• Journal of the Ergonomics Society of Korea
• /
• v.27 no.1
• /
• pp.29-35
• /
• 2008

An estimated 1 billion mobile phone were sold globally in the year 2006. In Korea, people watch television 3.17 hours in a day. Television isn't what it used to be. Digital TV provides both interactivity and high definition. Mobile phone also transferred from 2G to 3G or 3.5G. This means the complexity of TV and mobile phone is increased, design of user interface is more difficult. Unlike the personal computer industry, TV and mobile phone industries have no standard user interface. A comparative study for user interface between TV and mobile phone is studied. User, task, system are analyzed in requirement analysis. User interface model and interaction are also analyzed between TV and mobile phone. This study provides some insights for user interface design. First, the UI designer have to consider another products because one user using one product at the same time using another products. Experience for one product affects that for another product. Second, TV and mobile phone show very similar pattern, especially interaction task and input interaction. Third, there are not sometimes optimized experience between service operator and device manufacturer. Cooperative design between them is required.

• Asia pacific journal of information systems
• /
• v.33 no.2
• /
• pp.318-341
• /
• 2023

Mobile TV refers to the service that provides live broadcasting and video-on-demand content through a mobile device. In addition to the advertisement as the early-stage revenue model, the paid subscription model has emerged as a more sustainable revenue source for mobile TV services. In this study, with the surveys of 450 free mobile TV users, we examine the motivational factors influencing their intention to adopt a paid subscription model. Results show that three extrinsic motivations, price fairness, subjective norm, and mobile TV utilization, are positively associated with free users' paid subscription intention. In contrast, intrinsic motivations, such as hedonic need, spatiotemporal convenience, and self-efficacy, have no significant influence on the intention. We also found that the expected value is positively associated with attitude toward mobile TV service, also positively influencing the paid subscription intention.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.10 no.3
• /
• pp.69-74
• /
• 2010

Due to a development of information and communications technology, now we can watch TV show whenever and wherever we want through DMB service. And this is different from existing TV service which we can just enjoy at certain place. Now, I will look into IPTV technology which is basis of Mobile IPTV service. And then, I will introduce Mobile IPTV service which combines the virtues of 'Mobility' of DMB technology and 'two-way communication' of IPTV technology and lets us enjoy two-way TV service at anytime and anywhere. And also I will check the problems of IPTV, on-going trend of Mobile IPTV(in service), and the perspective of Mobile IPTV. Finally, we suggest new fast duplicate address detection scheme in Mobile IPTV to support seamless IPTV packet transmission.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2012.10a
• /
• pp.740-743
• /
• 2012

The initial role of the operating system acts as an intermediary between the computer and the user, and, hardware and process management, and the convenience of your computer system is to use. Of these operating systems as well as servers and personal computers, smartphones and tablet mounted on mobile devices such as mobile operating system was born. Mobile Operating System has been expanded a TV or Car Area that built into a simple embedded operating system, is emergence of a variety of devices, cloud services, combined with the desire of users due to the high built-in simple embedded operating system that was working on a TV or a car is expanding to the area. The reason for the emergence of a variety of devices, cloud services, combined with the desire of users is high. In this paper, the mobile operating system, N-Screen, Smart TV to find out about and through the analysis of the major smart TV, the future Find out about trends in the mobile operating system.

• 한국HCI학회:학술대회논문집
• /
• 2008.02a
• /
• pp.236-239
• /
• 2008

In this paper, we developed digital TV interactive game using mobile device. This enables a TV viewer to participate in the game using mobile devices. Recently, advanced interface is adopted in the mobile devices, especially touchpad type interface is favorable. Such type interface has the advantage of more familiar interface for users, and the user can input various type of action. Using a mobile phone enables many users can participate in the TV game, and provides a private screen. In this paper, we describe contributions of the program in detail, and we present the architecture and a demonstration of the proposed program in a similar broadcasting environment.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.18 no.3
• /
• pp.17-22
• /
• 2018

This study suggests that 'Will not we use more smartphones while watching TV commercials? Then, will the TV advertising effect decrease due to the distributed concentration?". As a result of the preliminary study, it was confirmed that about 63% of users watching TV commercials use smartphones together. In this study, we propose the possibility of a new mobile advertising service by experimenting and analyzing the effect of high frequency technology based TV advertising linked mobile advertising service. Experimental results show that the response rate of the same content is improved about 9 times as compared with that of the general mobile advertisement when the advertisement of the same content is provided by the TV advertisement interlocking type. It can be confirmed that it is quite effective to provide the same content advertisement to the customers who are in front of the TV at the time of sending the TV advertisement. Therefore, it is expected that various services based on high frequency technology will be activated as a new advertising service that will preserve the effect of TV commercials in the future.

• The Journal of the Korea Contents Association
• /
• v.18 no.8
• /
• pp.434-445
• /
• 2018

This study examined whether mobile OTT video service substitutes home TV by using 3 screen data of Nielson-KoreanClick. According to the 2SLS estimation results, when the time spent on mobile OTT video service increased by 1% p, the time spent watching home TV decreased by 12.4%. The results also showed that 1%p increase in the time spent using YouTube app and the mobile OTT video services provided by telecommunication company(Oksusu, Alleh TV, VideoPortal) reduced the time spent on watching terrestrial channels on TV by 16.2% and 23.9%, respectively. The displacement of mobile OTT video service on home TV will be accelerated in the near future. In order to resolve the issue of regulatory unfairness with pay TV services and to safeguard viewer's interests, discussions to establish regulation for OTT video services should be taken place more quickly.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.8 no.1
• /
• pp.1-7
• /
• 2008

In this paper, we developed digital TV commerce system using mobile device for multimedia service. This system combines TV and mobile device, and enables a TV viewer to purchase and download the multimedia contents such as songs and video programs onto the mobile devices instantly when the viewer watches the contents. Our system is different from the conventional TV commerce system in the sense that it combines digital TV and mobile device for better service, and the contents such as songs, videos and games are downloaded directly to the devices. Furthermore, our system's data flow is designed for utilizing cheaper network to save costs. We implemented this new service system, and in this paper, we describe the service in detail, comparing with conventional TV commerce system, and we present the architecture and preliminary implementation of the proposed system.

• Journal of Korea Multimedia Society
• /
• v.21 no.2
• /
• pp.323-332
• /
• 2018

Today, the life cycle of mobile games is getting shorter. In order to overcome this problem, we tried to summarize the strategies and marketing types of game marketing. Recently, I considered the TV advertisement that used the star of the marketing form of mobile game. In this research, user survey was analyzed based on correlation between star marketing and mobile game TV advertisement. And, through an interview with Delphi experts, I summarized the important elements of TV advertisement for mobile games. In conclusion, this research presented a total of five elements on a successful mobile game marketing strategy.The direction of mobile game advertising can promote a successful game that needs to set effective advertising marketing strategy, based on the basic nature of the game and main target.

• Journal of Korean Society for Quality Management
• /
• v.47 no.2
• /
• pp.255-269
• /
• 2019

Purpose: We examine the impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty. Methods: We collect data by using survey and proposed relationships between latent variables using Structural Equations Modeling. Results: We find that Customization of TV Home Shopping Mobile Applications positively affect Service Quality and Customer Loyalty. In addition, service quality work as a mediate variable between Customization with Customer Loyalty. Conclusion: Our findings explain the significant relationships between each variables and hence it is necessary to consider Customization and Service Quality in order to achieve desired goal of enhancing business performance through mobile applications.