• 패션비즈니스
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• 제16권6호
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• pp.109-126
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• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• 복식
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• 제63권8호
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• pp.14-26
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• 2013

The purpose of this study is to compare and analyze Jacqueline Kennedy and Michelle Obama's fashion style from a perspective of modernism and postmodernism. The method utilized in this study was first, to examine the properties of modernism and postmodernism. Next, we explored the types of role performance of the first ladies and the application of their fashion as an aid to their roles through the precedents of the research concerning modernism and postmodernism. The results of the study are as follows. First, there was a trend of formalism and anti-formalism. Jacqueline Kennedy made her public appearances wearing a formal dress in order to express the first lady's authoritarian figure of restrained elegance. The fashion of the first lady aspired to formalism. Meanwhile, Michelle Obama followed more of a free style by eschewing the typical formality of the first lady. She created diverse styles utilizing a variety of items, which were not interrupted by form or by using heterogeneous items. Second, there is a trend of elitism and populism. While Jacqueline Kennedy preferred only haute couture designers' costume in order to show the prestige and dignity of the upper class, Michelle Obama patronized unknown designers' clothing or mid-level casual brand goods that the public favors in order to interact with the public through her fashion. Third, while modernism regards totality or unity to be important, postmodernism puts an emphasis on the eclecticism by pursuing complexity and diversity through the deconstruction of an indigenous genre. In case of Jacqueline Kennedy, this tendency featured monotone clothing color, which presented a unified full set dress that excluded decoration. Michelle Obama, in contrast, mixed and matched formal dresses and a casual cardigan or felicitously mixed luxury brand or low to middle priced brand goods.

• 한국식품저장유통학회:학술대회논문집
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• 한국식품저장유통학회 2002년도 창립 10주년 기념 국제학술심포지움
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• pp.46-53
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• 2002

The self-sufficiency of rice production was attained in 1975 through development of Tongil-type high-yielding rices and rapid dissemination to farmers and innovation of cultivation technologies, so-called "green revolution" in Korea. It can be continued during the last twenty seven years except some years with meterological disasters. The national average of milled rice yield per ha was only 3.1 ton at the first half of 1960′s, but it drastically increased to 5.0 ton at the 2nd half of 1990′s. Also, the rice quality was highly improved through the continuous varietal improvement of high-yielding japonica rice cultivars. The amounts of rice stock will go beyond about 1.9 million tons in 2002 due to the recent continuos bumper rice crop and relatively rapid reducing in rice consumption. There are so many rice brands over 1,200 in Korea, but most of rice commodities are not enough controlled in terms of marketing quality and palatability of cooked rice. Although the most rice brands are not properly controlled in quality management, its average level of grain quality is largely improved through the continuously increased diffusion of newly-developed high-quality rice cultivars since 1991. The rapid construction of rice processing complex(RPC) since 1992 also accelerates the production and distribution of brand rices. Especially, about half of distribution amounts are covered by brand rice commodities of the agricultural cooperative associations. The rice is mainly consumed by the type of cooked rice. The amounts of rice consumption for food processing is only below 4% of total rice consumption. The processed rice foods is mainly consumed as various processed cooked rices, rice cakes, and rice wines.

• 대기
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• 제23권3호
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• pp.357-365
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• 2013

A public-academia cooperative research system is suggested to improve the level of national research on atmospheric science and to enable the National Institute of Meteorological Research (NIMR) to meet its overloaded demand for research and results. As a practical example of cooperative research the CIRES case was reviewed. CIRES, the Cooperative Institute for Research in Environmental Sciences, located at the University of Colorado Boulder, is one of NOAA's 18 cooperative research centers located at universities across the U.S. NOAA, the National Oceanic and Atmospheric Administration, as a part of government, gives clear guideline for research topics and supplies research funds to research centers and audits their research processes and accomplishments. NOAA Boulder Laboratories, as a large, well-established government research center managed by government scientists, supplies depth of experiences and major research infra-structure to CIRES. CIRES pursues innovative and challenging research with their younger and brand-new researchers who are university employees. This cooperative work between government research organizations and the university produces high level research efficiently. Not only does Boulder have a beautiful natural setting where researchers live and work but also the city is a home to many scientific agencies and research facilities. This robust scientific network provides rich opportunities for CIRES researchers to collaborate with others in their scientific fields.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.167-177
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• 2021

The scientific paper studies the impact of tourism and traveling on the economic level of development of countries at the macro level and its relationship with other sectors of the economy. Tourism is one of the budget-forming factors of every economy. This work describes the main trends in the development of tourism. It is determined that about one third of tourism revenues are generated by the food sector, i.e., the culinary niche of tourism. Culinary tourism is a new direction of tourism, but it is developing quite dynamically in the EU. Culinary is an important part of rural tourism in the EU and culinary tourism is actively promoted at fairs and festivals. In recent years rural tourism has been developing both at the international level and in Ukraine, primarily due to its features, which include the implementation of the principles of sustainable community development, preservation of local traditions and cultural values, gastronomic events to promote them. The aim of the article is to study the theoretical aspects of the development of gastronomic tourism in the world, to analyze the actual condition of gastronomic tourism in the EU and Ukraine, identifying prospects and ways to develop regional gastronomic tourism. The methodological and informational basis of the work is analytical reports and researches related to the development of event tourism and statistics. Systematic and logistical approaches to the studied problems were used to achieve this goal. Various general scientific and special research methods were also used. Based on PESTLE analysis, key aspects of the external environment of gastronomic tourism in Ukraine are identified. We took into account the principles of sustainable development: political, economic, social, technological, legal and environmental. The main trends in the development of gastronomic tourism in the world are studied and it is found that the greatest development in the coming years will be the trend of combining gastronomic and event tourism on the basis of sustainable development. The main preconditions and possibilities of introduction of this holistic approach to the strategy of development of the tourist branch of Ukraine are determined. A model of sustainable value chain of gastronomic tourism in the region is formed and the main advantages of its implementation are identified: formation of a regional brand, preservation of culinary traditions, development of green farming, minimization of negative impact on the environment, sustainable development of communities.

• Journal of Animal Science and Technology
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• 제55권3호
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• pp.185-194
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• 2013

MS 마커는 가축의 유전적 다양성, 유연관계 및 품종식별의 연구에 있어서 매우 유용하다. 본 연구는 26개의 MS 마커를 이용하여 토종닭 브랜드 2집단(우리맛닭, 한협3호)과 토착종 순계 2집단(화이트 레그혼, 로드 아일랜드 레드)을 대상으로 집단내 및 집단간의 유전적 다양성, 계통유전학적 관계, 유전적 균일성 등을 검증하여 고유 유전자원으로서의 가치 구명 및 개체식별력이 높은 마커를 선별하여 토종닭 브랜드 계육의 생산이력시스템에 활용 가능한 기초자료를 제시하고자 실시 하였다. 대립 유전자형 분석결과 총 191개 중 47개(24.6%)가 집단 특이 대립 유전자였으며, 다형성지수의 평균은 $H_{Exp}$=0.667, PIC=0.630으로 산출 되었다. 공시된 320수 개체에 대한 요인대응분석(FCA) 결과 4개의 군집을 형성하였지만 2개 토종닭 브랜드 집단은 타 집단에 비해 매우 가까운 거리에 위치하고 있었으며, 집단간의 $D_A$ 유전거리 결과 또한 이와 동일했다. 각 집단에 대한 유전적 균일도는 모든 집단에서 94% 이상으로 높았다. 이상의 결과는 2개 토종닭 브랜드 집단은 유전적으로 유사하지만 토종닭 순계 집단과는 유전적인 차이가 크며, 순계 2집단 또한 유전적으로 확연히 분리됨을 증명 할 수 있다. 26개 MS마커 사용시 동일개체 출현확률(PI)은 $1.17{\times}10^{-49}$였다. 2011년 기준으로 닭 사육수수 149,511,309수를 고려해 PI 값이 높은 마커 9~12개 정도를 선별 및 분석에 이용 한다면 동일개체 출현확률(PI)이 $1.14{\times}10^{-15}$에서 $7.33{\times}10^{-20}$이므로 개체식별 및 친자 감별이 가능할 것으로 사료된다. 향후 경제적 효율성을 고려하여 MS 마커 및 mtDNA의 SNP를 기반으로 multiplexing PCR 시스템을 확립을 위한 연구가 이행된다면 토종닭 브랜드육의 생산이력시스템에 적용이 가능할 것으로 판단된다.

• 한국조리학회지
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• 제14권1호
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• pp.1-10
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• 2008

The purpose of this study was to measure the estimated coefficient and marginal willingness to pay of attribute level: origin logo, origin description, traditional food, fusion food, service guarantee, and price, which influence tourist preference for restaurants. Also, the study identified the attribute which confers the highest importance to tourists. Conjoint experiment and the ordinal probit model were used for this study. A total of 210 surveys were conducted by tourists. The findings from this study were as follows. First, the effects of all attributes on tourist preference for restaurants were statistically significant. Second, tourists regarded an origin logo as the very important attribute, and were more willing to pay for the case where the menu contained origin logo. These findings suggested new marketing opportunities for restaurant managers. Although this study provides some evidence on the value of the local product brand to tourists, a similar measure has not been developed for local residents. This is an area in need of future research.

• 한국식품위생안전성학회지
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• 제23권1호
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• pp.6-14
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• 2008

벼 재배 농업인들에게 기술지원을 하고, 소비자들에게 우리 쌀의 안전성을 널리 알리고자, 2005년-2006년 "탑라이스" 생산단지 및 인근 관행재배 지역에서 토양, 볏짚, 왕겨, 쌀겨, 현미, 및 백미 시료를 채취하여 미국 EPA 7473 규격을 만족시키는 자동수은분석기(DMA80)을 이용하여 분석한 결과 다음과 같았다. 우리나라 논 토양의 수은함량은 평균 0.031 mg/kg로 토양환경보전법상 우려기준(4 mg/kg)과 대책기준(10 mg/kg) 대비 1/25-1/65 이하로 매우 안전한 수준이었고, 탑라이스를 포함한 우리 쌀 중 수은잔류량은 평균 0.0018 mg/kg로, 중국의 잔류허용기준(MRL) 0.02 mg/kg 및 대만의 잔류 허용기준(MRL) 0.05 mg/kg과 비교할 때 1/10-1/30 이하의 수준으로 수은에 의한 우리 쌀에 대한 안전성 우려는 거의 없는 것으로 나타났다. 2006년 탑라이스 생산단지 토양의 수은함량은 평균 0.02788 mg/kg, 볏짚 0.00896 mg/kg, 정조 0.00182 mg/kg, 왕겨 0.00189 mg/kg, 현미 0.00166 mg/kg, 쌀겨 0.00452 mg/kg, 그리고 백미 0.00145 mg/kg 수준이었다. 토양 중 수은농도 대비 비율로 계산해 보면 볏짚 0.321 ${\gg}$ 쌀겨 0.162 ${\gg}$ 왕겨 0.068 ${\geq}$ 정조 0.065 > 현미 0.060 > 백미 0.052 순으로 볏짚 및 쌀겨의 수은농도가 높았다. 잔류수은의 흡수이행 기울기는 볏짚 ${\gg}$ 쌀겨 ${\gg}$ 왕겨 ${\geq}$ 정조 > 현미 > 백미 순으로 기울기가 크다는 것은 상대적으로 흡수이행량이 크다는 것으로 해석되며, 지상부로 흡수된 총수은량의 83.8%는 볏짚에 존재하였으며, 정조에 16.2%, 왕겨에 2.8%, 현미에 12.4%, 쌀겨에 3.5% 및 백미 9.7%가 분포하였다. 결론적으로 "탑 라이스" 생산단지를 포함한 인근의 관행재배지역 토양은 수은에 오염되지 않았으며, 여기에서 생산된 우리 쌀은 매우 안전한 것으로 판단되었다.

• 한국응용과학기술학회지
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• 제36권3호
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• pp.830-839
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• 2019

본 연구에서는 스포츠스폰서십 기업의 제품을 고관여 제품과 저관여 제품을 구분하여, 연구대상의 특성에 따른 스포츠스폰서십 인지의 광고효과를 분석하고자 한다. 선정된 모집단을 대상으로 총 450명을 표본대상으로 하여 설문지를 배부하였다. 회수된 438부의 설문지 중 불성실하게 응답했다고 판단되는 12부의 설문자료가 제외되었으며, 총 426부의 최종 유효 표본 자료가 실제 분석에 사용되었다. 본 연구에서는 PASW 19.0을 활용하여 빈도분석, 신뢰도 분석, 탐색적요인분석, 일원분산분석, t-test를 실시하였다. 본 연구에서는 모든 통계치의 유의수준을 .05로 설정하여 다음과 같은 결론을 도출하였다. 첫째, 성별에 따른 저관여 제품 및 고관여 제품 브랜드 효과 차이분석 결과 저관여 제품 및 고관여 제품 스폰서효과의 모든 하위변수에서 통계적으로 유의한 차이가 나타나지 않았다. 둘째, 학력에 따른 저관여 지각된 품질, 저관여 스폰서 친숙 이미지 차이를 분석한 결과 통계적으로 유의한 차이를 나타내고 있다. 셋째, 저관여 지각된 품질과 고관여 지각된 품질 차이 분석결과 통계적으로 유의한 차이를 나타내고 있다. 또한, 저관여 스폰서 친숙 이미지와 고관여 스폰서 이미지 차이 분석결과 통계적으로 유의한 차이를 나타내고 있다.

• 한국산학기술학회논문지
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• 제12권7호
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• pp.2996-3005
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• 2011

본 연구는 한라봉의 소비자 선호도 조사를 통하여 객관적인 품질등급 기준을 설정하는데 있다. 지금까지 한라봉의 품질등급은 선과기를 이용한 크기에 따른 상품 구별과, 농 감협과 일부 영농 법인에서 비파괴 선과기를 이용하여 선별되어진 자체적인 브랜드에 준하여 품질등급을 제시하여 왔다. 그 등급 설정은 과학적 객관적이거나, 소비자의 니즈에 의한 것이 아니라 편의에 위한 관행적 등급으로 판단된다. 그 등급 내용을 보면 당도 $13^{\circ}Bx$ 이상, 산1.0% 이하로 일률적으로 적용하여 사용되어지고 있다. 따라서, 본 연구에서는 한라봉의 소비자 선호도 조사를 통한 소비자 만족도에 근거하여 당도 5등급, 산도 7등급으로 총 35개 등급으로 구분하였다. 이를 바탕으로 1등급에서 5등급까지의 5개의 등급을 설정하고 상품(1~3등급)과 비상품(4~5등급)으로 구분하였다.