• 간호행정학회지
• /
• 제12권1호
• /
• pp.5-13
• /
• 2006

Purpose: The aim of this study was to analyze effects of internal marketing activities on nurse's motivation based on the Herzberg's two factor theory. Methods: The subjects of this study were 521 nurses who were working in the 4 general hospitals located in Seoul and Incheon area. The data were collected by self-reporting questionnaires. The data were analyzed using descriptive statistics and path analysis. Results: The mean score of nurse's perception of internal marketing was 3 point, and it was similar to previous studies results. In the motivation factors, the most satisfied factor was a responsibility. Advancement was the most unsatisfied factor. In the hygiene factors, the most satisfied factor was a technical supervision. Policy and administration were the most unsatisfied factors. Internal marketing activities affecting on nurse's motivation were different by each motivation-hygiene factors. In an aspect of motivation factors, the statistically significant internal marketing factors were paid-leave, employee welfare and communication, however, in hygiene factors, education, employee welfare and reward. Conclusion: These results will be used to develop a macro or micro internal marketing strategies to enhance nurse's motivation based on motivation factors and hygiene factors.

• 한국의류학회지
• /
• 제38권3호
• /
• pp.355-371
• /
• 2014

The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

• 한국정보시스템학회지:정보시스템연구
• /
• 제27권2호
• /
• pp.115-134
• /
• 2018

Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

• 지식경영연구
• /
• 제23권2호
• /
• pp.143-168
• /
• 2022

본 연구는 Herzberg의 동기-위생이론을 이용하여 모바일 안면인식결제서비스의 수용 및 저항에 미치는 영향과, 사용자의 혁신성이 동기요인과 위생요인에서 수용과 저항에 미치는 영향 또한 조사하였다. 모바일 결제서비스 이용 경험이 있는 중국의 사용자를 대상으로 설문조사를 하였으며, 통계 분석은 IBM SPSS Statistics 26과 SmartPLS 3.0을 이용하였다. 분석결과, 모바일 안면인식결제서비스의 동기요인은 수용에 정(+)의 영향을 미치고 있으며, 저항에는 유의한 결과가 나타나지 않았다. 또한 위생요인은 수용에서는 부(-)의 영향을, 저항에는 정(+)의 영향을 미치는 것으로 나타났다. 매개변수인 사용자 혁신성은 동기요인과 수용에서는 완전매개효과를, 위생요인과 저항에서는 부분매개효과가 있었다. 연구결과를 통해 발견된 동기 요인인 신속성, 편재성, 지각된 유용성, 지각된 사용용이성, 비접촉성과 위생 요인인 프라이버시 염려, 보안성, 현상유지관성, 사용장벽, 손실회피성은 모바일 안면인식결제서비스의 활성화를 위한 기초자료로 사용될 수 있을 것으로 판단한다.

• 디지털융복합연구
• /
• 제18권11호
• /
• pp.1-11
• /
• 2020

경제적인 요인은 장애인들의 삶의 만족도에 있어 중요하다. 또한 직무만족도가 삶의 만족도에 미치는 영향은 기존연구들에 의해 검증된 바 있다. 그러나 Herzberg는 동기-위생이론을 통해 임금과 같은 경제적 소득이 위생요인으로서 직무의 불만족을 낮출 뿐 직무의 만족도에는 영향을 주지 못한다고 하였다. 본 연구는 Herzberg의 동기-위생이론에 의문을 제기하고 실증적인 분석을 통해 이를 확인하고자 한다. 이에 국내 2017년 장애인 고용패널조사 데이터를 기반으로 위생요인이 장애인들의 직무만족도에 영향을 주고 있는지 분석하였으며, 나아가 우리나라 주요 지자체를 지역변수로 투입하여 이를 지역적 연구로 확장하였다. 구조방정식 모형을 분석한 결과 근무환경, 대인관계, 개인생활과 같은 위생요인은 장애인 근로자들의 직무만족도에 직접적인 영향을 주는 것으로 나타났다. 또한 위계적 선형모형을 통해 지역적 요인을 분석한 결과 장애인 근로자들의 직무만족도를 높이기 위해서는 지자체의 교육지원이 무엇보다도 필요하다는 것이 확인되었다.

• 수산경영론집
• /
• 제43권3호
• /
• pp.59-73
• /
• 2012

This study has the purpose to examine the effects of hygiene factor(job environment factor) and motivation factor(job motivation factor) of seamen on satisfaction, turnover intention and organizational commitment. To that end, with the scope of study subjects limited to coastal waters seamen, positive analysis was done through literature study and questionnaire analysis, and focus was given to the prospect of acquiring seamen by change of outside environment. Results of analyzing the factors affecting coastal waters seamen satisfaction, turnover intention and organizational commitment were as follows. First, the factors that affect satisfaction significantly are personal relationship and willingness to participate. Second, the factor that affects turnover intention significantly is employment stability. Third, the factors that affect organizational commitment significantly are personal relationship and willingness to participate.

• Journal of Information Technology Applications and Management
• /
• 제28권1호
• /
• pp.95-110
• /
• 2021

This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

• 간호행정학회지
• /
• 제11권3호
• /
• pp.243-254
• /
• 2005

Purpose: The purpose of this study was to analyze the effects of motivation and hygiene factors on nurse's job satisfaction, organizational commitment, and organizational identification. Methods: The subject hospital was 4 tertiary general hospital located in Seoul and Incheon, Korea. The participants of this study were 521 nurses working in the subject hospitals. The data were collected by self-reporting questionnaires from April 1 to June 30, 2004. The data were analyzed using SAS 8.0 program for descriptive statistics and stepwise multiple regression. Results: The mean score of variables were as follows. The motivation factor's total was 3.22, hygiene factor's total was 2.98, job satisfaction was 2.94. organizational commitment was 2.94, and organizational identification was 3.62. The statistically significant predicting factors of job satisfaction were achievement, work itself and salary. In organizational commitment, the significant predicting factors were achievement, advancement, work itself, policy and administration, working conditions, and interpersonal relations. In organizational identification, the significant predicting factors were work itself, responsibility, interpersonal relations, and personal life. Conclusion: With these results, it was identified that the predicting factors of nurse's job satisfaction based on Herzberg's two-factor theory. The most statistically significant factors were salary on job satisfaction, policy and administration on organizational commitment and work itself on organizational identification. So these results will be used to develop the more effective strategy of nursing staff management. And also these will be contributed to developing the nurse's motivation enhancement plans.

• 한국정보기술응용학회:학술대회논문집
• /
• 한국정보기술응용학회 2007년도 추계 국제학술대회
• /
• pp.89-89
• /
• 2007

• 치위생과학회지
• /
• 제10권3호
• /
• pp.155-160
• /
• 2010

국민의 구강건강을 효율적으로 관리할 수 있는 치과위생사의 역량강화를 위하여 학습자의 자기주도적 학습을 통한 학습자의 문제 해결력을 향상시키기 위한 목적으로 실시한 본 연구는 2009학년도 2학년 41명을 대상으로 2009년 8월 31일부터 2009년 12월 7일까지 15주 동안 기존 실습 교과목의 문제점을 분석하여 이를 개선하기 위한 통합치위생실습모형을 개발하여 적용시켜 치위생실습을 진행하였고 다음과 같은 결론을 도출하였다. 1. 통합 치위생 실습 모형 적용 전 후를 비교분석한 결과 학습동기, 자기주도적 학습력, 만족 도 전반적인 과정 모두 적용 전보다 적용 후 높은 것으로 조사되었다. 특히 학습동기에서는 학습동기의 관련성, 만족감에서 유의한 차이가 있는 것으로 나타났고(p<0.001), 자기주도적 학습력에서는 학습자로서의 자기 확신, 학습에 대한 호기심, 학습에 대한 책임수용에서 유의 한 차이가 있는 것으로 나타났으며(p<0.01), 만족감에서는 학습 전보다 학습 후가 만족감이 큰 것으로 나타났다(p<0.001). 2. 학업수준에 따른 학습동기의 변화와 자기주도학습력의 변화, 수업만족도의 변화를 알아본 결 과, 통합치위생실습 모형이 하위집단 학생들을 긍정적으로 변화시키는데 효과적인 것으로 나 타났다. 3. 통합치위생실습을 통해 기존 단편적인 실습 교육에서 벗어나 실제 환자를 대상으로 예방구 강관리를 시행하는 실물 위주의 교육과 실천학습을 통해 학습자는 자신감을 회복을 비롯한 학업성취도를 높이는 등 긍정적 결과를 보였다. 본 연구 결과를 토대로 학습자의 개인구강관리능력 향상을 위한 학습효과 개선을 위해서는 통합 치위생 실습모형을 실기 교과목에만 한정할 것이 아니라 이론 교과에도 적용하여 이론과 실기 교과목이 연계되어 포괄적인 구강관리 능력을 함양시켜야 하고, 국가고시 합격률 결과만을 위해 주입식 교육만을 행할 수밖에 없는 여건만을 고집할 것이 아니라 학습자 참여를 유도할 수 있는 새로운 교수 학습법을 개발하고 적용해야 할 것으로 사료된다.