• Journal of the Korean Home Economics Association
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• v.23 no.3
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• pp.39-48
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• 1985

The purpose of this study was to analyze the characteristics of Women's clothing fashion opinion leaders. The fundamental conceptualization for this study was based on the theories of fashion and opinion leader. Data for the study was obtained through questionnaires from 385 houswives of Gang Nam Gu. The measure of fashion opinion leadership applied in this project was the modification of Rogers' six question self-designating method. Operationally, the characteristic under investigation categoried into three sets of variable ; demographic and socialogical variables, and mass media exposure. As to the data analyses for this study, two-way crosstabs analyses were applied in comparing the characteristics of fashion opinion leader with followers. X\sup 2\ test was used to examine the correlation of several variables. RESULTS : 1. Fashion opinion leaders are not differ from followers in demographic characteristics. 2. Compared with followers, fashion opinion leaders are more active in the participation in concerts, movies and plays. 3. In mass media exposure, fashion opinion leaders differ little from followers regarding T.V, radio, newspaper, literarly magazine, general magazine, culture magazine.

• Cross-Cultural Studies
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• v.27
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• pp.145-166
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• 2012

In this Study, the search and analysis for the contents of the mass media, especially, such as newspaper articles, broadcast campaigns, broadcating advertisings, the Internet, etc, are accomplished under the assumption that the cause of the negative and fragmentary images about Africa holds a place in Korea's heart resulting from Korean mass media. Africa was seen as not only the continent of famine and diseases, but also a safari and the Nature's repository. However, these images are only the fragments of information about the African continent. So, we have to understand and recognize the origin of Africa in aspect of its learning and the mythology as well as the truth of the African as modern human origins. Moreover, we have to do our endeavor to have a good perspective about Africa as our future partner somewhat less than the wretched continent that we applaud their effort to the pursuit of stability and the development in terms of their modern cities, economy and politics and we have to aid and send relief cargoes simply.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.448-458
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• 2011

The availability of many smartphone applications and ubiquitous Wi-Fi technology has greatly spread the uses of smartphones. Particularly smartphones with the locative media services in tourism are booming because location-based technology such as GPS is well suit with tourism and tourists' needs. Smartphones also overcome the technological limit of traditional information media such as printed book, newspaper, etc. Based on the Niche Theory, the study examines the competitive relationships among information media that are used in tourism including smartphones, traditional paper publications, and computers. The paper also examines the niche of each medium based on the theory and finds which medium is more effective and preferred by people who utilize the services before and during their travel.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.121-126
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• 2021

Based on network agenda-setting theory, this study attempted to analyze media reports about suicide from 2000 to 2020 in order to find solutions for suicide problem in the Korean society. Results showed that top 10 key words in media were suicide, death leap, death, attempt, supposition, discovery, men, pessimism. Those key words were appeared similarly and contunually in the media. In addition, both newspapers and broadcastings had similar reports trend, so it is plausible to consider inter-media agenda setting relations between newspapers and broadcasings.

• The Journal of Korean Academic Society of Nursing Education
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• v.19 no.3
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• pp.384-395
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• 2013

Purpose: This study aimed to investigate the nurse's image and role projected in media and perceived by elementary, middle and high school students. Methods: Data were collected from 544 students in J city, Korea during December 2010 to February 2011. The nurse's image was measured by the instrument developed by Yang (1998). Nursing experiences and nurse's role in media was measured by self-administered questionnaires with 8 questions. Statistical analysis was made with t-test and ANOVA using SPSS win 18.0. Result: The score on personal image was the highest, while the score on social image was the lowest. Elementary school students reported a positive image compared with middle and high school students. Male students had a more positive image than female students. Of various media, students had more experiences related to nurses from TV rather than internet sites, books and newspaper/magazines. Especially, the nurse's role on TV 'seemed to be an assistant of a doctor' was rated the highest by the students. Conclusion: It is necessary to develop a strategy to improve the social image of the nurse through TV by providing correct information on the nurse's role. For this purpose, it is required to consistently monitor and analyze the nurse's role shown in media.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• Journal of Science Education
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• v.32 no.1
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• pp.47-60
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• 2008

The Ministry of Science and Technology has been planning various events and carrying them out as the effort for promotion and popularization of science. The ministry has made followings: i)Science culture year, 2004 ii) Physics year, 2006 iii)Chemistry year, 2007 iv)Biology year, 2008. Especially, in 2006 the ministry held various exhibitions and contests about chemistry. The science play "Oxygen" had been presented in the whole country, 2006. From 2006 to 2007 the moving science museum had been displayed many times in the whole country. The national broadcast media KBS made a special program and televised several times to commemorate the year of chemistry. Like that in 2006 the chemistry approached to general people. In these surroundings, we wondered how chemistry was expressed in daily newspaper and how the general public accepted chemistry in the year of chemistry, 2006. So we selected four daily newspaper and researched descriptions about chemistry then analyzed the image of chemistry in that descriptions. When we research, we first selected 5 words of high frequency. On the internet research engine we used these 5 words and searched descriptions. We read and sorted descriptions which were more connected to chemistry. Finally we analyzed the images of descriptions(affirmative or negative) and character. The chemistry's image on newspaper descriptions influences people greatly. Because that is the easiest channel.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.806-816
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• 2021

This study aims to describe the reporting patterns of articles on the Emergency Grant for all citizens(EGAC) and compare the reporting attitudes by newspaper companies. The main results are as follows: First, conservative newspapers reported more than four times as much coverage of EGAC as liberal newspapers. Newspaper articles reported during the week of the National Assembly Election Day accounted for about a quarter of the total, and 79.1% of the articles were reported in the political realm of newspapers, and only 2.8% in the social realm. Second, a conservative newspaper reported a critical attitude toward EGAC at 52.6% and favorable articles at 5.3%. On the other hand, in a liberal newspaper, critical articles were 17.1% and favorable articles were 37.1%. The inefficiency of selectivism was reported as the basis for the argument in favor, and concerns about the burden of deterioration in the financial soundness of the opponents were reported the most. Politicians are the most cited sources of information in articles. Finally, in prior to policymaking, the proportion of the media in favor of and against the news was similar, and the proportion of articles with a neutral attitude accounted for more than half. And in the specific method discussion stage, the articles in favor of the article exceeded the proportion of articles on the opposite side.

• Journal of Acupuncture Research
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• v.26 no.2
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• pp.189-199
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• 2009

Objectives : Despite the substantial amount of newspaper coverage related to complementary and alternative medicine on the internet in recent years, little is know about the quality of the health information. To evaluate health information of the newspaper articles on moxibustion available in Korea through Korean language search engines and Web sites. Methods : We searched 454 news stories about moxibustion between 1 January 2006 and 31 December 2008. Among them, 34 internet news coverage related to health information on moxibustion were selected and rated against eight categories by two individuals. Results : The inter-rater reliability of the two reviewers was assessed as 0.69, indicating a moderately high level of agreement. The overall rating score for 34 articles was 35.7${\pm}$17.2 for the statement criteria and 12.9${\pm}$17.0 for the satisfaction criteria. Overall, although they might be improving recently, the scores remain generally low. There was a statistically significant difference in the score of the newspaper coverage according to the type of evidence sources, including anecdotes. Conclusions : There is substantial variability in news reporting practices about moxibustion. It is urgently needed to enhance the information related to CAM including moxibustion through the news media in Korea.

• Journal of Preventive Medicine and Public Health
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• v.46 no.2
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• pp.105-110
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• 2013

Objectives: The mass media play a crucial role in risk communication regarding climate change. The aim of this study was to investigate the trend in journalistic reports on climate change in the daily newspapers of Korea. Methods: We selected 9 daily newspapers in Korea, which according to the ABC Association, represented 77% of newspaper circulation, out of a total of 44 Korean daily newspapers. The collected articles were from 2009 to 2011. All of the articles were sorted into the following 8 categories: greenhouse gas, climate change conventions, sea level rise, Intergovernmental Panel on Climate Change synthesis reports, expected damage and effect, use of fossil fuels, global warming, and mitigation or adaptation. A chi-squared test was done on the articles, which were counted and classified into cause, effect, and measurement of climate change according to the newspaper's majority or minority ownership structure. Results: From the 9 selected newspapers, the number of articles on climate change by month was greatest in December 2009. Generally, the articles vague about climate change (lack of precise data, negative or skeptical tone, and improper use of terminology) were much more common than the articles presenting accurate knowledge. A statistical difference was found based on ownership structure: the majority-owned newspapers addressed the cause of climate change, while the minority-owned newspapers referred more to climate change measurement. Conclusions: Our investigation revealed that generally Korean daily newspapers did not deliver accurate information about climate change. The coverage of the newspapers showed significant differences according to the ownership structure.