• The International Journal of Costume Culture
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• 제5권1호
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• pp.1-13
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• 2002

The purpose of this study is to illuminate the relations between Pop Art and pop music, which formed a serious coupling loop in an identical cultural background. Also this study intends to set up a position of visualized sexual identity as it Points out the conceptional characteristics of glam, a subculture outside mainstream, which includes the matters of sexual minorities such as homosexuality and bisexuality under the influence of the aesthetic and philosophical composition by Andy Warhol. In conjunction herewith, we explore the visual representation of glam style focusing on the influence of Warhol. The classification and explanation about the visual representation of glam style under the influence of Warhol are practised by distinguishing as denotative representation and connotative representation. For the denotative representation shown in the glum style, first, the discordant images were put together by bricolage, then adapted into the new dramatic symbol of youth. Second, through a visually androgynous style a subversion of sex for symbols of sexuality and gender was represented. Third, the factitiveness as a weird display and fallacy is shown from boisterous make-up and unisex sかling in theatricality and put-ons, featuring artificiality, assemblage and unnaturality. And the connaotative representation shown in glum inglam style, first, glam style implies its experimental nature which attempts to break down boundaries between masculinity and femininity, homosexuality and heterosex-uality. Second, the bricolage in sequin and other discordant elements have connotative meanings as sensuality and excessiveness. Third, mixing various style as sexual play shows ironic visual images, in accordance with Superior Theory and Discord Theory.

• 한국콘텐츠학회논문지
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• 제9권8호
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• pp.231-236
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• 2009

남성장신구는 여성장신구의 보조적 역할이나 예물 등으로 국한되어 있다. 또한 디자인 종류도 한정되어 있으며, 디자인 자체가 선진국가의 것을 참조하는 것이 대부분이다. 이러한 남성장신구 디자인 변화를 위해 그 모티브로 건축물을 선택하였다. 건축물은 남성을 대표하는 상징적 성격이 강하다. 힘이 있고 도전적이며 부와 권력을 상징 한다. 이러한 성격을 가진 건축가로는 세계적인 건축가 마리오 보타가 있다. 그의 건축은 혼란한 상황 속에서 자신의 빛깔을 잃지 않고 지역성을 바탕으로 조형적인 형태감과 공간감을 연구한 작가이다. 이에 본 연구는 마리오 보타 건축물의 형태적 이미지와 공간적 이미지를 작게 압축시켜 남성장신구로 연관 재현시킴으로써 보다 구체적이며 현대적인 감각을 표현할 수 있으리라는 의도에서 출발하여 그 가능성을 다각적으로 모색코자 하였다. 이와 같이 마리오 보타의 건축물에서 볼 수 있는 형태적 이미지와 공간적 이미지를 통해 건축물의 아름다움을 재발견하여, 조형성이 강조된 새로운 형태의 남성장신구를 제안하고자 하였다.

• 한국의상디자인학회지
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• 제18권2호
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• pp.221-236
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• 2016

The purpose of this study is to make a contribution to the development of creative fashion culture through the expansion of creative fields in the fashion design area and also the combination of fashion and art techniques, by classifying the cases of Trompe $L{\oe}il$ expressed in modern fashion, and also analyzing its aesthetic characteristics. Conducting the qualitative research through the literature study and the analysis of design cases, it targeted the women's wear collections of Paris, Milan, London, and New York, limiting its range from S/S 2010 to F/W 2015. The results are as follows: First, based on the preceding research, the types of Trompe $L{\oe}il$ expressed in modern fashion were shown as realistic expression of clothing, movement of daily objects, double images, and application of human body. Second, the aesthetic characteristics of Trompe $L{\oe}il$ based on its expression types were deconstruction, avant-garde, and amusements. The deconstruction was expressed in the expression type of Trompe $L{\oe}il$ such as freedom of materials using digital printing technique, change in the position of clothes, and movement of daily items using collage technique by collecting objets like daily items or waste. The avant-garde was expressed by switching/overlapping in and out of clothes, intentionally exposing some body parts like breast or torso, displacing body parts, and moving daily items. The amusements was shown by realistically expressing accessories or details of clothes using digital printing technique, or moving daily items such as book and fork.

• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.96-105
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• 2015

최근 백화점에서는 고객 유치와 홍보적 수단으로 미디어파사드를 활용하고 있다. 특히, 대형 백화점을 이용하는 고객을 살펴보면 남성보다 여성의 비율이 4.6배나 많다. 이는 성별에 따른 차별화된 미디어파사드 콘텐츠를 제작해야 하는 필요성이 제기되고 있다. 이에 본 연구는 남녀에 의한 미디어파사드의 인지정도에 따른 실증분석을 목적으로 하고자 한다. 먼저 선행연구를 통해 심미성, 예술성, 쾌적성, 조화성 총4개의 인지요인을 도출하고 "각 인지요인이 성별에 따라 지각하는 데는 차이가 있을 것이다"라는 가설을 설정하였다. 이를 검정하기 위해 미디어파사드가 설치되어 있는 국내 대형 백화점을 선정하고 실증실험을 수행하였다. 실험결과, 심미성, 예술성, 조화성은 채택되었고 쾌적성은 기각되었다. 이는 백화점에서 더 많은 여성고객 유치를 위해서는 공간과 미디어파사드의 조화, 형태, 색, 배치 등의 아름다움, 그리고 콘텐츠의 연출방식 등에 대해 여성을 고려해야 할 것이다.

• 한국의상디자인학회지
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• 제6권3호
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• pp.139-152
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• 2004

The main objective of this research is to investigate the color coordination types and their characteristics of contemporary female fashion by reviewing 'pre-a-porter Collections' of four collections (i.e., cities) - Paris, Milan, New York, London - from the periods of 2000 S/S to 2002/3 A/W. Through the review of various books and articles written on the subject, the color coordination types and their characteristics were categorized and defined. The data was collected by reviewing 'pre-a-porter Collections' magazine and total 4,269 observations were made. These in turn were categorized into eight color coordination and three color tone categories through the content analysis. Frequency analysis was used to analyse the data. The findings are as follows; First of all, there were 8 observable color coordination categories in contemporary women's fashion. The most used color coordination was chromatic & achromatic color coordination. It was followed by chromatic identical, and then by achromatic identical color coordination. These three color coordinations were the majority, comprizing 73.4％ of the total. The rest were in the order of complementary, gradation, similarity, accent. And the most used tone type was contrasting tone and followed by similar and identical. Next, the analysis of each coordination categories shows that; The chromatic identical coordination focused on presenting its own unity or break it using the contrasting color tone. Meanwhile, the achromatic identical coordination project a clean and strong feeling through black and white combination or a subtle feeling through the different material combination. The chromatic & achromatic coordination showed strong colors and contrasting tones of clear and bright colors. Meanwhile, the characteristics of complementary coordinations are that these coordinations seem to free the colors and show the subtle changes in tones very clearly. The gradation coordination was used to create a cool and lively feeling. Next, the similarity coordination seems to create feminine and warm feeling by taking advantage of similar color feelings, often through the use of warm to warm, cool to cool color matching. Lastly, the accent coordination, through the use of contrasting tones emphasizes the differences in colors, while separation coordination mostly uses black and white on various color coordinations.

• 가족자원경영과 정책
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• 제9권1호
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• pp.131-146
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• 2005

The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

• Asia Marketing Journal
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• 제14권4호
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• pp.117-142
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• 2013

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation, and firm performance against the backdrop of Korean SMEs. The authors empirically investigate the impact of market/brand orientation on organizational performance and the mediating role of brand orientation. They utilize 178 usable responses to test the four research hypotheses. The hypothesized model predicts that there is a positive association among market orientation, brand orientation, and firm performance. It is also expected that brand orientation mediates the relationship between market orientation and organizational performance. The statistical results based on PLS analysis confirm our prediction among the constructs in the research model. The empirical evidence provides significant theoretical and managerial implications for brand orientation among SMEs. The first theoretical implication is that we provide empirical evidence regarding the important role of brand orientation in explaining the multi-trait perspectives of strategic orientation. The second theoretical implication is that the concept of brand orientation can be empirically validated in the context of SMEs. In terms of managerial implications, managers of SMEs should attempt to build a brand-oriented corporate culture or mindset that places brand values and brand norms as the top priority among their company's tasks. In addition, managers should recognize that brand orientation is critical for SMEs as well as large enterprises. In the last section, the authors address limitations of the study and provide directions for further research.

• 가족자원경영과 정책
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• 제27권4호
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• pp.49-62
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• 2023

본 연구는 여성의 경력단절예방 및 경제활동촉진을 위한 조직문화를 조성하고자 전남지역의 중소기업에 종사하는 남녀근로자 대상의 직장문화개선 교육 콘텐츠를 개발하고자 하였다. 콘텐츠의 현장활용성, 교안내용의 타당성 및 일관성을 확보하기 위해 실무담당자 및 전문가의 자문회의를 통해 전남지역의 특성을 고려하여 콘텐츠 설계의 방향 및 핵심 내용 구성을 구체화하였다. 교육 콘텐츠는 성인지적 일·생활균형 조직문화의 이해, 성인지적 일·생활균형의 효과, 성인지적 일·생활균형을 위한 실천의 3개 대영역으로 구분하였다. 콘텐츠의 방향은 전직원이 기본적으로 개인, 가족, 기업, 사회의 관점에서 일·생활균형의 의미와 조직문화 개선의 취지를 이해하는 것이다. 전남지역 기업의 일·생활균형의 현황을 제시하면서 직장문화개선과 직접 연관된 일과 생활영역의 세부항목에 대한 이해를 돕고자 하였다. 또한, 일·생활균형의 선순환적 효과와 실천적인 측면에서 각자의 일·생활균형에 대한 권리 이상으로 책임이 함께 이루어져야 함을 강조하였다. 특히 개인적으로 직장뿐 아니라 가정 및 여가생활에서 성평등한 일·생활균형의 개선방안을 모색하고 실천할 수 있도록 지지하고자 하였다. 나아가 다양성을 포괄하는 성인지적 관점에서 여성, 남성, 미(비)혼, 기혼, 청년, 노년, 장애인 등을 대상으로 한 제도 및 프로그램을 사례로 설명하고 조직문화 개선을 위해 우리가 모두 적극적으로 참여해야 함을 강조하였다. 본 연구에서 개발한 성인지적 일·생활균형 교육 프로그램이 여성의 경력단절예방 및 경제활동촉진에 견인차 역할을 할 것으로 기대한다. 이와 더불어 여성새로일하기센터는 기업의 자발적 참여동기를 높이고 일·생활균형 교육 강사의 전문성을 강화하는 방안을 강구해야 할 것이다.

• 대중서사연구
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• 제25권1호
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• pp.9-54
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• 2019

멜로드라마는 근대 초기 계몽주의 시대에 탄생한 이래 현재까지 다양한 문화와 매체를 넘나들며 유동하고 있다. 따라서 멜로드라마의 분화 원리와 변화의 방향성을 온전하게 파악하기 위해서는 멜로드라마의 형성과정에 대한 발생론적 접근이 필요하다. 이런 점에서 본 논문은 프랑스혁명을 전후한 시점을 중심으로 근대 멜로드라마의 형성과정과 그 미학적 특질을 고찰했다. 18세기 말 19세기 초에 형성된 근대 멜로드라마는 자율적인 시민성을 요구하면서도 시민으로서의 여성을 인정하지 않았던 근대적 상상력의 역설과 프랑스혁명의 정치적 모순이 교차하는 지점에서 탄생됐다. 근대 멜로드라마에 재현된 여성의 희생과 눈물의 미학은 분열과 위기에 처한 사회를 구원하기 위해 여성을 도덕적 도상으로 미화함으로써 타락한 사회를 회복하려는 정치적 열망이며, 여성 배제의 정치에 내포된 성차별적 폭력성을 은폐하기 위한 감정의 조율이었다. 근대 멜로드라마에 재현된 여성의 희생과 눈물의 미학은 오랫동안 도덕적 위선의 연극, 저급한 통속극이라는 부정적인 평가로 일관돼왔다. 그러나 1970년대 '서크멜로'에서 여성과 인종, 계급을 포괄한 '약자의 희생과 눈물의 미학'으로 전환함에 따라 멜로드라마에 대한 학문적 관심이 증폭됐다. 각종 사회문제와 국가적 재난, 전지구적 재앙이 일상화되는 불확실성의 시대로 접어든 현대사회에 이르러 '여성의 희생과 눈물의 미학'은 성차를 넘어서 다종·다양한 희생자 서사로 전환되는 추세이다. 최근 멜로드라마의 이론적 추이에 대한 고찰과 더불어 구체적인 작품 분석에 대한 연구는 후속 과제로 남기고자 한다.

• 영어영문학
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• 제55권2호
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• pp.215-240
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• 2009

This paper focuses on how Younghill Kang internalizes whiteness ideology through interracial romance to build himself as an oriental Yankee and recover his masculinity in his autobiographical novel East Goes West. This paper also focuses on Kang's strategy of racial and cultural hybridity presented in this novel. The theoretical basis of my argument is a mixture of Fanon's psychoanalysis in his Black Skin, White Masks, Bhabha's notion of mimicry in The Location of Culture, and notions related to race and gender of some Asian critics such as Patricia Chu, Jinqi Ling, and Lisa Lowe. In East Goes West, white women appear as "ladder of success" of successful assimilation and serve as cultural mediators and instructors and sometimes adversaries who Korean male immigrants have to win to establish identities in which Americanness, ethnicity, and masculinity are integrated. However, three Korean men, Chungpa Han, To Wan Kim, George Jum, who fall in love with white women fail to win their beloveds in marriage. George Jum fails to sustain a white dancer, Jun' interest. Kim wins the affection of Helen Hancock, a New England lady, but Kim commits suicide when he knows Helen killed herself because her family doesn't approve their relationship. Han's love for Trip remains vague, but Kang implies Han will continue his quest for "the spiritual home" as the name of "Trip." In East Goes West, Kang also attempts to challenge the imagining of a pure, monolithic, and naturalized white dominant U.S. Culture by exploring the cultural and racial hybridity shown by June and the various scenes of Halem in the 1920s. June who works for a Harlem cabaret is a white woman but she wears dark makeup. Kang questions the white face of America's self-understanding and racial constitution of a unified white American culture through June's racial masquerade. Kang shows that like Asian and black Americans, the white American also has an ambivalent racial identity through June's black mimicry and there is no natural and unchanging essence behind one's gender and race identity constitution.