• Journal of the Korean Society for Library and Information Science
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• v.46 no.3
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• pp.251-270
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• 2012

Multimedia needs and searching have become important in everyday life, especially in a younger generation. The characteristics of multimedia needs and searching behaviors are distinctive compared to textual information needs and searching behaviors in a wide variety of ways. By interviewing and observing multimedia needs and searching behaviors of college students from 20 areas in Seoul, this study aims to improve the understanding on users' multimedia needs and how users search multimedia. The findings are presented in terms of searching sources, multimedia needs, relevance criteria and searching barriers. For multimedia, the searching sources are found primarily as Naver and Google and the distinguished features are presented depending on the individual multimedia types. As multimedia needs are categorized into generic, specific and abstract, most of the needs are classified as specific needs rather than generic needs, but there exist differences depending on the types of multimedia. In addition, the aspects of relevance criteria and searching barriers are reflected with the characteristics of individual multimedia types. The findings of this study demonstrate that distinctive indexing and searching environments depending on the types of multimedia might be necessary to improve the quality of multimedia searching.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.1
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• pp.101-115
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• 2010

The main difference between web searching and traditional searching is that the web provides and supports multimedia searching. This study aims to investigate the multimedia searching behavior of users of NAVER, a major Korean search portal. In conducting this study, the query logs and click logs of a unified search service were analyzed. The results of this study show that among the multimedia queries submitted by users, audio searches are the dominant media type, followed similarly by video and image searches. On the other hand, among the multimedia documents clicked on, video is the most popular collection type followed by image and audio collections. Entertainment is the most popular topic in both multimedia queries and clicks. The results of this study can be implemented for the portal's development of multimedia content and searching algorithms.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.4
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• pp.95-114
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• 2010

Multimedia searching is an important activity on the Web, especially among the younger generation. The purpose of this study aims to examine college students’ multimedia information needs and searching on the Internet. While there is a clear pattern among students with respect to their multimedia uses, searching sources, relevance criteria and searching barriers, some differences exist especially according to searching of different multimedia types such as image, audio and video. For multimedia uses, information/data-focused uses are frequently found in image and video, while the use of audio is mainly for object-focused searches. As multimedia searching sources, audio and video files present a similar pattern of being high in media specific searching sources and low in generic search engines. Browsing through related blogs and homepages is an important part of searching for media files accounting for approximately 20% of total search for each media. The relevance criteria used by study participants when search for image files was primarily concerned with topicality while the contextual and media quality in the audio and video types are also considered important. Searching barriers for audio and video files are categorized into three broad aspects, including access and search quality, preview limitations and collection limitations, while obstacles for image files searching include access difficulties and low qualities of various collection.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.1
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• pp.377-393
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• 2011

This study aims to investigate trends of internet searching behavior of users of NAVER, a major Korean search portal. In particular, this study analyzed trends of query submission behaviors, behaviors related to typos, multimedia searching behaviors, and click behaviors. In conducting this study, query logs and click logs of unified search service were analyzed. The results of this study show that there were little changes in the topic and length of queries, the pattern of typos, and multimedia seeking behavior over a year's period. However, click counts of documents have gradually increased over time. The results of this study can be implemented to increase the portal's effective development of internet contents and searching algorithms.

• Journal of Korea Multimedia Society
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• v.13 no.5
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• pp.763-770
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• 2010

This paper proposes an algorithm to enhance the performance of the spatial partitioning method for a flocking behavior. One of the characteristics in a flocking behavior is that two agents may share many common neighbors if they are spatially close to each other. This paper improves the spatial partitioning method by applying this characteristic. While the conventional spatial partitioning method computes the k-nearest neighbors of an agent one by one, the proposed method computes simultaneously the k-nearest neighbors of agents if they are spatially close to each other. The proposed algorithm was implemented and its performance was experimentally compared with the original spatial partitioning method. The results of the comparison showed that the proposed algorithm outperformed the original method by about 33% in average.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.4
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• pp.155-178
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• 2010

Assessment of information credibility is a ubiquitous human activity given that people constantly make decisions and selections based on the value of information in a variety of information seeking and use contexts. Today, people are increasingly engaging in diverse online activities beyond searching for and reading information, including activities such as creating, tagging and rating content, shopping, and listening to and watching multimedia content. The Web 2.0 environment presents new challenges for people because the burden of information evaluation is shifted from professional gatekeepers to individual information consumers. At the same time, however, it also provides unprecedented opportunities for people to use tools and features that help them to make informed credibility judgments by relying on other people's ratings and recommendations. This paper introduces fundamental notions and dimensions of credibility, and contends that credibility assessment can be best understood with respect to human information behavior because it encompasses both the level of effort people exert as well as the heuristics they employ to evaluate information. The paper reports on a survey study investigating people's credibility judgments with respect to online information, focusing on the constructs, heuristics, and interactions involved in people's credibility assessment processes within the context of their everyday life information activities. Using an online activity diary method, empirical data about people's online activities and their associated credibility assessments were collected at multiple points throughout the day for three days. The results indicate that distinct credibility assessment heuristics are emerging as people engage in diverse online activities involving more user-generated and multimedia content. A heuristic approach suggests that people apply mental shortcuts or rules of thumb in order to minimize the amount of cognitive effort and time required to make credibility judgments. The paper discusses why a heuristic approach is key to reaching a more comprehensive understanding of people's credibility assessments within the information-abundant online environment.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.10
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• pp.1-9
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• 2018

The purpose of this exploratory study is to identify the mobile phone applications (apps) used by foreign tourists visiting South Korea through a pilot study using focus groups and individual interviews. Concentrating on tourist mobile app use in a smart tourism environment and categorized through a taxonomy of mobile applications lays the framework and determines the factors boosting tourism smartphone app trends by foreign tourists visiting South Korea. Researchers collected data through ethnographic methods and analyzed it through qualitative research to uncover major themes within the smart tourism app use phenomenon. The researchers coded, counted, analyzed, and then divided the findings gleaned from a pilot study and interviews into a taxonomy of seven logical smartphone app categories. The labeling and coding of all the data accounting for similarities and differences can be recognized and are logically discussed in the implications of the apps used by tourists to assist tourist destinations. More specifically these findings will assist smart tourism destinations by better understanding foreign tourist smartphone app use behavior. Tourists visiting South Korea interviewed in this study exhibited significant mastery of Internet of Things (IoT) technologies, craved free WiFi access, and utilized smartphone apps for all facets of their travel. Findings show major concentrations of app use in bookings of accommodations, tourist attractions, online shopping, navigation, wayfinding, augmented reality, information searching, language translation, gaming, and online dating while traveling in South Korea.