• 제목/요약/키워드: National reputation

검색결과 209건 처리시간 0.019초

소비자의 대형 쇼핑센터 내 패션브랜드 매장 내·외부에서의 브랜드 체험 측정도구 개발에 관한 연구 (Study on the Development of Tools for Measurement of Consumers' Brand Experience Inside and Outside a Fashion Brand Store at a Large Shopping Center)

  • 이진화;김정희
    • 한국의류산업학회지
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    • 제17권4호
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    • pp.574-587
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    • 2015
  • This quantitative study helps develop a measurement tool for consumer experiences inside and outside of a fashion brand store in a large shopping center along with a previous qualitative study that utilized a consumer interview. An expert group interview was conducted to verify the result of the previous qualitative study. Subjects were selected through convenient sampling. A self-administered questionnaire was developed to collect the data. We used 666 questionnaires for data analysis. To analyze data, reliability analysis, factor analysis, correlation analysis and measurement equivalence verification were conducted with a statistical package of SPSS 21.0 and Amos 18.0. We used 27 questions in 8 factors for consumer experience inside of the fashion brand store: fashion product, VMD, salesperson responsiveness, salesperson specialty, salesperson's special treatment, salesperson's respect for customers, and positive/negative emotion. We used 27 questions concerning seven factors for the consumer experience outside of a fashion brand store that encompasses a large shopping center: experience with brand and product category diversity, experience with promotion and event, esthetic experience, experience with culture and entertainment, experience with recreational behavior, experience with reputation and sense of pride, and experience with customers.

Stevin의 '소수'의 수학사적 의의와 수학교육적 함의 (Historical Significance and Didactical Implications of Stevin's )

  • 장혜원
    • 대한수학교육학회지:수학교육학연구
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    • 제21권2호
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    • pp.121-134
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    • 2011
  • 소수는 자연수와의 유사성 덕분에 교수-학습시 용이함과 곤란함을 동시에 지니는 초등 수학의 지도 내용이다. 소수의 창시자로 언급되는 Stevin과 소수 개념을 소개한 그의 저서 '소수(La Disme)'는 소수의 역사에서 빼놓을 수 없는 수학자이고 수학책이다. 그러나 대부분의 수학적 개념들의 발달 과정과 마찬가지로 소수 개념에 대한 인식 및 사용은 Stevin 이전 시대에 이미 있어 왔다. 본 연구에서는 그럼에도 불구하고 Stevin이 소수의 창시자로 언급되는 이유를 '소수'가 수학사에서 지니는 의미와 관련하여 고찰하였다. 구체적으로 표기적 측면, 책의 전개 방식, 개념적 혁명, 실용적 목적 등의 측면에서 의의를 찾을 수 있었다. 그리고 책의 명성에 비해 원전의 상세한 내용은 잘 알려져 있지 않은 <소수>에 대한 상세한 검토를 통해 초등수학교육에서 소수가 지도되는 방법과 관련한 몇 가지 시사점을 논의하였다.

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금융권 정보보호 관리 효율을 제고하기 위한 인증모형 개선방안 (Improvement of the Certification Model for Enhancing Information Security Management Efficiency for the Financial Sector)

  • 오은;김태성;조태희
    • 정보보호학회논문지
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    • 제26권2호
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    • pp.541-550
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    • 2016
  • 3.20 전산 대란, 카드사 고객정보유출사고 등에서 알 수 있듯 보안이 전제되지 않고서는 그 어떤 편의성과 효율성도 담보할 수 없다. 그뿐만 아니라 금융권은 다른 산업보다 고객 이익의 침해 가능성이 커 보안사고 발생 시 이용자의 정신적 금전적 피해가 발생할 수 있으며, 이로 인해 집단 소송, 고객 이탈, 평판 실추, 대외 신뢰도 하락 등으로 이어져 해당 기업의 비즈니스 연속성에도 큰 영향을 미칠 수 있다. 따라서 금융보안 위험에 대한 효과적인 관리가 필요한 실정이다. 본 연구에서는 정보보호 관리 효율성 개선을 위해 국내 대표 정보보호 인증제도를 통합하고 금융 산업의 특성을 반영한 정보보호 관리체계 인증의 필요성을 밝히고자 한다. 또한 금융권 정보보호 관리체계 인증이 필요하다면 앞으로 어떤 방향으로 개발되어야 할지에 대해 제시하고자 한다.

1950년대 미국 패션과 푸들 스커트 (The American fashion of the 1950s and the Poodle Skirt)

  • 이희현
    • 한국의상디자인학회지
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    • 제10권1호
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    • pp.135-144
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    • 2008
  • The reason that we are familiar with fashion from the 1950s is because of the work such as New Look done by a french fashion designer, Christian Dior who had taken on an almost mythical significance by his name. Moreover, in the sense of popularity, the appearance of Marilyn Monroe and Audrey Hepburn, two typical Hollywood actresses who each has directly-opposed image, is the symbol of youthful America of the 1950s and represents the remarkable start of the American fashion. Still, these days designers and mass medias recall the fashion from the 50s remaking and parodying it to suit public's taste. Being due to the World War II, Europe suffered not only the loss of its national tradition and reputation but also got a fatal blow politically and economically. On the other hand, the United States of America occupied a primary position in the world and outstandingly became the most powerful country. The American fashion of the 1950s represents youth and newness and rejects outdated and outmoded style. In this period, appears the indication which announces previously the youth culture. Poodle skirt is the fashion item that acquired popularity among young american women and girls in the late 1950s. In effect, it is the fashion as American as apple pie. A costly A-line skirt had been transformed into a cheap felt skirt. Instead of a real poodle dog which was carried by French women like an accessory, they embroidered a poodle dog on the lower edge of their skirt. As deriding the snobbish gait, they swayed themselves frantically to the rhythm of Rock n' Roll which swept those days. This was an attitude of young Americans against the existing trend of Europe. Poodle skirt showed the free spirit and intention of young people unbound to custom and established vogue. In addition, in the aspect of comprising the American spirit of independent, pioneer, and subjective American people, it goes beyond the bounds of common concept of fad. Poodle skirt is an unique symbol of the 1950s' American fashion which prognosticates the advent of the United States and the success in modern fashion world which was changing after 1950s.

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한국의류산업의 범세계적 조달전략 결정요인에 관한 연구 (A Study on the Determinants of Global Sourcing Strategies in Korean Apparel Industry)

  • 김용주
    • 한국의류학회지
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    • 제23권1호
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    • pp.42-53
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    • 1999
  • Global sourcing strategy is the one that apparel firms adopt in order to improve efficiency. Souring statesgies are not limited to the decision of sourcing country or vertical integration of sewing process Sourcing strategies include all the ecision of marketing process from the acquisition of fabric to distribution of products. The present study aims to analyze the soucing strategies of Korea apparel industry in global perspectives by applying transaction cost approach and aims to provide the implications for the future. The results are as follows ; (1) sourcing strategies in the dimension of domestic versus offshore soucing are determined by the experience in foreign business and the degree of fashionability of the product. (2) Firms tend to increase affshore soucing as they accumulate the experience in foreign business because they can decrease transaction costs as the perceived risks decrease (3) Also firms tend to source their products in foreign countries when the products are more fashionable. Brand loyalty of the product is a additional factor that increases the proportion of domestic sourcing. (4) Degree of vertical integration of sourcing is determined by the fashionability brand loyalty and the experience in foreign business. That is firms decrease the transaction costs by avoiding the investment to short life fashion products. However firms increase the control over the high reputation product by in house production. As the apparel firms tend to more marketing oriented and the national boundaries of business envrionment becomes permeable more efficient global sourcing strategies should be stablished, Besides the production costs nonproduction costs should be equallly considered in order to analyze the total costs.

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패션브랜드 유형에 따른 상품속성, 브랜드 인지의 차이 (The Difference of Goods Attribute, Brand Awareness by Fashion Brand Type)

  • 유태순;신원혜
    • 한국의류산업학회지
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    • 제8권6호
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    • pp.647-654
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    • 2006
  • The purpose of this study is to identify the differences among goods attribute and brand awareness on fashion brand type. we were intended to suggest characteristics of each consumer group by identifying the differences of consumers' purchasing activities. 672 of consumers by brand who frequently purchase casual brand were chosen for the analysis according to common brand classification of national brand, private brand and no brand. For the purpose of data analysis, we performed factorial analysis of measuring tools and credibility test. Concerning the differences of goods attribute, brand awareness by brand type, MANOVA, ANOVA was employed, complimented with Sheffe-test as a post hoc test in case of occurrence of any differences by group. The findings from the analysis are described in the following. Regarding goods attribute by fashion brand type, there existed a significant difference between brand types in all the sub factors of goods attribute such as product attribute, shop attribute, and price attribute. Especially, the difference of product attribute is much more significant in the areas of material suitableness, product assortment, aesthetic expression, size & quality, clothing maintenance, and clothing comfortableness. In case of shop attribute, there was a significant difference between groups in all the factors such as shop environment, convenience of shopping, sales promotion, service quality of sales clerk, location, and shop reputation. Concerning price attribute, we found a significant difference between groups in the factors of price value, price reasonableness, price information, and economical efficiency of price. As for the difference of brand awareness by brand type, among other factors, brand value had a difference between groups; that is, private brand was found to obtain the highest brand value awareness.

국제상사계약상 중재조항의 작성 시 중재지 선택에 있어 고려사항 (Considerations in the Choice of the "Seat of Arbitration" When Drafting Arbitration Clause in International Commercial Contract)

  • 오원석
    • 무역상무연구
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    • 제28권
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    • pp.91-117
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    • 2005
  • The purpose of this paper is to examine practical and legal considerations in the choice of the "Seat of Arbitration". As the selection of the "Seat of Arbitration" in an international commercial contract is vital both judicially and practically, so to speak, in terms of enforceability of award, judical interference in arbitration proceedings, relative convenience and expense, and the selection of arbitrators, the selection should be carefully considered and examined. In case of institutional arbitration, when the arbitration clause does not nominate the seat, the administrator or the secretariat of the institution or the arbitrator tribunal would usually determine the seat. On the contrary in case of ad hoc arbitration, Unless otherwise agreed by the parties, the "Seat of Arbitration" would be determined according to the rules which are selected by parties or their arbitrators. To avoid confusing situation about the selection of the seat, this writer would like to recommend ICC or LCIA with each Standard Arbitration Clause. If the parties want any national arbitration institution because of the expenses incurred in international institution, AAA or CEPANI is recommendable in terms of the reputation, operating system and recognized performance. Specially ICC Court of Arbitration usually examines the award before it is issued, so the enforceablity would go up. Thus when the parties lay down the arbitration clause in their contract they should confirm whether the "Seat of Arbitration" is fixed or not. If not, at least they should examine the arbitration rules which would be applied, and know in advance how the seat be determined.

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세종시대 창제된 소간의(小簡儀)의 현대적 개조와 태양의 고도 및 방위각 관측 (Modern Reformation of So-ganui Invented during King Sejong Period and It's Altitude and Azimuth of the Sun Observations)

  • 최현동;김칠영
    • 대한지구과학교육학회지
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    • 제5권2호
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    • pp.139-147
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    • 2012
  • The purpose of this study was to explain how extraordinary the scientific technology or our ancestor was from the modern perspective by remodeling the most unique astronomical instrument, So-ganui (小簡儀), developed in the Sejong Period (世宗時代) after being examined with contemporary and the principles of the science and observational technology would be properly understood and measured directly. When measuring the altitude of the sun and azimuth using So-ganui, it was adjusted with the horizontal coordinate system and measured using Jipyeonghwan (地平環), Ipeunhwan (立運環) and Guyhyeong (窺衡). Based such measuring principles, the measurement accuracy proposed using So-ganui are as follows. The remodeled So-ganui produced approximately ${\pm}0.29$ degrees error on average at high altitude while in measuring the azimuth degrees, there was difference of ${\pm}0.35$ degrees. Since the theoretically, the measurement error for So-ganui was ${\pm}0.5$ degrees, the remodeled So-ganui could accurately measure at the high altitude compared to So-ganui from the Sejong period. In the study, So-ganui, which has disappeared, has been remodeled in modern perspective to be used as the educational material to accurately understand the principles of science and measurement technology from the Sejong period. The findings could contribute to raising the reputation in the astronomical observations from the documents from the Sejong period. Furthermore, this study has materialized the celestial and sky our ancestors have viewed with the observational principles of their times, on the computer screen via a webcam, bringing out interest in the traditional science for the students.

국내 SCIE 학술지의 출판 현황과 활성화에 관한 연구 (Activation of Publishing Domestic SCIE Journals Based on the Situation Analysis)

  • 신은자
    • 한국문헌정보학회지
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    • 제45권4호
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    • pp.157-178
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    • 2011
  • 과학 기술 분야의 경우 국제적으로 영향력 있는 핵심 학술지는 인용색인인 SCIE를 통해 파악될 수 있다. SCIE에 등재된 학술지 8,300종 가운데 국내 학회나 연구소가 발행하는 학술지는 모두 82종으로 그 숫자는 많지 않다. 이 연구는 SCI의 등재 기준을 고찰하고, 이 기준에 비추어 이미 등재된 국내 학술지의 출판 현황에 관하여 상세히 분석하였다. 학회나 학술지의 웹사이트에서 데이터를 수집하여 분석한 결과, 국내 학술지는 대체로 인용이 활발하지 않았고, 국제성도 우수하지 않았으며, 웹사이트를 통한 이용자서비스도 미흡한 점이 많았다. 따라서 이미 등재된 학술지라 하더라도 이러한 점들을 계속 보완하여 국제 학술지로서의 위상을 높여야 하고, 등재를 시도하는 학술지는 우수한 논문의 확보, 해외 연구자와의 교류 증진, 국내외 홍보 강화 등에 보다 힘써야 할 것으로 보인다. 현재의 수준에서 벗어나 국제적으로도 인정받는 우수 학술지를 출판하기 위해서는 국가 차원에서 장단기 방안을 수립해 적극 실천하는 노력도 동반되어야 할 것으로 보인다.

가브리엘 샤넬과 요지 야마모토의 무채색 복식에 나타난 디자인 특성과 패션 이미지 연구 (A Study on the Fashion Design Characteristics & Fashion Image of Gabrielle Chanel & Yohji Yamamoto)

  • 고순영;박문희
    • 복식문화연구
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    • 제18권5호
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    • pp.789-808
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    • 2010
  • The orientalism in fashion is believed to develop from the eclectic notion of oriental and occidental fashion. By studying on Gabrielle Chanel's clothing that is usually used by neutral colors and on Yohji Yamamoto's clothing that characterizes clothes in neutral colors, the purpose of this study is to seek ways for remaking Korean traditional clothing into a new modern one to gain a world reputation in terms of clothes. Therefore the study is for exploring the characteristics on the factors of fashion design such as color, line and textile materials with works of Gabrielle Chanel, a famous designer in Western world who has made a black color a popular one for people and works of Yohji Yamamoto, an well-known fashion designer of the East using neutral colors. This study analyzed, from the 2004 S/S to the 2006 F/W, the collection of works published in style.com through the works of Gabrielle Chanel, Yohji Yamamoto, and through the analysis of the visual target. A total of 527 images are used in this paper. Elements of fashion design analysis are lines, colors, and materials. The study reached the conclusion as follows after analyzing the characteristics on clothing with neutral colors of Gabrielle Chanel and Yohji Yamamoto. In case of aesthetic characteristics on the design of Gabrielle Channel, it has expression of feminist, sensual, modern and luxury. It is considered that Gabrielle Channel has a luxury image using a neutral color. Also using simple sleeveless in black and tweed structure, the garments have mixed with neutral colors. Fashion design characteristics on the design of Yohji Yamamoto classified into sensual, modern, ascetic expression. Therefore the design has a simple expression of using a black color. Yohji Yamamoto is a designer who pursues unstructured design by using various neutral colors such as black, gray and white based on the oriental sentiment.