• Title/Summary/Keyword: Mobile Promotion

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A study for efficient operation of the e-commerce guarantee financing system in domestic industries (국내 전자상거래 보증제도의 효율적 운영방안에 관한 연구)

  • Yoo, Soon-Duck;Choi, Kwang-Don;Shin, Seung-Jung
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.31-46
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    • 2011
  • This research suggests for efficient operation of the e-commerce guarantee financing system in domestic industries by reviewing the definition, current situation and problems of the e-commerce guarantee financing system in operation since 2001. Throughout the 10 years of the e-commerce guarantee financing system's implementation, technological development has solved many previously concerning factors. The goal of the study is to resolve the current issues of the e-commerce guarantee financing system and offer means by which to expand the accessibility of the system to domestic industries and further assistance to firms already using the system. One of the primary policies supported by the research is the reallocation of funds from archaic means of exchanging finances to the modem e-commerce guaranteed financing methods because of the increased transparency of the trading. Specifically, the funding operated by government guarantee agencies requires systematic promotion, justifying subsidies and tax breaks to companies that are using e-commerce guarantee financing because of the increased overall transparency. In addition, the benefits of e-commerce guarantee financing as a means of funding are numerous: the promotion of good business, relaxation of credit ratings for company loans, construction of the mobile operating system for small businesses, and creation of policy flexibility in operating fund agencies run by government. Future research areas include continued collection and analysis of the above data provided and new market feedback such as direct poll surveys of the operating staff in companies using e-commerce guarantee financing agencies.

The Relationship between Attitude, Subjective Norms, Perceived Behavioral Control, Intention and Safer Sexual Behavior in the Experienced University Students of Sexual Intercourse (성 경험이 있는 대학생의 태도, 주관적 규범, 지각된 행위통제 및 의도와 안전한 성행위 간의 관계)

  • Kim, Ye-Jean
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.1
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    • pp.356-366
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    • 2014
  • The purpose of this research was to identify the relationships between attitude, subjective norms, perceived behavioral control, intention and safer sexual behavior in experienced university students of sexual intercourse. The research participants were 388 students of university in Seoul. Considering the extremely private and sensitive topic of this research, data collection was performed through online and mobile media from April 1 to 14, 2013. Collected data were analyzed using the SPSS 21.0 Programs. As a results, safer sexual behavior had a meaningful relationship with subjective norms, perceived behavioral control, intention of safer sexual behavior. Based on these results, it is suggested that the results the of this research are used to develop nursing intervention strategies for the promotion of sexual health, such as sex education programs or sex counseling programs targeting university students.

Mining based Mental Health and Blood Pressure Management Service for Smart Health (스마트 헬스를 위한 마이닝 기반의 정신 건강과 혈압 관리 서비스)

  • Jung, Eun-Jin;Kim, Joo-Chang;Jung, Hoill;Yoo, Hyun;Chung, Kyungyong
    • Journal of the Korea Convergence Society
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    • v.8 no.1
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    • pp.13-18
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    • 2017
  • As the convergence technology is developing rapidly and the portable mobile devices are spreading in ubiquitous smart healthcare, users were able to get medical information easily through the smart health platform. According to such rapid industrialization, wellness care, aging society, information society, changes in disease aspects and life style, user-centered healthcare, and health promotion contents are being offered. In this study, we proposed the mining based mental health and blood pressure management service for the smart health. The proposed method provides the mental health management service and the blood pressure management service for chronic disease patients within the mining based smart health platform. Users receive optimized healthcare services regardless of time and place in the PHR based smart health platform. For the performance evaluation of the proposed mining based mental health and blood pressure management service, F-measure verification are conducted.

Design of the Web-based Interest-Type Test using Occupational Card (직업카드를 이용한 웹 기반 흥미유형검사 시스템 설계)

  • Kang, Myung-A
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.3
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    • pp.185-190
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    • 2018
  • In the recent field of education, they open career-related curriculums either as formal curricular programs or extracurricular programs as highlighting value of career education. However, this lecture-based career education has failed to attract students' interest, and results are not satisfactory either. Since then, in order to design entertaining career education, the field has developed diverse tools and as a vocational aptitude testing tool for career development, methods that would use vocational cards were introduced. Today, schools from elementary school to middle and high schools frequently make use of the cards to conduct the vocational aptitude test and yet, as this web-based learning and smartphones are distributed, changes in the testing tool are being intensely demanded. This study aims to create and implement an application to help the vocational cards-using vocational aptitude test targeting students in elementary, middle and high schools to be actually conducted in a mobile platform.

A Study on Remote Fault Diagnosis System of Special-purposed Vehicle (특수목적용 차량의 원격 고장진단 시스템에 대한 연구)

  • Pyo, Se Young;Kim, Kee Hwan
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.3
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    • pp.221-226
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    • 2018
  • Special-purposed vehicles are customized according to the user's requirements. When these vehicles are out of oder, they are costly and time consuming to repair. In order to solve these problems, we want to remotely check whether the vehicle is abnormal and remotely identify the fault area, thereby shortening the repair cost and the repair period. In this study, the faulty part of the electric control part is automatically identified, and it is immediately grasped through the user's mobile phone application and an instant fault code is notified to the car manufacturer for quick and smooth fault repair. In order to realize this, we want to build a system that uses the technology of IoT to determine the fault area according to the items required in the field of the special purpose vehicle and notify the manufacturer of the fault on its own.

A Study on Services and Programs of Bookmobiles in Korea (국내 이동도서관의 서비스와 프로그램 운영에 관한 연구)

  • Cho, Yong-Wan
    • Journal of Korean Library and Information Science Society
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    • v.47 no.1
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    • pp.99-127
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    • 2016
  • The purpose of this study is to investigate the current status of services and programs of bookmobiles in Korea. To do this, a questionnaire containing 22 questions on basic information, scheduling and stops of bookmobiles, services and programs of bookmobiles, promotions and needs assessment and improvement requirements was developed on the basis of 7 foreign standards and guidelines related to bookmobile services. 74 questionnaires from bookmobiles belonging to public libraries and Saemaul bookmobiles were analysed. As a result, many parts of the results including operation days per week, stops per day, operation hours per stop, visiting cycle, circulation per day, circulation period and circulation volume and promotion conformed to foreign standards and guidelines but the others did not conformed to them. Also, there were more group differences in services and programs between bookmobiles belonging to public libraries and Saemaul bookmobiles than between bookmobiles in metropolitan cities and provinces in Korea.

An Exploratory Study on Adoption and Activation of IT for Korean Stone Industry (한국 석재산업의 IT 도입 및 활성화를 위한 탐색적 연구)

  • An, Jaeyoung;Lee, Choong C.;Yun, Haejung
    • Journal of Information Technology Services
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    • v.17 no.2
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    • pp.83-100
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    • 2018
  • Demand for stone products used as building materials is increasing. The construction industry, the value of the stone industry is sufficient, but the domestic stone industry is very lag regarding IT utilization. However, the overseas stone industry produces high-quality products using IT. In this study, we want to offer an IT application technology priority fit for the stone industries. We identify the current status and production process of the stone industries, then set the priority of various IT, so that obtain competitiveness in the domestic stone industries, and minimize the gap between the overseas stone industries. Therefore, we used AHP method; stone industry production processes were selected as the Enterprise Operation Management, Quarrying, Manufacturing, Construction and Maintenance of first-tier. The second-tier ones are consisted of 30 factors out of IT elements. Focus group interviews were conducted to confirm the validity of each factor. As a result, most important factors of first-tier was selected as the order of Manufacturing, Quarrying, Enterprise Operation Management, and Construction & Maintenance. The top 5 of 30 factors in the second-tier were selected Smart Sensor, Mobile Device, Robot of manufacturing, GIS of quarrying, and SCM of enterprise operation management. And the factor that relatively less important was GPS of construction and maintenance. If properly applied an IT application technology for stone industry, we expect to provide efficient production lines and increase customer satisfaction, which will ultimately expand the promotion for the industry and thus act as positive factor in promoting the stone industry.

Strategy for Paid Digital Contents after the Advent of N-screen Era: Focused on News-contents Business Models of Foreign Newspaper Companies (N-스크린 환경 도래에 따른 디지털 콘텐츠 유료화 전략 : 해외 신문사의 뉴스 콘텐츠 사업 모델을 중심으로)

  • Kim, Daewon;Woo, Hyejin;Kim, Seongcheol
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.509-526
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    • 2015
  • The study investigated the N-Screen strategies of paid digital contents of foreign newspapers belonging to advanced companies: USA, United Kingdom, and Japan. This research employed the time to launch paid digital content business, whether or not to segment market, and 4p marketing mix strategies for analyzing the strategies. The results show that the strategies, starting around the year 2000, had experience chasm, and then revived since the year 2010, when the penetration rate of mobile devices proliferated. Most newspapers still supply contents under the assumption that they paly in a mass market. The items of paid digital contents are mainly composed of e-paper and digital contents. Regarding the price strategy, soft paywall and combination paywall are largely used. Distribution strategy is subject to whether or not to discriminate the path of digital contents. As for promotion strategy, bundling strategy with newspaper is mostly utilized. The difference between western countries and Japan was found in term of the free trial service.

The Promotion and Content Composition of Geotravel as a New Way of Tourism (새로운 관광수단으로서 지리여행의 콘텐츠 구성과 활용 방안)

  • Park, Jongkwan
    • Journal of the Korean Geographical Society
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    • v.50 no.1
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    • pp.53-71
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    • 2015
  • Geographical travel(Geotravel) is new theme tourism based on geographical fieldwork. Geotravel is an emotional journey to explore physical and human landscapes, and is also a comprehensive environmental one beyond the scope of historical tourism. Geotravel provides an optimized regional content and programs for experiential tourism of the family. Taking advantage of geographical characteristics as spatial tourism, the geotravel methodology in catchment unit is strongly recommended. The geotravel content has to be developed in convergence standpoint. The integrated key words of geotravel are human and water. Geotravel is a pattern of specialized edutainment tourism for the public and elementary, secondary school students as well. The development of geographical travel courses is necessary for the popularization of geotravel. Mobile apps will be the medium that delivers easy geographical travel information. And geotravel curator has to be raised quickly for the generalized easy and interesting geotravel.

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Proposal of Personalized Recommendation for Korean Food and Tour Using Beacon System (비콘을 활용한 개인 맞춤형 한식과 관광지 추천 관리 시스템 제안)

  • Sung, Kihyuk;Ryu, Gihwan;Yun, Daiyeol
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.267-273
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    • 2020
  • Beacon is a wireless communication device that can automatically recognize the smart device in the short distance and transmit the necessary data, Beacon is a representative Internet of Things (IoT) facility in the era of the 4th Industrial Revolution, which is utilized in various fields such as short-distance information delivery, mobile location service, shopping, and marketing, and is constantly evolving. In this paper, it is based on tourist site-based recommendation information service. A system is proposed that recommends customized information according to the user's interest, preference, etc. by incorporating beacon technology. In other words, it acts as an information agent that informs tourists of desired information. In order to meet the needs of tourists, it is necessary to build an intelligent tourism recommendation system. The personalized Korean food and tourism recommendation management system using the beacon technology proposed in this paper is expected to provide high-quality services not only to foreigners visiting Korea but also to Korean tourists.