• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.39-42
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• 2003

A community can have a physical presence or can be formed from a group of people who communicate remotely via a conference call, a fixed Internet chatroom or instant message solution and most recently, a mobile handset. The mobile handset gives community members the advantage over fixed line or physical communities that they are not constricted by time or place as to when they can communicate with any members of their community. Operators, riding on the back of the SMS boom, are deploying community applications to increase both average revenue per user and customer loyalty. The purpose of this study is to find the effects of the characteristics of mobile community on the consumers'satisfaction and loyalty so that operators'participation in mobile community could be enhanced. A general model for the study was proposed with three independent variables. The variables are community usability(dialog and social support, information design, navigation, access), community sociability (purpose, people, policies), and mobile community content(location, personalization, immediacy, availability).

• 보건교육건강증진학회지
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• 제32권4호
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• pp.67-78
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• 2015

Objectives: This study aims to examine the trends of mobile-health research in terms of community participation. Methods: A set of 24 peer-reviewed articles were identified for review. Two authors independently reviewed the articles using a literature review matrix and reexamined as a team. Review categories include: general characteristics, research methods, levels and ranges of community participation, and research topics. Results: Most of the articles were published in 2013-2014, including one domestic paper. Multidisciplinary approaches were used in 65% of the studies. Community participation was at low or mid-levels of Arnstein's participation model. In mobile-health research so far, the level of participation tends to improve as more diverse stakeholders participate in health promotion initiatives with mobile-health. The review yielded five types of mobile-health research for community health promotion: improving the quality of primary healthcare through the community health workers' capacity enhancement; improving the data collection capabilities; facilitating exchanges of community information and resources; reinforcing community identity; and monitoring physical environment of the communities. Conclusions: Although at an early stage of research development, application of mobile-health to community health promotion via participation has a potential. Multi-disciplinary approaches should be fostered for further development.

• 아동복지연구
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• 제16권2호
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• pp.87-107
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• 2018

The study shows that parent-children of the Adolescent who are in the community child center and the effect of the peer attachment influence the mobile phones. Also it has verified the mediation effect of Ego-resilience between these relationships. For this study, the Ministry of Health and welfare and the Central support group of community child center. "Community child center children panel survey" the fourth data of th second stage of 2017 has been used, 438 ist middle school students who are using the community child center have been selected. As a result, On the relation of mobile phone dependency the parent-children relationship is statistically important trust and being isolated is statistically important among peer attachment. In addition, Ego-resilience has not found to be meaningful between the parent-children only communication on the mobile phone dependency has been confirmed mediation effect among peer attachment.

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.152-159
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• 2021

Small local businesses such as corner shops and street markets have been severely impacted by the COVID-19 pandemic and declining consumption. A community currency is a local currency that can be used to exchange for one of the local currencies within an online community. Community currencies can be effective not only in supporting small businesses, but also in helping the local economy more vibrant, benefiting consumers in the community. An important goal of Community Currency is to foster a vibrant local economy by building mutually beneficial relationships between local business owners and customers. The purpose of this study was to identify how the existing community currencies of participating SMEs and self-employed in Seoul and Gyeonggi-do metropolitan areas contributed to commercial revitalization by category and to suggest a new or better approach to community currency operation. It also focused on presenting the best solutions for the future direction of mobile community currencies, measures that are better than current currency operations, revitalize the community and develop the economy.

• 패션비즈니스
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• 제19권6호
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• pp.82-100
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• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• 대한지역사회영양학회지
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• 제25권3호
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• pp.189-203
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• 2020

Objectives: This study was performed to identify the current barriers of obesity management for children using Community Child Care Centers and their caregivers (parents and teachers working in the Centers). Further, this study explored the possibility of utilizing a mobile phone application for tailored obesity prevention and management programs to overcome the current difficulties associated with children's obesity management. Methods: The qualitative data were collected through in-depth interviews with 20 obese and overweight children or children who wanted to participate in this study using Community Child Care Centers, 12 teachers working at the Centers, and a focus group interview with five parents of children using the Centers. Data were analyzed with a thematic approach categorizing themes and sub-themes based on the transcripts. Results: The current barriers of obesity management of obese and overweight children using Community Child Care Centers were lack of self-directed motivation regarding obesity management (chronic obesity-induced lifestyles and reduced self-confidence due to stigma) and lack of support from households and Community Child Care Centers (latchkey child, inconsistency in dietary guidance between the Center and household, repetitive pressure to eat, and absence of regular nutrition education). Mobile phone applications may have potential to overcome the current barriers by providing handy and interesting obesity management based on visual media (real-time tracking of lifestyles using behavior records and social support using gamification), environmental support (supplementation of parental care and network-based education between the Community Child Care Center and household), and individualized intervention (encouragement of tailored and gradual changes in eating habits and tailored goal setting). It is predicted that the real-time mobile phone program will provide information for improving nutritional knowledge and behavioral skills as well as lead to sustainable children's coping strategies regarding obesity management. In addition, it is expected that environmental factors may be improved by network-based education between the Community Child Care Centers and households using the characteristics of mobile phones, which are free from space and time constraints. Conclusions: The tailored education program for children using Community Child Care Centers based on mobile phones may prevent and reduce childhood obesity by overcoming the current barriers of obesity management for children, providing environmental and individualized support to promote healthy lifestyles and quality of life in the future.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 춘계학술대회
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• pp.23-27
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• 2006

Internet community's popularity Is growing at an impressive rate. Sooner or later, most people come face to face with the decision of using the mobile internet or mobile community. This study developed and empirically tested a research model, QSL(Quality-Satisfaction-Loyalty) model. The reliability and validity of the measurement test were peformed. Based on a survey at university, this study showed that consultation system is significant on overall customer satisfaction. The possibility of human network is very important in generating overall customer satisfaction. We empirically found that the important role of customer satisfaction as partial moderating factor between service qualities and customer loyalty.

• 디지털융복합연구
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• 제18권4호
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• pp.273-279
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• 2020

본 연구의 목적은 청소년의 휴대전화 의존과 공동체 의식 간의 관계에서 사회적 위축의 매개효과를 검증함으로써, 청소년의 휴대전화 의존 개입에 대한 근거자료를 확보하는 것이다. 자료수집은 한국 아동·청소년 패널조사 초등 4학년 패널 자료 중 2016년 7차 연도 자료 1,979명을 대상으로 하였다. 연구결과, 휴대전화 의존은 공동체 의식의 감소에 유의한 영향을 주었으며, 사회적 위축을 경유하여 공동체 의식에 영향을 미쳤다. 따라서 청소년들의 휴대전화 의존 관련 감소된 공동체 의식을 향상하기 위해, 사회적 위축을 감소하는 적극적 개입이 필요함을 시사한다. 또한, 휴대전화 의존 관련 공동체 의식 약화를 다룰 때, 의존과 사회적 위축, 공동체 의식 변인을 함께 고려하는 심리적 사회적 측면의 융복합적 개입이 필요함을 의미한다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 봄 학술발표회 논문집
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• pp.218-219
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• 2002

• 지역사회간호학회지
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• 제33권1호
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• pp.114-127
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• 2022

Purpose: This study aimed to develop a self-management mobile app for adults with osteoarthritis based on a self-determination theory to use it as a nursing intervention tool, and to evaluate the effects of the developed mobile app on adults' basic psychological needs, indexes of osteoarthritis, self-management and quality of life. Methods: The 56 participants were randomly assigned to either the experimental group (n=28) or the control group (n=28). The participants of the experimental group used a self-management mobile app for 12 weeks after the pretest, and two posttests were taken at the end of every 6 weeks. The data were analyzed using IBM SPSS/WIN 25.0 for Chi-square test, Fisher's exact test, independent t-test, and repeated measures ANOVA. Results: Basic psychological needs, indexes of osteoarthritis, self-management, and quality of life score of the experimental group were significantly higher than those of the control group. Conclusion: Our findings suggest that mobile app intervention can support improvements in psychological needs, symptoms of osteoarthritis and quality of life in adults with osteoarthritis. It is recommended that the developed mobile app be used as a nursing intervention tool for adults with osteoarthritis in the community.