• 산업공학
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• 제17권3호
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• pp.314-329
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• 2004

The rapid growth of investments in mobile service to reach a large and growing body of customers, coupled with low communication costs, has made user acceptance an increasingly critical management issue. The study draws upon the task-technology fit (TTF) model as its theoretical basis and its empirical findings to pragmatically explain the key factors that affect the performance and user acceptance of mobile service in medical field. A total of 110 usable responses were obtained. The findings indicate that the task, technology, and individual user characteristics positively affect task-technology fit and mobile service usage. The task-technology fit and mobile service usage are the dominant factors that affect mobile service performance. The result points out the importance of the fit between technologies and users' tasks in achieving individual performance impact from mobile service in medical arena.

• 디지털콘텐츠학회 논문지
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• 제10권1호
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• pp.87-96
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• 2009

압축 기술의 발전으로 디지털 방송 서비스가 보편화되고 네트워크 기술의 발전으로 IP망을 통한 디지털 방송 콘텐츠 전달기술 개발이 꾸준히 진행되고 있다. 그 결과, 국내의 경우 IPTV(Internet Protocol TV) 관련법이 제정되어 올해부터 IPTV 서비스의 상용화가 시작되었다. 특히 IPTV 서비스는 방송과 통신이 융합된 형태로 향후 다양한 방송 서비스를 양방향 데이터 서비스와 융합할 수 있는 기반을 제공한다는 점에서 많은 관심을 받고 있다. 또한, 최근 다양한 형태의 무선접속 기술과 고기능의 모바일 단말이 지속적으로 개발되면서 IPTV의 장점과 Mobile TV의 장점을 가진 Mobile IPTV에 대한 기대도 커지고 있다. 본 논문에서는 이종의 무선 액세스망으로 구성된 차세대 유무선 통합망 환경에서 다양한 컴퓨팅 능력을 가진 단말을 통해 Mobile IPTV 서비스를 제공하기 위해 필요한 요소기술을 살펴보고, RTSP(Real Time Streaming Protocol) 프로토콜을 이용한 사용자 이동성 및 서비스 세션 이동성을 보장할 수 있는 방안을 제시한다. 그리고, Mobile IPTV 서비스의 확장성을 보장하기 위해 서비스 게이트웨이 개념을 도입하여 개발한 Mobile IPTV 서비스 플랫폼에 대해서 설명한다.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.335-338
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• 2004

In this paper, we present a perspective of the next generation mobile communication services and its characteristics. As a preliminary research work on the next generation mobile communications and services, we exploit the next generation mobile services [1]. We define the next generation mobile services as strata of services consisting of three different service levels, the service areas, the service functionalities, and the service technologies. We derive these service levels by means of the scenario based analysis. Finally, we propose a conceptual network architecture that can support the next generation mobile services by placing network functions and service elements within the network.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.931-936
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• 2007

To understand the relationship between factors influencing customers' intention to switch from current banking services to mobile banking service. We first investigates immediate influence of customers' satisfaction with existing banking service and attractiveness of mobile banking as an alternative service. We further examines the moderating effect of alternative service attractiveness that influences the relationship between existing service satisfaction and switching intention to mobile banking service.

• 한국IT서비스학회지
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• 제16권4호
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• pp.99-120
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• 2017

As smartphones and tablets are drastically spreading, mobile IPTV service becomes very important emerging issue in addition to existing DMB broadcasting, and the consumption of personalized multimedia services is increasing in the mobile Internet environment. While the previous research focuses on influencing factors of the initial acceptance intention of the mobile IPTV Service, this study intends to find the factors that affect continuous use intention of the mobile IPTV service which has become one of core services in the mobile environment. The research model and the hypotheses of this study could be derived on the basis of four referent theories (that is, mobile service quality model (MOBISQUAL), post acceptance model (PAM), expectation confirmation theory (ECT) and extended technology acceptance model (ETAM)). In order to empirically test the hypotheses, the field survey was conducted for 278 respondents. Twelve ones of fifteen hypotheses were found to be statistically significantly adopted from the results of structural equation model analyses using Smart PLS 3.0. The theoretical contribution of this study is to empirically investigate the factors that affect the continuous use intention of mobile IPTV service. And the practical contribution is to provide the implementation guidelines of managing the service quality to enhance the competitive power of mobile IPTV business.

• Journal of Information Technology Applications and Management
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• 제26권3호
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2009년도 춘계학술대회
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• pp.351-364
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• 2009

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This article is to estimate service efficiency for Mobile Communication and Cellular company. In this paper, We tried to measure the service quality and overall satisfaction by using Data Envelopment Analysis(DEA), degree of combination and top2box which is a little bit different methodology from traditional ones. This paper uses CCR model in DEA to measure service efficiency in the Mobile Communication.

• 한국산학기술학회논문지
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• 제16권5호
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• pp.3447-3454
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• 2015

현재 모바일 디바이스 증가에 의해 기업 스마트워크 시스템의 수요가 증가하고 있다. 이에 따라 스마트워크 시스템의 기술적 플랫폼이 제시되고 있으나, 급변하는 기업 업무의 신속하고 즉각적인 대응을 위한 변경 가능한 스마트워크 시스템의 연구가 미흡하다. 본 연구는 유연한 모바일 스마트워크 시스템 구축에 기반이 될 수 있는 적응형 모바일 서비스 아키텍쳐를 제안 한다. 본 적응형 모바일 서비스 아키텍쳐는 기존의 스마트워크 시스템에 적응형 서비스를 연계하여 동적인 서비스가 가능하도록 제안하며, 적응형 모바일 서비스 아키텍쳐의 핵심 요소로 적응형 서비스 관리자, 핫스팟, 설정기를 제안한다. 이러한 핵심 요소들을 기반으로 하는 동적 서비스 프로세스를 제안한다. 또한, 기업의 업무에서 이용 가능한 프로젝트 관리 모바일 서비스 개발 사례 연구를 통해 타당성을 검증한다. 이와 같이, 본 연구는 기업의 다양한 변화 업무를 유동적으로 대응하기 위한 기존의 스마트워크 시스템의 정적인 모바일 서비스 범위를 넘어서 동적 모바일 서비스를 제공할 수 있는 적응형 모바일 서비스 아키텍쳐를 제공한다.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2005년도 Proceedings of ISRS 2005
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• pp.567-570
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• 2005

Recently, as mobile paradigms such as telematics or LBS (Location Based Service) have been being more diverse and mobile devices such as PDA (Personal Digital Assistance) or several telematics terminals have been being used more widely, mobile services, for example, mobile geographic information service have been being put more importance by people. In this paper, we propose to adopt S/W and data streaming mechanism as a method to improve performance of mobile geographic information service which is a representative of mobile services based on client-server architecture. The show the effectiveness of proposed methods, we design and implement S/W streaming prototype system and sample mobile geographic information service to be executed on the S/W streaming system.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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• pp.198-201
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• 2001

Recently the wireless-internet has been spreading extensively. People are spending a large part of their time gaining access to information using a mobile device. With the rapid growth of on-line Electronic Commerce, the use of mobile devices creates a new paradigm that provides users with location-independent real time service. Although this new paradigm does have some advantages, limited process speed, low bandwidth, the low battery capacity of mobile devices, and a high rate of wireless network errors causes many overhead expenses during service time with the server. In this paper, we suggest an autonomous service delivery system, which provides mobile agent capability to users that cannot maintain a connection. We have developed the system based on java mobile agent technology. Using this system, we can provide more effective service to users when the user is sending requirements for service through a mobile device that has limited resources. Furthermore we can manage the contact server dynamically when new services are added.