• Asia pacific journal of information systems
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• v.23 no.3
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• pp.131-154
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• 2013

New internet technologies have created a revolutionary new platform which allows consumers to make decision about product price and quality quickly and provides information about themselves through the transcript of online reviews. By expressing their feelings toward products or services on virtual opinion platforms, users extend their influence into cyberspace as electronic word-of-mouth (e-WOM). Existing research indicates that an impact of eWOM on the consumer decision process is influential. For both academic researchers and practitioners, investigating this phenomenon of information sharing in online website is essential given the increasing number of consumers using them as sources of purchase decisions. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online reviews and which factors encourage adoption. Discerning the most motivating aspects of information adoption in particular, could help electronic marketers better promote their brand and presence on the internet. The objectives of this study are to investigate how online WOM influences a persons' purchase decision by discovering which factors encourage information adoption. Especially focused on the self-efficacy, this research investigates how self-efficacy affects on information usefulness and adoption of online information. Although people are exposed to same review or comment about product or service, some accept the reviews while others do not. We notice that accepting online reviews mainly depends on the person's preference or personal characteristics. This study empirically examines this issue by using cognitive dissonance theory. Specifically, in the movie industry, we address few questions-is always positive WOM generating positive effect? What if the movie isn't the person's favorite genre? What if the person who is very self-assertive so doesn't take other's opinion easily? In these cases of cognitive dissonance, is always WOM generating same result? While many studies have focused on one direct of WOM which indicates positive (or negative) informative reviews or comments generate positive (or negative) results and more (or less) profits, this study investigates not only directional properties of WOM but also how people change their opinion towards product or service positive to negative, negative to positive through the online WOM. An experiment was conducted quantitatively by using a sample of 168 users who have experience within the online movie review site, 'Naver Movie'. Users were required to complete a survey regarding reviews and comments taken from the real movie page. The data reflected user's perceptions of online WOM information that determined users' adoption level. Analysis results provide empirical support for the proposed theoretical perspective. When user can't agree with the opinion of online WOM information, in other words, when cognitive dissonance between online WOM information and users' preference occurs, perceived self-efficacy significantly decreases customers' perception of usefulness. And this perception of usefulness plays an important role in determining users' intention to adopt online WOM information. Most of researches have been concentrated on characteristics of online WOM itself such as quality or vividness of information, credibility of source and direction of online WOM, etc. for describing effect of online WOM, but our results suggest that users' personal character (e.g., self-efficacy) plays decisive role for acceptance of online WOM information. Higher self-efficacy means lower possibility to accept the information that represents counter opinion because of cognitive dissonance, whereas the people that have lower self-efficacy are willing to accept the online WOM information as true and refer to purchase decision. This study suggests a model for understanding role of direction of online WOM information. Also, our result implicates the importance of online review supervision and personalized information service by confirming switching opinion negative to positive is more difficult than positive to negative through the online WOM information. This implication would help marketers to manage online reviews of their products or services.

• The Journal of the Korea Contents Association
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• v.8 no.7
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• pp.17-25
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• 2008

The smart home environment focuses on recognizing the context and physical entities. And this is mainly focused on the personalized service supplied conversational interactions. In this paper, we proposed the recommendation using the context awareness based information filtering that dynamically applied by the context awareness as well as the meta data in the smart home. The proposed method defined the context information and recommended the profited service for the user’s taste using the context awareness based information filtering. Accordingly, the satisfaction of users and the quality of services will be improved the efficient recommendation by supporting the distributed processing as well as the mobility of services. Finally, to evaluate the performance of the proposed method, this study applies to MovieLens dataset in the OSGi framework, and it is compared with the performance of previous studies.

• Journal of Intelligence and Information Systems
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• v.17 no.4
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• pp.279-292
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• 2011

Movie is a representative media that can transmit stories to audiences. Basically, a story is described by characters in the movie. Different from other simple videos, movies deploy narrative structures for explaining various conflicts or collaborations between characters. These narrative structures consist of 3 main acts, which are beginning, middle, and ending. The beginning act includes 1) introduction to main characters and backgrounds, and 2) conflicts implication and clues for incidents. The middle act describes the events developed by both inside and outside factors and the story dramatic tension heighten. Finally, in the end act, the events are developed are resolved, and the topic of story and message of writer are transmitted. When story information is extracted from movie, it is needed to consider that it has different weights by narrative structure. Namely, when some information is extracted, it has a different influence to story deployment depending on where it locates at the beginning, middle and end acts. The beginning act is the part that exposes to audiences for story set-up various information such as setting of characters and depiction of backgrounds. And thus, it is necessary to extract much kind information from the beginning act in order to abstract a movie or retrieve character information. Thereby, this paper proposes a novel method for extracting the beginning boundaries. It is the method that detects a boundary scene between the beginning act and middle using the accumulation graph of characters. The beginning act consists of the scenes that introduce important characters, imply the conflict relationship between them, and suggest clues to resolve troubles. First, a scene that the new important characters don't appear any more should be detected in order to extract a scene completed the introduction of them. The important characters mean the major and minor characters, which can be dealt as important characters since they lead story progression. Extra should be excluded in order to extract a scene completed the introduction of important characters in the accumulation graph of characters. Extra means the characters that appear only several scenes. Second, the inflection point is detected in the accumulation graph of characters. It is the point that the increasing line changes to horizontal line. Namely, when the slope of line keeps zero during long scenes, starting point of this line with zero slope becomes the inflection point. Inflection point will be detected in the accumulation graph of characters without extra. Third, several scenes are considered as additional story progression such as conflicts implication and clues suggestion. Actually, movie story can arrive at a scene located between beginning act and middle when additional several scenes are elapsed after the introduction of important characters. We will decide the ratio of additional scenes for total scenes by experiment in order to detect this scene. The ratio of additional scenes is gained as 7.67% by experiment. It is the story inflection point to change from beginning to middle act when this ratio is added to the inflection point of graph. Our proposed method consists of these three steps. We selected 10 movies for experiment and evaluation. These movies consisted of various genres. By measuring the accuracy of boundary detection experiment, we have shown that the proposed method is more efficient.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.1-8
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• 2008

The information system in which users can utilize to control and to get the filtered information efficiently has appeared. Content-based filtering can reflect content information, and it provides recommendation by comparing the feature information about item and the profile of preference. This has the shortcoming of the varying accuracy of prediction depending on teaming method. This paper suggests the discovery of preference through learning the profile for the content-based filtering. This study improves the accuracy of recommendation through learning the profile according to granting the preference of 6 levels to estimated value in order to solve the problem. Finally, to evaluate the performance of the proposed method, this study applies to MovieLens dataset, and it is compared with the performance of previous studies.

• Journal of the Korea Society of Computer and Information
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• v.19 no.9
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• pp.93-101
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• 2014

Movie stories can be retrieved efficiently by analyzing a script, which is a blueprint of the movie. Although the movie script is described in the formatted structure of Final Draft, it is hard to restore the type without analyzing the story of the sentences since the scripts open on the website are mostly broken. For this purpose, it is necessary to develop and provide the web-based script analysis software so that users collaboratively and freely check and correct the errors in the results after automatically parsing the script. Hence, in this paper we suggest the structure of the web-based collaborative script analysis platform that enables users to modify and filter the type error of the script for high level of film data accumulation and performance evaluation for the implementation results is conducted. Through the experiment, accuracy of automatically parsing appears to be 64.95% and performance of modification by collaboration showed 99.58% of accuracy of parsing with errors mostly corrected after passing through 5 steps of modification.

• KIISE Transactions on Computing Practices
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• v.20 no.12
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• pp.615-622
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• 2014

The Korean film market has rapidly achieved an international scale, and this has led to a need for decision-making based on analytical methods that are more precise and appropriate. In this modern era, a highly advanced information environment can provide an overwhelming amount of data that is generated in real time, and this data must be properly handled and analyzed in order to extract useful information. In particular, the preprocessing of large data, which is the most time-consuming step, should be done in a reasonable amount of time. In this paper, we investigated a big data preprocessing method for predicting movie box office success. We analyzed the movie data characteristics for specialized preprocessing methods, and used the Hadoop MapReduce framework. The experimental results showed that the preprocessing methods using big data techniques are more effective than existing methods.

• Journal of the Korea Society of Computer and Information
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• v.14 no.3
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• pp.65-74
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• 2009

Scene change detection is pretreatment to index and search video information in video search system, and it is very important technology for overall performance. Existing scene change detection used single characteristic of pixel value difference, histogram difference, etc or mixed single characteristics that have complementary relationship. However, accuracy of those researches is very poor for special video such as infrared camera, night shooting. Therefore, this paper is proposed the method that is mixed color histogram and at algorithm for scene change detection at the specific movie. To verify the usefulness of a proposed method, we did an experiment which used color histogram only and KLT algorithm with color histogram. In result, evaluation index of proposed method is improved about 11.4% at the specific movie.

• Proceedings of the Korean Information Science Society Conference
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• 2008.06a
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• pp.78-79
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• 2008

• Proceedings of the Korean Information Science Society Conference
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• 2010.06a
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• pp.138-139
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• 2010

• Journal of Game and Entertainment
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• v.2 no.3
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• pp.15-23
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• 2006

In this paper, we present a case of making LOGO animation using particles with MAYA, a 3D computer graphics packages of Autodesk Inc. We composite a visual which shows a similar effects with a information movie of Torino 2006 Winter Olympic Games. By analysing the movie, we model a human body part as a set of cubes and animated the cubes to have dynamic visuals which shows similar visuals with the movie. All the system is implemented with MAYA MEL scripts. The system shows various visual effects by controlling options available in the designed UI.