• 수산해양교육연구
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• 제27권1호
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• pp.230-242
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• 2015

The purpose of this study is to propose, firstly, the definition of marine health tourism and empirically to analyse the effect of benefit sought and brand equity on visit intention of destination as marine health tourism. This study utilizes the PLS-SEM method in order to measure the overall model fitness level and statistical significance of all paths in proposed research model. As a result of the analysis, benefit sought factor like nature has a highest positive effect on brand equity(image and perceived quality) and also, on visit intention via brand equity. Specially, this study measures the non-linear of all the paths and shows the statistical significance that the more high health factor as benefit sought is, the preference for quality brands is more steeply. In addition, the measurement of the moderating effect of gender variables shows that female is the most sensitive than male on the path from health benefit sought to brand quality among all the paths. However, the definition of marine health tourism in this study is proposed according to the characteristics of a particular area. In this vein, the definition is needed to generalize more through follow-up study.

• 한국의상디자인학회지
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• 제25권1호
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• pp.83-96
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• 2023

The purpose of this study is to compare and analyze the perception of retro fashion and new-tro fashion using big data. TEXTOM allowed the collection of big data on the words 'retro fashion' and 'new-tro fashion', which was refined afterwards. As for the data collection period, Jan. 1, 2019 to Nov. 30, 2022 was set. A top 50 list of words were extracted from this data based on appearance frequency. The extracted words were processed through Network centrality analysis and CONCOR analysis using Ucinet 6. The results are as follows. 1) In retro fashion, the appearance frequency of 'style' was the highest, followed by 'sensibility', 'color', 'trend', 'fashion', and 'brand'. These words came up with high TF-IDF values. Network centrality analysis discovered that 'color', 'style', 'trend', 'sensibility', and 'design' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; trends, styles, looks, and photos. 2) In new-tro fashion, the appearance frequency of 'retro' was the highest, followed by 'trend', 'generation', 'style', 'brand', and 'fashion'. These words also came up with high TF-IDF values. Network centrality analysis found that 'retro', 'trend', 'generation', and 'brand' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; style, brand, clothing, and trend. 3) New-tro fashion is included in retro fashion in that it reproduces the styles of the past. However, it is taken completely differently from generation to generation. Unlike the older generations, millennials actively accept newly created clothes and brands based on the past styles. They perceive it as a fashion that reveals their own unique tastes and tastes.

• 한국식품과학회지
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• 제22권5호
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• pp.526-529
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• 1990

국내에서 생산되고 있는 버터의 유리지방산 조성을 분석하기 위하여 silicic acid column chromatography 방법을 이용하여 버터로부터 직접 유리지방산을 분리 용출시켜 농축한 후 GLC로 분석하였다. 국산 버터 2종류 제품을 분석한 결과, 버터 A의 유리지방산 조성에 있어서는 $C_{18}$ 유리지방산$(C_{18_0},\;C_{18:1},\;C_{18:2}\;및\;C_{18:3})$ 함량이 52.83%로 가장 높았고, 그 다음으로 palmitic acid가 29.39%, myristic acid가 11.85% 함유되어 있었으며, 버터 B의 경우에는 $C_{18}$ 유리지방산이 47.50%, palmitic acid가 30.52%, myristic acid가 13.76% 함유되어 있었고, 그 외의 유리지방산은 소량씩 함유되어 있었다. 한편 함량면에서는 적지만 버터의 풍미에 중요한 영향을 미치는 것으로 알려진 butyric, caproic, capric 및 lauric acid의 농도를 분석한 결과, 버터 A에서는 각각 35, 10, 48, 60ppm, 버터 B에서는 각각 56, 11, 70, 126ppm이었다.

• 한국산학기술학회논문지
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• 제17권11호
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• pp.682-690
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• 2016

농산물 브랜드는 양적인 성장은 이루었지만 질적인 성장이 미미한 현실에 대안을 제시하기 위해 본 논문에서는 농산물 브랜드자산의 구성요인을 발굴하고, 구성요인들이 브랜드자산에 미치는 영향을 계량적으로 분석하였다. 분석을 위해 소비자들에 대한 구조화된 설문지를 활용하여 통계분석에 사용하였으며, 주요 분석결과를 요약하면 다음과 같다. 첫째, 브랜드 및 브랜드자산 관련 다양한 선행연구들을 중심으로 농산물 브랜드자산 구성요인에 대한 이론적 검토를 진행하였으며, 농산물 브랜드자산의 구성요인을 인지도, 품질력, 충성도로 설정하였다. 둘째, 농산물 브랜드자산의 세부 구성요인에 대해 요인분석 결과 인지도는 친숙도, 최초상기도, 일반적 인지도, 보조인지도, 회자정도, 로고기억정도, 품질력은 품질 지속성, 품질 신뢰성, 품질 안전성, 전반적 품질정도, 가격대비 품질 우수성, 충성도는 주위권유, 구매의도 가격프리미엄, 재구매의향이 선정되었다. 셋째, 농산물 브랜드자산에 미치는 요인에 대한 영향력을 분석한 결과 인지도, 품질력, 충성도 수준 모두 1% 유의수준에서 통계적으로 유의하게 나타나 해당 수준이 높아질수록 브랜드자산이 증가하는 것으로 분석되었다. 넷째, 표준화계수를 활용한 브랜드자산에 가장 큰 영향을 주는 구성요인은 쌀과 조미채소는 품질력의 표준화계수가 각각 0.486와 0.581로 제일 높에 나타났고, 과수와 과채는 충성도가 각각 0.536과 0.490으로 가장 높게 분석되었다. 최종적으로 작목에 따른 브랜드 육성정책에 있어서 인지도, 품질력 및 충성도 측면으로부터 접근한 다양한 정책을 개발하는 것이 효과적인 결과를 유발할 수 있으며, 쌀과 조미채소는 정책적 주안점을 품질력제고 관련 정책에 집중하고, 과수와 과채는 충성도제고 관련 정책에 보다 집중하는 것이 제한된 자원을 효율적으로 활용할 수 있는 방향이라고 할 수 있다.

• 패션비즈니스
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• 제8권6호
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• pp.90-102
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• 2004

The purpose of this research is to identify the phases of the fashion merchandising process and the range of the fashion designer's work as well as performing degree at each stage according to the brand types of domestic women's apparel. The preliminary research was conducted with the chief designers of five woman's apparel manufactures located in Seoul and the questionnaires were collected from 192 fashion designers. They were measured by the five point Likert-type scales. For a data analysis, the Pearson's Correlation, ANOVA, Sheffe Test, MANOVA were used with SPSS V. 11.0. The results are as follows; 1. The steps which fashion designers of domestic apparel brand take in fashion merchandising process have been identified in 7 stages- Environment Information, Target Market Planning, Design Planning, Design Development, Price Settlement, Presentation & Line Release, Production. 2. The task achievement level of fashion designers in fashion merchandising process differs in brand types as well as in fashion merchandising stages. In NB, the designer's work was conducted in order of Design Planning(M=4.58)$\to$Presentation & Line release(M=4.31)$\to$ Environment Information(M=3.83)$\to$Target Market Planning(M=3.13). In DB, in order of Price Settlement (M=4.80)$\to$Production(M=4.33)$\to$Design Development(M=4.27)$\to$Design Planning(M=3.77)$\to$Presentation & Line release(M=3.20)$\to$Environment Information (M2.70). In GB, in order of Production(M=4.38)$\to$Design Planning(M=4.22)$\to$Price Settlement(M4.16)$\to$Environment Information(M=3.83)$\to$Merchandising Target Market (M=3.72)$\to$Design Development(M=3.65). 3. Considering the other factors such as sales, the amount of owning shops, item amounts that are related to the company size, this study shows that only the brand type affects designer's task achievement.

• 서비스연구
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• 제7권4호
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• pp.1-14
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• 2017

과시소비에 관한 연구는 많이 진행되어 왔지만, 소비자가 지각한 타인의 과시소비의 부정적인 감정에 대한 연구는 많지 않다. 본 연구에서는 타인의 과시 소비가 소비자의 브랜드 평가에 미치는 부정적인 영향을 검증하는 것을 목적으로 실험을 진행하였다. 본 연구에서는 두개의 실험을 통하여, 지각한 과시 소비는 소비자의 브랜드 평가에 부정적인 영향을 끼친다는 것을 밝혀냈다. 타인의 과시 소비는 임시적으로 소비자의 권력거리신념에 영향을 미치며 이러한 영향은 궁극적으로 소비자의 브랜드평가에 영향을 미친다. 즉 소비자의 권력거리신념은 타인의 과시소비와 브랜드평가의 관계를 매개한다. 개인 수준의 집단 규범은 타인의 과시 소비와 브랜드 평가에 대한 조절효과를 밝히지 못했지만, 국가차원의 집단규범은 타인의 과시소비와 브랜드평가의 관계를 조절하는 것을 검증하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.367-379
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• 2020

The primary objective of this research is to develop a better understanding of consumer's post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment on post-purchase cognitive dissonance, taking into account the mediating role of impulse buying behavior. The current study addresses several gaps in literature. Firstly, it is hard to find the direct impact of sales promotion and emotional brand attachment on post-purchase cognitive dissonance. Secondly, to the best of our knowledge, few studies have investigated the mediating role of impulse buying behavior in consumer research. A sample of 256 respondents was collected from Pakistani retail consumers. The statistical findings of this study show that sales promotion has a significant positive effect on the impulse buying behavior and post-purchase cognitive dissonance. Furthermore, results indicate that emotional brand attachment has a negative influence on impulse buying behavior but has a significant positive impact on post-purchase cognitive dissonance. Meanwhile, impulse buying behavior is a potential mediator between sales promotion, emotional brand attachment, and post-purchase cognitive dissonance relationships. The moderating role of Gender describes that the positive relationship between sales promotion and post-purchase cognitive dissonance will be stronger for women as compared to men at a higher level of sales promotion.

• 복식
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• 제62권4호
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• pp.123-135
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• 2012

The purpose of this study was to make marketing strategies for Korean fashion companies that wish to enter into foreign markets. In-depth-interviews along with documentary research were performed on consumers who lived in Italy. The interviews were executed from May to December 2010. The results of research were as follows. The general image of Korea was at a high level. Therefore, the general and economical image of Korea had a significant impact on product evaluation. However, the Italian consumer had only a little understanding about the Korean fashion brand and product. This was so because the Korean fashion companies did not appear in the Italian fashion market. However, they were accustomed to using products of Samsung and LG. Therefore, the economical image of Korea is necessary to facilitate the official entrance of fashion companies in the Italian market as well as the global market.

• 마케팅과학연구
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• 제15권2호
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• pp.99-122
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• 2005

본 연구는 프로스포츠 소비자의 심리적 애착정도를 태도적 차원의 동일시와 행위적 차원의 동일시로 구분하고 아울러 프로스포츠팀과 관련된 동기요인(성적에 대한 관심, 선수의 능력, 선수의 매력성)과 스포츠 구단의 관람의도, 스폰서십 효과(스폰서 브랜드 태도)와 어떠한 영향 관계가 있는지를 살펴보고자 하는 것이다. 대부분 선행연구들이 이러한 관계를 단편적인 수준에서 측정했으며, 아물러 구단과 스폰서십의 동시적 영향관계를 규명한 연구가 없었던 것이 사실이다. 이에 본 연구는 이러한 관계를 구조방정식 모델의 검증을 통하여 해당 가설을 검증한 결과 첫째, 팀관련 관람동기의 대부분이 태도적 동일시를 거쳐 행위적 동일시로 이어지는 것으로 나타났으며, 둘째, 심리적애착정도와 관람의도, 스폰서십 효과와의 관계에 있어서는 태도적 동일시의 경우 관람의도와 스폰서십 브랜드 태도에 긍정적 영향 관계가 있는 것으로 나타났으나, 행위적 동일시의 경우에는 관람의도에만 긍정적 영향 관계가 있는 것으로 나타났다. 마지막으로 연구의 시사점 및 한계와 향후 연구방향이 토의되었다.

• 수산해양교육연구
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• 제25권2호
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• pp.433-447
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• 2013

In around of Guryongpo Pohang Port, a Guamegi production special zone is being established as modernized processing plants, cold storages, Guamegi research centers, or publicity centers are being built in a row with forming the tourism and culture streets as a start. Regarding the special Guamegi production zone, the local autonomous entities are promoting various projects as investing approximately 40 billion won as its budget; however, it is still very rare to elevate the level of Guamegi, the special product, and make investment plans to create a brand for it. To make a special product brand cannot be realized just by building the Guamegi industrialization processing complex, and mere publicity also does not guarantee sustainable development. It can be realized only when the product's taste or hygiene satisfies the people's needs. Therefore, this study examines the changes of Guamegi-related business and the strategies to develop Guamegi industry in order to find ways to manufacture Guamegi and cultivate specialized manpower for processing to make a special brand with Guamegi. Regarding the Guamegi business and the cultivation of specialized manpower for Guamegi, this study conducted a survey to 377 persons including the business owners, employees, or civil servants related with Guamegi. It is needed to install educational institutions to cultivate specialized manpower for Guamegi and also operate various programs so as to conduct education to cultivate specialized manpower for Guamegi. And it is necessary to elevate the quality and sanitation of Guamegi and create a brand by inducing a specialized license system that can help those involved in Guamegi business have pride.