• Journal of Information Technology Applications and Management
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• 제9권3호
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• pp.97-111
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• 2002

This paper attempts to provide an overview of relationship between the characteristics of the network and competitive strategies. We review the theoretical background of the efficiency of network, which Is very important for the network-based industries. Network externality, positive feedback effects, bandwagon effects, economies of scale, economies of scope in network-base businesses are reviewed. Various network situations, including interconnection, and strategies are also discussed. In this purpose, simple but meaningful examples and cases are used to show the economic goals and means of network competition strategies. We try to link network strategies to the generic strategies and coopetition suggested by Porter and by Brandenburger and Nalebuff respectively. Since this study is an exploratory research, further studies on more complex network situation in the real work can be executed with taking advantage of this effort.

• 국토계획
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• 제54권3호
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• pp.15-26
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• 2019

The development of science and transportation technology leads to the increase of inter - city networks that play an important role in urban growth. Overall, numerous studies based on network theory pay attention to positive effects of urban network on urban growth. However, some studies have pointed out the negative effects of inter-city interactions such as straw effects. This implies that the network between cities may not be positively correlated with urban growth, and that the direction of the influence may vary from a certain threshold, such as the marginal utility curve. In this context, the purpose of this study is to measure the impacts of network with central city on urban growth in the capital region and examine the relationship between urban network and growth. Two multiple regression models are employed with changes in population and employment as dependent variables. The urban network index and other control variables are used as independent variables. Especially, the urban network indexes are used in quadratic forms to examine non linear relations with urban growth such U-shape or an inverted U-shape. The results show that the relationships between networks with the central city and urban growth are not a simple linear, and the influence can be changed from the critical point.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.19-32
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• 2019

Purpose - Since the opening of Korea's distribution market, the domestic network marketing market has been continuing to grow. In this context, research on network marketing independent operators, which plays the most important role in the network marketing industry, is insufficient. This study was to identify the effects of Independent Operator's Company Selection Attributions on the Economic and Non-Economic Satisfaction, Trust, and Recommendation. The results will provide strategic direction, theoretical and practical implications for companies and operators in the network marketing industry. Research design, data, and methodology - In order to verify the research hypotheses, the data were collected from Independent Operators of Network marketing industry using questionnaires. The pretest was conducted from January 8 to 19, 2018, and the main survey was conducted from February 1 to 28. A total of 210 questionnaires, of which 193 copies were collected. The data were analyzed with SPSS 21.0. and AMOS 21.0. Results - The results are as follows; product competitiveness and system competitiveness have significant effects on economic satisfaction and non-economic satisfaction. Economic and non-economic satisfaction have significant effects on business trust. Economic and non-economic satisfaction did not influence recommendation intention directly, but influence it indirectly. Business trust has a significant effect on business recommendation intention. Conclusions - After starting network marketing business as an independent operator, the competitiveness of the company is meaningless, and product competitiveness and system competitiveness are important factors for economic and non-economic satisfaction. Therefore, network marketing companies and independent operators should prioritize product competitiveness and system competitiveness between business development. The findings show that trust in the business is very important for active business Recommendation to others. Therefore, network marketing firms and independent operators need to make efforts to meet economic and non-economic satisfaction, which have a significant impact on business trust.

• 지식경영연구
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• 제14권5호
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• pp.101-120
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• 2013

The effective management of knowledge has become one of the critical success factors in current organizations. In spite of the extensive use of Knowledge Management System (KMS), useful information and knowledge resources are still transmitted through personal networks among people in organizations. Thus, social network theory which focuses on social relationships in organization can be a fruitful theoretical resource for enhancing Knowledge Management (KM) performances. In this study, we investigate the effects of intra-team network characteristics (i.e., group density and degree of centralization) and external boundary spanning activities on knowledge management performances of a team. We also acknowledge that all group members do not necessarily agree on the team goal and actively disseminate useful information and knowledge. Drawing on the political perspective on KM which emphasizes the role of trust among group members, we examine the mediating effects of team trust between internal/external network characteristics and KM performances. From the data of 220 teams in financial companies in Korea, we found that: (1) group density had positive effects on KM performances (i.e., knowledge creation, sharing, and use). (2) However, centralization was not significantly associated with KM performances. (3) Team trust was found to be an important factor mediating the relationship between intra-team network characteristics, boundary spanning activities, and KM performances. Based on these results, we discuss and suggest possible implications of the findings when designing and implementing KM practices.

• 한국컴퓨터정보학회논문지
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• 제21권1호
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• pp.115-123
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• 2016

In this study, we collect various side effect pairs which are appeared frequently at many drugs, and select side effect pairs that have higher severity. For every selected side effect pair, we extract common genetic networks which are shared by side effects' genes and drugs' target genes based on PPI(Protein-Protein Interaction) network. For this work, firstly, we gather drug related data, side effect data and PPI data. Secondly, for extracting common genetic network, we find shortest paths between drug target genes and side effect genes based on PPI network, and integrate these shortest paths. Thirdly, we develop a classification model which uses this common genetic network as a classifier. We calculate similarity score between the common genetic network and genetic network of a drug for classifying the drug. Lastly, we validate our classification model by means of AUC(Area Under the Curve) value.

• Journal of Information Technology Applications and Management
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• 제14권2호
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• pp.97-115
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• 2007

The present paper investigates the technological and conceptional characteristics of peering and transit in internet interconnection. Especially, the market with two ISP competing for customers is modeled and the outcome with peering is compared with transit. This paper also analyze the congestion effects on retail price and network capacity. When there is congestion effects occurring from network sharing, the retail price is increased and the fixed fee is decreased with the degree of congestion. Finally, the optimal access charge assuring the socially optimal retail price and network capacity is derived.

• 한국정보시스템학회지:정보시스템연구
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• 제29권1호
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• pp.267-287
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• 2020

Purpose Online platform companies can increase the spread of content by communicating with users who have diverse preferences through social networks. Previous studies show the mixed effect on the network overlap, and there was a limited examinations for the underlying mechanism. This study expects high academic and practical implications that can be provided by studying on the user's viewership network. The purpose of this research is to examine the effects of network overlap on the users' viewership for creators of user-generated content in YouTube. We explain the direct and in-direct effects through the content sharing and the valence of user ratings. Design/methodology/approach The data contains 45 channels and 4,085 video clips from YouTube. We control the effect of the categories, channel characteristics, and vide clip characteristics on the viewership. PROCESS macro were used to analyze the direct and in-direct effects of network overlap. Findings The analysis results showed that the network overlap directly affect on the users' viewership. The variable decreases the moderators (i.e., content sharing and the valence of user ratings). This result implies that the users can not satisfy their need for uniqueness which is achieved by content sharing and rating in the overlapped network.

• 유통과학연구
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• 제17권3호
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• pp.85-95
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• 2019

Purpose - The existing marketing studies using Social Network Analysis have assumed that network structure variables are time-invariant. However, a node's network position can fluctuate considerably over time and the node's network structure can be changed dynamically. Hence, if such a dynamic structural network characteristics are not specified for virtual goods purchase model, estimated parameters can be biased. In this paper, by comparing a time-invariant network structure specification model(base model) and time-varying network specification model(proposed model), the authors intend to prove whether the proposed model is superior to the base model. In addition, the authors also intend to investigate whether coefficients of network structure variables are random over time. Research design, data, and methodology - The data of this study are obtained from a Korean social network provider. The authors construct a monthly panel data by calculating the raw data. To fit the panel data, the authors derive random effects panel tobit model and multi-level mixed effects model. Results - First, the proposed model is better than that of the base model in terms of performance. Second, except for constraint, multi-level mixed effects models with random coefficient of every network structure variable(in-degree, out-degree, in-closeness centrality, out-closeness centrality, clustering coefficient) perform better than not random coefficient specification model. Conclusion - The size and importance of virtual goods market has been dramatically increasing. Notwithstanding such a strategic importance of virtual goods, there is little research on social influential factors which impact the intention of virtual good purchase. Even studies which investigated social influence factors have assumed that social network structure variables are time-invariant. However, the authors show that network structure variables are time-variant and coefficients of network structure variables are random over time. Thus, virtual goods purchase model with dynamic network structure variables performs better than that with static network structure model. Hence, if marketing practitioners intend to use social influences to sell virtual goods in social media, they had better consider time-varying social influences of network members. In addition, this study can be also differentiated from other related researches using survey data in that this study deals with actual field data.

• 한국정보시스템학회지:정보시스템연구
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• 제20권1호
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• pp.147-169
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• 2011

In organizations, evaluating the competency of individuals through the position or status has many limitations. To overcome these limitations, this study analyzes the organization's informal network using social network analysis. We measured out-degree centrality and in-degree centrality by making use of social network analysis technique. Out-degree centrality is interpreted as 'madangbal' in that actors actively help other people, while in-degree centrality is interpreted as 'prestige' in that other people want to have a relationship with. This research examines the effects of individual's 'prestige' and 'madangbal' in the instrumental network and communication network on IT competency. We carried out empirical analysis using social network data that were collected from undergraduate students. The result reveals that relationship between IT competency and centrality in the instrumental network is statistically significant, while relationship between IT competency and centrality in the communication network does not show significant results.

• 문화기술의 융합
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• 제10권5호
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• pp.491-496
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• 2024

본 연구는 노인의 여가만족이 인지기능에 미치는 영향에서 사회적 관계망의 매개효과를 검증하는 것을 목적으로 한다. 이를 위하여 본 연구는 사회조사 2023년도 자료를 이용하여 65세 이상 노인 9,526명을 대상으로 분석을 실시하였다. 연구결과 첫째, 노인의 여가만족은 인지기능에 긍정적 영향을 미치는 것으로 나타났다. 둘째, 사회적 관계망은 노인의 인지기능에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 노인의 여가만족은 사회적 관계망을 매개로 인지기능에 영향을 미치는 것으로 나타났다. 즉 노인의 여가만족이 높을수록 사회적 관계망의 크기가 커지며 이는 노인의 인지기능 수준을 높이는 것으로 나타났다. 본 연구의 결과는 노인의 인지기능 유지 및 향상을 위해 여가활동이 고려될 수 있으며 사회적 관계를 확장시킬 수 있는 유형의 여가활동이 활성화될 필요가 있음을 보여주고 있다.