• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.1
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• pp.73-103
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• 2008

Over the past few years, "business models" has surged into the management vocabulary. But, while it has become quite fashionable to discuss business models, there has been still much confusion about what are business models and how they could make. In fact, business models can serve a positive and powerful role in corporate management. While other authors have recently offered definitions of "business model", none of them appears to be generally accepted. This paper presents the absence of the generally definition of the business models, elements of business model and classify business logic. To help start-up entrepreneurs better understand, found and check business models thus, this paper propose a method of business model, understanding, founding and checking. The dissertation will present an effective business model building method which is necessary for the start-up entrepreneurs to start business. This paper consists of three parts. first is showing the previous study of business model. The second is the re-definition business model and elements based on the first and to present a new method of business model plating and checking for start-up IT (information technology) company's entrepreneurs. The last is application of the methode. This study applied the methode to a company which is located in "DAEDEOK INNOPOLIS"; this company has specialized Information technology.

• International Commerce and Information Review
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• v.5 no.1
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• pp.3-20
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• 2003

IT evolution and the e-business has emerged as a new economic activity and beyond the time and space limitations. But the enterprises located in GangWon-Do area have been too inactive in their willingness and readiness to adopt e-business models and processes owing to the lack of the directions of e-business, the insufficient network infrastructures and capitals, etc. In this circumstance, as part of this research, this papers have conducted a survey on the e-business and information conditions and status among the enterprises located in GangWon-Do Chuncheon area. In conclusions, this study on the informatization of the enterprises and e-business enlarge strategies for building competition of local enterprises located in GangWon-Do Chuncheon area.

• Journal of Korean Institute of Industrial Engineers
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• v.34 no.2
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• pp.190-204
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• 2008

Recently, it has been strongly required to establish a systematic and sustainable performance investigation and evaluation framework on governmental funding projects for IT small and medium-sized enterprises. In this paper, Data Envelopment Analysis (DEA) models are adopted for performance evaluation on governmental funding projects for IT small and medium-sized enterprises. A new data structure is proposed for the DEA performance evaluation. Generally, in using DEA models, DEA multipliers restriction is critical to achieve the reliability of DEA optimal solutions. Based on the outputs and inputs considered in this study, Acceptance Region (AR) constraints are generated and incorporated into the DEA models so as to improve the reliability of DEA efficiency scores. Associated with AR Type I (AR-I), AR Global Model (ARGM) constraints, DEA/ (AR-I, ARGM) models are designed and then sensitivity analysis follows investigating the robustness of DEA efficiency scores relating to AR constraints adjustment. Finally, a performance evaluation is illustrated regarding governmental direct funding projects from Ministry of Information and Communication (MIC) in Korea where each project unit (i.e. Decision Making Unit (DMU)) is determined whether it is efficient or not. By using DEA/(AR-I, ARGM) models designed in this paper, robustly efficient DMUs are gradually identified according to the successive AR constraints adjustment. Among 25 DMUs, results show that 6 DMUs such as B, E, G, Q, S, Y are determined as robustly efficient against AR constraints intermediate adjustment.

• Asia pacific journal of information systems
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• v.17 no.1
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• pp.59-76
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• 2007

Information and Communication Technologies (ICT) changed our everyday business drastically. Business routines have been transformed to online activities. New theories and models were developed for the brand new online environment. For online negotiations, however, the research on new mechanisms is not enough, especially for bilateral distributive negotiations. A reserve price reporting mechanism (RPR) together with its extended version (ERPR) is proposed in this paper. The key improvement of reserve price reporting mechanisms is to let the negotiators report their reserve price to a third-party system before they actually start the negotiation. A prototype of this RPR system is developed and a lab experiment is conducted to test the performance of the two mechanisms compared with traditional direct bargaining (TDB) mechanism. The results of the experiment support that the reserve price report mechanisms proposed are more efficient than the traditional one in several dimensions including social welfare.

• Proceedings of the Korea Society for Simulation Conference
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• 2001.10a
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• pp.9-10
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• 2001

Simulation has been evolved with the advance of computer and technique of modeling application systems. Early simulations were numerical analysis of engineering models known as continuous simulation, analysis of random events using various random number generators thus named as Monte Carlo simulation, iud analysis o(\\\\`queues which are prevalent in many real world systems including manufacturing, transportation, telecommunication. Discrete-event simulation has been used far modeling and analyzing the systems with waiting lines and inefficient delays. These simulations, either discrete-event, continuous, or hybrid, have played a key role in industrial age by helping to design and implement the efficient real world systems. In the information age which has been brought up by the advent of Internet, e-business has emerged. E-business, any business using Internet, can be characterized by the network of extended enterprises---extended supply and demand chains. The extension of value chains spans far reaching scope in business functions and space globally. It also extends to the individual customer, customer preferences and behaviors, to find the best service and product fit for each individual---mass customization. Simulation should also play a key role in analyzing and evaluating the various phenomena of e-business where the phenomena can be characterized by dynamics, uncertainty, and complexity. In this tutorial, applications of simulation to e-business phenomena will be explained and illustrated. Examples are the dynamics of new economy, analysis of e-business processes, virtual manufacturing system, digital divide phenomena, etc. Partly influenced by e-business, a new trend of simulation has emerged called agent-based simulation, Agent-based simulation is a technique of simulation using software agent that have autonomy and proactivity which are useful in analyzing and integrating numerous individual customer's behavior. One particular form of agent-based simulation is swarm. This tutorial concludes with the illustration of swarm or swarm Intelligence applied to various e-business applications, and future directions and implications of this new trend of simulation.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.1
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• pp.140-150
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• 2014

University ranking models, though they consider multiple indicators to evaluate universities, determine the overall score of each university based on their own normalization and aggregation methods. Thus, the rankings provided by such models primarily depend on actual scores of evaluation indicators, but they are also significantly affected by the normalization and aggregation methods. We examine the normalization methods of four university ranking models used in South Korea, China, and United Kingdom. We discuss a possible unintended consequence of these methods, i.e., some universities who want to improve their rankings may focus on unnecessary indicators, contrary to the evaluator's intension, due to the normalization methods. We suggest a new normalization method based on the statistical characteristics of the distribution of each evaluation indicator so that the new method can motivate the universities to move into the desirable directions intended by the evaluator.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4769-4783
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• 2013

The Internet has had a significant impact on the operations of record companies and has transformed the role of music consumers. Active music consumers are regarded as not just consumers but also co-creators and innovators who create value; therefore, firms need to create environments in which they can learn from consumers. Prior studies exist on the effects of the Internet on the music business, including its structure and culture. However, these studies did not focus on exploring how the relationship between record labels and consumers changed, how networked music consumers influence value creation and how record labels are responding, and the difficulties from using and the drawbacks of interactive media and new business models in the music market. This study investigates these issues through interviews.

• Journal of Fashion Business
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• v.20 no.2
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• pp.16-31
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• 2016

This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers' five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.358-373
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• 2007

In this paper, we proposed the next generation mobile convergence service business model creation methodology. In order to establish such a business model creation methodology framework, we first introduce the service model based on our previous research results on next generation mobile convergence services. The service model contains several components such as infrastructures, operations, and provision of services that are indispensible for providing the next generation mobile services. Finally, by adding service and value flows to the developed service model, we propose the next generation mobile services business model creation methodology. To achieve this objective, we first derive necessary components of business model including actors, their relationships, and roles. In addition, we propose service composition methodology for creating new mobile services and its corresponding business models.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1998.10a
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• pp.289-293
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• 1998

Two reasons for the low success rate of the practical implementation of BPR are the lack of good models and consideration of information system development stage in a BPR project. This paper suggests an Integrated Business Process Model (IBPM), which incorporates two distinct but interrelated points of view: form and business process. By integrating the form model with the business process model, the IBPM has advantages in performing BPR projects; it helps to build the model, to analyze and redesign business processes, and to do requirement analysis of information systems. This paper also suggests a new BPR supporting tool, BRAWII(Business Reengineering Assistance Workbench version 2.0). BRAWIIsupports IBPM and manages full stages of BPR project. In the design of BRAWII, the linkage between results of a BPR project and requirements for information system development is considered.