• Nuclear Engineering and Technology
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• 제54권6호
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• pp.2062-2066
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• 2022

Nuclear energy sources are indispensable in cost effectively achieving carbon neutral economy, where public opinion is critical to adoption as the consequences of nuclear accident can be catastrophic. In this context, discussion on spent nuclear fuel is a prerequisite to expanding nuclear energy, as it leads to the issue of radioactive waste disposal. Given the dearth of study on spent nuclear fuel public acceptance, we use text mining and big data analysis on the news article and public comments data on Naver news portal to identify the Korean public opinion on spent nuclear fuel. We identify that the Korean public is more interested in the nuclear energy policy than spent nuclear fuel itself and that the alternative energy sources affect the position towards spent nuclear fuel. We recommend relating spent nuclear fuel issue with nuclear energy policy and environmental issues of alternative energy sources to further promote spent nuclear fuel.

• Asian Journal for Public Opinion Research
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• 제8권3호
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• pp.246-264
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• 2020

As netizens increasingly utilize social media to obtain and engage with information, this study aims to determine the extent to which the follower-influencer interaction is manifested and strengthened. To analyze information related to the novel coronavirus disease (COVID-19), a total of 62,119 online posts from 11 Internet forums were examined to find a relationship between followers and influencers in Taiwan. These forums are PTT, SOGO, Ck101, Plurk, Mobile01, TalkFetnet, Gamez, PlaySport, Dcard, Eyny, and PCDVD. The variables that were the best predictors of influencer classification were strong influences, engagements, and hot values across 11 Internet forums. Learning the response to the COVID-19 pandemic is vital because public actions could have been fueled by stigmatizing terms that may harm public health and well-being. The results questioned the conventional diffusion of traditional news sources because the influencers brought widespread attention to the health threat issues in the early outbreak stages. This study enhances the understanding of forum types, follower engagement, and influencers' impact maximization in social networks. The conclusion provides insight into the relationships and information diffusion mechanisms to ensure accurate health information dissemination.

• 문화기술의 융합
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• 제4권3호
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• pp.87-92
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• 2018

본 논문은 뉴스 생산자인 저널리스트, 혹은 언론사의 정치적 입장이 신문사설에서 어떻게 나타나는 가를 평가어를 근거로 살펴보는데 목적이 있다. 이 목적을 위해 이념이 상이한 한국의 조선일보와 한겨레신문을 기준으로 북미(미북) 정상회담에 관한 사설들을 질적 양적 분석하였다. 구체적으로 북미정상회담이 열렸던 6월 12일 전후 5월 28일부터 6월 27일까지의 30일 동안에 실린 조선일보의 16개의 사설들과 한겨레에 실린 14개의 사설을 두고 첫째로 사설 제목에 드러난 평가어들을 부정, 긍정, 중립으로 분류하였다. 질적 목적을 위해 6월 12일 미국과 북한의 공동선언문이 발표된 직후 출판된 2개의 사설들을 마틴과 화이트(2005)의 평가어 틀을 기준으로 분석하였다. 분석 결과 조선일보 사설은 북미정상회담에 대한 부정적 견해를 감정평가에 의존하여 기술하고 있으며, 한겨레는 북미정상회담에 대한 긍정적 견해를 '공간확대'와 같은 '개입' 요소를 통해 객관화시키고 있다는 점을 알 수 있었다.

• Fashion, Industry and Education
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• 제16권1호
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• pp.46-55
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• 2018

The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

• 식품보건융합연구
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• 제9권5호
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• pp.7-11
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• 2023

Purpose: The purpose of this study is to analyze current trends in the Korean ice cream industry and determine how these trends affect the competitiveness of each ice cream company. Method: This study was conducted by reviewing existing related literature and collecting and analyzing data from news articles, corporate reports, and existing researchers' studies related to the ice cream industry. Results: The Korean ice cream industry is growing and developing through the collaboration of fun marketing with taste, quality, and fun elements, and the young MZ generation can be said to be the main customer base. In terms of quality, premium ice cream made with high-quality domestic ingredients has recently been gaining popularity, and ice cream with reduced fat and sugar, such as plant-based substitutes, is also gaining popularity among consumers. Conclusions and Implications: The results of this study highlight the need for continued innovation in the Korean ice cream industry. The industry must also capitalize on the growth of online sales and the global appeal of Korean pop culture. Sustainability efforts, technology adoption, and strategic collaboration are key drivers for future industry success, and social media engagement must be integrated into marketing strategies to increase brand awareness and consumer loyalty.

• 지능정보연구
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• 제29권3호
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• pp.287-316
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• 2023

최근 전 세계적으로 기업의 환경(Environmental)·사회(Social)·지배구조(Governance)의 비재무적 요소를 고려한 지속가능경영이 필수적으로 요구되면서, 각 기업들은 이에 대응할 수 있는 전략적 방향 수립이 중요해지고 있다. 특히 기업이 속한 산업별로 상이한 ESG 이슈에 대한 이해를 바탕으로 산업과 개별 기업의 특성을 반영한 전략을 개발하고 추진할 수 있어야 할 것이다. 이에 본 연구에서는 금융, 제조, IT 분야별로 나누어 주요 국내 기업들의 ESG 보고서와 관련 뉴스 기사를 이용하여 산업별 ESG 동향과 활동을 비교 분석하였다. 키워드 빈도분석과 토픽 모델링을 활용한 분석 결과, 국내 ESG 선도 기업들의 지속가능경영 활동에서의 산업별 차이를 도출 할 수 있다. 금융 분야에서는 '고객 중심 경영'과 '기후 변화 대응', 제조 분야에서는 '지속가능한 공급망 관리'와 '탄소중립', IT 분야에서는 '기술혁신'과 '디지털 책임'이 강조되었다. ESG 요소별 우선 순위가 높은 활동의 예를 들면, 환경 측면에서는 '에너지 절감과 친환경 활동', 사회 측면에서는 '사회공헌과 상생', 지배구조 측면에서는 '이사회 독립성 강화와 리스크 관리' 등으로 나타났다. 더 나아가 산업별 각 ESG 요소의 핵심 이슈 뿐 아니라 ESG 보고서와 뉴스 기사의 내용 유사성 및 차별점도 확인하였다. 연구의 결과는 산업별 동향을 고려한 ESG 경영 전략 및 정책의 방향성을 제시하고 있으며 이는 산업별 ESG 평가체계 수립에도 도움이 될 것으로 기대한다.

• 한국콘텐츠학회논문지
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• 제10권10호
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• pp.152-160
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• 2010

근대만화의 출발점은 만화의 기본적인 형태 즉, 글과 그림의 완전한 결합 형태로 풍자화의 전통에서 출발했으며, 동아시아 3개국은 근대미술과 서양의 새로운 서구의 만화형식인 카툰과의 결합을 통해 '만화'라는 매체가 본격적으로 자리 잡기 시작했다. 각 나라에 사정에 맞게 진화된 근대만화는 초기 체제와 외세, 그리고 내부 부패에 관한 풍자로부터 점차 일반 민중의 계몽의 수단으로 발전해 왔다. 그러나 체제비판은 탄압으로 이어졌고 근대 동아시아를 둘러싼 제국주의의 발호로 이들 나라의 근대만화는 모두 체제선전, 전쟁참여, 식민찬양 등의 과정을 겪어야만 했다. 세계만화의 큰 부분을 근대에서 현재에 이르기까지 상당부분을 과점하고 있는 동아시아의 만화의 토대가 바로 근대만화에서부터 출발하고 있으며, 따라서 근대 동아시아 만화가 가지는 특징들은 그런 의미에서 매우 의미가 크다 하겠다.

• 대한간호학회지
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• 제51권1호
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• pp.68-79
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• 2021

Purpose: This study aimed to analyze the mass and social media contents and structures related to particulate matter before and after the policy enforcement of the comprehensive countermeasures for particulate matter, derive nursing implications, and provide a basis for designing health policies. Methods: After crawling online news articles and posts on social networking sites before and after policy enforcement with particulate matter as keywords, we conducted topic and semantic network analysis using TEXTOM, R, and UCINET 6. Results: In topic analysis, behavior tips was the common main topic in both media before and after the policy enforcement. After the policy enforcement, influence on health disappeared from the main topics due to increased reports about reduction measures and government in mass media, whereas influence on health appeared as the main topic in social media. However semantic network analysis confirmed that social media had much number of nodes and links and lower centrality than mass media, leaving substantial information that was not organically connected and unstructured. Conclusion: Understanding of particulate matter policy and implications influence health, as well as gaps in the needs and use of health information, should be integrated with leadership and supports in the nurses' care of vulnerable patients and public health promotion.

• 대한간호학회지
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• 제54권2호
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• pp.266-278
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• 2024

Purpose: This study aimed to investigate healthcare consumers' interest in patient safety on social media using structural topic modeling (STM) and to identify changes in interest over time. Methods: Analyzing 105,727 posts from Naver news comments, blogs, internet cafés, and Twitter between 2010 and 2022, this study deployed a Python script for data collection and preprocessing. STM analysis was conducted using R, with the documents' publication years serving as metadata to trace the evolution of discussions on patient safety. Results: The analysis identified a total of 13 distinct topics, organized into three primary communities: (1) "Demand for systemic improvement of medical accidents," underscoring the need for legal and regulatory reform to enhance accountability; (2) "Efforts of the government and organizations for safety management," highlighting proactive risk mitigation strategies; and (3) "Medical accidents exposed in the media," reflecting widespread concerns over medical negligence and its repercussions. These findings indicate pervasive concerns regarding medical accountability and transparency among healthcare consumers. Conclusion: The findings emphasize the importance of transparent healthcare policies and practices that openly address patient safety incidents. There is clear advocacy for policy reforms aimed at increasing the accountability and transparency of healthcare providers. Moreover, this study highlights the significance of educational and engagement initiatives involving healthcare consumers in fostering a culture of patient safety. Integrating consumer perspectives into patient safety strategies is crucial for developing a robust safety culture in healthcare.

• Asian Journal for Public Opinion Research
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• 제12권1호
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• pp.53-74
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• 2024

The proliferation of health misinformation gained momentum amidst the outbreak of the novel coronavirus disease 2019 (COVID-19). People stuck in their homes, without work pressure, regardless of health concerns towards personal, family, or peer groups, consistently demanded information. People became engaged with misinformation while attempting to find health information content. This study used the content analysis method and analyzed 1,154 misinformation stories from four prominent signatories of the International Fact-Checking Network during the pandemic. The study finds the five main categories of misinformation related to the COVID-19 pandemic. These are 1) the severity of the virus, 2) cure, prevention, and treatment, 3) myths and rumors about vaccines, 4) health authorities' guidelines, and 5) personal and social impacts. Various sub-categories supported the content characteristics of these categories. The study also analyzed the emotional valence of health misinformation. It was found that misinformation containing negative sentiments got higher engagement during the pandemic. Positive and neutral sentiment misinformation has less reach. Surprise, fear, and anger/aggressive emotions highly affected people during the pandemic; in general, people and social media users warning people to safeguard themselves from COVID-19 and creating a confusing state were found as the primary motivation behind the propagation of misinformation. The present study offers valuable perspectives on the mechanisms underlying the spread of health-related misinformation amidst the COVID-19 outbreak. It highlights the significance of discerning the accuracy of information and the feelings it conveys in minimizing the adverse effects on the well-being of public health.