• The KIPS Transactions:PartD
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• v.16D no.6
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• pp.945-960
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• 2009

The purpose of this study is to define determinants of VoIP user acceptance and to verify significant causality among latent variables - performance expectancy, effort expectancy, cost expectancy, social influence, facilitating conditions, behavioral intend, use behavior - based on UTAUT model. We presented the expanded hypotheses including the new factor, cost expectancy and analyzed the moderating effect of user age, gender and usage experience variables. For a accuracy of predicted results, we focused on survey analysis with 641 real user samples. Compared to previous studies, it is meaningful that this research verified the conceptual difference between behavioral intention and usage behavior. As a result, all proposed hypotheses accepted and moderating effects are supported significantly in age and use experience moderating variables.

• The Journal of Information Systems
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• v.21 no.4
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• pp.133-153
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• 2012

This study explores the factors influencing user satisfaction of mobile IPTV and their relationship. We formulate the research model based on characteristics of mobile device and IPTV. Responsiveness, contents satisfaction, price satisfaction, aesthetic simplicity, network quality are proposed as essential antecedents of mobile IPTV satisfaction. We also suggest network quality and gender as moderators. Our data analysis with 297 mobile IPTV users shows contents and price have significant positive effect on mobile IPTV satisfaction. Network quality shows positive moderation effect on the relationship between responsiveness and satisfaction.

• Informatization Policy
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• v.28 no.1
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• pp.22-42
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• 2021

The purpose of this study is to investigate the effects of privacy concerns on the use of mobile payment services. In particular, paying attention to the multidimensionality of consumer innovation, we analyzed the effects of hierarchical logistic regression by gender. The results show that there is a positive (+) relationship for hedonic innovativeness regardless of gender, and that there is a negative (-) relationship for functional innovativeness overall and in the female group. In all groups regardless of gender, a positive (+) relationship was found for the hedonic innovativeness, and one negative (-) relationship was found in the functional innovativeness overall group and the female group. Second, in the male group, there is a moderating effect of privacy concerns and functional innovativeness. This suggests that the relationship between privacy concerns and the usage of mobile payment services may vary depending on functional innovativeness. This study is useful in that it can explain and predict consumers' patterns of use of new technology-based services in various and balanced ways by taking privacy concerns and multidimensional consumer innovation into consideration. In addition, it suggests that mobile payment companies should make efforts to ensure that their services are secure, useful, and fun to use so that consumers can feel confident using the services in various situations.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.302-312
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• 2018

The purpose of this study was to investigate the relationship between appearance satisfaction and school adjustment of nursing students. The role of self-esteem and gender in the relationship between appearance satisfaction and school adjustment were also examined. A descriptive correlational design was adopted and the convenience sample consisted of 188 undergraduate nursing students in D city. It was found that appearance satisfaction affected directly and indirectly through self-esteem on school adjustment. The results indicated that self-esteem had partial mediation effects in the relationship between appearance satisfaction and school adjustment. Moderation effect of gender was found only in the relationship between appearance satisfaction and self-esteem. This meant that women were affected more than men according to the level of appearance satisfaction. The results suggested that the intervention program to support nursing students to accept themselves more positively and to enhance their self-esteem will be effective to help nursing students adjust themselves more to school life. It was also indicated in this study that specialized intervention programs are needed for women.

• Asia pacific journal of information systems
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• v.31 no.1
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• pp.17-42
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• 2021

This study examines the adoption of subscription-based video on demand (SVOD) streaming services among consumers. Primarily, we explore the moderating effect of the two models of streaming services, standalone streaming services and bundled streaming services, on the users' adoption. We employ the Unified Theory of Acceptance and Use of Technology (UTAUT2) model in this study. We utilize the data collected from 337 Indian respondents and find that all constructs of the UTAUT2 model act as motivators of adoption. Gender, age, and experience of the respondent also play a moderating role in the adoption of streaming services. We also find that providing bundled streaming service positively moderates price-value and hedonic motivation of adoption. The study is perhaps the first of its kind that aims to understand the motivations for adoption of SVOD services, particularly in the Indian context, which has the fastest-growing base of internet users in the world.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7310-7320
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• 2015

The purpose of this study is to examine the factors influencing usage intention of Location-Based Advertising (LBA) and moderating effects of gender. This model tests various theoretical research hypotheses relating to LBA, service and individual characteristics, and Technology Acceptance Model (TAM). The target population of this study was LBA users. The results of hypothesis testing are as follows. First, personalization and ubiquity positively influence attitudes toward LBA and irritation negatively influence attitudes toward LBA. Second, coupon proneness and flow experience positively influence attitudes toward LBA. Finally, personalization and ubiquity to attitudes toward LBA for females are significantly larger than those for males. And coupon proneness and flow experience to attitude for males are significantly larger than those for females. The results of this study will provide various implications to improve usage intention of LBA.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.455-465
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• 2021

The current study investigated multiple dimensions of brand personality for kids' fashion brands according to the brand personality scale of Aaker (1997) through an online survey of 500 women in their 20s to 40s raising children. The extracted brand personality factors, such as sincerity, competence, and excitement, showed positive and direct effects on brand loyalty. However, while sincerity and excitement turned out to have indirect effects mediated by brand identification on brand loyalty, competence did not have significant indirect effect. However, as a result of examining the moderated mediating effect according to the child's gender on the brand personality's mediating effect, in case of daughters, the effect of competence was strengthened, whereas the effects of sincerity and excitement were turned out to be increased in case of sons.

• Korean Journal of Culture and Social Issue
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• v.27 no.4
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• pp.457-474
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• 2021

The study aimed to investigate the relation between patriarchal family environment and zero-sum beliefs, and the mediating effect of sexism on the relation based on the Instrumental Model of Group Conflict (Esses et al., 1998). This study also examined the moderating effect of gender on the relation between patriarchal family environment and sexism, and the moderated mediating effect of gender through sexism. Participants were 310 first-year college students (234 males and 76 females) in the college of science and engineering, and they completed a survey consisting of patriarchal family environment, sexism, and zero-sum belief. Data were analyzed using SPSS Macro Process, and the results indicated that the relation between patriarchal family environment and zero-sum beliefs was fully mediated by sexism. In addition, the relation between patriarchal family environment and sexism was moderated by gender. Specifically, patriarchal family environment significantly predicted sexism for men, but not for women. Moreover, only for men, sexism mediated the relation between patriarchal family environment and zero-sum beliefs. Therefore, patriarchal family environment could cause sexism which could promote zero-sum beliefs for men.

• 한국노년학
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• v.40 no.3
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• pp.459-475
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• 2020

This study examined the moderating effect self-rated health has on the association between grandparenting and depressive symptoms. The fourth wave (in 2012) of the Korean Longitudinal Study of Ageing (KLoSA) was used for the analyses (N=650). The Coarsened Exact Matching (CEM) method was applied in order to ensure randomness in the selection of grandparents who participated in grandparenting and those who did not. The dependent variable was depressive symptoms, the independent variable was grandparenting, and the moderating variable was self-rated health. Control variables were education level, age, household income, gender, marital status and life satisfaction. After matching data by CEM, weighted multiple regression was applied with STATA 13.0. Also, simple slope analysis and region of significance were performed to interpret the interaction terms. The results showed that self-rated health had a significant moderating effect. Specifically, for grandparents with high self-rated health, grandparenting was associated with a lower level of depressive symptoms. On the contrary, for grandparents with low self-rated health, there was no difference depending on whether they participated in raising grandchildren. Based on these results, we discussed the need for consideration of self-rated health for grandparents who participated in grandparenting.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.195-209
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• 2015

The purpose of this study is to conduct a meta-analysis of the research studies between the year 2000 and 2013 on the gender difference of the subjective-welling of Korean older adults. 74 research studies that meet the criteria are analyzed with SPSS and Meta-analysis macros. Results indicated that Korean elder men are better off in terms of subjective well-being (es = .1157, CI95% .0528-.1787) than women. No moderating effects are found. Few studies examined the interaction between the gender difference effect and main factors such as health and social relationship that affect subjective well-being. Based on the results some implications for future research are discussed.