• Title/Summary/Keyword: Modified Cultural Diamond Model

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The theoretical issue of 'Modified Cultural Diamond' model through a single case: Focused on the street artist Banksy (일례를 통한 '보안된 문화 다이아몬드(Modified Cultural Diamond)' 모델의 이론적 쟁점화 - 스트리트 아티스트 뱅크시(Banksy)를 중심으로 -)

  • Kim, Do Eun;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.49
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    • pp.177-200
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    • 2019

  • The purpose of this study is to critically explore and make an issue of the distribution system presented by Victoria Alexander's 'Modified Cultural Diamond' model. Street artist Banksy was served as a single case, and various secondary data were collected and analyzed for the purposes of this study. First, this study examined the formation of the aesthetic discourse and the increase in the value of Banksy's works by the market intermediaries constituting the distribution system. In addition, this paper placed Banksy's actions and works in Alexander's theoretical framework and critically discussed the following three aspects of the distribution system of 'Modified Cultural Diamond': the divorce between artists and artworks by the distribution system; the ignorance of the direct connection between artist and consumer; and lastly the exclusion of the possibility of distributing works by artists. Based on this discussion, this study has significance in making a theoretical model of Alexander academically controversial.

The Impact of the Subscription Economy on the Creation, Consumption and Distribution of the Art Market: Focused on Artnomics Gallery K (구독경제가 미술시장의 창작, 소비, 분배에 미치는 영향 - 아트노믹스 갤러리 K를 중심으로 -)

  • Han, Hyemi;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.57
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    • pp.33-58
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    • 2021

  • The purpose of this study is to understand the impact of the subscription economy on the contemporary art market in terms of creation, consumption and distribution of artwork. To accomplish the aim of this study, we conducted a case study of Artnomic Gallery K borrowing the theoretical perspective from Alexander(2003)'s Modified Cultural Diamond model. In this paper, we collected data through reviewing the secondary document and conducting in-depth interviews with 10 experts and consumers in the art market. As a result, the subscription economy eases the traditional art trade, which is heavily focused on a small number of market arts, by encouraging artists to create various works. The transition to subscription in the purchase of art contributes to lowering the barriers to entry into the art market by reducing the financial burden on consumers in terms of consumption. In terms of distribution, this founding of this article shows that the experts of Gallery K are the main actors in selecting the works that consumers subscribe to. Therefore, in this study, it is of academic significance to discuss that the filtering effect of the distribution system emphasized by Alexander(2003) is effective even in the art trading system to which a new form of economic activity - the subscription economy - is applied.