• 제목/요약/키워드: New Business Models

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ID3 알고리즘 기반의 귀납적 추론을 활용한 인터넷 기업 비즈니스 모델의 성공과 실패에 영향을 미치는 요인에 관한 연구 (Factors affecting success and failure of Internet company business model using inductive learning based on ID3 algorithm)

  • 진동수
    • 한국정보통신학회논문지
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    • 제23권2호
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    • pp.111-116
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    • 2019
  • 웹에서, 모바일, 스마트에서 시작하여 사물인터넷, 빅데이터, 인공지능과 같은 형태의 새로운 기술들은 이전에 존재하지 않았던 새로운 비즈니스 모델을 가능하게 하고 있고, 이와 같은 비즈니스 모델에 기반한 다양한 형태의 인터넷 기업들이 출현하고 있다. 본 연구에서는 이와 같은 인터넷 기업들의 성공과 실패에 비즈니스 모델의 어떠한 요소가 영향을 미쳐왔는지를 중다사례 연구로 분석하고자 한다. 이를 위하여 비즈니스 모델에 대한 최근 연구들을 고찰하고, 인터넷 기업의 성공에 영향을 미치는 변수를 네트워크 효과 발생, 사용자 인터페이스, 제공 이해관계자와의 협력, 사용자에 대한 가치창출, 수익모델의 확보의 다섯 가지로 도출하고자 한다. 도출한 다섯 가지 변수를 사용하여, 상업화가 활발한 일곱 가지 카테고리에서 성공하고 실패한 인터넷 기업 14개를 선정하여 사례분석을 실시하고자 한다. 분석결과에 대하여 ID3 알고리즘에 기반을 둔 귀납적 추론을 적용하여 의사결정 나무를 도출하고, 도출한 의사결정 나무를 기반으로 성공과 실패에 영향을 미치는 규칙을 도출하고자 한다. 이와 같이 도출된 규칙을 가지고, 인터넷 기업들이 성공하기 위하여 필요한 전략적 방향을 이해관계자에게 제시하고자 한다.

온·오프라인 서비스 기업의 비즈니스모델 인식 차이에 관한 연구 (A Study of the Perception Difference on Business Model - Focused on On-Offline Service Companies)

  • 김인섭;전성현
    • 디지털산업정보학회논문지
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    • 제11권1호
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    • pp.209-223
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    • 2015
  • Google was established an online service company. Lately, Google has widened to the business area until manufacturing industry. Apple was established a computer manufacturing company. So, new business models should develop and should be innovation in order to adapt to industry environments. New business model's development and innovation are attracted on strategy to expect the high performance at companies. In particular, it is important to companies facing a variety of problems. Therefore, the purposes of this study are as follows : First, there understand the perception difference on online service company, offline service company, manufacturing company. Second, there provide for the use of strategy on online service company, offline service company, manufacturing company. The results of this study are customer factor, strategy factor, revenue factor have been statistically significant differences using ANOVA analysis in industry field, and customer factor has been statistically significant difference using t-test in business field. Then, it will expect to increase business competition through the business model.

Evolving Business Models to Support the Growth of Technology-based Start-up Firms

  • Parry, Malcolm
    • World Technopolis Review
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    • 제5권2호
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    • pp.86-97
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    • 2016
  • There is both a commercial and social imperative for innovation-led economic development. The data on inventions shows the importance of cities in the role of creating this important foundation to innovation. The importance of new venture firms in the innovation process of taking inventions to market is widely recognised, and with this recognition the science parks and science cities are working to understand and replicate the social, business and technology environments which are most fertile for these companies. This paper reviews how those with an interest in this process have addressed this challenge with new business practices and planning activities. It draws particularly on the experiences of Tech City in London and the Surrey Research Park

항공기 리스사 자금조달 구조에 따른 사업모델 분석 (An Analysis of Aircraft Lessor Business Model Based on Financing Structure)

  • 박지용;송운경
    • 한국항공운항학회지
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    • 제31권4호
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    • pp.28-44
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    • 2023
  • This study investigates aircraft lessor business models by studying cases and interviewing experts to analyze investors and business strategies of aircraft lessor. The results confirm that there is a wide range of investors including institutional investors, financial institutions, insurance companies, corporations, and wealthy individuals for aircraft lessor. Aircraft lessors can be categorized based on its required rate of return (cost of capital) into bank-investing core, institutional investor-investing value-added, and hedge fund-investing opportunistic. Aircraft lessor decides leasing rate by aircraft purchasing price and lessee's credit rating. Core aircraft lessors invest in new aircrafts for new placement or sale-and-leaseback strategy requiring little technical risk in aircraft, value-added lessors invest in middle-aged aircrafts for re-leasing, opportunistic lessors invest in old aircrafts for freighter conversion or part-out strategy requiring high level of expertise. This study provides insights for future Korean aircraft lessor establishment and investment.

마켓 시스템에서 거래를 위한 브로커 기반 동기화 거래 알고리즘 (A Broker Based Synchronous Transaction Algorithm For Virtual Market Place)

  • 강남오;한상용
    • 한국전자거래학회지
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    • 제4권3호
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    • pp.63-76
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    • 1999
  • Internet-based electronic trade has been growing fast. But most users are not yet familiar with the system and find it very difficult to purchase and sell the products in the cyber market place. To handle these problems, agent-based virtual market place system has been proposed where agents instead of individuals participate in trading of goods. Most of the proposed models have been in the two general categories. The first is the direct transaction among sellers and buyers, and the second is the agent-based transaction. However, the transaction is not fair and the best deal can't be guaranteed for both models. In this paper, we propose a new broker based synchronous transaction algorithm which is fair to both parties and guarantees the best deal. Our algorithm is implemented using Visual C++ and the experimental results show that our method is better than the two traditional transaction models in every performance metrics, Number of transactions are increased up to 21% and price adjustment is up to 280% better for some transactions.

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웹 3.0에서의 메타버스 플랫폼 발전 방향에 대한 연구: P2E, C2E 모델을 중심으로 (A Study on the Development of Game Platform in Web 3.0: Focused on P2E, C2E Models)

  • 문효원;임선빈;양희동
    • 한국IT서비스학회지
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    • 제22권1호
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    • pp.75-93
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    • 2023
  • The game industry has grown not only by combining them with various technologies also introducing new types of business models such as P2P, F2P, and P2W. Furthermore, games which implemented X2E model with blockchain technology are recently in the spotlight of the public attention. As domestic game companies have also prospect the blockchain games feasible, they are seeking ways to expand their global market share by strengthening the X2E model. Hence, by carrying this new business model out, it is expected to diversify their global revenue stream, which was previously confined to Asia region. This study analyzed the case of companies that have implemented the P2E and C2E models in order to suggest the direction of development for the game platform in Web 3.0 era. The cases of P2E game platform, which constitute of Axie Infinity and Mir 4, encompass the compensation structure, the stabilization mechanism of the in-game token economy, and future strategies regarding blockchain gaming. Likewise, the platform structure, business model, and future growth potential was discussed in terms of C2E scheme, focusing on the ZEPETO and Roblox cases. Based on the above case analysis, this study attempted to provide information on the current limitations and development directions of the P2E and C2E platforms. The current limitations in legal and industrial aspects should be addressed to facilitate the blooming of blockchain and P2E game industry. In addition, the necessity of not only social support also improvement on the technology and social stigma of full-time creators is ought to be emphasized in an effort to encourage the development of C2E platforms.

A Critical Analysis of Buyer Authenticated Credit Card Payment Programs: The Online Merchant′s Perspective

  • Ally, Mustafa A.;Toleman, Mark
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2004년도 e-Biz World Conference
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    • pp.75-82
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    • 2004
  • Recently introduced by the major credit card associations as replacements for the decommissioned SET and 3DSET protocols, the new payment models, 3DSecure and UCAF/SPA, have been designed to provide online merchants with a solution to an existing problem in online credit card transactions - the lack of an effective and efficient means of authenticating cardholders. The expected benefits arising from this added level of security from the merchant′s perspective are increased consumer confidence, significant reduction in the levels of fraud and charge backs and "liability shift". Using data gleaned from preliminary interviews, discussion forums and promotional material, we present a critical analysis of the potential barriers and facilitators that will impact on the widespread traction of these programs in the marketplace in the coming years.

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한국 블로그 공간의 시간의 흐름에 따른 특성 변화 (Characteristics of Korean Blogosphere over Time)

  • 하지운;배덕호;김상욱
    • 전자공학회논문지CI
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    • 제48권6호
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    • pp.81-87
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    • 2011
  • 블로그가 웹 공간에서 중요한 정보 전달 매체로 떠오름에 따라, 블로그 공간의 현상들이 중요한 사회 현상으로 취급되게 되었다. 이러한 블로그 공간의 출현은 기업들에게 블로그 공간을 대상으로 하는 새로운 비즈니스 모델 수립의 기회를 제공한다. 블로그 공간은 시간이 경과함에 따라 지속적으로 변화한다. 블로그 공간에서의 성공적인 비즈니스 정책 수립을 위해서는 시간의 흐름에 따른 블로그 공간의 변화에 대한 이해가 필요하다. 본 논문에서는 한국 블로그 공간 고유의 특징들이 한국 블로그 공간의 특성에 미치는 영향에 중점을 두어 한국 블로그 공간의 변화에 대해 심도 있는 분석을 수행한다. 본 연구의 결과가 효과적인 알고리즘들을 개발 및 새로운 비즈니즈 정책 수립에 도움이 될 것으로 기대한다.

기술준비도 및 수용모델과 기술패러독스 이론에 기한 소비자 만족 모델의 통합모델에 대한 연구 (A Unified Model Combining Technology Readiness Acceptance Model and Technology Paradox Theory)

  • 김춘산;박상범
    • 산경연구논집
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    • 제8권7호
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    • pp.39-49
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    • 2017
  • Purpose - There are common factors both in Technology Readiness and Acceptance Model and Technology Paradox Theory which can be put together and made in one unified model. The unified model can provide the following merits. First, the unified model is simple but contains factors of the models. Second, the unified model can clarify the process of technology acceptance of common consumers. Third, the unified model can provide the opportunities to analyze the negative sides of new technology, thus find ways to improve the level of acceptance by general consumers. Research design, data, and methodology - The 450 questionnaires were handed out to people around Seoul and 421 were collected. Except insincere and wrong-marked ones, 402 were used to analyze. SPSS program was used to analyze. Factor analysis, regression analysis was conducted to test the hypotheses. Results - By analyzing sub-factors of both models and binding the common factors in one category, we accomplish one model. And we tested the model by empirical method. The results show that the results from the unified model are almost same as the results from the two models. In other words, the unified model works. Conclusions - Explaining one state of affair by two different method is in some sense distracting attention. By devising a new model including factors of both models, we can explain the affair more straightforward and efficiently. At first the technology acceptance model was devised to explain the technology users in an organization and the following tests and revised models were for the similar purposes. However, as on-lone activities including contracts have been expanded and become important, consumers as the technology uses have emerged as first factor to consider. In accordance models to explain this situation has been suggested. The model suggested in this research is one of the models but it has the following merits. That is, it is simple but has strong explanation power, it can clarify the process of technology acceptance of common consumers by containing negative sides of consumer conception, and thus, it can provide the opportunities to analyze the negative sides of new technology, also find ways to improve the level of acceptance by general consumers.

Algorithmic Framework for Business Process Innovation

  • Han Hyun-Soo
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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    • pp.1142-1149
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    • 2003
  • Various organizational factors effect successful implementation of IT enabled business transformation. Among them, the most critical success factor is deemed to overcoming change management problem. Lots of studies have been made on Implementation methodologies and business process formalizations to encourage organizational members to accept new business process changes. However, the logic or process redesign still depends on qualitative problem solving techniques mostly depending on basically human intuition such as brainstorming. cause-and-effect analysis. and so on. In this paper, we focused on developing analytic framework to design to-be business process structure. which can complement qualitative problem solving procedures. With effective use of IT as an enabler, we provide algorithmic framework applicable to designing various business process changes such as process automation, business process resequencing, and more radical process integration. The framework follows dynamic programming approach in the literature, which is based on the decision making paradigm of organizations to abstract business processes as quantitative decision models. As such, our research ran fill the gap of limited development of theory based analytic methodologies for business process design, by providing objective rationale to reach the consensus among the organizational members including senior management.

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