• 디자인학연구
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• 제12권4호
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• pp.119-128
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• 1999

제품계획에서 제품기획탐색은 세부적인 제품컨셉에 우선하여 제품으로서의 기능성을 분석하는 것으로, 제품환경변화의 분석에 따라 제품의 기회를 발견하여 생산자의 모든 자원과 비교함으로서 새로운 시장을 파악하는 것이다. 따라서 제품기회탐색에는 시장이나 제품에 대한 다양한 데이터와 이를 바탕으로 한 정확한 분석과 직관련이 요구된다. 특히 시장에서 제품을 둘러싼 제반환경의 급격한 변화에 의해 보다 적절하고 다양한 제품정보의 획득과 활용의 중요성이 부각되고 있다. 이러한 상황을 배경으로 할 때 가장 시급하고도 중요한 것은 필요한 제품정보의 유형을 밝히고, 이에 따라 데이터베이스를 구축하는 일이며, 단순히 데이터만을 모아놓는 것이 아니라 문맥정보로의 변환을 위해 체계적인 시스템화가 이루어져야 한다. 이에 본 연구에서는 제품속성을 기준으로 제품디자인 데이터 베이스의 개념적 구조를 밝혔으며 이에 따라 프로토타입을 작성하였다. 또 개발된 프로토타입을 이용하여 데이터를 탐색하고 분석하여 구체적인 제품기회를 얻기 위해 제품경향을 파악하는 일련의 과정을 소형카메라를 사례로 하여 제시하였다.

• 유통과학연구
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• 제19권8호
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• pp.69-80
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• 2021

Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2000년도 추계 학술발표대회 논문집
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• pp.86-87
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• 2000

기술의 급격한 발달로 이제 소비자는 다양한 유형의 정보를 접하게 되었으며, 디지털화의 급속한 변화는 디자인 환경에 커다란 변화를 주고 있다. 따라서 디자인 대상의 다양화, 다변화 현상이 나타나고 있으며 이와 함께 소비자의 욕구 역시 복잡하고 다양한 형태를 가지게 되었다. (중략)

• Asia Marketing Journal
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• 제14권3호
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• pp.169-184
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• 2012

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, 'a Café la' to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Café la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling coffee brand among the Polyethylene terephthalate (PET)bottle category. Binggrae found potential and opportunity in the growing coffee market and made efforts to develop a new product that can be differentiated from the existing products. The result was PET bottle coffee, which was more portable and convenient to drink than coffee products offered in cups or cans. PET bottle coffee is produced through the patented Aseptic Filing System, thus the original coffee flavor stays fresh when combined with milk and has a longer shelf life than coffee products in cups. Moreover, as the taste of coffee consumers has become more sophisticated, Binggrae developed a premium product by differentiating the product processing method and by using higher-quality Arabica beans. After launching the new product, the company also employed a well-designed communication strategy. First, Binggrae was able to confirm the level of market demand and market potential for the product by employing BTL (Below the Line) marketing strategies through the consumers' word-of-mouth. Afterwards, the company invested its resources for a full-scale ATL (Above the Line) marketing campaign. Later a Café la's TV commercial effectively portrayed the product's characteristics, and succeeded in raising consumer awareness of the product. As a result, a Café la has become the bestselling brand in the PET bottle coffee market. The successful new product marketing strategy of Binggrae'sa Café la offers many valuable implications for companies planning to launch new products in the future.

• 대한산업공학회지
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• 제40권5호
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• pp.442-450
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• 2014

Technology opportunity discovery (TOD) based on technological capability is a process which identifies new product and technology items that can be developed by utilizing or improving a firm's existing products or technologies. By taking into consideration the investment risk of R&D and its practicality, developing technological capability-based TOD methodology is considered to be important for both business and research. To this end, we propose a technological capability-based TOD method and its system using TOD knowledge base. The method can support four types of TOD cases, which are based on a firm's existing technologies and products, and TOD knowledge base is developed by using function information extracted from patent documents. In this paper, we introduce the overall framework of the method and provide application examples on the four TOD cases using the prototype system.

• 디지털융복합연구
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• 제6권2호
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• pp.87-95
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• 2008

Information technology is rapidly diffused throughout the world. Unfortunately, as the technology goes on the disabled vocational rehabilitation is more isolated in physically and mentally. A new paradigm, 'Digital practical use Opportunity' is a product of the tremendous technological changes driving the disabled vocational rehabilitation. The employment for the disabled vocational rehabilitation is a hot issue. Because lack of education rehabilitation cause many problems for the employer. Relating program of employment and education for the disabled vocational rehabilitation, they can get a job in a better condition. This study propose a model of good environmental employment for the disabled vocational providing them the way of getting a job so that they can go as a member of highly developed society. It conducted in society could fundamentally advance our knowledge about the structure of the employment of the disabled vocational rehabilitation, cure their feelings, give them a chance to live happier, stronger, healthier.

• 경영과학
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• 제23권1호
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• pp.87-113
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• 2006

This paper describes a comprehensive approach to examine how technological innovation contributes to the renewal of the firm's competences through its dynamic and reciprocal relationship with R&D and product commercialization. Three theories of technology and innovation (R&D and technological knowledge concept, product-process concept, technological interdependence concept) are used to relate technology and innovation to strategic management. Based on those theories, this paper attempts to identify dynamic relationship between product innovation and process innovation by system dynamics, by investigating the aspect of the dynamic changes of the closed feedback circulation structure in which R&D investments drive technological knowledge accumulation, and such knowledge accumulation actualizes product innovation and process innovation, subsequently resulting in the increase of productivity, customer satisfaction, profit generation, and re-investment on R&D from the created profits. This provides the ability to assess the advantages and disadvantages of different technological innovation strategies and commitments, and the opportunity to explore equilibrium point and suggest a generalized technological innovation model under different industry environment parameters and time-strategies.

• ETRI Journal
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• 제36권6호
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• pp.1041-1050
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• 2014

As the Internet Protocol TV (IPTV) service enters the broadcasting market, the competition intensifies. This paper explains the factors influencing new media subscription and their influential differences on IPTV and digital cable TV (DCTV). We use the information systems success model and gratification opportunity theory to develop our research model. We sample 621 people and collect their responses through web-based measuring software. Structural model analysis shows that the willingness to subscribe to a new broadcasting medium is influenced by three characteristics of the medium: media richness, interactivity, and video quality. Multigroup analysis reveals that motivation to use a medium partially differs between IPTV and DCTV. This research concludes that the IPTV service is not attractive enough to act as a substitute for the already existing DCTV. In addition, for the IPTV service to proliferate, its business model should be promoted with new and differentiated revenue structures and services. The managerial implications in this study help new media businesses set business goals and product functionality, and allocate resources for the continued diffusion of IPTV.

• 한국CDE학회논문집
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• 제4권3호
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• pp.180-189
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• 1999

Solid freeform fabrication technology, widely known as rapid prototyping an rapid tooling, can create physical part directly from digital model by accumulating layers of a given material. Providing a tremendous flexibility of a part geometry that they can fabricate, these technologies present a opportunity or the creation of new products that can not be made with existing technologies. For this to be possible, however, various design environments including different fabrication processes needs to be considered at the time of design, and finding an appropriate design solution for the new product by combining necessary design communications become increasingly complex as environmental condition become diverse. This paper proposes a geometric modeling paradigm for design and fabrication of a new product, honeycomb structural geometry.

• 문화기술의 융합
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• 제9권1호
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• pp.199-204
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• 2023

2020년 초 시작 된 COVID-19 펜데믹은 유래 없는 전지구적 성찰과 변화의 계기가 되었다. 그리고 정치와 경제, 문화 및 산업 등 사회 모든 영역에서 새로운 패러다임을 촉진하는 계기가 되었다. 이러한 격변 가운데 4년 만에 개최 된 2022 IAA 전시회는, 스마트 물류와 모빌리티 서비스의 새로운 개념까지 제안하는 전시회로 개최되었고. 그 중 본 연구의 초점인 라스트 마일 딜리버리를 위한 모빌리티 관련 전시에도 다양한 개념들이 제안되었다. 본 연구의 결과, IAA 2022 전시회에 나타난 라스트 마일 딜리버리 모빌리티의 주요 동향은, 사회적 인터페이스로서의 기능을 갖는 물적 제품의 속성이 제품과 서비스가 시스템적으로 연동 된 PSS(Product-Service System) 생태계로 확장되고 있었으며, 그에 따라 사회적 서비스의 디자인 기획 및 그에 부합하는 제품 개발이 유기적으로 연동될 수 있는 방법적 접근이 모색되어야 할 필요성이 도출되었다.