• 한국식생활문화학회지
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• 제24권5호
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• pp.457-466
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• 2009

The purpose of this study was to identify and compare the dimensions and patterns of the perception of traditional food for Koreans living in Yanbian, Mongolia and Uzbekistan. Items representing the perception of traditional food were combined into a dimension and a pattern based on underlying perception of the Koreans living in the area. Any difference in the perception of the Koreans living in these areas likely reflects their different dimensions and patterns. Thus, it is important to determine if Koreans living in Yanbian, Mongolia and Uzbekistan should be treated as a homogeneous group when defining their perceptional structure of traditional food. Factor and cluster analysis of the data generated in this study revealed two different dimensions and patterns for each group of Koreans living in Yanbian, Mongolia and Uzbekistan. However, the structure of the dimensions and patterns of the perception of traditional food differed, indicating that Koreans within and between the countries are not a homogeneous group. Similarities and differences in perceptional dimensions and patterns among Yanbian, Mongolian and Uzbekistan-Koreans are also discussed. Moreover, future implications for food and nutrition specialists, especially for those who have an interest in Korean traditional food in Asia and those who have an interest in globalization of Korean traditional food are provided.

• Animal cells and systems
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• 제7권2호
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• pp.139-144
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• 2003

We analyzed seven Y chromosome binary markers (YAP, RPS4Y_711,\;M9,\;M175,\;LINE1,\;SRY_+465$ and 47z) in samples from a total of 254 males from Koreans and tow Mongolian ethnic groups (Buryat and Khalkh) to study the genetic relationship among these populations. We found eight distinct Y haplogroups constructed from the seven binary markers. Haplogroup DE-YAP was present at extremely low frequencies (∼2%) in the Korean and Mongolian populations. This result is consistent with earlier reports that showed the YAP+ chromosomes to be highly polymorphic only in populations from Japan and Tibet in east Asia. The observed high frequency of haplogroup $C-RPS4Y_711$ in the Mongolian populations (∼40%) is concordant with recent findings, showing that the $RPS4Y_711$-T chromosomes were distributed at high frequencies in Siberian and Mongolian populations compared with most other populations from east Asia. Thus, the relatively moderate frequency of haplogroup $C-RPS4Y_711$ in Korean (∼15%) can be seen as genetic evidence for probable interaction with Mongolian and/or Siberian populations. In contrast, the majority (∼75%) of modern Koreans studied here had high frequencies of Y chromosome lineages of haplogroup O-M175 and additional haplogroupts that define sublineage of O-M175, which are most likely related with modern populations in China. In conclusion, our data on the Y chromosome haplogroup distribution may provide evidence for interaction between Korean and Mongolian populations, but Korean tend to be much more related with those from southern-to-northern populations of China than to Mongolians in east Asia.

• 복식
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• 제52권1호
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• pp.69-87
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• 2002

The Eastern Slavic. the mongolian and the Korean wedding ceremony proceed through those three stages :pre-wedding, and after-wedding. (n the pre-wedding stage, the marriage is arranged when the parents make a decision on a matchmaking proposal. In the main wedding, the bridegroom visits the bride, and the bride walks through the many different procedures, which represent the life and the responsibilities of married women. Expecially, the wedding ceremony is finished and culminated by making hairstyle and wearing of headgear for married woman to the bride. The wedding costume of the Eastern Slav, the Mongolian, and the Korean has been developed with their different characters of styling. The traditional costumes of the each native are worn with the addition of a splendid decorative expression. The Eastern Slavic bride wears Lubaha and Sarapan or a skirt and bridegroom's wedding costume consist with Lubaha and Shitany(trousers). The Mongolian bride wears Deel and Ozh(Ooj) the vest and bridegroom wears Deel and Hantaaz. The Eastern slavic, the mongolian and the Korean bride wears various and gorgous headgears which have reflected cultural values: their traditional views of a wedding ceremony, expected change of social roles for married people. The wedding ceremony of these 3 natives had been performed by the symbolic meaning of the union of the bride to the bridegroom's family.

• 아태비즈니스연구
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• 제12권4호
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• pp.107-134
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• 2021

Purpose - Korean firms have entered the Mongolia, the world's top 10 resource rich country with huge market potential, since the diplomatic relations between Korea and Mongolia were established in 1990, but little is known about Korean firms' entry strategy in the Mongolian market. With this background, this study aims to investigate the seven cases of Korean firms doing business in Mongolia (SK Telecom, Samsung S1, T-Money, E1 Energy, Cafe Bene, E-Mart, and CU). Methodology - this study is based on numerous primary and secondary data about the Mongolian market, as well as Korean firms in Mongolia. Findings - the following three implications were derived from our case analysis: first, when entering into Mongolia, a thorough analysis of political and social risks and a good understanding of institutional voids should be preceded. Second, for this reason, entering through cooperation with local partners, such as joint ventures or franchising, is expected to increase the possibility of success. Third, unlike in the early days of Korean firms in Mongolia, the business environment in Mongolia has become more stable and predictable, and a friendly atmosphere for Koreans and Korean firms is forming, increasing the possibility of success and settlement of Korean firms. Research implications - this study contributes to extant literature by providing more systematic research on Korean firms in Mongolia and by presenting practical implications through the analysis of success and failure cases of Korean firms in the Mongolian market.

• 한국의류학회지
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• 제38권4호
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• pp.557-571
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• 2014

This study examined the evaluation of Mongolian cashmere products by foreign tourists visiting Mongolia, purchase motivation, and purchase intention by nationality as well as analyzed factors that affected purchase intentions. Questionnaires were distributed in Ulaanbaatar from July $25^{th}$ to September $3^{rd}$, 2012. We collected 626 questionnaires and used 616 copies in the final analysis (149 from Koreans, 128 from Japanese, 119 from Russians and 220 from English-speaking countries). Awareness about Mongolian cashmere products and purchase intentions differed significantly by nationality. Purchase motivations were divided into 3 factors-usefulness, mood shift, gifts and souvenir. Evaluation of cashmere products consisted of 5 factors-product excellence, uniqueness, ostentation, economic value and fashionableness. Purchase motivation and evaluation differed significantly by nationality. Purchase intention was significantly related to awareness prior to visit, product excellence, usefulness, gift/souvenir motivation factors, and nationality.

• 한국조경학회지
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• 제41권6호
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• pp.96-106
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• 2013

본 연구는 몽골 및 한국 관광객들을 대상으로 테렐지 관광지의 매력요인을 살펴봄으로써, 관광객들이 선호하는 관광지 활성화를 위한 방안을 도출하고자 하였다. 분석방법으로 SPSS 20.0 통계프로그램과 IPA 기법을 활용하였으며, 본 연구결과와 시사점은 다음과 같다. 첫째, 관광객들이 지각하는 매력속성에 대한 중요도와 만족도에 대한 기술분석을 하였는데 몽골(중요도 4.145, 만족도 3.292)과 한국(중요도 3.96, 만족도 3.231) 관광객 모두 관광지 방문 전의 기대보다는 그 만족도가 낮은 것으로 평가되었다. 둘째, 매력속성에 대해 몽골과 한국 관광객 차이분석 결과, 중요도는 문화자원, 음식, 프로그램의 다양함, 축제이벤트, 주차시설 등 5개 항목, 만족도는 자연경관, 음식, 프로그램의 다양함 등 3개의 항목에서만 차이가 있었다. 셋째, 관광지 매력속성의 강 약점을 파악하기 위해 IPA 분석을 실시하였다. 결과는 제II사분면인 높은 중요도에 비해 낮은 만족도를 나타내는 항목으로 몽골인은 교통편, 청결위생, 프로그램의 다양함, 주차시설 등을, 한국인은 관광지 안전성, 숙박시설, 교통의 편의성, 청결 위생 등을 테렐지 관광지 주요 약점으로 지각하고 있었다. 마지막으로 몽골과 한국 관광객들의 테렐지 관광지에 대한 만족도 및 행동의도를 분석하였으며, 몽골 관광객들 경우, 지역자원성과 편의환경성은 전체 만족도에 영향을 미치는 것으로 분석되었다. 한국 관광객들의 경우, 지역자원성은 관광지 선택 결정에 큰 영향을 주는 것으로 사료되었다. 본 연구의 결과에 의하면 테렐지 관광지는 자연경관의 가치를 보존하고 관리하면서, 자연활용형 상품 개발, 교통의 편리성, 숙박시설 편리, 청결 위생 등을 개선한다면 다른 지역과 차별화된 매력 있는 관광지로서, 관광객들의 욕구를 만족시킬 수 있다고 판단되었다.

• 아태비즈니스연구
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• 제14권2호
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• pp.141-151
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• 2023

Purpose - This study aims to determine whether four characteristics of tourism content on YouTube (i.e., entertainment; credibility; diversity; and informativeness) influence tourists' destination choices. Design/methodology/approach - A total of 201 Koreans and Mongolians who use YouTube were surveyed in the research. Validity and reliability, correlation, and regression analyze were performed in SPSS 29.0. Findings - As a result of the study, it was found that the features of YouTube tourism content, such as entertainment, credibility, and diversity, have a positive effect on tourists' choice of destination. Also, it was found that there is no difference in the perception of tourism content features between Korean and Mongolian YouTube users and it is not statistically significant. Research implications or Originality - Tourists' YouTube content shows that YouTube features such as entertainment, variety, and trustworthiness, influencing tourists' travel destination choices. The limitations of this study and suggestions for future research were discussed.

• 한국초지조사료학회지
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• 제24권4호
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• pp.347-358
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• 2004

유목문화를 근간으로 하는 몽골에서 말은 중요한 이동수단으로서 목축민들의 특별한 애정과 존중을 받아온 몽골을 대표하는 가축이다. 몽골에서 말은 가축을 흩어짐 없이 사육하고 새로운 초지를 찾아 유목하거나 장거리 이동시 주요한 교통수단으로 사용 되였다. 따라서 말은 몽골의 목축생활 양식과 불가분의 관계를 가지고 있다고 할 수 있다. 한국의 전통사회에서도 말은 교통수단과 군사용 등으로 사용된 중요한 가축이었다. 한국과 몽골의 문화에 등장하는 말은 신승물, 신성성, 의리를 지키고, 충성을 다하는 존재, 재앙을 예시하는 존재, 민중의 이상과 꿈을 실현시켜 줄 수 있는 존재, 정력과 지혜로움, 도약 등의 상징성을 지닌 동물로 묘사되어 있다. 또한 말은 신과 교감하는 천마이며, 신에게 바쳐지는 성물인 헌마로서 존중되었고, 그리고 신성한 존재인 마신으로까지 추앙받는 존재였음을 알 수 있다. 몽골에서 말과 관련된 세시풍속은 말이 출산하는 여름의 첫 달인 인일 '암말의 씨를 내는 의례'에서 시작해서 가을 술일에 '암말을 놓는 의례'로 끝이 난다. 암말의 씨를 내는 의례에서 암말을 놓는 의례에 이르기까지 말과 관련된 몽골의 세시풍속은 가축의 젖과 연관되어 있다. 암말의 씨를 내는 의례는 말이 새끼를 얻는 것을 기념하는 축제로서 이때는 각종 가축의 젖과 유제품이 흔해지는 풍요로운 시기이다. 몽골인들은 가축의 출산을 알리고 축원할 때 주로 가축의 젖을 바치는 풍속을 행한다. 즉, 말이 새끼를 낳는 초여름 새끼가 건강하게 자라서 수가 증가하기를 기원하고, 이와 더불어 유제품이 더 풍부해지기를 기원하면서 길상을 의미하는 흰색 젖의 특상품을 하늘, 대지 그리고 물의 신에게 뿌리는 차찰의식을 거행한다. 차찰의식을 통해 몽골인들은 초원의 풀이 잘 자라고 가축의 수가 증가하여 삶이 풍요로워 지기를 기원하였다. 가을의 '암말을 놓는 의례' 역시 말 젖짜기를 그치면서 다음 해 새끼말들이 많이 태어나서 더 많은 젖과 아이락을 얻기를 기원하는 축제임을 알 수 있다. 한국에서는 통일신라시대 이래로 국가가 주도하는 마제가 개최되었는데, 마조제는 중춘, 선목제는, 중하, 마사제는 중추 등 각각 길일을 택하여 말에게 제사하였다. 이들 제사는 말의 무병과 성장 번식을 기원하는 것을 목적으로 하고 있다. 제주도의 대표적인 목축의례인 백중제 역시 그 해의 목축이 잘되기를 기원하는 제의의 형태로 나타난다. 또한 정월의 첫 말일인 상오일에 장을 담그면 맛이 좋다고 전해진다. 첫 말날 장을 담그면 장맛이 좋다고 하는 것은 말이 콩을 좋아하므로 콩을 원료로 하는 장을 담그는 것이고, 말날에 담근 장은 말피처럼 빛깔이 진하고 맛이 있다는 것이다. 말은 기가 왕성하므로 말날은 먼 길을 나서기에 좋은 날로 믿고 있다. 한국과 몽골의 말과 관련된 세시풍속은 말의 출산과 관련하여 다산과 풍요를 바라는 마음에서 신에게 기원하고 있음을 알 수 있다. 또한 몽골인들이 말 젖을 하늘과 땅에 뿌리는 차찰 의식을 통해 말의 번식과 흰색의 유제품이 풍부해지길 기원하였다면, 한국의 세시풍속은 제천의식을 통해 말의 번식과 무병을 기원하고 있음을 알 수 있다. 같은 북아시아 유목적 태반을 공유하고 있는 몽골과 한국의 목축 관행의 상사 및 상이점, 스텝과 농경지대라는 목축 환경의 상이성과 그를 기반으로 전개되어 온 목축 관행의 역사적인 변용들을 구체적으로 조목조목 따져 밝혀가는 본격적인 연구과제는 시론 차원의 이 논문에서는 일단 문제로만 제기해 두려 한다.

• Journal of Ecology and Environment
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• 제39권1호
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• pp.119-125
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• 2016

Mongolia has one of the strongest climate warming signals on Earth, and over 40% of the human population depends directly or indirectly on pastoral livestock production for their livelihoods. Thus, climate-driven changes in rangeland production will likely have a major effect on pastoral livelihoods . The loss of species dependent mostly on rainfall has resulted in adverse changes in the botanical composition of the steppes . Summer season in 2015 was completely dry until middle of July and, had not enough vegetation cover as last 15 years. The purpose of this study is to check plant community dynamics in Mongolia in relation to climate change in 2014 and 2015. The study sites were selected in mountain-steppe habitat in central Mongolia. In the 2014, there have been registered 81 plant species of 56 genera of 25 families on the investigated sites and, occurred 57 plant species of 44 genera of 21 families in the 2015. It is concluded that the abundance and richness of plants are directly connected to heavily affect by the climatic factor, i.e. amount of precipitation during growing season. As a same like result of climate change, in Mongolian land is going become desertification, and each spring, soil particles from Mongolia are swept up by a cold air mass into the atmosphere and blasts into south east China, Korea and Japan. The Koreans call this phenomenon the "Fifth season" or "Yellow sand", and the Chinese call it "Yellow dragon".

• Animal cells and systems
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• 제2권2호
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• pp.259-267
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• 1998

A deletion of one out of the two copies of 9-bp repeat sequence (CCCCCTCTA), between the cytochrome oxidase II and Iysine tranfer RNA (COII/$tRNA^{Lys}$) genes in human mitochondrial DNA (mtDNA) has been used as a polymorphic anthropological marker for people of east Asian origin, and to lesser extent, Pacific and African populations. We searched for the 9-bp deletion of the intergenic COII/$tRNA^{Lys}$ Lys region in two Korean populations (175 from Seoul and 38 from Cheju) and examine the distibution of this deletion in world populations. The 9-bp deletion was detected directly by electrophoresis of the polymerase chain reaction (PCR)-amplified nucleotide(nt) 8211-8310 mtDNA fragment. The frequencies of the 9-bp deletion were significantly different between the Seoul (16%) and Cheju (8%) populations. Examination of data from the world populations suggests a geographic gradient. The frequency reaches its highest values in some Pacific island populations and decreases along the southeast Asia-Siberia transect. In spite of this geographic gradient, Mongoloid populations including Korean, Chinese, Japanese, and Mongolian populations were relatively homo-geneous with regard to the 9-bp deletion type of the intergenic COII/$tRNA^{Lys}$ region. These results indicate Koreans are genetically related to northeast Asian populations, and have a maternal mongoloid ancestry. Therefore, the 9-bp deletion of the intergenic COII/$tRNA^{Lys}$ region will provide significant information to elucidate the historical patterns of migration of the Mongoloids.