• Journal of the Korea Academia-Industrial cooperation Society
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• 제15권3호
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• pp.1390-1395
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• 2014

The objective of this study is to offer a basic data for the establishment of marketing strategies such as fixing price of a new product and creation of the development direction of the product through estimating consumers value by attributes of the newly developed university made multi cream. The Choice Experiment was used for analysis, and conditional logit model was estimated to derive the marginal willingness to pay(MWTP) of each attributes of the multi cream. Brand, container type, functionality, price were included as the attributes. As a result, MWTP were estimated at 21,754 Won/unit for large company product, 11,033 Won/unit for small company product and 16,178 Won/unit for university product, 7,476 Won/unit for enriched moisturizing, 12,107 Won/unit for enriched improvements in wrinkles. Consumers have a preference for university brand over small company brand, therefore, if university and small company cooperate and proceed a joint-venture, it will strengthen the competitive power in the low price brand market. Also, it is essential to develop products with enriched functionalities such as moisturizing and improvements in wrinkles.

• Proceedings of the KSR Conference
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• 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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• pp.2973-2978
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• 2011

In this paper, a system is developed to support multi-attribute decision making for designing light-weight of rolling stock. Conceptual design of light-weight of rolling stock does not only mean reducing weight. It should be considered about some attributes like safety and environment, technology, etc. So technical attributes and needs of customers, manufacturers and management companies, passengers, should be reflected and qualitative evaluation methods are required. AHP(Analytical Hierarchy Process) and QFD(Quality Function Deployment) are used to decide weighted values of technical attributes and needs from customers. Finally, Alternatives for light-weight of rolling stock that are composed of alternatives of equipment are evaluated by TOPSIS(Technique for Order Preference by Similarity to Ideal Solution). A series of this process are made as a S/W. It could suggest a near-optimal alternative for light-weight of rolling stock.

• Bulletin of the Korean Mathematical Society
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• 제46권4호
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• pp.803-819
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• 2009

In classical encryption schemes, data is encrypted under a single key that is associated with a user or group. In Ciphertext-Policy Attribute-Based Encryption(CP-ABE) keys are associated with attributes of users, given to them by a central trusted authority, and data is encrypted under a logical formula over these attributes. We extend this idea to the case where an arbitrary number of independent parties can be present to maintain attributes and their corresponding secret keys. We present a scheme for multi-authority CP-ABE, propose the first two constructions that fully implement the scheme, and prove their security against chosen plaintext attacks.

• Journal of the Korean Society of Industry Convergence
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• 제12권1호
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• pp.35-42
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• 2009

In Taguchi's quadratic expected loss function used as robustness metric of performance characteristics, the mean and variance contributions are confounded. The consolidation of the mean and variance in the expected loss function may not always be the ideal approach. This paper presents a procedure for multi-attributes design optimization, where the mean and variance of performance characteristics are considered as separate attributes having designer's relative preferences for them and Technique for Order Preference by Similarity to Ideal Solution(TOPSIS) is introduced to attain robust optimal design. The effectiveness of proposed approach is shown with an example of a weld line minimization problem in the injection molding process.

• Journal of Korean Society of Industrial and Systems Engineering
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• 제20권43호
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• pp.321-331
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• 1997

Measurement of attributes is often highly subjective and imprecise, yet most MADM methods lack provisions for handling imprecise data. Frequently, decision makers must establish a ranking within a finite set of alternatives with respect to multiple attributes which have varying degrees of importance. The problem is more complex if the evaluations of alternatives according to each attribute are not expressed in precise numbers, but rather in fuzzy numbers. Analysis must allow for lack of precision and partial truth. The advantages of a fuzzy approach for MADM are that a decision maker can obtain efficient solutions all at once without trial and error, and that this approach provides better support for judging the interactive improvement of solutions in comparison with o decision making method. The algorithm used in this study is based on the concepts of vague set theory. Linguistic variables and vague values are used to facilitate a decision maker's subjective assessment about attribute weightings and the appropriateness of alternative versus selection attributes in order to obtain final scores which are called vague appropriateness indices. A numerical example is presented to show the practical applicability of this approach.

• Journal of the Korea Convergence Society
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• 제7권5호
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• pp.181-188
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• 2016

This study investigated consumer convergence preferences for healthcare information service in social media using the multi-attribute utility theory. The multi-attribute utility theory is an approach for compositional modeling attributes wherein researchers compute the overall service utility by aggregating the evaluation results for attribute values. We found that healthcare information service consumers in social media evaluate the service preference through the multi attributes - Update, Cost, Usefulness, Usability, Reliability. And the study shows that individual preference by estimating weight of each attribute in the services influences the service use intention. So we believe that estimating preferences with multi-attribute utility theory will predict business success of the services in a new media, and for a successful business of the social media services marketers should assess the consumer's preference using the multi-attributes.

• Journal of Distribution Science
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• 제13권10호
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• pp.57-63
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• 2015

Purpose - This study investigates the effects consumer perceptions of wine attributes have on repurchase intention. It examineshow wine purchase channels (online or offline) influence perceptions about wine attributes and repurchase intention. Research design, data, and methodology - A total of 390 responses from Florida residents over 21 were collected using online surveys. Responses were analyzed using exploratory factor analysis to identify the underlying wine attribute factors. Multiple regression and multi-group analysis were employed to test the hypotheses. Results - Results revealed that consumer perceptions of wine attributes (sensory, origin, reputation, and price point) significantly influence their repurchase intention. Additionally, the effects of wine attributes on repurchase intentions were found to be significantly different based on the channel used. Findings indicated that wine attributes pertaining to reputation and price point strongly influenced repurchase behavior of online consumers, while offline wine consumers were influenced more by sensory and origin attributes. Conclusions - Study findings provide useful information for wine industry sales channels for developing new marketing strategies to effectively attract wine consumers to repurchase wine.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권3호
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• pp.1071-1090
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• 2016

Most of scheduling methods in the Grid only consider one special attribute of the resource or one aspect of QoS (Quality of Service) of the job. In this paper, we focus on the problem that how to consider two aspects simultaneously. Based on the requirements of the jobs and the attributes of the resources, jobs are categorized into three kinds: CPU-overload, memory-overload, and bandwidth-overload jobs. One job may belong to different kinds according to different attributes. We schedule the jobs in different categories in different orders, and then propose a scheduling method-MTS (multiple attributes scheduling method) to schedule Grid resources. Based on the comparisons between our method, Min-min, ASJS (Adaptive Scoring Job Scheduling), and MRS (Multi-dimensional Scheduling) show: (1) MTS reduces the execution time more than 15% to other methods, (2) MTS improves the number of the finished jobs before the deadlines of the jobs, and (3) MTS enhances the file size of transmitted files (input files and output files) and improves the number of the instructions of the finished jobs.

• Journal of Distribution Science
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• 제18권11호
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• pp.69-77
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• 2020

Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.

• Journal of Korean Society for Quality Management
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• 제35권4호
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• pp.52-60
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• 2007

A multi-attribute robust design methodology is presented. This method can be applied where there are various technical constraints in design variables, multiple potentially conflicting design attributes, and uncontrollable noise variables. Two forms of technical constraints, soft and hard constraints, are considered in robust design settings. Specifically, this work presents procedures for integrating two types of design constraints seamlessly on the multiple design attributes, which is achieved through a development of multi-attribute utility formulation. The effectiveness of the overall procedures is tested with the aid of an I-Beam design problem, and results of sensitivity analysis are discussed.