 브랜드 자산 측정방법에 관한 많은 연구가 이루어져 왔다. 하지만 기존의 접근에서 다루어진 패션브랜드 자산의 측정들은 패션브랜드만의 다차원적인 사회 심리적 특성을 반영하기에 미흡하였다. 이러한 관점에서 최근 김혜정과 임숙자(2002)는 Heller(2001)의 Customer Based Brand Equity Model을 기초로 하여 패션 브랜드 자산의 척도를 제안하였다. 그들은 패션브랜드 자산은 소비자 지각에서 위계적인 형성과정을 통해 형성되며 이러한 형성과정은 브랜드 종류에 따라 다소 상이하다는 것을 경험적으로 입증하였다. 그러나 각 브랜드 간의 자산 크기에 대한 상대적 비교는 유보되었는데, 이는 보다 엄격한 psychometric 검증을 결여 하였기 때문이다. 따라서 본 연구는 이의 후속 분석으로, 측정척도에 대한 확증적 요인분석(Confirmatory Factor Analysis)과 이의 측정모델(Measurement Model)에 대한 다모집단(Multi-Group)의 등치테스트(Invariance Test; 동일변량 가정)를 통해 경쟁관계의 두 브랜드에 대한 자산 크기의 상대적 차이를 비교하였다. 통계분석은 AMOA 4.0을 사용하여 구조방정식 모형분석을 하였다. 분석결과 패션브랜드 자산은 6개의 구성요소로 구성된 다차원의 개념이며 이들은 16개의 관찰변수를 통해 유의하게 측정될 수 있음을 검증하였다. 또한 `고객-브랜드 공명'차원을 제외한 5개의 구성요소(고객감정, 고객판단, 브랜드 이미지, 브랜드 성능, 브랜드 인식)의 평균값 비교에서 두 브랜드 간의 상대적 크기에 유의한 차이가 검증됨으로써 특정 브랜드의 자산이 고객에게는 보다 월등한 것으로 지각되고 있음을 확인하였다. 따라서 본 연구는 브랜드 간 자산 크기의 상대적 비교에 대한 통계적 타당성의 기초를 마련하였다는데 의의가 있다.

미국거주 경험자의 시각에서 본 한국 여성의 의복 행동 (Korean Women's Clothing Behaviors Observed by the Korean Who Has Lived in the U.S.A.)

  • 최선형;오현주
    • 대한가정학회지
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    • 제39권1호
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    • pp.11-27
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    • 2001
  • The purposes of this study are to (1) point out Korean women's clothing behaviors as seen by the Korean who has lived in the U.S.A. (2) identify cultural and social factors to influence on Korean women's clothing behaviors (3) suggest directions for desirable change in clothing consumption behaviors of Korean women. Verbatim texts of 16 interviews concerning Korean women's perception and experiences of fashion in Korea and the U.S. are interpreted through the analysis of the interviews. The results are as follows: 1) In Korea, the changes in fashion are not only distinct but also foster then those in America. 2) Korean women have a tendency to conform in the way they dress themselves, while the women in the U.S.A. put emphasis on the individuality rather than the current fashion. 3) When they go shopping, Korean women take a great note of what the brands represent, but their American counterparts take the neatness, easeness of cleaning and practicality into consideration. 4) In Korea, the clothing behaviors are influenced by the rapid social changes, its internalization trend, the traditional Confucianism and the pressure to conform according to the collectivism.

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현대 패션에 나타난 민속풍(Ethnic look)에 관한 연구 (A Study on Ethnic look Expressed in Modern Fashion)

  • 정연자
    • 대한가정학회지
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    • 제31권4호
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    • pp.215-229
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    • 1993
  • As a result of making an inquiry into the ethnic look of each region appearing in present-day fashion by Asia. America and Oceania. Africa and Europe as mentioned above, its characteristics could be summarized as follows: Firstly the Asian ethnic look consists of Indian, Chinese and Japanese looks as mainstream. In terms of form, the draped form constituted its mainstream, and both the draped form and the tunic form are appearing Simultaneously in the Chinese look. And in respect to color the Indian look is using luxurious primary colors red, blue, yellow and green and other regions are making overall use of natural colors. With respect to ornament various kinds of ornaments is utilized in Indian's Sari and turban. Chines's Coolie hat, straw hat and embroidery, knotted button, and bead ornament, and Japan's Obi and Obijime, etc. Secondly in America and Oceania, costurme representing the Indian look in North America and the picture of Western pioneer, and the Peruvian, Mexican and chilean ethnic looks in South America were expressing much. Here, the form consistied a draped form as its main strem, such colors as yellow, purple, grey, etc were much utilized, and the material of costume comprised knits, cotton and the like. And the ornament consisted of hats, tassel ornaments, bead ornaments, metal chain belt, long braided hair, etc. Thirdly, the African ethnic look had an exposing form and a draped form, and such colors as black, white, yellow, brown, etc were used as the fashion color. Ornaments such as precious stone, bead ornaments, animal bones, straw metal ornament, etc were used as fashion decorations. Fourthly, Russia's Cossack look, Bulgaria's Bavshika look, spain's ethnic look cane to the fore as the European look Both the draped form and the tunic form were used simultaneously as fashion form. And grey, brown, purple, etc were much used as fashion color in the European look. Such ornaments as Cossack. Bavshka, boots, tassel ornaments were much used and paisley pattern also was used.

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Using Computer Simulation to Examine Financial Productivity of Merchandise Assortments

  • Kunz Grace I.
    • 패션정보와 기술
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    • 제2권
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    • pp.22-32
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    • 2005
  • Sourcing Simulator is specialized form of software capable of providing great insight into merchandising decision making. It is relatively easy to learn and operate by reading the help menus, experimenting with inputs, and critically analyzing outputs. 1 see that it has great potential in a training program for new merchandisers to help them absorb the complexity of the numbers they must effectively use. The Sourcing Simulator, Version 1 that accompanies my textbook, Merchandising: Theory Principles, and Practice, 2nd ed. is the least complex version available. Two versions are available from [TC]2 - Retail version and The Retail/ Manufacturing version. The Retail Version is very similar to the Version 1. The Retail/ Manufacturing Version includes analysis of processes and costs in the manufacturing process as well as the merchandise planning component that we have discussed here. Sourcing Simulator is developed at North Carolina State University by Dr. Russ King, and available from Textile Clothing Technology Corporation $[TC]^2$, Cary, North Carolina.

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An Investigation of the Motivations of Second-hand Clothing Donation and Purchase

  • Baker, Jennifer Bauk;Yurchisin, Jennifer
    • International Journal of Costume and Fashion
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    • 제14권2호
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    • pp.1-17
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    • 2014
  • The purpose of this research was to investigate the motives of second-hand clothing consumers who both purchase from and donate to one retail outlet. Individuals' purchasing and donating motivations were examined using the hedonic/utilitarian framework. Eighteen participants who had donated to and purchased second-hand clothing from a charitable organization's thrift store were purposively selected and interviewed. Themes that emerged during data analysis were used to categorize the participants. The participants' responses suggested that hedonic and utilitarian motives drove both donation and purchase behavior. Academic and practical implications are presented.

The Effect of Acculturation and Cultural Values on Shopping Behaviors of Asian Consumers in the United States

  • Jung, Hye-Jung;Dyer, Carl L.
    • International Journal of Costume and Fashion
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    • 제9권2호
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    • pp.79-96
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    • 2009
  • The purpose of this study was to identify the impact of acculturation level and individualism/collectivism on shopping behaviors such as' informational influences, shopping orientations, and store patronage of Asian ethnic groups residing in the United States. A total of 129 Asian adults residing in North Carolina State of the U.S. completed questionnaires. Results showed statistically significant differences in responses to an informational influence (i.e., media source) and two shopping orientation subscales (i.e., shopping confusion in the Us. and personalized shopping) between low- and high-acculturated groups. A significant difference was found between the individualistic group and the collectivistic group on three shopping orientation subscales. Due to the potential importance of considering both acculturation and individualism/collectivism when looking at shopping behaviors, four groups were created by categorizing respondents on the basis of their acculturation level and individualism/collectivism scores. Comparison on shopping orientations and informational influences by four groups revealed statistically significant differences in response to two shopping orientation subscales and two patronage behavior subscales.

Musical Identity Online: A "Netnographic" Perspective of Online Communities

  • Strubel, Jessica;Pookulangara, Sanjukta;Murray, Amber
    • International Journal of Costume and Fashion
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    • 제13권2호
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    • pp.15-29
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    • 2013
  • Today's technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (OSN) have become a cultural phenomenon that allows for individualistic consumerism. Consumers are increasingly utilizing OSN to share ideas, build communities, and contact fellow consumers who are similar to themselves. The relevance of online communities to the music is immense especially because musicians are now using social media to build global audiences. Not only is information about music and performance disseminated online, but musical commodities are sold and traded online. Online music communities allow consumers to elect and create new identities online through the purchase of subcultural commodities. Given the growing economic importance of online music communities it is important to get a holistic view of subcultural communities online. This study utilized content analysis of online music community websites using the Netnography methodology as developed by Kozinet for data collection to analyze consumers' purchasing and consumption behavior of subcultural commodities online as related to the formation of subcultural identities. Findings showed that subcultural items are predominantly purchased online, especially digital music, and there is a need for more custom craft items. The authors presented a new conceptual taxonomy of online subcultural consumer classifications based on online behavior patterns.

탈북자의 사회적응 지원을 위한 종합형 사례관리 모형의 제시와 그 실천 (Development and Application d A Comprehensive Case Management Model for Helping North Korean Refugees' Psycho-Social Adjustment in South Korea)

  • 엄명용
    • 한국사회복지학
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    • 제37권
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    • pp.271-306
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    • 1999
  • 본 연구는 지역 사회복지관의 사회복지사가 중심이 되어 운영할 수 있는 탈북자의 사회 적응을 위한 종합적 사례관리 서비스 모형을 제시한 후 그 것을 탈북자를 대상으로 실천해 보면서 향후 탈북자를 위한 서비스의 모형 수립과 관련한 사항을 제안하였다. 그 과정을 세별하면, 첫째, 프로그램을 통해 주로 개입해야할 사회 심리적 내용이 무엇인지를 알아보기 위해 연구자가 11명의 탈북자에 대한 비구조화된 개별 면접을 총 20회 실시하였다. 둘째, 탈북자와의 면접과 문헌연구를 통해 확인된 문제들을 소개하고 이러한 문제들에 대처하기 위한 프로그램 구성 요소를 치료적 측면과 사례관리 서비스적 측면에서 나누어 탐색하였다. 셋째, 탈북자의 사회적 적응 및 심리적 안정과 자립 정착 지원을 연계하며 지속적으로 실천할 수 있는 종합적 사례관리 프로그램을 제시하였다. 넷째, 제시된 프로그램을 탈북자 대상으로 적용 실천해 보았다. 프로그램 실천 대상자는 일차적으로 면접한 탈북자 중 사회 심리적 부적응 현상을 보임과 동시에 복합적 생계 문제를 표출시켜 개입이 필요하다고 생각되는 두 사람으로 하였다. 마지막으로 실천과정에서 드러난 문제점과 향후 보완책, 그리고 제안점들을 제시하였다.

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Typology of Dress in Contemporary Fashion

  • Yim, Eunhyuk;Istook, Cynthia
    • 한국의류학회지
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    • 제41권1호
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    • pp.98-115
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    • 2017
  • This study categorizes the formative aspects of dress and their implications according to the extent of revealing or concealing corporeality based on body perceptions. By considering the notion of dress as bodily practice to be a theoretical and methodological framework, this study combines a literature survey and case analysis to analyze and classify the forms of women's dress since the 1920s when contemporary fashion took hold. As examined in this study, the typology of dress was categorized as body-consciousness, deformation, transformation, and formlessness. Body-consciousness that is achieved through tailoring, bias cutting, and stretchy fabric displays corporeality focusing on the structure and function of the body as an internalized corset. Deformations in dress are categorized into two different subcategories. One is the expansion or reduction of bodily features based on the vertical or horizontal grids of the body, which visualizes the anachronistic restraint of the body through an innerwear as outerwear strategy. The other is exaggerations of the bodily features irrelevant to the grid, which break from the limitations and constraints of the body as well as traditional notions of the body. Transformations of the body refer to as follows. First, the deconstruction and restructuring of the body that deconstruct the stereotypes in garment construction. Second, the abstraction of the body that emphasizes the geometrical and architectural shapes. Third, transformable designs which pursue the expansion and multiplicity of function. Formlessness in dress denies the perception of three-dimensionality of the body through the planarization of the body.

Characteristics of Clothing Purchase Behavior in Korean Consumers of Living in America - Focusing on the Aspect of Size -

  • Choi, Jinhee
    • 한국의류산업학회지
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    • 제16권2호
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    • pp.285-292
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    • 2014
  • The purpose of this research is to suggest data available for being conducive to establishing a marketing strategy such as size of domestic clothing in global brand and producing a product of increasing consumers' satisfaction with the fit based on this research. A total of 177 questionnaires obtained from South Koreans in their 20s~50s who dwell in the state of North Carolina in America. The results follow; first, what there is significant difference in clothing purchase behavior of Koreans living according to income, duration of residence. Second, the reason for preferring Korean clothing according to educational level was the highest in the ratio of the response as saying of being 'size' with a decrease in the item of 'design'. This was because the higher in age and educational level leads to the more rise in importance of size according to a change in body type. Third, the outcome of evaluation on the fit by body part in American clothing was the largest in the response as saying of being 'similar' in the items of chest, waist, neck, arm, wrist circumference and crotch length.