• Land and Housing Review
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• v.13 no.4
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• pp.45-53
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• 2022

This paper investigates empirically the lead-lag relation between the 'apartment price index' and 'Internet search volume'. This study uses Naver Trend Index as a proxy for Internet search volume. An increase in Internet search volume on the apartment price index indicates an increase in people's attention to an apartment. Different from previous studies exploring the relation between 'the released price index of the apartment' and 'Naver Trend Index', this study investigates the relation of the Naver Trend Index with 'the fundamental price component of an apartment' and 'the transitory price component of an apartment', respectively. The results of the Granger causality test reveal that there are bidirectional Granger causalities between the 'released price' and Naver Trend Index. In addition, the 'fundamental price component of an apartment' and Naver Trend Index have a feedback relation, while 'the transitory price component of an apartment' Granger causes the Naver Trend Index uni-directionally. The impulse response function analysis indicates that the shock of apartment prices increases Naver Trend Index in the first month. Overall, The close relationship between apartment prices and Naver Trend Index suggests that increases in the movement of apartment prices are positively associated with public attention on the apartment market.

• Journal of Convergence for Information Technology
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• v.12 no.3
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• pp.116-125
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• 2022

The purpose of this study is to analyze whether investor anxiety caused by COVID-19 affects cryptocurrency prices in the COVID-19 pandemic, and to experiment with cryptocurrency price prediction based on a deep learning model. Investor anxiety is calculated by combining Naver's Corona search index and Corona confirmed information, analyzing Granger causality with cryptocurrency prices, and predicting cryptocurrency prices using deep learning models. The experimental results are as follows. First, CCI indicators showed significant Granger causality in the returns of Bitcoin, Ethereum, and Lightcoin. Second, LSTM with CCI as an input variable showed high predictive performance. Third, Bitcoin's price prediction performance was the highest in comparison between cryptocurrencies. This study is of academic significance in that it is the first attempt to analyze the relationship between Naver's Corona search information and cryptocurrency prices in the Corona phase. In future studies, extended studies into various deep learning models are needed to increase price prediction accuracy.

• East Asian Economic Review
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• v.21 no.2
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• pp.147-165
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• 2017

This study quantifies the dynamic interrelationship between the KOSPI index return and search query data derived from the Naver DataLab. The empirical estimation using a bivariate GARCH model reveals that negative contemporaneous correlations between the stock return and the search frequency prevail during the sample period. Meanwhile, the search frequency has a negative association with the one-week- ahead stock return but not vice versa. In addition to identifying dynamic correlations, the paper also aims to serve as a test bed in which the existence of profitable trading strategies based on big data is explored. Specifically, the strategy interpreting the heightened investor attention as a negative signal for future returns appears to have been superior to the benchmark strategy in terms of the expected utility over wealth. This paper also demonstrates that the big data-based option trading strategy might be able to beat the market under certain conditions. These results highlight the possibility of big data as a potential source-which has been left largely untapped-for establishing profitable trading strategies as well as developing insights on stock market dynamics.

• Korean Management Science Review
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• v.32 no.3
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• pp.91-103
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• 2015

This study recognizes that there is a correlation between the movement of the financial market and the sentimental changes of the public participating directly or indirectly in the market, and applies the relationship to investment strategies for stock market. The concerns that market participants have about the economy can be transformed to the search terms that internet users query on search engines, and search volume of a specific term over time can be understood as the economic trend of big data. Under the hypothesis that the time when the economic concerns start increasing precedes the decline in the stock market price and vice versa, this study proposes three investment strategies using casuality between price of domestic stock market and search volume from Naver trends, and verifies the hypothesis. The computational results illustrate the potential that combining extensive behavioral data sets offers for a better understanding of collective human behavior in domestic stock market.

• The Journal of Society for e-Business Studies
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• v.22 no.2
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• pp.153-168
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• 2017

Recent studies focus on the role of investor attention and transparency in stock-related information in explaining stock return and trading volume. Moreover, recent literatures predict that firm opacity will increase the likelihood of future stock price crashes. In this paper, we investigate, using Naver Trend, the relation between portal search intensity and stock price crash. Using various alternative measures of stock price crash risk and search intensity, we demonstrate that stocks with larger volume of portal search are less likely to experience stock price crashes. These results are consistent with our hypothesis that accumulated firm opacity cause future stock price crash. Finally, our results still hold even after we control for the potential effect of endogeneity in the regression specifications.

• Journal of Intelligence and Information Systems
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• v.22 no.2
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• pp.81-96
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• 2016

As the internet has become widespread and easy to access everywhere, it is common for people to search information via online search engines such as Google and Naver in everyday life. Recent studies have used online search volume of specific keyword as a measure of the internet users' attention in order to predict disease outbreaks such as flu and cancer, an unemployment rate, and an index of a nation's economic condition, and etc. For stock traders, web search is also one of major information resources to obtain data about individual stock items. Therefore, search volume of a stock item can reflect the amount of investors' attention on it. The investor attention has been regarded as a crucial factor influencing on stock price but it has been measured by indirect proxies such as market capitalization, trading volume, advertising expense, and etc. It has been theoretically and empirically proved that an increase of investors' attention on a stock item brings temporary increase of the stock price and the price recovers in the long run. Recent development of internet environment enables to measure the investor attention directly by the internet search volume of individual stock item, which has been used to show the attention-induced price pressure. Previous studies focus mainly on Dow Jones and NASDAQ market in the United States. In this paper, we investigate the relationship between the individual investors' attention measured by the internet search volumes and stock price changes of individual stock items in the KOSDAQ market in Korea, where the proportion of the trades by individual investors are about 90% of the total. In addition, we examine the difference between industries in the influence of investors' attention on stock return. The internet search volume of stocks were gathered from "Naver Trend" service weekly between January 2007 and June 2015. The regression model with the error term with AR(1) covariance structure is used to analyze the data since the weekly prices in a stock item are systematically correlated. The market capitalization, trading volume, the increment of trading volume, and the month in which each trade occurs are included in the model as control variables. The fitted model shows that an abnormal increase of search volume of a stock item has a positive influence on the stock return and the amount of the influence varies among the industry. The stock items in IT software, construction, and distribution industries have shown to be more influenced by the abnormally large internet search volume than the average across the industries. On the other hand, the stock items in IT hardware, manufacturing, entertainment, finance, and communication industries are less influenced by the abnormal search volume than the average. In order to verify price pressure caused by investors' attention in KOSDAQ, the stock return of the current week is modelled using the abnormal search volume observed one to four weeks ahead. On average, the abnormally large increment of the search volume increased the stock return of the current week and one week later, and it decreased the stock return in two and three weeks later. There is no significant relationship with the stock return after 4 weeks. This relationship differs among the industries. An abnormal search volume brings particularly severe price reversal on the stocks in the IT software industry, which are often to be targets of irrational investments by individual investors. An abnormal search volume caused less severe price reversal on the stocks in the manufacturing and IT hardware industries than on average across the industries. The price reversal was not observed in the communication, finance, entertainment, and transportation industries, which are known to be influenced largely by macro-economic factors such as oil price and currency exchange rate. The result of this study can be utilized to construct an intelligent trading system based on the big data gathered from web search engines, social network services, and internet communities. Particularly, the difference of price reversal effect between industries may provide useful information to make a portfolio and build an investment strategy.

• Proceedings of the Korea Water Resources Association Conference
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• 2020.06a
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• pp.168-168
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• 2020

This study is to evaluate the drought-related bigdata characteristics published from South Korean by developing crawler. The 5 years (2013 ~ 2017) drought-related posted articles were collected from Korean internet search engine 'NAVER' which contains 13 main and 81 local daily newspapers. During the 5 years period, total 40,219 news articles including 'drought' word were found using crawler. To filter the homonyms liken drought to soccer goal drought in sports, money drought economics, and policy drought in politics often used in South Korea, the quality control was processed and 47.8 % articles were filtered. After, the 20,999 (52.2 %) drought news articles of this study were classified into four categories of water deficit (WD), water security and support (WSS), economic damage and impact (EDI), and environmental and sanitation impact (ESI) with 27, 15, 13, and 18 drought-related keywords in each category. The WD, WSS, EDI, and ESI occupied 41.4 %, 34.5 %, 14.8 %, and 9.3 % respectively. The drought articles were mostly posted in June 2015 and June 2017 with 22.7 % (15,097) and 15.9 % (10,619) respectively. The drought news articles were spatiotemporally compared with SPI (Standardized Precipitation Index) and RDI (Reservoir Drought Index) were calculated. They were classified into administration boundaries of 8 main cities and 9 provinces in South Korea because the drought response works based on local government unit. The space-time clustering between news articles (WD, WSS, EDI, and ESI) and indices (SPI and RDI) were tried how much they have correlation each other. The spatiotemporal clusters detection was applied using SaTScan software (Kulldorff, 2015). The retrospective and prospective cluster analyses were conducted for past and present time to understand how much they are intensive in clusters. The news articles of WD, WSS and EDI had strong clusters in provinces, and ESI in cities.

• Journal of the Korean Institute of Landscape Architecture
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• v.50 no.6
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• pp.42-57
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• 2022

This study aims to create a basic model for classifying the activity photos that urban park users shared on social media using Deep Learning through Artificial Intelligence. Regarding the social media data, photos related to urban parks were collected through a Naver search, were collected, and used for the classification model. Based on the indicators of Naturalness, Potential Attraction, and Activity, which can be used to evaluate the characteristics of urban parks, 21 classification categories were created. Urban park photos shared on Naver were collected by category, and annotated datasets were created. A custom CNN model and a transfer learning model utilizing a CNN pre-trained on the collected photo datasets were designed and subsequently analyzed. As a result of the study, the Xception transfer learning model, which demonstrated the best performance, was selected as the urban park user activity image classification model and evaluated through several evaluation indicators. This study is meaningful in that it has built AI as an index that can evaluate the characteristics of urban parks by using user-shared photos on social media. The classification model using Deep Learning mitigates the limitations of manual classification, and it can efficiently classify large amounts of urban park photos. So, it can be said to be a useful method that can be used for the monitoring and management of city parks in the future.

• Journal of the Korea Society of Computer and Information
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• v.14 no.10
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• pp.43-53
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• 2009

Knowledge retrieval service that uses collective intelligence which has special quality of open structure and can share the accumulative data is gaining popularity. However, acquiring the right needs for users from massive public knowledge is getting harder. Recently, search results from Google which is known for it's exquisite algorism, shows results for collective intelligence such as Wikipedia, Yahoo Q/A at the highest rank. Objective of this paper is to show that most answers come from human and to find the most influential people in on-line knowledge retrieval service. Hereupon, this paper suggest the influence value calculation algorism by analyzing user relation as centrality which social network is based on user activeness and reliance in Naver 지식iN. The influence value calculated by the suggested algorism will be an important index in distinguishing reliable and the right user for the question by ranking users with troubleshooting solutions in the knowledge retrieval service. This will contribute in search satisfaction by acquiring the right information and knowledge for the users which is the most important objective for knowledge retrieval service.