• Title/Summary/Keyword: Negative Opinion

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A Heuristic Method for Extracting True Opinion Targets (의도된 의견 대상의 추출을 위한 경험적 방법)

  • Soh, Yun-Kyu;Kim, Han-Woo;Jung, Sung-Hun;Kim, Dong-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.9
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    • pp.39-47
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    • 2012
  • The opinion of user on a certain product is expressed in positive/negative sentiments for specific features of it. In some cases, they are expressed for a holistic part of homogeneous specific features, or expressed for product itself. Therefore, in the area of opinion mining, name of opinion features to be extracted are specific feature names, holonyms for theses specific features, and product names. However, when the opinion target is described with product name or holonym, sometimes it may not match feature name of opinion sentence to true opinion target intended by the reviewer. In this paper, we present a method to extract opinion targets from opinion sentences. Most importantly, we propose a method to extract true target from the feature names mismatched to a intended target. First, we extract candidate opinion pairs using dependency relation between words, and then select feature names frequently mismatched to opinion target. Each selected opinion feature name is replaced to a specific feature intended by the reviewer. Finally, in order to extract relevant opinion features from the whole candidate opinion pairs including modified opinion feature names, candidate opinion pairs are rearranged by the order of user's interest.

Investigating the Influence of Perceived Usefulness and Self-Efficacy on Online WOM Adoption Based on Cognitive Dissonance Theory: Stick to Your Own Preference VS. Follow What Others Said (온라인 구전정보 수용자의 지각된 정보유용성과 자기효능감이 구전정보 수용의도에 미치는 영향에 관한 연구: 의견고수와 구전수용의 비교)

  • Lee, Jung Hyun;Park, Joo Seok;Kim, Hyun Mo;Park, Jae Hong
    • Asia pacific journal of information systems
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    • v.23 no.3
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    • pp.131-154
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    • 2013
  • New internet technologies have created a revolutionary new platform which allows consumers to make decision about product price and quality quickly and provides information about themselves through the transcript of online reviews. By expressing their feelings toward products or services on virtual opinion platforms, users extend their influence into cyberspace as electronic word-of-mouth (e-WOM). Existing research indicates that an impact of eWOM on the consumer decision process is influential. For both academic researchers and practitioners, investigating this phenomenon of information sharing in online website is essential given the increasing number of consumers using them as sources of purchase decisions. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online reviews and which factors encourage adoption. Discerning the most motivating aspects of information adoption in particular, could help electronic marketers better promote their brand and presence on the internet. The objectives of this study are to investigate how online WOM influences a persons' purchase decision by discovering which factors encourage information adoption. Especially focused on the self-efficacy, this research investigates how self-efficacy affects on information usefulness and adoption of online information. Although people are exposed to same review or comment about product or service, some accept the reviews while others do not. We notice that accepting online reviews mainly depends on the person's preference or personal characteristics. This study empirically examines this issue by using cognitive dissonance theory. Specifically, in the movie industry, we address few questions-is always positive WOM generating positive effect? What if the movie isn't the person's favorite genre? What if the person who is very self-assertive so doesn't take other's opinion easily? In these cases of cognitive dissonance, is always WOM generating same result? While many studies have focused on one direct of WOM which indicates positive (or negative) informative reviews or comments generate positive (or negative) results and more (or less) profits, this study investigates not only directional properties of WOM but also how people change their opinion towards product or service positive to negative, negative to positive through the online WOM. An experiment was conducted quantitatively by using a sample of 168 users who have experience within the online movie review site, 'Naver Movie'. Users were required to complete a survey regarding reviews and comments taken from the real movie page. The data reflected user's perceptions of online WOM information that determined users' adoption level. Analysis results provide empirical support for the proposed theoretical perspective. When user can't agree with the opinion of online WOM information, in other words, when cognitive dissonance between online WOM information and users' preference occurs, perceived self-efficacy significantly decreases customers' perception of usefulness. And this perception of usefulness plays an important role in determining users' intention to adopt online WOM information. Most of researches have been concentrated on characteristics of online WOM itself such as quality or vividness of information, credibility of source and direction of online WOM, etc. for describing effect of online WOM, but our results suggest that users' personal character (e.g., self-efficacy) plays decisive role for acceptance of online WOM information. Higher self-efficacy means lower possibility to accept the information that represents counter opinion because of cognitive dissonance, whereas the people that have lower self-efficacy are willing to accept the online WOM information as true and refer to purchase decision. This study suggests a model for understanding role of direction of online WOM information. Also, our result implicates the importance of online review supervision and personalized information service by confirming switching opinion negative to positive is more difficult than positive to negative through the online WOM information. This implication would help marketers to manage online reviews of their products or services.

A Study on Web Mining System for Real-Time Monitoring of Opinion Information Based on Web 2.0 (의견정보 모니터링을 위한 웹 마이닝 시스템에 관한 연구)

  • Joo, Hae-Jong;Hong, Bong-Hwa;Jeong, Bok-Cheol
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.1
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    • pp.149-157
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    • 2010
  • As the use of the Internet has recently increased, the demand for opinion information posted on the Internet has grown. However, such resources only exist on the website. People who want to search for information on the Internet find it inconvenient to visit each website. This paper focuses on the opinion information extraction and analysis system through Web mining that is based on statistics collected from Web contents. That is, users' opinion information which is scattered across several websites can be automatically analyzed and extracted. The system provides the opinion information search service that enables users to search for real-time positive and negative opinions and check their statistics. Also, users can do real-time search and monitoring about other opinion information by putting keywords in the system. Proposed technologies proved to have outstanding capabilities in comparison to existing ones through tests. The capabilities to extract positive and negative opinion information were assessed. Specifically, test movie review sentence testing data was tested and its results were analyzed.

A Study on the Effect of Using Sentiment Lexicon in Opinion Classification (오피니언 분류의 감성사전 활용효과에 대한 연구)

  • Kim, Seungwoo;Kim, Namgyu
    • Journal of Intelligence and Information Systems
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    • v.20 no.1
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    • pp.133-148
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    • 2014
  • Recently, with the advent of various information channels, the number of has continued to grow. The main cause of this phenomenon can be found in the significant increase of unstructured data, as the use of smart devices enables users to create data in the form of text, audio, images, and video. In various types of unstructured data, the user's opinion and a variety of information is clearly expressed in text data such as news, reports, papers, and various articles. Thus, active attempts have been made to create new value by analyzing these texts. The representative techniques used in text analysis are text mining and opinion mining. These share certain important characteristics; for example, they not only use text documents as input data, but also use many natural language processing techniques such as filtering and parsing. Therefore, opinion mining is usually recognized as a sub-concept of text mining, or, in many cases, the two terms are used interchangeably in the literature. Suppose that the purpose of a certain classification analysis is to predict a positive or negative opinion contained in some documents. If we focus on the classification process, the analysis can be regarded as a traditional text mining case. However, if we observe that the target of the analysis is a positive or negative opinion, the analysis can be regarded as a typical example of opinion mining. In other words, two methods (i.e., text mining and opinion mining) are available for opinion classification. Thus, in order to distinguish between the two, a precise definition of each method is needed. In this paper, we found that it is very difficult to distinguish between the two methods clearly with respect to the purpose of analysis and the type of results. We conclude that the most definitive criterion to distinguish text mining from opinion mining is whether an analysis utilizes any kind of sentiment lexicon. We first established two prediction models, one based on opinion mining and the other on text mining. Next, we compared the main processes used by the two prediction models. Finally, we compared their prediction accuracy. We then analyzed 2,000 movie reviews. The results revealed that the prediction model based on opinion mining showed higher average prediction accuracy compared to the text mining model. Moreover, in the lift chart generated by the opinion mining based model, the prediction accuracy for the documents with strong certainty was higher than that for the documents with weak certainty. Most of all, opinion mining has a meaningful advantage in that it can reduce learning time dramatically, because a sentiment lexicon generated once can be reused in a similar application domain. Additionally, the classification results can be clearly explained by using a sentiment lexicon. This study has two limitations. First, the results of the experiments cannot be generalized, mainly because the experiment is limited to a small number of movie reviews. Additionally, various parameters in the parsing and filtering steps of the text mining may have affected the accuracy of the prediction models. However, this research contributes a performance and comparison of text mining analysis and opinion mining analysis for opinion classification. In future research, a more precise evaluation of the two methods should be made through intensive experiments.

Comparison of the Center for Children's Foodservice Management in 2012, 2014, and 2016 Using Big Data and Opinion Mining (2012년, 2014년과 2016년의 어린이급식관리지원센터에 대한 빅데이터와 오피니언 마이닝을 통한 비교)

  • Jung, Eun-Jin;Chang, Un-Jae
    • Journal of the Korean Dietetic Association
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    • v.23 no.2
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    • pp.192-201
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    • 2017
  • This study compared the Center for Children's Foodservice Management in 2012, 2014, and 2016 using big data and opinion mining. The data on the Center for Children's Foodservice Management were collected from the portal site, Naver, from January 1 to December 31 in 2012, 2014, & 2016 and analyzed by keyword frequency analysis, influx route analysis of data, polarity analysis via opinion mining, and positive and negative keyword analysis by polarity analysis. The results showed that nursery had the highest rank every year and education supported by Center for Children's Foodservice Management has increased significantly. The influx of data has increased through the influx route analysis of data. Blog and $caf\acute{e}e$, which have a considerable amount of information by the mother should be helpful for use as public relations and participation recruitment paths. By polarity analysis using opinion mining, the positive image of the Center for Children's Foodservice Management was increased. Therefore, the Center for Children's Foodservice Management was well-suited to the purpose and the interests of the people has been increasing steadily. In the near future, the Center for Children's Foodservice Management is expected have good recognition if various programs to participate with family are developed and advertised.

Empirical Sentiment Classification Using Psychological Emotions and Social Web Data (심리학적 감정과 소셜 웹 자료를 이용한 감성의 실증적 분류)

  • Chang, Moon-Soo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.22 no.5
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    • pp.563-569
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    • 2012
  • The studies of opinion mining or sentiment analysis have been the focus with social web proliferation. Sentiment analysis requires sentiment resources to decide its polarity. In the existing sentiment analysis, they have been built resources designed with intensity of sentiment polarity and decided polarity of opinion using the ones. In this paper, I will present sentiment categories for not only polarity of opinion but also the basis of positive/negative opinion. I will define psychological emotions to primary sentiments for the reasonable classification. And I will extract the informations of sentiment from social web texts for the actual distribution of sentiments in social web. Re-classifying primary sentiments based on extracted sentiment information, I will organize sentiment categories for the social web. In this paper, I will present 23 categories of sentiment by using proposed method.

A Study on the View of Choice of Spouse and Marriage of Unmarried Women's College Students (우리나라 여대생의 배우자 선택 및 결혼관에 관한 조사연구)

  • Kim, Young-Ock
    • Korean Journal of Human Ecology
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    • v.8 no.1
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    • pp.29-43
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    • 1999
  • This study was carried out to investigate the view of the choice of spouse and marriage of unmarried women's college students. Most respondents in this study think that the optimum age for marriage is 27 and prefer a seniority in age of 3-4 years who feels in love as the future husband. Also, they wish that the job of future husband be a technical expert. Approximately 63% of respondents recognize the necessity of marriage but 38% of respondents do not show a positive opinion for marriage. They also expect the emotional stabilization or partnership from marriage. Majority of respondents show a negative response to the marriage as means to solve economic difficulties. However, only 25.9% of respondents strongly show the negative opinion. In the acquaintance of the opposite sex in the purpose for marriage, most respondent are negative. However, they are positive in keeping virginal purity prior to marriage. Also, it has revealed that respondents want a partnership through allotment in domestic duties including baby sitting rather than household management through patriarchal system. In household economy, they prefer sharing living expenses and having a job after marriage. In choosing an ideal husband, although the academic background is considered as an important factor, but the present occupation is more important than the academic background. Also, one of the priority to choosing a spouse is influenced by each household circumstance and economic balance. About half of respondents want their parents-in-law to be alive, however, few respondents want to live together with parents-in-law.

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Does Instagram Have More Negative Impact on Psychological Well-Being? The Case of Korean College Students

  • Indeok Song
    • Asian Journal for Public Opinion Research
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    • v.11 no.1
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    • pp.4-30
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    • 2023
  • Previous research has empirically demonstrated the negative effects of social media use on young people's psychological well-being. Unlike most previous studies that focused on either Facebook or Instagram, this study comparatively examined the differences in upward comparison and its effects on self-esteem, life satisfaction, and depression between Facebook and Instagram. An analysis of survey data from 641 Korean college students, who reportedly use these two social media more actively than any other age group, found that college students experience more upward comparisons on Instagram than on Facebook. Upward comparisons on both Facebook and Instagram increased by college students' age and weekly usage time. Upward comparisons on Instagram increased by the additional factors of gender (females more than males) and number of "followings." Subsequently, the effects of upward comparison on psychological well-being were found to differ by social media platform. Upward comparisons were found to negatively impact all determinants of psychological well-being only on Instagram, but not on Facebook. The differences in upward comparison and its impact on young users' psychological well-being found in this study were discussed in terms of the different functional characteristics of the two social media platforms, which provides direction for further research needed to establish guidelines for healthy social media use by young people.

An Experimental Evaluation of Short Opinion Document Classification Using A Word Pattern Frequency (단어패턴 빈도를 이용한 단문 오피니언 문서 분류기법의 실험적 평가)

  • Chang, Jae-Young;Kim, Ilmin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.5
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    • pp.243-253
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    • 2012
  • An opinion mining technique which was developed from document classification in area of data mining now becomes a common interest in domestic as well as international industries. The core of opinion mining is to decide precisely whether an opinion document is a positive or negative one. Although many related approaches have been previously proposed, a classification accuracy was not satisfiable enough to applying them in practical applications. A opinion documents written in Korean are not easy to determine a polarity automatically because they often include various and ungrammatical words in expressing subjective opinions. Proposed in this paper is a new approach of classification of opinion documents, which considers only a frequency of word patterns and excludes the grammatical factors as much as possible. In proposed method, we express a document into a bag of words and then apply a learning algorithm using a frequency of word patterns, and finally decide the polarity of the document using a score function. Additionally, we also present the experiment results for evaluating the accuracy of the proposed method.

Feature Weighting for Opinion Classification of Comments on News Articles (뉴스 댓글의 감정 분류를 위한 자질 가중치 설정)

  • Lee, Kong-Joo;Kim, Jae-Hoon;Seo, Hyung-Won;Rhyu, Keel-Soo
    • Journal of Advanced Marine Engineering and Technology
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    • v.34 no.6
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    • pp.871-879
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    • 2010
  • In this paper, we present a system that classifies comments on a news article into a user opinion called a polarity (positive or negative). The system is a kind of document classification system for comments and is based on machine learning techniques like support vector machine. Unlike normal documents, comments have their body that can influence classifying their opinions as polarities. In this paper, we propose a feature weighting scheme using such characteristics of comments and several resources for opinion classification. Through our experiments, the weighting scheme have turned out to be useful for opinion classification in comments on Korean news articles. Also Korean character n-grams (bigram or trigram) have been revealed to be helpful for opinion classification in comments including lots of Internet words or typos. In the future, we will apply this scheme to opinion analysis of comments of product reviews as well as news articles.