• Title/Summary/Keyword: Multiple hypothesis

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The Affect of Family Restaurant Customer's Experiences on Customer Satisfaction, Brand Attitude, and Revisit Intentions

  • LEE, Jae-Min
    • The Journal of Economics, Marketing and Management
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    • v.7 no.2
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    • pp.7-14
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    • 2019
  • Purpose - Amid the slump in the food market, the importance of customer experience marketing is being highlighted as a strategy to satisfy consumers' needs. Research design, data, and Methodology - The survey used part 280 of the answers for the hypothesis test. This study confirmed 280 parts (93.3%) as final valid samples, excluding 40 disloyal sections of 340 sections. The survey was conducted between December 1, 2018 and December 30, 2018. An investigative factorial analysis and multiple regression analysis were conducted to test the hypotheses. Result - The results showed that sensibility and recognition were influenced by positive brand attitudes, but sense did not affect brand attitudes; senses and sensations had a positive effect on satisfaction; recognition did not affect satisfaction; brand attitudes had a positive influence on satisfaction; and brand attitudes and satisfaction had a positive influence on revisit intention. Conclusion - This study analyzed the experiences of customers visiting a family restaurant in order to determine how those experiences impacted the customers' satisfaction, brand attitudes, and revisit intentions. Several interesting results were uncovered from the study.

Effects of Marketing Communication Capabilities on the link between Corporate Social Responsibility on Firm Value: Observations from the Service Industry

  • Kim, YongHee
    • Asia Marketing Journal
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    • v.20 no.1
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    • pp.1-21
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    • 2018
  • An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR-CFP link relies. In this study, firms' marketing communication capability (MCC) is introduced as an important contingency variable, which determines the effects of CSR on the corporate financial performance, in the context of restaurant businesses. Multiple year data on the spending of public restaurant chains on different media are collected, and MCC is subsequently measured using the data envelope analysis. Then, a test is conducted to prove whether MCC moderates the relationship between CSR and firm financial performance. The empirical results support the hypothesis that MCC strengthens the effect of CSR on CFP. Through the findings, this research provides several interesting and important implications to the literature and managers of service firms.

Numerical analysis of quantization-based optimization

  • Jinwuk Seok;Chang Sik Cho
    • ETRI Journal
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    • v.46 no.3
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    • pp.367-378
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    • 2024
  • We propose a number-theory-based quantized mathematical optimization scheme for various NP-hard and similar problems. Conventional global optimization schemes, such as simulated and quantum annealing, assume stochastic properties that require multiple attempts. Although our quantization-based optimization proposal also depends on stochastic features (i.e., the white-noise hypothesis), it provides a more reliable optimization performance. Our numerical analysis equates quantization-based optimization to quantum annealing, and its quantization property effectively provides global optimization by decreasing the measure of the level sets associated with the objective function. Consequently, the proposed combinatorial optimization method allows the removal of the acceptance probability used in conventional heuristic algorithms to provide a more effective optimization. Numerical experiments show that the proposed algorithm determines the global optimum in less operational time than conventional schemes.

Factors Affecting Potential Disaster Damage and Perceptible Stress Influencing Evacuation Behavior (재난피해가능성불안 및 지각된 스트레스가 대피행동에 영향을 미치는 요인)

  • JI, Youngil;Moon, YooMi
    • Journal of the Society of Disaster Information
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    • v.16 no.3
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    • pp.594-601
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    • 2020
  • Purpose: The purpose of the present study was to identify factors affecting anxiety about disaster damage potential in Gyonggi-do and evacuation behavior that influences evacuation behavior. Method: Multiple regression analysis was performed to test the hypothesis and to analyze the influence of anxiety about disaster damage potential and perceived stress, and analyzed similarity in correspondence between age and anxiety about disaster damage potential. Results: The anxiety about disaster damage potential of a group vulnerable to safety and anxiety about disaster damage potential of disaster system collapse were perceived in close proximity. Disaster system collapse, evacuation life, and natural disasters were found to be factors affecting perceived stress. Stress and natural disasters were found to be influencing factors on evacuation behavior. Conclusion: The necessity of managing stress was confirmed since anxiety about natural disaster damage potential and stress affect evacuation behavior. The recent experiences of heavy rain disasters indicate that the anxiety about disaster damage potential is expected to increase. The findings also indicate the importance of preventive planning and psychological management to manage the anxiety about disaster damage potential.

Relative Pricing Multiple on Book Value of Equity and Earnings of Bankrupt Firms (부실기업의 자기자본의 장부가치와 순이익의 상대적 주가배수분석)

  • 박종일;신현대;유성용
    • The Journal of Information Technology
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    • v.2 no.2
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    • pp.251-267
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    • 1999
  • This study examines that pricing multiple on and incremental explanatory power of equity book value(earnings) increase(decrease) as financial health decrease. Test using a sample of 75 bankrupt firms and test using a cross-sectional, pooled sample both yield inference consistent with predictions. It is thus hypothesized that the more bankrupt time are, the higher(lower) pricing multiple book value of equity(earnings) obtained. Findings are robust to inclusion of controls for debt/assets ratio, ROA, and ROIC. Overall, the results is the hypothesis.

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The Prediction of Academic Achievement at 6th Grade from Perceived Academic Achievement at 4th Grade: Serial Multiple Mediation of Self-esteem and Self-control in Learning at 5th Grade (초등학교 아동이 지각한 6학년 학업성취에 대한 4학년 학업성취의 예측: 5학년 자아존중감 및 학습행동조절의 순차적 매개효과)

  • Chang, Young Eun;Sung, Miyoung
    • Korean Journal of Childcare and Education
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    • v.13 no.2
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    • pp.21-37
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    • 2017
  • Objective: The current study aimed at examining the mediation effects of children's self-esteem and self-control in learning between perceived academic achievement at $4^{th}$ grade and $6^{th}$ grade. This article proposes that perceived academic achievement boosts self-esteem and self-control in learning and both in turn, influence subsequent perceived academic achievement. We especially attempted to empirically prove that a serial multiple mediation of self-esteem and self-control in learning between the perceived academic achievement at two time points exists. Methods: We analyzed the longitudinal data of 1,881 children from the $4^{th}$ to the $6^{th}$ wave data of the '2010 Korea Children and Youth Panel Survey (KCYPS)' by means of a Hayes's PROCESS(2012) program. Results: The results revealed that perceived academic achievement at $4^{th}$ grade influenced children's self-esteem and self-control in learning at $5^{th}$ grade. Children' self-esteem and self-control in learning subsequently predicted perceived academic achievement at $6^{th}$ grade. Children's self-esteem significantly predicted self-control in learning supporting the hypothesis of serial multiple mediation. Conclusion/Implications: In conclusion, children's self-esteem and self-control in learning behaviors both mediated the association between perceived academic achievement at $4^{th}$ grade and at $6^{th}$ grade. The findings imply the importance of consideration of both psychosocial and behavioral aspects in understanding the academic performance during childhood.

Intervention Strategy Applied ICF Checklists for Sitting Cross-Legged in Patient with Multiple Ligament Knee Injury: Single Subject Study

  • Kim, Chan Yang;Kwon, Jung-Won
    • The Journal of Korean Physical Therapy
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    • v.33 no.3
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    • pp.168-177
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    • 2021
  • Purpose: This study applies the ICF to identify the patient's body function, structure, and participation, evaluates the patient's environmental factors and individual factors, and is a high level of movement to return to the society of patients with multiple ligament injury of the knee joint. Methods: Progressive strength training and ROM exercise were performed 30 minutes a day, 5 times a week for 6 weeks. The evaluation was performed by examining the ROM, length, MMT, instability, dynamic balance, pain and depression. Results: The ROM of the knee joint was improved from 110° to 135° after intervention, and the knee flexion length decreased from 69 cm to 45 cm. Knee flexor is Good after intervention from Poor-, and knee extensor is Good+ after intervention from Poor, and the plantar flexor of the ankle joint improved from Poor- before intervention to Good after intervention and dorsi-flexor of the ankle joint improve to Good from Poor. Pain index was moderate before and after the intervention, with a score of 3, 2 after the intervention, and when maintaining the sitting cross-legged, the before intervention score was 7 to 4 after the intervention. Conclusion: The patient's posture of sitting cross-legged was maintained from 30 seconds before intervention to 14 minutes after intervention. These results were able to set the hypothesis design, intervention method and goal that the multifaceted approach of environment and individual factors as well as body function and structure area, activity and participation area using ICF checklists, it is helped the patient to return to daily life.

The Study on Factor and Performance for SMEs' Global Market Entry Mode (중소기업의 해외시장진입방식 결정요인과 경영성과에 관한 연구)

  • Choi, Yun-Jeong;Jeong, Suk-Jae;Lee, Suk-Jun
    • Journal of Korea Technology Innovation Society
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    • v.16 no.3
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    • pp.605-629
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    • 2013
  • The aim of this study is analyzing the factors and performance related to the entry control mode when a SME advances into the global market. For this, the strategic factor of the SME was divided into the enterprise capabilities consisting of technology commercial capability, internal capability, and global capability of enterprise and information capabilities that are the capabilities on the global market and on the advanced technology. In the empirical study, a total of 27 variables that include the control variables and the financial and non-financial variables as a performance variable was used. The hypothesis was also established for analyzing the effect of the entry strategies on the entry control mode and the effect of the mode on performance. Logistic regression was conducted for verifying the hypothesis, and Multiple regression analysis and T-test were carried out on the additional analysis related to the performance.

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Patterns of Designing Tools Experiments with Types of Force Conceptions in Elementary School Students (초등학생의 힘 개념에 따른 연모 실험 설계의 유형)

  • Kwon, Sung-Gi;Park, Jong-Du
    • Journal of The Korean Association For Science Education
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    • v.24 no.3
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    • pp.583-595
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    • 2004
  • The purpose of this study was to identify whether the elementary school students force conceptions may influence on designing tools experiments. Four questions with multiple choices and reasons for those choices were asked to identify scientific/alternative force conception. Also four tasks for tools experiments matched to each force conceptions were developed into open questions in hypothesizing. controlling variables and methods of experiments. Forty elementary students were selected from 4 classes in sixth grade of a school in Daegu city. The major findings of this study were that the types of force conceptions can be classified into scientific and alternative conceptions. The patterns of designing experiments could be identified with types of hypothesis, controlling variables and methods of experiments in each four tools experiments. But students those who had scientific force conception did not better in hypothesis, methods of controlling variables and results for simple experiment than those who had alternative force conceptions. These results imply that students' force conception did not influence on designing tools experiments. The assumption that scientific conception could improve designing experiments was not guaranteed by this results.

Image Fusion Based on Statistical Hypothesis Test Using Wavelet Transform (웨이블렛 변환을 이용한 통계적 가설검정에 의한 영상융합)

  • Park, Min-Joon;Kwon, Min-Jun;Kim, Gi-Hun;Shim, Han-Seul;Lim, Dong-Hoon
    • The Korean Journal of Applied Statistics
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    • v.24 no.4
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    • pp.695-708
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    • 2011
  • Image fusion is the process of combining multiple images of the same scene into a single fused image with application to many fields, such as remote sensing, computer vision, robotics, medical imaging and military affairs. The widely used image fusion rules that use wavelet transform have been based on a simple comparison with the activity measures of local windows such as mean and standard deviation. In this case, information features from the original images are excluded in the fusion image and distorted fusion images are obtained for noisy images. In this paper, we propose the use of a nonparametric squared ranks test on the quality of variance for two samples in order to overcome the influence of the noise and guarantee the homogeneity of the fused image. We evaluate the method both quantitatively and qualitatively for image fusion as well as compare it to some existing fusion methods. Experimental results indicate that the proposed method is effective and provides satisfactory fusion results.