• 문화기술의 융합
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• 제9권4호
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• pp.229-238
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• 2023

본 연구는 새로운 비즈니스 모델과 산업 생태계가 형성되고 있는 메타버스 플랫폼에서 기존과는 다른 방식으로 이루어지는 마케팅 방식을 파악해 보는 것이다. 본 연구의 목적은 메타버스의 유형과 메타버스를 이용하는 주 이용자들의 특성에 따라 브랜드의 마케팅 방식이 어떻게 차별화되고 있는지를 파악하는 것이다. 연구 방법은 사례분석 방법으로 하였으며, 현재 가장 많은 활성 이용자 수를 가진 로블록스를 선정하였다. 나이키와 구찌 브랜드가 로블록스의 주 이용자층인 알파세대와 Z세대의 특성과 소비패턴을 어떻게 반영하여 마케팅하고 있는지 그 방식을 면밀히 분석하였다. 분석의 결과 첫째, 직접적인 마케팅이 아닌 게임을 비롯한 즐거운 콘텐츠로 접근하고 있었다. 둘째, 제공하는 콘텐츠에 브랜드의 스토리와 철학을 담아 전달하고 있었다. 셋째 가상과 현실을 연계시키는 방식을 취하고 있었다. 마지막으로, 메타버스를 통해 미래 잠재 고객들의 취향을 파악하고 데이터 수집하여 맞춤형 서비스에 활용하고 있었다.

• 한국생활과학회지
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• 제17권3호
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• pp.493-500
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• 2008

The purposes of this study were to investigate the factors of affect induced by fashion advertising and to analyze the effects of affect on advertising effects: advertising preference, brand preference, and purchase intention. A total of 400 college students were surveyed in September, 2006, using 4 TV fashion advertisements(Bean pole, Bang bang, Nike, and Adidas). The data were analyzed with factor analysis, multiple regression analysis, ANOVA, Scheffe Test, Cronbach's $\alpha$, and path analysis, using the SPSS 12.0. The results were as follows; 1) Two factors of affect were identified: 'pleasure' and 'domination and arousal'; 2) There were differences of induced affect factors, advertising preference, brand preference, and purchase intention among 4 TV fashion advertisements; 3) Advertising preference was more affected by 'pleasure' than by 'domination and arousal'; 4) Brand preference was affected by advertising preference, 'domination and arousal' and 'pleasure' in order of significance; and 5) Purchase intention was affected by brand preference, 'domination and arousal', advertising preference, and 'pleasure' in order of significance.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2005년도 추계학술대회 및 정기총회
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• pp.38-50
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• 2005

The current Air defense missile, Nike, will be replaced by the Patriot missile in the near future. In this paper, we developed an optimal allocation model for the Patriot missile. In order to formulate the model, we applied a set covering and If model. This model considers not only weapon's characteristics and performances but also the threat of enemy aircrafts and SCUD missiles. When we apply this model, we can find the optimal location of Patriot batteries which maximizes the kill probability of enemy aircrafts and SCUD missiles attacking vital area of our forces. This model can directly be used to the decision making for the optimal military facility allocation.

• 한국국방경영분석학회지
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• 제27권2호
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• pp.134-148
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• 2001

In this paper, air-defense simulation model, called "DADSim", will be introduced. DADSim(Distributed Air Defense Simulation Model) was developed by Modeling&Simulation Lab of K.N.D.U.(Korea National Defence Univ) Weapon Systems Department. This model is an analysis-purpose model in the engagement-level. DADSim can simulate not only the global air-defense or Korean Peninsula but also the local air-defense or a battle field. DADSim uses the DTED(digital terrain elevation data) LeveII it for the representation of peninsula terrain characteristics. The weapon systems cooperated in the model are low/medium-range missile systems such as HAWK, NIKE, SAM. DADSim was designed in the way of object-oriented development method, implemented by C++ language. The simulation view is an event-sequenced object-orientation. For the convenience of input, output analysis, GUI(Graphic User Interface) of menu, window, dialog box, etc. are provided to the user, For the execution of DADSim, Silicon Graphic IRIX 6.3 or high version is required. DADSim can be used for the effectiveness analysis of­defence systems. Some illustrative examples will be shown in this paper.

• 한국의류산업학회지
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• 제15권1호
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• pp.12-21
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• 2013

This study examines the effectiveness of brand awareness, brand image and brand identification on brand loyalty for the Nike brand. The subjects of this study were 336 elementary school boys. The statistical methods used for this study were factor analysis, Cronbach's alpha analysis, confirmatory factor analysis and path analysis with SPSS 19.0 and AMOS 19.0. The results of this study were as follows. First, brand awareness had a direct effect on brand image and brand loyalty. Brand awareness also had an indirect effect on brand loyalty. Second, brand image directly or indirectly influenced brand loyalty as well as directly influenced brand identification. Third, brand identification directly influenced brand loyalty. The $5^{th}$ grade group and $6^{th}$ grade group had different paths; however, the most powerful path was the same as brand awareness to brand image. The results of this study will help fashion companies understand the importance of new consumer groups in their early teens or elementary school.

• Journal of Mechanical Science and Technology
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• 제18권11호
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• pp.2009-2020
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• 2004

A parametric study of the factors controlling static and dynamic denting, as well as local stiffness, has been made on simplified panels of different sizes, curvatures, thicknesses and strengths. Analyses have been performed using the finite element method to predict dent resistance and panel stiffness. A parametric approach is used with finite element models of simplified panels. Two sizes of panels with square plan dimensions and a wide range of curvatures are analysed for several combinations of material thickness and strength, all representative of auto-motive closure panels. Analysis was performed using the implicit finite element code, LS-NIKE, and the explicit dynamic code, LS-DYNA for the static and dynamic cases, respectively. Panel dent resistance and stiffness behaviour are shown to be complex phenomena and strongly interrelated. Factors favouring improved dent resistance include increased yield strength and panel thickness. Panel stiffness also increases with thickness and with higher curvatures but decreases with size and very low curvatures. Conditions for best dynamic and static dent performance are shown to be inherently in conflict ; that is, panels with low stiffness tend to perform well under impact loading but demonstrate inferior static dent performance. Stiffer panels are prone to larger dynamic dents due to higher contact forces but exhibit good static performance through increased resistance to oil canning.

• Transactions on Electrical and Electronic Materials
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• 제16권1호
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• pp.16-19
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• 2015

A wearable sensing ECG T-shirt for ubiquitous vital signs sensing is proposed. The sensor system consists of a signal processing board and capacitive sensing electrodes which together enable measurement of an electrocardiogram (ECG) on the human chest with minimal discomfort. The capacitive sensing method was employed to prevent direct ECG measurement on the skin and also to provide maximum convenience to the user. Also, low power integrated circuits (ICs) and passive electrodes were employed in this research to reduce the power consumption of the entire system. Small flexible electrodes were placed into cotton pockets and affixed to the interior of a worn tight NIKE Pro combat T-shirt. Appropriate signal conditioning and processing were implemented to remove motion artifacts. The entire system was portable and consumed low power compared to conventional ECG devices. The ECG signal obtained from a 24 yr. old male was comparable to that of an ECG simulator.

• 대한기계학회논문집A
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• 제24권9호
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• pp.2397-2405
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• 2000

The remeshing is a method to replace a distorted mesh by a new mesh without interrupting the finite element calculation. The remeshing procedure in this paper refers to the rezoning, for which a sm oothing process is developed to alleviate the distortions of mesh. In the paper, an automatic finite element rezoning system with tetrahedral elements for large deformation analysis has been developed. Our smoothing process is composed of two steps, a surface smoothing and a volume smoothing. In the surface smoothing, checking the dihedral angle and projection on surface patch reduced the change of shape and nodes penetrating die. The constrained Laplacian smoothing has been employed for the volume smoothing process. The state variables are mapped from old mesh to new mesh by using volume coordinates within a tetrahedral element. All these procedures have been linked to the NIKE3D program As illustrated in the examples the overall strategy ensures a robust and efficient rezoning scheme for finite element simulation of metal-forming processes.

• The Journal of Asian Finance, Economics and Business
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• 제7권4호
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• pp.213-221
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• 2020

This study examines the relationship between brand authenticity, brand equity, and customer satisfaction. A total of 263 participants participated in this study. Participants rated a set of three brands: Apple, Starbuck, and Nike. Each participant rated the extent to which the items described his or her authenticity with the brands listed, the equity of the brands listed, and feelings of satisfaction toward the brands. This study employs confirmatory factor analysis and structural equation modeling. The results indicate that 1) brand authenticity positively relates to brand equity, and 2) brand authenticity effects to customer satisfaction. The findings suggest that marketers can use the brand authenticity for assessment, planning, and tracking purposes to understand the authenticity of their brands for their customers. Products of authenticity brand are better liked, viewed as higher quality, offer greater value and are more likely to be purchased than less authenticity brand. They can command a significant price premium. The findings provide useful support and evidence for brand management, as well as companies in other developing countries, to engage more in brand practices as a core element of their strategic and brand management. This means that managers should work to increase perceptions of authenticity for their offerings.

• 유통과학연구
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• 제17권8호
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• pp.5-14
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• 2019

Purpose - This study aims to proposes a conceptual framework to segment multi-national products based on a Chinese consumer's perception of multi-national products, to find the role of consumer ethnocentrism (CET) in country of origin (COO) effects for Chinese, and to figure out how different dimension of CET Effects on purchase intention developed market and home country. Research design, data and methodology - This study selected a 2×2×2 factorial design for the hypothesis test based on the product category × combination of manufactured type × Ethnocentrism level. This study distinguishes products between luxury (Burberry) and non-luxury (Nike) products and choose combination of manufactured type (Spain vs India/ Spain vs China) in order to perform comparative studies. A total of 223 Chinese participated in the experiment. After being exposed to each scenario, participants were asked to respond to questions about brand preference and purchase intention Results - Regarding to luxury made in developed country, it is worth that exposing COO information to low level of ethnocentrism consumers. Regarding to non-luxury product made in emerging country, it makes it worse when COO information to high level of ethnocentrism consumers. Lastly, regarding to non-luxury product, patriotic consumers prefer to purchase product made in home country.