• 산업경영시스템학회지
• /
• 제10권16호
• /
• pp.173-182
• /
• 1987

Motivation models based on the Psychology have contributed to Predict and understand individual behaviors. During the many period, a various type of motivation models have been experimented by the researchers(i.e., need theory that is the first theory in motivation and equity theory, expectancy theory, reinforcement theory, and goal-setting theory centered on cognitive mechanisms). This article's objectives is to analyze motivation models mentioned above in the point of cognitive views (cognitive processes and cognitive mechanisms). Accordingly, the article's structure is consisted of five parts as follows. Part 1. Introduction. Part 2. The theoritical backgrounds of motivation. Part 3. The major theories of motivation. Part 4. The cognitive analysis of motivation theories. Part 5. Conclusion.

• 한국멀티미디어학회논문지
• /
• 제25권5호
• /
• pp.703-720
• /
• 2022

Based on the love styles theory used in psychology, this paper classifies users(Passionate Love, Game-playing Love, Friendship Love, Practical Love, Possessive Love, Altruistic Love) and investigates satisfaction with the motivation for using TikTok love videos(Entertainment, Social Relationship, Love skills-learning, Self-verification, Problem-solving) according to the theory of use and satisfaction. First, 414 users were selected to conduct TikTok surveys to collect data. Then, through the analysis of the research results, among the six love types, game-playing type and possessive type have a positive (+) impact on entertainment motivation and love skill-learning motivation. Game-playing type also have a positive (+) impact on social relationship motivation and self-verification motivation. In addition, altruistic type and possessive type are also factors to strengthen the motivation of self-verification. The altruistic type, possessive type and practical type will improve the problem-solving motivation. Finally, through hierarchial multiple regression analysis, it is confirmed that game-playing love type, entertainment motivation, love skill-learning motivation and self-verification motivation can improve user satisfaction. The above results enrich the research of user classification as well as providing inspiration for improving the quality and communication efficiency of TikTok's video and enhancing user experience.

• 영어어문교육
• /
• 제17권2호
• /
• pp.93-114
• /
• 2011

The aim of this study is twofold. First, this study aimed to explore how Korean university students' English learning motivation is related to their English listening proficiency and study time. Second, it attempted to interpret the English learning motivation linking the two different motivation theories: self-determination theory and L2 motivational self system. The constructs of the students' L2 learning motivation were investigated with the data obtained through the questionnaire from 122 sophomore students. A factor analysis was conducted to extract the major factors of motivation. As a result, 6 factors were extracted: Intrinsic Pleasure, Identified Value Regulation, Intrinsic Accomplishment, Introjected Regulation, External Regulation, and Identified Regulation. The Interrelatedness among the assessment results on the L2 listening proficiency (pre and post test), listening study time, and motivation factors was measured by correlation coefficients. The statistical results indicated that pre-test scores were significantly related to Identified Regulation and Identified Value Regulation toward English learning, and post-test results had significant correlation with Intrinsic Accomplishment and Identified Regulation. However, no motivation subtypes showed statistical association with the students' listening study time. The results were attempted to be interpreted both under L2 motivational self system and self-determination framework to better illuminate the motivation theory with more explanatory power.

• International Journal of Advanced Culture Technology
• /
• 제10권3호
• /
• pp.164-173
• /
• 2022

This study aimed to explore the themes and parameters of environmental health behaviors based on Rogers' protection motivation theory through a systematic mapping review. Using a systematic approach, a literature review was conducted of articles that adopted Rogers' protection motivation theory. A total of 11 articles on protection motivation theory using participants and environmental health as outcomes were identified in a search of CINAHL, Cochrane Library, EMBASE, Eric, PsycARTICLES, PubMed, and RISS between September 1 and September 8, 2021. Themes related to the environment and personal behaviors between 2002 and 2021 were extracted. The parameters based on protection motivation theory were identified through systematic mapping as fear appraisal, rewards of maladaptive response, severity, vulnerability, costs of adaptive response, response efficacy, self-efficacy, and intention. Self-efficacy and response efficacy considerably affected environmental health behaviors. Emotional fear appeal related to environmental hazards motivates an internal process that alters the threat appraisal and their coping appraisal. Environmental behavior perception and intention influenced on environmental health behaviors with small effect sizes. Therefore, a deeper understanding of the severity of environmental health issues could lead to the development of helpful, effective, and intensive interventions to promote healthcare among the vulnerable population.

• 가정과삶의질연구
• /
• 제24권1호
• /
• pp.71-82
• /
• 2006

The purpose of this study was to develop a standardized scale to measure consumers' motivation to purchase based on a self-determination theory. A preliminary 27-item scale was developed through literature review, diary analysis, and FGI. A questionnaire survey was conducted among 1,000consumers on internet using the preliminary scale. Then a series of tests, such as test-retest, item analysis, item-to-total correlation, Cronbach's reliability coefficient, and factor analysis, were conducted using the survey data. The final scale with21 items was constructed in the end. The Purchase Motivation Scale for Consumers consisted of five factors: (1) external motivation, (2) introjected motivation, (3) identified motivation I: self-respect, (4) identified motivation II: pursuit of harmony, and (5) internal motivation.

• 대한영양사협회학술지
• /
• 제26권4호
• /
• pp.278-288
• /
• 2020

This study examined the effects of response-facilitating factors(Food-related Knowledge, Response-Efficacy, and Self-Efficacy) and response-inhibiting factors(Severity, Vulnerability, and Consumer Stress) on the consumer' behavior intention based on protection motivation theory, which explains the behavioral change to protect oneself. This study was conducted to reduce the customers' concerns regarding food safety accidents and introduce ways to make them more interested in food safety. A sample of 225 adults over 19 years of age was collected in February 2018 through a self-administered questionnaire. The results of the cognitive mediation process of protective motivation theory showed that the consumers' knowledge and self-efficacy which are response-facilitating factors, positively influence the behavioral intention. Severity and consumer stress were response-inhibiting factors. On the other hand, response-efficacy, which is a response-facilitating factor, and vulnerability, which is a response-inhibiting factor, did not influence the behavioral intention. Therefore, severity and consumer stress are response-inhibiting factors. The results were analyzed as a result of a behavioral change to protect oneself from food safety accidents. The applicability of the theory of protection motivation on the topic of food safety was also confirmed.

• 한국환경교육학회지:환경교육
• /
• 제15권1호
• /
• pp.18-30
• /
• 2002

So far, the environmentally responsible behavior(ERB) model has been applied successfully to explain environment behaviors. But the ERB model has several limitations such as underestimation of social factors on environment behaviors. This study planned to point out that the emotional aspects should be considered seriously for explaining human's behaviors to conserve the environment in the ERB model. In this study, the effects of emotional aspects, such as perceived severity or perceived danger, on environment behaviors were investigated and the protective motivation theory(Rogers, 1983) and the ERB-based tentative model were compared Results showed that teenagers in urban areas realized clearly the severity and danger of environmental threats and do environmentally responsible behaviors more than ones in rural areas. Two model's goodness of fit to explain observed environment behaviors were analyzed through the regression analysis and the AMOS analysis. In the regression analysis, self-efficacy, confirmity toward social norm, and knowledge were involved in the regression equation as statistically meaningful variables in the ERB-based tentative model and self-efficacy and perceived severity were involved in the protective motivation theory. Especially, the AMOS analysis showed that the protective motivation theory was more valid model lot explaining environment behaviors than the ERB-based tentative model. In conclusion, it is reasonable that emotional aspects should be considered as meaningful variables for explaining environment behaviors.

• 디지털융복합연구
• /
• 제16권11호
• /
• pp.69-79
• /
• 2018

본 연구는 '흥미'와 '자기결정성 이론' 이라는 동기 이론을 체계적으로 접목한 초등 영어 e-Learning 시스템(www.englishbuddy.kr)을 개발하고, 이를 3,100개 학원에서 적용해 본 후 실제로 학습자의 내적 동기가 향상되었는가를 측정한 것이다. 동기 전략이 적용된 이러닝 시스템으로 학습한 학습자 328명과 다른 영어 학습 프로그램 학습자 150명의 설문지 조사 분석 결과, 동기 전략이 적용된 이 러닝 시스템이 학습자의 '흥미'와 '심리적 욕구'를 만족시키고 있다는 것이 밝혀짐으로써 '학습자의 동기를 높이는 동기 전략'이 구체화되었다. 본 연구를 통해 e-Learning 환경에서 학습자의 동기가 높아지는 특징이 명확해짐으로써, e-Learning 학습을 발전시키고, 또한 '흥미'와 '자기결정성 이론' 이라는 동기 이론을 체계적으로 접목한 e-Learning 시스템을 실제로 구축하고, 3,100개 학원, 16,000명 학습자에게 적용시켜 본 매우 실증적인 연구라는 점에서 그 연구 의의가 있다 하겠다.

• 한국게임학회 논문지
• /
• 제15권4호
• /
• pp.69-78
• /
• 2015

온라인 게임 산업이 급격히 성장함에 따라 경제적 이득을 목적으로 한 악성 행위가 증가되고 있다. 본 논문에서는 온라인 게임 내 악성 행위 중 높은 비중을 차지하는 게임 봇 탐지를 위한 모티베이션 기반 ERG 이론을 적용한 탐지 방법을 제안한다. 기존에 연구된 행위 기반 탐지 기법들이 특정 행위들을 특성치로 선정하여 분석하였다면, 본 논문에서는 모티베이션 이론을 적용하여 행위 분석을 수행하였다. 실제 MMORPG의 데이터를 분석하여 본 결과, 온라인 게임 내에서도 정상 사용자는 실제 세계와 마찬가지로 모티베이션과 관련된 ERG 이론이 잘 적용되는 것을 확인하였다. 반면에, 게임 봇은 정상 사용자와 다르게 특정 목적을 위한 행동 패턴이 나타나기 때문에 모티베이션 이론을 적용하여 탐지할 경우 정상 사용자와는 다른 행동 패턴을 보이는 것을 발견하였다. 이를 통해 ERG 이론을 적용한 봇 탐지 방법을 국내 7위의 규모의 게임에 적용하여 봇 제재 리스트와 교차 분석한 결과, 99.74% 의 정확도로 정상 사용자와 봇을 분류할 수 있었다.

• 한국컴퓨터정보학회논문지
• /
• 제23권10호
• /
• pp.143-149
• /
• 2018

The purpose of this study was to construct and validate a middle - aged exercise adherence model. The model was designed based on self - determination theory. Participants were 215 middle-aged men and women aged 40-60 who had been exercising for more than six months. Data was collected from four big cities of Seoul, Busan, Gwangju and Daejeon in Korea, using a questionnaire consisting of basic psychological needs, intrinsic motivation, social support, and exercise adherence. Data were analyzed with SPSS 19.0 and AMOS 20.0. Social support and exercise adherence of the questionnaire were partially revised and verified by confirmatory factor analysis. The results of the study were as follows. The model's fit indices: GFI = .938, AGFI) = .915, NFI = .912, CFI = .941, and RMSEA = 0.041. The model satisfied the model fit of the structural model equation. This study model based on self - determination theory was confirmed that basic psychological needs, intrinsic motivation, and social support were important factors for the middle - aged's exercise adherence. Basic psychological need and intrinsic motivation had a direct influence on the adherence of exercise, and social support indirectly influenced the exercise adherence through intrinsic motivation. Both basic psychological needs and social support directly affected internal motivation. The most influential factor in the middle - aged's exercise adherence was intrinsic motivation. In conclusion, it was found that intrinsic motivation such as interest and fun is important for the middle - aged to continue the exercise. Also, the basic psychological needs were important for middle aged's exercise adherence. The results of this study will provide basic data for restoring or maintaining health by continuing exercise. Strategies that enhance intrinsic motivation are needed when a chronic ill person needs to continue long-term exercising.