• Journal of Fisheries and Marine Sciences Education
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• v.27 no.6
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• pp.1880-1890
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• 2015

The purpose of this study was to development of the 'convergence motive' scale for interdisciplinary knowledge fusion. Based on results from literature review, this study clarifies a theoretical ground for 'convergence motive'. Initial items to measure this concept were verified by content analysis and then finalized. After a pilot test done with 568 college students, gathered data were analyzed by item selection and exploratory factor analysis to verify their validity. Next, the main test implemented with 1,211 college students was analyzed with exploratory factor analysis using the method for rotation based on maximum likelihood analysis and direct oblimin for validating the final items to measure 'convergence motive'. As a result, the scale for 'convergence motive' consists of 43 items to measure the following four factors: collaboration to identifying and solving problems, challenge of a new perspective, communication for convergence, cohesion for convergence. Construct validity and criterion-related validity were performed at last to check this scale's theoretical construct. In conclusion, this study concluded that the scales for convergence motive could be generalized and applicable to other samples.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.37-46
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• 2008

The purposes of this article are segmenting consumers by brand attachment motives and discovering the differences among the segmented groups in relation to clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty, purchased items, and purchased places). The subjects of this study were male and female consumers, who were residents in Seoul, Korea. The data had been collected during May, 2007, and statistical analyses used for the study were factor analysis, cluster analysis, t-test, and chi-square test. The results showed that brand attachment motive is composed of two factors: brand personality/individuality expression and conformity/status improvement. Based on cluster analysis, there were two brand attachment motive groups: individuality expression and status improvement segments. T-test showed that brand attachment motive segments were significantly different in terms of clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty and purchased items). For example, the individuality expression group was more interested in clothing, was more satisfied with ready-to-wear clothing, had higher brand loyalty, and usually purchased casual wear. Meanwhile, the status improvement group had a higher perceived risk in clothing involvement, was less satisfied with ready-to-wear clothing, had a lower degree of brand loyalty, and preferred to purchase formal wear. The results implied that brand attachment motive is an important variable in market segmentation, in which specific marketing strategies should be implemented for each targeted consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.692-703
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• 2008

In the fashion enterprises of today, there are many kinds of inter-enterprises' collaborations which are related to the strategic management for reinforcing their competitiveness in various fields. These inter-enterprises' collaborations, which began to increase in the year 2000, will increase even more in the near future. The study investigated the differences of collaboration motive types in collaboration areas, trust/devotion, performance and satisfactions of collaborations, and characteristics of collaborated companies and their partners. A questionnaire was administered to 194 key employees of the fashion enterprises in Korea and the analysis was performed by factor analysis, cluster analysis, ANOVA, and $X^2$ test. The results showed that the collaboration motive had four factors: economic efficiency, business expansion, product planning improvement, and brand competitiveness increase. The cluster analysis showed that there were four collaboration motive types: brand competitiveness type, economic efficiency type, product planning type, and passive collaboration type. There were significant differences among the collaboration motive types in regard to collaboration areas, trust/devotion, and the performance/satisfactions of collaboration, and characteristics of companies. The brand competitiveness motive type tended to choose the marketing and brand collaboration areas, had a higher trust, and had higher scores on the performance and satisfactions of collaboration than did the other types.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.44
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• pp.13-32
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• 1997

The modem society has been talked as the age of uncertainty, the age discontinuity and the information society. The future society is forcasted the creativity society. Both the achievement motive and the creativity be suggested as an important factors to accomplish the individual goals and organizational performance. The achievement motive has the major implications in increasing the level of achievement motive between high and low creative group. The employee creativity is the emergence in action of a novel relational product, growing out of the uniqueness of the individual on the hand, and materals, events people or cirumstances of his life on the other. It has been treated as an impotant factor to solve the complex management ploblems for the management. The major purpose of this study are (1) to review the theory of an achievement motivation and the creativity, (2) to provide both management and scholars with the practical and useful implications on the development of the employee cretivity in improving the management performance.

• Journal of the Korean Home Economics Association
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• v.42 no.4
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• pp.99-118
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• 2004

This study examined different individual and environmental factors that affect children's game addiction tendency. As individual variables, game user' motivation, self-control, and self-esteem were included in the analysis. As family variables, communications with mothers, parental control of children's computer use and parental internet use were examined, as school variables, school adjustment and teacher's supervision of children's computer use, and as peer variables, peer group's attitude toward computer games were used. The sample consisted of 994 fifth and sixth grade children. Statistics and methods used for the data analysis were Cronbach's alpha, frequency, percentage, two way ANOVA, Pearson's correlation and Hierarchical Regression. Several major results were found from the analysis. First, boys were addicted more than girls. No difference was found in the addiction tendency between the 5th graders and the 6th graders. Second, game users' motivation, that is, their interest-amusement motive, avoidance motive and aggressive motive, had a positive correlation with their game addiction tendency. However, self-control and self-esteem had a negative correlation with children's game addiction tendency. Third, problematic communications with mothers and parental control of children's computer use had a positive correlation with children's game addiction tendency. Open communications with mothers had a negative correlation with children's game addiction tendency. Fourth, school adjusaent had a negative correlation with children's game addiction tendency. And peer group's attitude towards computer games had a positive correlation with children's game addiction tendency. Fifth, low self-control, peer group's attitude towards computer games, children's interest-amusement motive, avoidance motive, aggressive motive, school lesson adjustment, parental control of children's computer use and school nile adjustment were important predicting variables of boy's game addiction tendency. Avoidance motive, low self-control, interest-amusement motive, peer group's attitude towards computer games, and parental control of children's computer use were important predicting variables of girl's game addiction tendency.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1647-1657
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• 2010

This study examines underwear purchase behaviors and the attitude of male consumers based on the degree of interest in appearance. Data research was conducted on 296 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, t-test, and $\chi^2$-test. The results of this study are as follows: The degree of interest in appearance was identified with four factors; outfit management, confidence of figure, interest in clothing, weight control, and disinterest in appearance. Customers were segmented into two subdivisions: high and low interest in appearance. The factors derived from the factor analysis of underwear purchase motive included aesthetic, impulsiveness, and practicality. The purchase behavior of the group with high interest in appearance was highly motivated by aesthetics and impulsiveness. The factors derived from the factor analysis of underwear attitude included fashionability, comfortableness, and quality. Customers were segmented into the following three subdivisions: pursuit of comfortableness, pursuit of diversity, and normal. The type of high interest in appearance regarded fashionability and quality highly. Finally, the degree of interest in appearance showed significant relevance in purchase motive and underwear attitude for underwear.

• Korean journal of communication and information
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• v.21
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• pp.177-201
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• 2003

This study was designed to explore behaviors of readers of online papers. First, the factor analysis of the online paper motive statements yielded three interpretable factors : informativeness, convenience, economicalness. For online paper use habits, a similar factor analysis procedure resulted in three factors : active utilization, news seeking, information seeking. Informativeness motive and active utilization habit were strongly related, convenience motive and news seeking habit related. Online papers and newspapers were found to be in complementary relationship. Internet access and newspaper reading, active utilization and news seeking habits were significant predictors of online paper use. The result of this study showed online paper readers perceived interactive services online papers offered. and want to utilize those effectively. This study suggests that online papers need to develop various interactive services to attract readers.

• Korean Security Journal
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• no.12
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• pp.201-224
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• 2006

This study explained about the different motive of partner homicide and this homicide's elements which are feature of human sociology, home environment, school life and partner's trouble causes. After analyzed these element which affect to the motive of partner homicide, we couldn't find statistical differences of partner homicide motive by sex, having a job. However, there are small gap in an age group. Almost the homicide by expressive motive was a primary factor in the whole mass but, in the age of 40's, 11.1% is by the homicide of instrumental motive in the partner homicide. We need some more detail analysis and the partner murderer who growed up in very poor home circumstances commit Homicide by 100% expressive motive. This result suggested that murderer who was in the inferior home environment can do murder more easier than normal because of their emotional reason which are urgent, impulsive and contingent. On the other hand, their school life behavior during a growth process was useless for explain the motive of partner homicide. On one side, we could confirm that partner's trouble cause is a very useful element for explain the partner homicide, that is, if the if the level of conflict with partner's were high, the murder by expressive motive will grow up. But we must see the fact that the partner homicide's rate is 13.3% by instrumental motive in the low trouble causes very carefully for understand the partner homicide.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.314-325
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• 1999

The purposes of this study were to classify the types of consumers' emotion experienced in-store by shopping motivation and to examined the effects of store environmental factors on emotion and on shopping behavior. The questionnaires were administered to 330 women shopped in department store. Data from 299 women were analyzed by using frequency t-test and regression analysis by SPSS for windows PC program The results of this study were as follows : 1. The consumers' emotion experienced in -store were composed of five factors. But it could be divided by positive negative factors. 2. There was not significant difference in positive emotion between he Product Pu-rchasing Motive Group and the Window Shopping Motive Group. But there was significant difference n negative emotion between two groups. 3. It was found that the effect of environmental factors of apparel store on emotion was significant in both groups. Especially salespeoples' pressure significantly influenced negative emotion in both groups. 4. The emotion experienced in -store significantly influenced clothing shopping behavior.

• The Journal of Korean Academic Society of Nursing Education
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• v.12 no.1
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• pp.5-12
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• 2006

Purpose: The purpose of this study was to examine the effects of learning motive enhancing program on academic self efficacy, learning habits, and self esteem in underachieve nursing college students. Method: This study was an one group pre and post test design. Underachievers in nursing college (n=38) were participated. Learning motive enhancing program was carried out for 110 minutes a week for 8 weeks. Academic self efficacy was measured by an academic self efficacy scale developed by Kim ae young & Park in young in 2001. To assess learning habits, the learning habits measurement scale developed by Kim young jin was used. Self esteem was measured by Rosenberg's self esteem scale. Result: After completing the learning motive enhancing program, significant improvement was found in learning habit and self esteem. As for sub-factors, efficacy for self confidence among academic self efficacy showed significant differences after treatment. Conclusion: Learning motive enhancing program appears to be effective in increasing learning habit and self-esteem of underachievers in nursing college students.