Journal of the Korean Society for Library and Information Science (한국문헌정보학회지)

Korean Society For Library And Information Science (한국문헌정보학회)
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An Exploratory Investigation on Multimedia Information Needs and Searching Behavior among College Students

멀티미디어 정보요구와 검색행태에 관한 탐색적 연구

  • 정은경 (이화여자대학교 사회과학대학 문헌정보전공)
  • Received : 2012.07.14
  • Accepted : 2012.08.24
  • Published : 2012.08.30
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Abstract

Multimedia needs and searching have become important in everyday life, especially in a younger generation. The characteristics of multimedia needs and searching behaviors are distinctive compared to textual information needs and searching behaviors in a wide variety of ways. By interviewing and observing multimedia needs and searching behaviors of college students from 20 areas in Seoul, this study aims to improve the understanding on users' multimedia needs and how users search multimedia. The findings are presented in terms of searching sources, multimedia needs, relevance criteria and searching barriers. For multimedia, the searching sources are found primarily as Naver and Google and the distinguished features are presented depending on the individual multimedia types. As multimedia needs are categorized into generic, specific and abstract, most of the needs are classified as specific needs rather than generic needs, but there exist differences depending on the types of multimedia. In addition, the aspects of relevance criteria and searching barriers are reflected with the characteristics of individual multimedia types. The findings of this study demonstrate that distinctive indexing and searching environments depending on the types of multimedia might be necessary to improve the quality of multimedia searching.

일상생활에서 멀티미디어 검색은 중요한 검색활동이며, 멀티미디어 정보요구와 검색행태는 그 특성상 텍스트 기반의 정보요구와 검색행태와는 달리 고유한 특성을 지닌다. 본 연구는 서울시내 남녀 대학생 20명의 멀티미디어 정보요구와 검색행태에 관하여 탐색적 고찰을 제시하였다. 대학생의 멀티미디어 정보요구와 이에 따른 검색과정이 녹화 및 녹취되었으며, 사후심층면담도 함께 이루어졌다. 이러한 데이터의 분석결과는 멀티미디어 검색원, 정보요구, 적합성 판단 근거, 검색저해요인으로 구분하여 제시되었다. 검색원의 특징으로는 국내포털사이트와 구글이 주로 사용되었으나, 이미지, 오디오, 비디오의 개별 멀티미디어의 특성을 반영한 검색원이 규명되었다. 멀티미디어 정보요구는 특정한 정보요구가 보편적인 정보요구에 비해 많이 추구되었으나 개별 멀티미디어의 특성에 따라 보편적 정보요구의 비중은 다르게 나타났다. 멀티미디어 적합성 판단 기준과 검색저해요인은 개별 멀티미디어에 따라 상당히 다양하게 발견되었다. 이러한 결과는 기존의 통합적 멀티미디어의 검색 환경에서 개별 멀티미디어 정보요구와 특성이 반영된 검색환경 구현이 필요하다는 것을 보여준다.

Keywords

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