• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.147-159
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• 2016

The purpose of this study is to provide PR campaign strategies for revitalization of reading culture that are pertinent to Korean situation through analyzing successful international PR campaign cases of advanced countries in reading. For analyzing successful international PR campaign cases for revitalizing reading culture, this study selected four international PR campaign cases from Europe, North America, South America, and Oceania. In addition, this study analyzed the goals and objectives, strategies and tactics, and strengths and weaknesses of the selected PR campaigns in order to draw a way for establishing effective PR campaign strategies for expanding social support about reading culture and diffusing reading culture. According to the findings of this study, the selected PR campaigns are maximizing PR effect by getting attentions of news media and public through using unique and ingenious ideas, and utilizing convenience for public to participate PR campaign easily as a main PR strategy. Furthermore, the selected PR campaigns are improving public's participation in the PR campaign by targeting readers who usually like reading as a main target audience, and maximizing public's participation in the PR campaign by using interesting elements that are attracting attentions from the public.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.145-151
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• 2020

'Hansik', or Korean cuisine is one of Korea national brands. To understand the domestic consumer awareness of Korean cuisine, data was gathered under the keyword search, 'Hansik.' Textom 3.5 was used to gather data from blogs, news media found on Naver from November 1, 2018, to October 31, 2019. The results from frequency and TF-IDF analysis indicate that the 'buffet' had the largest proportion in terms of consumer awareness to Hansik. Also, broadcasting contents starring star chefs had a great influence. The Hansik awareness did not remain in the domains of its traditionality, but also branched into extents into areas such as fusional and gourmet cuisine. UCINET6 and NetDraw were used to conduct CONCOR analysis. Four cluster formations have been found; various food cultural cluster, high-end restaurant cluster referring to aired restaurants on media, Hansik brand cluster, and Hansik buffet cluster. This study proposes presenting a various menu of Hansik which use a multiple number of ingredients. Also, a promotion that introduces fine Hansik and a development of marketing views and media contents about the convenient HMRs make the associated imagery of Hansik to be strengthen.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.575-584
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• 2013

Data types used for big-data analysis are very widely, such as news, blog, SNS, papers, patents, sensed data, and etc. Particularly, the utilization of web documents offering reliable data in real time is increasing gradually. And web crawlers that collect web documents automatically have grown in importance because big-data is being used in many different fields and web data are growing exponentially every year. However, existing web crawlers can't collect whole web documents in a web site because existing web crawlers collect web documents with only URLs included in web documents collected in some web sites. Also, existing web crawlers can collect web documents collected by other web crawlers already because information about web documents collected in each web crawler isn't efficiently managed between web crawlers. Therefore, this paper proposed a distributed web crawler. To resolve the problems of existing web crawler, the proposed web crawler collects web documents by RSS of each web site and Google search API. And the web crawler provides fast crawling performance by a client-server model based on RMI and NIO that minimize network traffic. Furthermore, the web crawler extracts core content from a web document by a keyword similarity comparison on tags included in a web documents. Finally, to verify the superiority of our web crawler, we compare our web crawler with existing web crawlers in various experiments.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.633-647
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• 2018

Ramyeon is a wheat-food that has been mixed a dietary culture of China, Japan, American and Korea. Simultaneously it was the first convenience food that made of flour in Korea, which had been relatively few recipes until the early 1960's. To examine the changes of Ramyeon which has been consumed in large quantities since the late 1960s, this paper classified 1963~2012 into 6 periods. From political, economic, social, cultural and international perspectives we considered the changes of Ramyeon through the articles analysis of mass media(DongaIlbo, The KyunghyangShinmun, MBC news). The total number of articles was 3,823 with an average of 76.46/y. Each field was summarized as following sub-topics; In political(Election, North Korea), in economic(Price, Economy), in social(Promotion campaign for eating of flour, Incidents, Donation), in cultural(Consumption, Extreme situations, Nutrition) and in international field(Exporting). Each period was named according to the feature; Early stage, Expansion stage, Domestic growth stage, Overseas stage, Advanced stage, Transition stage. Ramyeon has changed in a closely relation with society for past 50 years.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.1-10
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• 2020

National R & D data covers information in all fields from basic science research to industrialization, but it is expressed in technical terms, which make it difficult for the public to use. Accordingly, NTIS developed and launched the data curation service 'R&D issue service', which selects national R&D information on national and social issues and provides them to the public. Therefore, this study aims to analyze the effect of a data curation service on NTIS users' access to R&D data and suggest how to develop the curation service. The R&D issue service extracts issue from the news article and provide related national R&D projects, achievements and major research institute. All raw data used for the service are open to the public, organized in a report format and provided as PDF files. In addition, automative process is developed for all NTIS users to make individual issue packaging like administrator. The results show that 'R&D issue service' launching increases users' access and convenience to R&D data related to major issues, and the number of page views of users increased after the service was opened.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.19-29
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• 2011

A Blog provides commentary, news, or content on a particular subject. The important part of many blogs is interactive format. Sometimes, there is a heated debate on a topic and any article becomes a political or sociological issue. In this paper, we proposed a method to predict the popularity of an article in advance. First, we used hit count as a factor to predict the popularity of an article. We defined the saturation point and derived a model to predict the hit count of the saturation point by a correlation coefficient of the early hit count and hit count of the saturation point. Finally, we predicted the virtual temperature of an article using 4 types(explosive, hot, warm, cold). We can predict the virtual temperature of Internet discussion articles using the hit count of the saturation point with more than 70% accuracy, exploiting only the first 30 minutes' hit count. In the hot, warm, and cold categories, we can predict more than 86% accuracy from 30 minutes' hit count and more than 90% accuracy from 70 minutes' hit count.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.269-287
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• 2016

This study explores of press report on the death of Beongen Yoo based on network analysis and how issue diffuses via Internet and SNS in mainstream news and conservative channels of comprehensive programming. Issue salience, word's visibility and word's connectivity are the main keyword and analysis criteria of this study. Conservative channel of comprehensive programming focused on the surrounding information rather than core information compared to Mainstream media, Conservative channels of comprehensive media was interested in Yu, Beongeon, an article left, brand, rumor of a body and Mainstream media focused on the results of DNA test. Mainstream media covers this case as the discovery of the Yu, Beongeon body, Mainstream media reported as 'the discovery of the body frame, conservative channels of comprehensive programming reports as blame of investigation at the first stage. The former focuses on the cause of death and the latter focuses on the raising of strong doubts frame at the second stage. In case of the third stage the latter covered on the emphasis of the surrounding information. They frames the issue differently based on network analysis. The view point of conservative channel of comprehensive programming is diffused via SNS. This study highlights the role of journalist of mainstream media in the process of agenda-setting

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.248-264
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• 2020

This study aims to analyze the social and legal status of Internet personal broadcasting in Korea and propose the direction of personal broadcasting regulation based on overseas regulatory laws and the media characteristics of Internet broadcasting. The influence of Internet personal broadcasting has increasing, and social and legal problems such as pornography and fake news have also growing. In the absence of legal regulations on personal broadcasting on the Internet, academia is also discussing relevant legislation and policies at a general level of analysis. In addition, the current study argues that new legislative research is needed to respond to the rapidly changing media environment and to cope with the newly introduced Internet broadcasting content and platforms. The findings suggest that freedom of expression is a significant value, yet obscene materials for minors should be thoroughly regulated, and that internet personal broadcasting should be regulated to the minimum extent through self-regulation guidelines through cooperation between councils and related agencies or businesses. The significance of the current study indicates that it proposed the practical and concrete laws for the improvement of the quality of Internet personal broadcasting content, the establishment of new broadcasting policies for fair and diverse content development, and the efficient and fair regulation of personal broadcasting content.

• (The)Study of the Eastern Classic
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• no.69
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• pp.419-450
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• 2017

This study aims to discover the clue of the current modern postal system development by looking at the delivery patterns of Korean letters during the Joseon Dynasty. A letter is a text medium that the sender sends to a recipient by sending a message of news. The form and contents of the letter are influenced by the various surrounding factors and are adapted to circumstances. The study aims to clear up the method of delivery and the nature of the transmitter among the environmental factors which affects the format and contents of Korean letters. Depending on the public or private matters, the delivery method is divided into a public agency and a private messenger, or divided into one-phase delivery and the multi-phase delivery depending on whether or not a phase is divided into stages. It is also divided into a one-way and a round-transmission depending on whether or not it is round-switched. The transmitter is divided into a verbal communication, the letter and verbal communication, and the letter communication according to whether or not it is by verbal, and divided into the relational and the non-relational person according to the relationship with the sender. Also depending on whether the transmitter is exclusive or not, it is divided into the exclusive messenger and the messenger who deliver a letter incidentally while come and go. In the aspect of the delivery method, We can see the possibility of developing to a modern mail system through the public method, the multi-phase delivery, one-way delivery and in the aspect of the transmitter, we can see the possibility through the letter delivery, non-related transmitter, and the exclusive messenger.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.641-648
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• 2019

South Korea and North Korea, which have been separated for 70 years, are getting closer and closer. This is very good news for Christians in South Korea who have long wanted to contact with the North Koreans. But it is not easy for Christianity to find contact points for North Koreans who have lived in a society that does not accept religion. First of all, it is necessary to grasp their ideological background, to find similarities with the message of Christianity, to search the Bible for cases of contact with Christianity in similar situations, and to appropriately contextualize them according to the present situation of North and South Korea. The ideological background of the North Korean people is the materialism which is the basic philosophy of communism, and the Juche idea based on materialism. Christianity is negative about the world view that spiritual things are good and material things are evil. Some contact points between Materialistic thinking and Christianity can be found in recognizing the material world as an important element of God's creation. The contact between materialism and Christianity also can be found in dialogue with the Greek philosophy in early Christian era, particularly in the conversation between Paul, who were at the forefront of non-Jewish contact, and Athenians.