• The Journal of Korean Medicine
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• v.44 no.3
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• pp.74-86
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• 2023

Objectives: The purpose of this study was to examine search trends and their meanings for major uninsuired Korean medicine (KM) treatments through analysis of an online portal search results. Methods: Keywords searches were performed using Naver Datalab on 4 July 2023. From January 2016 to June 2023, monthly relative search volume (RSV) for keywords 'pharmacopuncture', 'Chuna', and 'needle-embedding therapy', and 'herbal decoction' were extracted with a score between 0 and 100. For the obtained RSVs, longitudinal changes over time, characteristics according to sex and age group, and correlations between them were investigated. Results: The ranking of RSV for each keyword has changed from 'Chuna', 'herbal decoction', 'needle-embedding therapy', and 'pharmacopuncture' to 'Chuna', 'herbal decoction', 'pharmacopuncture', and 'needle-embedding therapy' after 2019. Overall, the RSV of needle-embedding therapy continuously decreased, while that of pharmacopuncture continuously increased. In 2019, a rapid increase in the RSV of Chuna was observed, and in 2020, a rapid increase in the RSV of herbal decoction was observed. There was a difference in the longitudinal change pattern of RSV for the keywords by age group. Importantly, in the elderly, changes in RSV were observed in a favorable pattern to KM treatment. Conclusion: Our findings enable estimation of the public's interest and its changes for the four uninsuired KM treatment, and can be used as basic data to strengthen health insurance coverage in Korea. Specifically, changes in interest in KM treatments according to sex and age can be referred to.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.13-24
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• 2022

SNS has become a very close service to our daily life. As marketing is done through SNS, places often called hot places are created, and users are flocking to these places. However, it is often crowded with a large number of people in a short period of time, resulting in a negative experience for both visitors and service providers. In order to improve this problem, it is necessary to recognize the congestion level, but the method to determine the congestion level in a specific area at an individual level is very limited. Therefore, in this study, we tried to propose a system that can identify the congestion level information and the characteristics of visitors to a specific tourist destination by using the data on the SNS. For this purpose, posting data uploaded by users and image analysis were used, and the performance of the proposed system was verified using the Naver DataLab system. As a result of comparative verification by selecting three places by type of tourist destination, the results calculated in this study and the congestion level provided by DataLab were found to be similar. In particular, this study is meaningful in that it provides a degree of congestion based on real data of users that is not dependent on a specific company or service.

• The Journal of Bigdata
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• v.4 no.2
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• pp.185-194
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• 2019

In the 100-year history of Korean films, Korean films have grown to more than 100 million viewers every year since 2012, and their total sales are estimated at 1 trillion. It is assumed that the influence on the popularity of Korean movies is related to 2012, when 60% of smartphone penetration rate and 30 million subscribers exceeded. As a result, before and after 2012, changes in movie boxing factor variables were needed, and the prediction model trained as a new independent variable was applied to actual data.

• Journal of People, Plants, and Environment
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• v.22 no.5
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• pp.455-466
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• 2019

This study was carried out to analyze trends in floral products and services through the big data analysis of various social networking services (SNSs) and then to provide objective marketing directions for the floricultural industry. To analyze the big data of SNSs, we used four analytical methods: Cotton Trend (Social Matrix), Naver Big Data Lab, Instagram Big Data Analysis, and YouTube Big Data Analysis. The results of the big data analysis showed that SNS users paid positive attention to flower one-day classes that can satisfy their needs for direct experiences. Consumers of floral products and services had their favorite designs in mind and purchased floral products very actively. The demand for flower items such as bouquets, wreaths, flower baskets, large bouquets, orchids, flower boxes, wedding bouquets, and potted plants was very high, and cut flowers such as roses, tulips, and freesia were most popular as of June 1, 2019. By gender of consumers, females (68%) purchased more flower products through SNSs than males (32%). Consumers preferred mobile devices (90%) for online access compared to personal computers (PCs; 10%) and frequently searched flower-related words from February to May for the past three years from 2016 to 2018. In the aspect of design, they preferred natural style to formal style. In conclusion, future marketing activities in the floricultural industry need to be focused on social networks based on the results of big data analysis of popular SNSs. Florists need to provide consumers with the floricultural products and services that meet the trends and to blend them with their own sensitivity. It is also needed to select SNS media suitable for each gender and age group and to apply effective marketing methods to each target.

• Journal of Korean Foot and Ankle Society
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• v.25 no.3
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• pp.126-132
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• 2021

Purpose: This study examined whether there are seasonal variations in the number of plantar fasciitis cases from the database of the Korean Health Insurance Review & Assessment Service and an internet search of the volume data related to plantar fasciitis and whether there are correlations between variations. Materials and Methods: The number of plantar fasciitis cases per month was acquired from the Korean Health Insurance Review & Assessment Service from January 2016 to December 2019. The monthly internet relative search volumes for the keywords "plantar fasciitis" and "heel pain" were collected during the same period from DataLab, an internet search query trend service provided by the Korean portal website, Naver. Cosinor analysis was performed to confirm the seasonality of the monthly number of cases and relative search volumes, and Pearson and Spearman correlation analysis was conducted to assess the correlation between them. Results: The number of cases with plantar fasciitis and the relative search volume for the keywords "plantar fasciitis" and "heel pain" all showed significant seasonality (p<0.001), with the highest in the summer and the lowest in the winter. The number of cases with plantar fasciitis was correlated significantly with the relative search volumes of the keywords "plantar fasciitis" (r=0.632; p<0.001) and "heel pain" (r=0.791; p<0.001), respectively. Conclusion: Both the number of cases with plantar fasciitis and the internet search data for related keywords showed seasonality, which was the highest in summer. The number of cases showed a significant correlation with the internet search data for the seasonality of plantar fasciitis. Internet big data could be a complementary resource for researching and monitoring plantar fasciitis.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.336-344
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• 2019

Currently, Korea is entering an aging society, causing the issues of older adults in a wide range of fields. This study focuses on the health and safety issues of the older adults. As a theoretical background, Maslow's hierarchy of needs theory was applied, and a new theory was established in connection with the physiological needs and safety needs of the 5 stages of desire in relation to the health and safety issues of the older adults. Health issues applying to physiological needs for the older adults are examined in detail in the body, perception and psychology areas, and safety accidents occurring indoors and outdoors are examined in relation to safety needs. Naver DataLab, a big data portal, shows that the number of bugs regarding health and safety of the older adults is steadily increasing. And through Google Trends, we can understand the interest setting up related search keyword about the older adults. According to the related search keywords, social part related to health in health issues is ranked high and kewords related to accident type in safety issues is ranked high. These findings will be an important basis data for research and solution to the issues of older adults.

• Journal of the Korea Society of Computer and Information
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• v.25 no.11
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• pp.229-238
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• 2020

Upcoming 4th industrial revolution era and the post-covid19 made procedure, contents, and the ways of education innovative changes. Thesis analyzed the changes of educational procedures of universities unsing Bigkinds of 'KPF', (which is Korea Press Foundation) and DataLab system of 'Naver'. The following three results were derived from relational analysis, monthly keyword trend, and related word analysis with 633 cases searched for the keyword of "university curriculum innovation, creativity, and convergence." Firstly, the frequency of relationship keyword analysis of recent 4 years(2016~2020) was ministry of education(190), industrial revolution(154), system(137), career(136), global(131), smart(97), and enrolled students(95) in order. Secondly, The frequency of keywords related to the related words was Human Resources Development (136), Industrial-Academic Cooperation (119), Education Ministry (86), Specialization (69), and LiNC (62), which showed the importance of supporting the government (Ministry of Education) and fostering human resources, industry-academic cooperation, LiNC, and characterization in order to foster human resources in universities. According to this study, the paradigm of education is the artificial intelligence environment of the fourth industrial revolution, which is meaningful in presenting the direction of specialization, industry-academic cooperation, smart, and globalization, and the future direction of education that fosters creative talent in the era of the fourth industrial revolution.