• Korean Management Science Review
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• v.21 no.3
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• pp.23-38
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• 2004

Recently the usage of mobile devices which enable the accessibility to Internet has been dramatically increased. Most of the mobile services, however, so far tend to be simple such as infotainment service. In order to fully taking advantage of wireless network and corresponding technology, personalized web service based on user's context could be needed. Meanwhile, optimization techniques have been vitally incorporated for optimizing the development and administration of electronic commerce. However, applying context-aware optimization mechanism to personalized mobile services is still very few. Hence, the purpose of this paper is to propose a methodology to incorporate optimization techniques into personalization services. Multi agent-based web service approach is considered to realize the methodology. To show the feasibility of the methodology proposed in this paper, a prototype system, CAMA-myOPt(Context-Aware Multi-Agent system for my Optimization), was implemented and adopted in mobile comparative shopping.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2004.11a
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• pp.323-330
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• 2004

As mobile market grows more and more fast, the mobile contents market, especially music contents for mobile phones have recorded remarkable growth. In spite of this rapid growth, mobile web users experience high levels of frustration to search the desired music. New musics are very profitable to the content providers, but the existing collaborative filtering (CF) system can't recommend them. To solve these problems, we propose an extended CF system to reflect the user's real preference by representing the characteristics of users and musics in the feature space. We represent the musics using the music contents based acoustic features in multi-dimensional feature space, and then select a neighborhood with the distance based function. Furthermore, this paper suggests a recommendation for procedure for new music by matching new music with other users' preference. The suggested procedure is explained step by step with an illustration example.

• Spatial Information Research
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• v.10 no.4
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• pp.567-578
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• 2002

The success of gCRM depends on the availability of adequate, real-time data about customers' location and the provision of diverse value-added services utilizing it. In the existing gCRM systems, however, it seems that the positional precision of customers' location is very low, and further that the services based on real-time location data are not provided. In order to overcome these weaknesses and extend the limited scope of gCRM, we suggest a new design of gCRM system integrated with LBS. We also describe in some detail the system prototype for such an integration.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.71-76
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• 2019

In this paper, we propose a simple one-click marketing solution for mobile devices which can advertise a product which is embedded in a mobile video while watching the video on a smartphone. If a specific product of interest appears in the video to the user, one can simply click on the product in the video and a pop-up window with information about the product is proposed. The implementation of the system is expected to enable users to gain real-time information about the product while watching the video without having to search for the product again after watching the movie, and thereby facilitating more mobile commerce. We use a two-fold system to prevent the failure of tracking which often occurs on a single online tracking system, so that the user cannot always get the commercial product information.

• The Journal of the Korea Contents Association
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• v.6 no.7
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• pp.13-21
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• 2006

Context-based information services are required in ubiquitous application. In the ubiquitous application, ubiquitous commerce addresses information service that recommends items to consumers with the use of the situated contexts. This paper proposes a multi-context based information service for ubiquitous commerce. This enables a consumer to get multi-context based information efficiently by using consumer's attention for each context. The method is described and an ubiquitous commerce application prototype based on multi-context is presented. Several experiments are performed and the results verify that the proposed method's performance is better than other existing method.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11a
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• pp.123-126
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• 2002

근래 들어 무선 인터넷이 가능한 고성능의 휴대형 단말들이 널리 보급되어 감에 따라, 모바일 기업 응용에 대한 요구가 증가하고 있다. 모바일 기업 응용에서는 모바일 클라이언트와 기업 서버간의 데이터 동기화가 필수적이다. 왜냐하면, 모바일 클라이언트는 그 특성상 기업 서버에 항상 접속해 있을 수 없기 때문이다. 하지만 이러한 모바일 기업 응용을 작성하기 위해서는 확장성 이형성, 자원제약, 보안등과 같은 여러 기술적인 문제들을 해결해야만 한다. 따라서 본 논문에서는 이러한 기술적인 문제들 뿐만 아니라 데이터 동기화 부분을 처리해 줌으로써 응용 개발자들에게 오직 데이터 동기화를 위한 추상화된 인터페이스만을 제공해주는 데이터 동기화 미들웨어 시스템인 MoIM-Sync 시스템의 설계 및 구현에 관해 기술한다. 우리 시스템은 구현 언어로 Java를, 동기화 프로토콜로 표준 동기화 프로토콜인 SyncML을 사용함으로써 이형성 문제를 극복하였으며, 3 계층 구조를 통해 확장성 및 기존 동기화 시스템/서버 시스템들과의 연동 문제를 해결하였다.

• International Journal of Computer Science & Network Security
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• v.23 no.11
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• pp.53-58
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• 2023

The trend of satisfying consumer needs (payment for mobile communication, music services, cab ordering, banking products, and food delivery) on a unified online platform has shaped a digital ecosystem, an instrument creating a unified space of economic interaction. Representatives of e-commerce are major stakeholders in the development of such tools. In particular, subscription services (multiservice subscriptions) allow users to create their own ecosystems based on their personal preferences. The rate of subscription service use is growing around the world, yet understanding of the peculiarities of development of this e-commerce sphere is limited due to insufficient research.The study aims to determine the motives and barriers to the use of subscription services (multiservice subscriptions) by consumers and their relationship with consumer characteristics.Proceeding from an online survey of 200 users, the study determines the relationship between the gender and income of consumers and their use of subscription services, motives and motivators for using subscription services, and barriers to the choice of a particular subscription service. The obtained results may serve as a basis for managerial decisions in e-commerce and for improving the effectiveness of marketing solutions.

• Asia pacific journal of information systems
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• v.27 no.2
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• pp.77-98
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• 2017

The development of mobile social networking service (SNS) triggers the growth of social commerce industry. Customers rely considerably on electronic word of mouth (eWOM) to make purchasing decisions. Thus, SNS is an important commercial platform that offers attractive opportunities and challenges to firms. This study sheds light on the role of SNS as a social commerce platform by focusing on WeChat, the most popular SNS in China. This study identifies three different types of trust based on SNS that customers perceive in the context of social commerce. These types of trust are contents trust, source trust, and platform trust. This study suggests the antecedents and consequences of each trust. Our results prove that eWOM intention relies on contents trust and source trust, whereas purchase intention depends on contents trust, source trust, and platform trust. This study also finds that contents trust is positively influenced by source trust and platform trust. Finally, the result verifies the key antecedents of each trust, namely, vividness and timeliness for contents trust, competence, benevolence, and integrity for source trust, and instrumental need and social need for platform trust. The discussion and implications on the findings are provided.

• Journal of Korea Game Society
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• v.5 no.3
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• pp.11-16
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• 2005

As an improvement of the CPU performance of mobile terminals and an increase of user requirements for multimedia services, various multimedia services and applications have been developed and served over mobile platforms. In this paper, we describe the design and implementation of the Mobile Flash which is one of the famous services in mobile platforms with the limitation of hardware resources. The Mobile flash is an optimized solution for mobile terminals of the Flash, which has been used in the Internet browsers not less than 95% in the world for playing various types of contents such as animations, games, contents for education, e-commerce.

• Journal of the Korea Convergence Society
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• v.6 no.2
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• pp.43-48
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• 2015

Web 2.0/3.0 in accordance with the evolution of information technology environment to meet the expansion needs to order, a wide range of mobile internet devices spread in mobile app, mobile web, mobile webapp and hybrid app environment that is based on all the information technology industry in the mobile painter been progressing rapidly. However, the need to gradually ensure compatibility of mobile services in the life cycle of the appearance and reality of these devices is becoming increasingly diverse mobile devices has emerged shortened. Therefore, in this study to suggest the best infographics design the structure and framework of the future mobile environment through a study of the use of the N-Screen convergence in mobile wepapp environment.