• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.61-73
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• 2021

This study attempted to examine the structural relationship between the main factors that determine the intention to continue participation in yacht activities. Specifically, motivation for yacht activities was divided into achievement motivation, social motivation, escapist motivation, conspicuous motivation, and hedonic motivation, and the effect of each motivation on the satisfaction and continuous intention of yacht activities was examined. This study surveyed 338 ordinary people who were interested in yacht activities or had experience in yacht activities, and verified the main hypothesis through regression analysis. The main analysis results of this study are as follows. First, it was found that achievement motivation did not affect satisfaction. Second, it was found that social motivation had a positive (+) effect on satisfaction. Third, it was found that escapist motivation had a positive (+) effect on satisfaction. Fourth, it was found that the conspicuous motivation had a positive (+) effect on satisfaction. Fifth, it was found that hedonic motivation had a positive (+) effect on satisfaction. Sixth, it was found that the achievement motivation had a positive (+) effect on continuous intention. Seventh, it was found that social motivation did not affect continuous intention. Eighth, it was found that escapist motivation had a positive (+) effect on continuous intention. Ninth, it was found that the conspicuous motivation did not affect continuous intention. Tenth, it was found that the hedonic motivation had a positive (+) effect on continuous intention. Eleven, satisfaction was found to have a positive (+) effect on continuous intention. This study derived academic and practical implications based on the analysis results and proposed future research directions.

• 가정과삶의질연구
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• 제3권1호
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• pp.69-76
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• 1985

This study was attempted to investigate the relationship between the academic achievement and the internal and external motivation of academic achievement. Here, the internal motivation of academic achievement refers to the case that a student feels the necessity of study and h satisfaction, expects rewards, or has interest in his study; external motivation of academic achievement means that a student has outward motivation such as other's recognition, rewards, or compulsion. As the result of this study, there showed significant difference in the academic achievement in proportion as the level of internal and external academic achievement motivation (P<.001). the students with the higher internal motivation and the lower external motivation turned out to have the highest effect of academic achievement; on the other hand, the students with the lower internal motivation and the higher external motivation showed the least academic achievement. There was 11.60 points-difference on the average between those two groups in terms of grade. The academic achievement and the internal motivation shows significant correlation(r=.25, P<.001) while academic achievement and the external motivation presents negative tendency (r=-.10). Through the results of regression analysis, the estimation of the academic achievement by the two variables to academic achievement motivation was 6.22%(P=.0001)

• Educational Technology International
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• 제18권2호
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• pp.101-129
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• 2017

This study attempted to collect learners' emotion and state motivation, analyze their inner states, and measure state motivation using a non-self-reported survey. Emotions were measured by learning segment in detailed learning situations, and they were used to indicate total state motivation with prediction power. Emotion was also used to explain state motivation by learning segment. The purpose of this study was to overcome the limitations of video-based learning environments by verifying whether the emotions measured during individual learning segments can be used to indicate the learner's state motivation. Sixty-eight students participated in a 90-minute to measure their emotions and state motivation, and emotions showed a statistically significant relationship between total state motivation and motivation by learning segment. Although this result is not clear because this was an exploratory study, it is meaningful that this study showed the possibility that emotions during different learning segments can indicate state motivation.

• 유통과학연구
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• 제21권3호
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• pp.123-134
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• 2023

Purpose: The no-contact and economic downturn caused by COVID-19 have further grown the used market. The second-hand trading industry has established itself as a popular consumption culture, leading to exponential growth in the size of the market. This study aims to identify the types of shopping motivation for used products targeting Korean consumers, and to examine the relationship between shopping motivations for second-hand transactions, consumption values, and re-use intentions. Research design, data and methodology: The first study was conducted on 63 used trading platform users and the second study was conducted on 441 used trading platform users to identify the types of consumers' motivation for shopping for used products. Results: As a result of the first study, the shopping motivation types of Korean used product consumers were classified into convenience motivation, economic motivation, hedonistic motivation, information Acquisition motivation, and free time utilization motivation. As a result of the second study, it was found that convenience motivation had the greatest influence on functional values and hedonic motivation had the greatest influence on emotional values, and that functional values had a great influence on platform reuse intentions. Conclusions: This study provides practical implications for the establishment of marketing strategies for used trading platforms and academic implications for research related to used trading.

• International Journal of Human Ecology
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• 제6권1호
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• pp.29-39
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• 2005

The purpose of this study was to examine the differences of family leisure motivation and family leisure constraints between German families and Korean families, and analyze the relationship among family leisure motivation, family leisure constraints, and family strengths. The sample in this study consisted of 102 Korean two-parent families with teenagers and 147 German two-parent families with teenagers. The results were as follows: 1) family bonding motivation and rest motivation did not differ significantly between German families and Koran families while educational motivation and obligatory motivation differ significantly between the two. 2) While Korean families were more constrained to intrapersonal constraints, German families were more constrained to interpersonal constraints. 3) Educational motivation, family bonding motivation, rest motivation, interpersonal constraints, and structural constraints were found to be significantly correlated with German family strength while educational motivation, family bonding motivation, rest motivation, and interpersonal constraints were found to be significantly correlated with Korean family strength.

• 대한인간공학회지
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• 제1권1호
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• pp.23-27
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• 1982

This study analyzes jow reciprocal relations between the temperament and motivation of managers interact. To know the relationships between achievement motivation and affiliation motivation, this study examines whether or not affiliation-achievement motivation and nonaffiliation-achievement motivation mani- fested in manager group of Jpapn are present in this tested group. Data were obtained by testing 578 male- managers employed in domestic enterprise with Y-G Character and Motivation Test. Structure Vector obtained and applied Canonical Correlation Analysis method is applied as a means to interpret it. From the study, the following results are obtained: First, the affiliation and nonaffiliation-achievement motivation appear in domestic sampled group. Second, the manager with affiliation-achievement motivation is shown to have extroversive character, high-social accommodation, high-emotional stability, whereas the one with nona- ffiliation-achievement motiviation to have introversive character, somewhat low-social accommodation and low- emotional stability. Whether or not these results reappear in the bilingual group remains to be studied further.

• 가족자원경영과 정책
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• 제4권2호
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• pp.91-107
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• 2000

The purpose of this study is to understand what needs housewife volunteers want to be satisfied with and try to find the way to satisfy them, examining empirically their participation motivation and activity satisfaction. The major findings of the study were as follows: 1) the housewife volunteers’participation motivation was composed self-developmental, self-actualization, altruistic dimensions and the mean score of self-actualization was the highest. 2) the self-development motivation was proved significantly different in housewives’age, their last child’s age, religion. the altruistic motivation was proved significantly different in their religion. 3) the housewife volunteers’activity satisfaction was proved significantly different in the level of self-developmental motivation, self-actualization, and altruistic motivation. Namely, the higher the level of self-development motivation, self-actualization, and altruistic motivation was, the higher activity satisfaction was. 4) the variables that influence on housewife volunteers’activity satisfaction were family support, self-development motivation, self-actualization, job appropriateness.

• 한국의류산업학회지
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• 제15권3호
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• 영어어문교육
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• 제17권2호
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• pp.93-114
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• 2011

The aim of this study is twofold. First, this study aimed to explore how Korean university students' English learning motivation is related to their English listening proficiency and study time. Second, it attempted to interpret the English learning motivation linking the two different motivation theories: self-determination theory and L2 motivational self system. The constructs of the students' L2 learning motivation were investigated with the data obtained through the questionnaire from 122 sophomore students. A factor analysis was conducted to extract the major factors of motivation. As a result, 6 factors were extracted: Intrinsic Pleasure, Identified Value Regulation, Intrinsic Accomplishment, Introjected Regulation, External Regulation, and Identified Regulation. The Interrelatedness among the assessment results on the L2 listening proficiency (pre and post test), listening study time, and motivation factors was measured by correlation coefficients. The statistical results indicated that pre-test scores were significantly related to Identified Regulation and Identified Value Regulation toward English learning, and post-test results had significant correlation with Intrinsic Accomplishment and Identified Regulation. However, no motivation subtypes showed statistical association with the students' listening study time. The results were attempted to be interpreted both under L2 motivational self system and self-determination framework to better illuminate the motivation theory with more explanatory power.

• 한국학교ㆍ지역보건교육학회지
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• 제20권1호
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• pp.29-41
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• 2019

Objects: This study examined the relations among college students' personality characteristics, drink motivation, and drinking behavior. This study also examined the mediating effect of drink motivation on the relationship between college students' personality characteristics and drinking behavior. Methods: The subjects of this study were 210 college students(male: 50, female: 160) attending a university in Chungnam. College students completed the personality characteristics, drink motivation, and drinking behavior scales. The data was analyzed by means of Pearson's correlation coefficients and regressions. Results: Results indicated that college students' neuroticism and extroversion were significantly related to drinking behavior. Also, college students' social motivation and coping motivation were significantly related to drinking behavior. Especially, social motivation fully mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Coping motivation fully and partially mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Conclusions: In this study, the personality characteristics directly influence the drinking behavior, but they found the influence on the drinking behavior through the drink motivation. In particular, it is very necessary to intervene in the development of health education programs that can intervene in drink motivation for college students with neurotic characteristics.