• International Journal of Highway Engineering
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• v.10 no.2
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• pp.91-100
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• 2008

The quality of service on urban roadways have been evaluated mainly based on such quantitative measures as travel speed and delay. However, in addition to the quantitative aspects, drivers traveling on urban roadways are subject to be influenced by qualitative measures such as aesthetic aspects of the roadway and other drivers' violation of traffic laws. Based on this notion, this study attempts to identify roadway service quality indices, considering both qualitative and quantitative aspects and evaluate the quality of service using the modified Importance-Performance Analysis (IPA), a technique often applied in the field of marketing. The modified IPA is proposed in this study as a way to evaluate the service quality, reflecting the relative performance between study areas and performance indices. A case study is implemented over the Gangnam and Gangbuk areas in Seoul, resulting in identifying the items needed to be improved for each study area.

• Proceedings of the KOR-KST Conference
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• 2007.11a
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• pp.574-583
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• 2007

The quality of service on urban roadways have been evaluated mainly based on such quantitative measures as travel speed and delay. However, in addition to the quantitative aspects, drivers traveling on urban roadways are subject to be influenced by qualitative measures such as aesthetic aspects of the roadway and other drivers' violation of traffic laws. Based on this notion, this study attempts to identify roadway service quality indices, considering both qualitative and quantitative aspects and evaluate the quality of service using the modified Importance-Performance Analysis (IPA), a technique often applied in the field of marketing. The modified IPA is proposed in this study as a way to evaluate the service quality, reflecting the relative performance between study areas and performance indices. A case study is implemented over the Gangnam and Gangbuk areas in Seoul, resulting in identifying the items needed to be improved for each study area.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.29 no.6D
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• pp.703-709
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• 2009

This article analyzes the obtained data on consciousness survey of disabled and non-disabled pedestrians, and proposes fundamental data for public strategy in order to enhance facilities in subway stations in advance. This paper conduct literature review, new listing survey related to 'The Code for Improvement of Convenience for Moving Vulnerable Pedestrians', and Modified-Importance-Performance Analysis (M-IPA). The results show that disabled pedestrians want enhancement in information facilities as a whole. In addition, the results show that several improvements needs to be applied to accessible sidewalk, to informative notification, to alarm and evacuation system and to toilet for disabled pedestrians. This indicates that disabled pedestrians heavily concentrate on accessibility to subway station and provided information compared with disabled pedestrians.

• Journal of the Korea Safety Management & Science
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• v.15 no.1
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• pp.241-248
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• 2013

Importance-Performance Analysis(IPA) is a well-known methodology to find the area for improvement. However, the IPA uses different strategies depending on an attribute falls in either 'Concentrate', 'Keep up', 'Possible overkill', or Low priority' quadrant. Problems can occur when attributes locate near the demarcation lines. To solve this problem of IPA, I suggest a modified importance-satisfaction analysis which integrates the Slack(1994)'s diagonal approach and Kano's ASC(Jang et al., 2012) into Yang(2003)'s Importance-Satisfaction model. For this, I investigated 21 smartphone's quality attributes, which adopted from Song and Park(2012)'s study, and conducted a survey of 280 university students for the results of Kano' model and the importance and satisfaction of the quality attributes. The results show that the proposed model enables the business managers to prioritize the quality attributes for improvement through the interpretation on the continuous diagonal line using the Kano's questionnaire only, without acquiring any additional survey for importance of attributes. Accordingly, it is expected that the newly proposed method will diminish the limitation of the existing IPA. In addition, to test the validity of the ASC, this study conducts a comparative analysis between the Kano's ASC and Tontini(2007)'s method to determine the relative importance of quality attributes.

• Journal of the Korean Institute of Landscape Architecture
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• v.45 no.3
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• pp.107-115
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• 2017

As a simple and practicable method, an Importance-Performance Analysis(IPA) is often used as a tool to study the satisfaction of tourists in Tourism. The IPA has two dimensions to attribute importance and performance(or satisfaction as in satisfaction research), and generally uses an interviewee self-reported approach to acquire performance and importance data. Many scholars have pointed out that the traditional IPA cannot meet the premise of its establishment. Therefore, several revised IPA have been proposed. Among them, Deng's IPA is the most representative. There are not many contrastive analyses between the traditional IPA and revised IPA in academia. The lack of comparative study will make it difficult to judge the difference and effectiveness of different IPA techniques. Taking Gyeongju Yangdong Village as an example, this study investigated and researched the degree of satisfaction of Chinese tourists using the traditional IPA method and Deng's modified IPA method respectively, and then analysed the differences between the two methods and their causes. Based on the analysis results, the study put forward suggestions for the improvement of tourism management in Gyeongju Yangdong Village.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.1
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• pp.52-65
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• 2016

The electronic toll collection system(ETCS), is globally used in about 40 countries. In Korea, the Korea Expressway Corporation led the nationwide introduction of the ETC system in 2007 under the brand name of the Hi-pass. Since then, Hi-pass, with its rate of average daily use reaching about 70%, has become an essential facility in Korean expressways. To identify users' perception on Hi-pass (satisfaction, preference, etc.), this study conducted a Modified Importance-Performance Analysis (M-IPA). With this, this study attempted to identify the kind of efforts necessary to enhance current Hi-pass users' convenience and satisfaction. According to the result of M-IPA, the items including "non-stop payment" and "toll discount" are identified as key items that require further improvement. For improvement in the "non-stop payment" item, operations of Hi-pass toll booths appropriate for the demand for Hi-pass use and the selection of Hi-pass booths' locations in consideration of entry and exit lanes need to be improved. In addition, with regard to the "toll discount" item, although toll discount is currently provided to Hi-pass users, thus, PR thereof will have to be strengthened. It is expected that this study will be used as basic data to devise methods of enhancing Hi-pass usage through improvement of Hi-pass users' satisfaction.

• Journal of the Korea Safety Management & Science
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• v.21 no.3
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• pp.1-9
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• 2019

The Industrial Innovation Movement, based on win-win cooperation with SMEs, is a structure that enables suppliers who have struggled with corporate growth through productivity innovation due to poor manufacturing environment and lack of innovation. To this end, consultants and technical experts will support production innovation activities to improve production methods and improve productivity through process and management consulting. The purpose of this study was to explore the driving factors of the industrial innovation movement to improve the corporate ecosystem by improving the productivity of SMEs using modified IPA. The research results are as follows. First, in order to revitalize the Industrial Innovation Movement, the CEO-related elements of the participating companies should be maintained and strengthened. The motivation, education support, innovation organizational culture, the establishment of an innovation promotion system requires centralization of efforts for improvement. Second, in order to revitalize the Industrial Innovation Movement, the consultant's ability to analyze problems and suggest alternatives should be continuously strengthened. Third, in terms of the Central Promotion Headquarters, it was found that the Industrial Innovation Movement would be successful if the public information, industrial inspection for benchmarking, and provision of various information to support innovation activities were urgently improved.

• Journal of Industrial and Engineering Chemistry
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• v.68
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• pp.87-98
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• 2018

The production of IPA from the oxidation of MX is completed under the catalysis of $H_3PW_{12}O_{40}$ (HPW) loaded on carbon and cobalt. Oxalic acid is tried to modify the carbon to upgrade the catalytic activity of HPW@C catalyst. The experiments show that the best carbon is acquired by carbonizing the carbon at $450^{\circ}C$ for 2 h in $N_2$ after being soaked in a $0.20mol\;l^{-1}$ oxalic acid solution for 16 h. The IPA produced by the HPW@C catalysts prepared with the carbon modified is 58.9% over that obtained by the catalysts prepared with the original carbon.

• Korean Journal of Construction Engineering and Management
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• v.23 no.1
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• pp.3-15
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• 2022

Daycare center is an important space for children's mental, physical and social development. Each space of daycare center should be designed and constructed considering interests of end-users such as children and teachers. However, insufficient related guidelines and standardized design and construction of daycare center to moderate potential risks of each space. This arises from the difference in perception of each space between end-users (head and sub teachers) and construction experts (designers and contractors). Therefore, research framework was developed for analyzing the factors of perception differences of each space in daycare center between these groups applied traditional and modified Importance-Performance Analysis (IPA). By comparing risk perception between end-users and experts in two methods, it can be support as construction guide for daycare center in the future and will help minimize conflicts in construction among stakeholders. Moreover, it was found that traditional IPA is comfortable to catch prior project perception of participants, and revised IPA is considered to judge outputs by identifying participant's importance based on the satisfaction of the project performance. Therefore, if IPAs are applied according to the characteristics of the circumstances, it is possible to analyze the perception difference between end-users and construction experts based on the context before and after the construction of the daycare center.

• Journal of the Korean Association of Geographic Information Studies
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• v.17 no.1
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• pp.24-34
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• 2014

To understand urban space and make appropriate plans, the integrative analyses considering road and land use simultaneously are required. In addition, studies that involve both horizontal and vertical spaces must be taken into consideration. Therefore, the purpose of this study is to conduct a classification analysis of road network-based land use considering spatial structure. The methods of this study were as follows; first, a space syntax theory considering the structure of road network was introduced for roads. For land use, to consider both horizontal and vertical development densities of residential and commercial buildings were used. And the explanatory power of three variables-Euclidean distance, global integration and length-reflected global integration-were compared. Third, based on road as an appropriate variable, modified-IPA was conducted with land use and the results were categorized into four areas. The proposed method was applied to Gangnam-gu, a CBD area in Seoul, and results were analyzed and visualized using GIS.