• 경영정보학연구
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• 제22권3호
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• pp.143-156
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• 2020

전통적인 마케팅 전략 중 하나인 가격 촉진은 소비자가 느끼는 상품의 가격을 낮추어 소비자의 구매를 유도한다. 기존 연구들에 따르면 제품의 특징, 가격 촉진 형태, 소비자의 특성과 같은 맥락에 따라 가격 촉진은 기업에 긍정적 영향을 줄 수도, 부정적 영향을 줄 수도 있다. 본 연구에서는 최근 많은 디지털 서비스들이 도입하고 있는 구독 기반의 비즈니스 모델 환경에서 가격 촉진의 효과를 살펴보고자 한다. 본 연구의 목적은 가격 촉진이 소비자의 재구매에 미치는 긍정적 효과를 확인하고, 소비자의 인구 역학적 특성과 행동 특성에 따라 그 효과가 어떻게 달라지는지 확인하는 데 있다. 국내 한 음악 스트리밍 서비스의 사용자 기록 데이터를 이용해 가설을 검증하였으며, 분석 모델로는 로지스틱 회귀분석을 사용하였다. 연구결과 소비자의 재구매에 대한 가격 촉진의 긍정적 효과를 확인하였고, 가격 촉진의 긍정적 효과는 연령이 낮은 소비자와 여성 소비자에게서 상대적으로 더 크게 나타났다. 본 연구는 구독 경제에서 가격 촉진의 효과를 확인하고, 성공적인 가격 촉진을 위해 어떤 요인을 고려하여 마케팅 전략을 수립해야 하는지에 대한 방향성을 제공한다는 점에서 연구의 시사점이 있다.

• 패션비즈니스
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• 제15권1호
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• pp.158-170
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• 2011

The purpose of this study was to examine how recently fashion corporate did use SNS applications for their product promotion strategies as case studies, and to provide what kinds of SNS marketing strategies would be developed for fashion corporate. Specifically, this study was focused on Twitter among SNS applications. For this study, Internet webs, news paper, articles, and other press work were used for resources. Five fashion corporate such as Buckaroo, MLB, North Faces, Kolon, and ABC Mart were analyzed. As the results, first, fashion corporate used Twitter as the marketing tool for their product promotion. Second, they tried to make an increase the numbers of Twitter follower from their customers. Third, Twitter was used for making higher customer loyalty by fashion corporate through a variety of program such as special events, game, music, or viral marketing. However, there were still some limitations on fashion corporate's Twitter usage, compared to other non-fashion corporate. Thus, fashion corporate needs to provide more creative and unique Twitter marketing strategies. Therefore, based on these results, fashion brand merchandising marketing strategies of fashion products would be provided from this study.

• 패션비즈니스
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• 제21권2호
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• pp.45-60
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• 2017

This study analyzed the type of format and content expression of fashion films, from the perspective of promotion and advertisement. For the analysis, a reference research and case study were employed. Our results showed that the format type of fashion films are categorized as movie type; films that convey a story through lines and provide an interesting element as well as artistic value;, video clip films which consist of intriguing sections in a short-length film;, animation type; films that deliver a message through the virtualized world and a created character;, and music video fashion films that use the musical technique to convey how the story of fashion film is structured. The type of content expression of fashion films are divided into direct expression, which exposes the collection of clothes and accessories directly in fashion films;, metaphorical type; which visually delivers the brand image and product;, and the documentary type; that delivers the brand story and historical facts related to the brand. The study on the analysis of fashion films through type of format and content expression shows how fashion brands effectively and strongly promote their products, enhance their brand values, and increase an interest among the customers.

• 보건교육건강증진학회지
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• 제17권2호
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• pp.151-163
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• 2000

Adopting the theory of enter-educate, this study was conducted to prevent the smoking by middle school students who had not started smoking yet. A famous pop music singer with high popularity among teenagers was cast on the public sponsored advertisement (PSA) on smoking prevention. This PSA was televised through major TV stations for two months. The effectiveness of this project was evaluated seven times. The effectiveness of the PSA, the role of the cast singer, the rate of seeing the PSA, and the impression about the PSA were evaluated. The viewer survey since the second period of the PSA revealed that most of the middle school students (79~94 percent) watched it. Among TV stations, MBC recorded the highest viewer rate as 69.6~72.0 percent of the middle school students watched the PSA at least once from this station. Also, the viewer rates of such cable TV stations as Mnet and OCN were quite high for their advertisement prices. The overall impression about the PSA was favorable. The contribution of the singer to this positive outcome was 60 percent and over. The effect of smoking prevention was also high as 93.7 percent of the middle school students replied that they would not start smoking. However, since this study dealt with the general public, it was not possible to control the effect of other factors systematically. Also, we could not measure the differences bewteen the pre-PSA and the post-PSA periods, so that the interpretation of the results has some limitation.

• International Journal of Advanced Culture Technology
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• 제7권1호
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• pp.35-42
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• 2019

This purpose of this study was to identify the meaning and structure of the experiences of women who were most stressed when they live and how they respond to stress when they were stressed.Six Female college students aged 29 years were interviewed for a total of three times until data was saturated and collected until no more data were collected. Interview data was processed through the analysis and interpretation process using the Giorgi phenomenological research method. As a result, 45 semantic units was derived, these were divided again into 12 subcomponents, and then divided into 3 categories. The stress situation of female college students was a way to escape from the stress that arises in situations that were difficult to overcome due to their inability to cope with, and that they were trying to take a walk or listen to music. A young women aged group, female college students becomes the center of the future family. Therefore, their emotional health will be more important than any other class. In conclusion, this study suggests the provision of a young women's tailed program that could help the female college students to experience the stress in the life task positively and to help the stress crisis as a positive experience of life.

• International Journal of Computer Science & Network Security
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• 제24권7호
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• pp.45-54
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• 2024

Ingrained in multiple consumption theories, this research covers the seven determinants (Hedonic Consumption, Consumers' mood, Store layout, product promotion, Persons' situation, Materialism, and Product Attributes) of purchase intentions of a consumer. For this study, 384 offline shoppers were surveyed and found that out of seven, six determinants significantly trigger impulse buying behavior of customers of beauty products in a modern market setting while one determinant 'Materialism' did not have any influence on the impulse buying behavior. The relationships of the variables were statistically checked by multiple linear regression. Results of this study show that a consumer's mood has a significant impact on impulse buying as it can trigger the impulse behavior of consumers. Person situations also have a positive impact on impulse buying it means time, money, fear of missing out can active impulse buying. Store layout can also trigger that unplanned purchase which means store lighting, the music of the store, ambiance may affect the purchasing. Product promotion has an impact on spontaneous purchase which indicates that free coupons, discounts, free delivery, offers to attract the customer to sudden purchase. Product design, packaging, color, labeling indicate a positive and significant impact on impulse buying. However, materialism indicates an insignificant impact on impulse buying.

• International Journal of Advanced Culture Technology
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• 제7권3호
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• pp.116-119
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• 2019

"Science" journal is one of the world's top academic journals. Many researchers are trying to publish their work in Science, and only a few selected novel papers are accepted. However, we think that this kind of process cannot continue forever. In this paper, we show that there is a limit to the number of Science papers that can be written. Therefore, the day will come when Science cannot publish new papers anymore. Using a similar method, we estimate the maximum limit on the number of pop songs that can be composed. By extending our discussion to all kinds of digital contents, we derive a mathematical expression for the maximum number of digital contents of a certain type that can be created. These results imply that someday man will not be able to produce new papers or new digital contents anymore. This conclusion raises deep philosophical questions.

• International Journal of Advanced Culture Technology
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• 제6권4호
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• pp.240-246
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• 2018

The purpose of the study was to examine early childhood teachers' content knowledge of movement education. The subjects, 60 early childhood teachers, were asked to draw concept maps about early childhood movement education. Their concept maps were analyzed in terms of superordinate and subordinate concepts by contents and frequency. The results were as follows. First, 263 superordinate concepts were shown, and they were categorized into 10 representative terms (body movement/health, music, expression, movement type, movement element, games, integration/arts, social studies, tool/instrument, and math/science). Second, 2,186 subordinate concepts were shown, and running, movement, jumping, musical instrument, and expression were frequently shown. In conclusion, early childhood teachers' content knowledge of movement education were various but insufficient in aspect of its systematic organization.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.122-130
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• 2022

In modern times, text has become an image, and typography is a style that is a combination of image and text that can be easily encountered in everyday life. It is developing not only for the purpose of conveying meaningful communication, but also to bring joy and beauty to our lives as a medium with aesthetic format. This study shows through case analysis that typography is a tool for expressing human emotions, and investigates its characteristics that change along with the media. In particular, interactive communication tools and methods used by interactive typography to express viewers' emotions are described in detail. We created interactive typography using the inputted text, the selected music by the viewer and the viewer's movement. As a result of applying it to the exhibition, we could confirm that interactive typography can function as an effective communication medium that shows the utility of both the iconography of letter signs and the cognitive function when combined with the audience's intentional motion.

• 한국비블리아학회지
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• 제30권3호
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• pp.245-266
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• 2019

본 연구는 음악학 분야의 연구자들을 대상으로 정보요구와 이용현황을 조사하여 음악학 분야 연구자원의 이용 활성화 방안을 제시한 것이다. 국내 음악학 분야의 연구자들을 대상으로 심층인터뷰를 실시하여 음악학 연구자의 정보요구와 이용현황, 음악학 연구자원의 가치에 대한 인식 및 연구자원 이용의 문제점과 개선에 대한 의견을 수집하여 분석하였다. 이를 바탕으로 음악학 분야 연구자원의 이용 활성화 방안을 세 가지로 제시하였다. 첫째, 자원의 수집과 체계화가 필요하다. 둘째, 이용자에 대한 교육과 홍보가 이루어져야 한다. 셋째, 음악 주제전문사서의 양성과 서비스 제공을 위한 전문사서와 관련 기관 간의 협력이 필요하다. 본 연구는 음악학 연구뿐만 아니라 관련 연구기관과 문화예술기관에서의 효율적인 정보의 제공 및 서비스 개발에 기초로 활용될 수 있을 것이다.