• Korea Trade Review
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• v.44 no.6
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• pp.151-168
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• 2019

This study aims to investigate the determinants that can influence customer satisfaction and loyalty. Compared to some of the determinants that have been investigated by other scholars before, this study also includes a new approach to mobile food-ordering that has only appeared within the Chinese fast-food industry in recent years. It is very important to test if the convenience of mobile ordering services can influence customer satisfaction, as more and more customers are using mobile apps to order food, especially in the 4th Industrial Revolution Era. Research data mostly was collected from customers who visited one of five famous Western fast-food restaurants (KFC, McDonald's, Pizza Hut, Subway, and Burger King) in China. The results show that not only price, service quality, food quality, and the physical environment can significantly affect customer satisfaction but also the convenience of mobile ordering services, a new determinant accompanied by the fast development of IoT technology.

• The Journal of Information Systems
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• v.26 no.3
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• pp.295-312
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• 2017

Purpose Consumption behaviors of consumers have changed with the widespread use of the Internet and smart phones, and accordingly online marketing activities are becoming ever more prevalent. Yet, the domestic food-service industry has yet to offer an Omni-Channel order system that encompasses a online, offline, and mobile interface. Also, a multilingual menu ordering service for foreign tourists is not yet available. Therefore, if an order service system accessible online and offline which could provide multi-language services were implemented, the satisfaction of the service provider and domestic and foreign customers would be maximized. Design/methodology/approach By designing an electronic menu based on open an OS and providing electronic menus in offline stores, we have completed the design of a linked order system which would be available everywhere (online, offline, and mobile). The CMS was developed to integrate these three mediums and the entire operator was designed to receive basic information and statistical information about the merchants, or store operators. Also, a multilingual term dictionary containing menu information for foreign tourists was made into a database so that foreign tourists who are having difficulty in communication can use it more easily. Findings We have made it possible for customers to use the order service without distinction between online, offline, and mobile platforms, and have proved that it is a more efficient and convenient service for customers as well as operators. Nevertheless, as an initial model, the implemented system has limitations on the execution of the payment support method in the electronic menu board and in the management division of the CMS. In case of commercialization, it is necessary to make an alliance of efforts to attract initial franchises. Through further supplementation, we expect the online and offline connection-types martservice system will maximize the satisfaction of both operators and customers alike.

• Journal of Information Technology Services
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• v.9 no.2
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• pp.163-177
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• 2010

In this paper, we consider a channel ordering problem that seeks to maximize the service quality in mobile radio communication systems. If a base station receives a connection request from a mobile user, one of the empty channels belonging to the base station is assigned to the mobile user. In case multiple empty channels are available, we can choose one that incurs least interference with other channels assigned to adjacent base stations. However, note that a pair of channels that are not separated enough generates interference only if both channels are assigned to mobile users. That is, interference between channels may vary depending on the channel assignment sequence for each base station and on the distribution of mobile users. To find a channel assignment sequence that seems to generate minimum interference, we develop an optimization model considering various scenarios of mobile user distribution. Simulation results show that channel assignment sequence determined by the scenario based optimization model significantly reduces the interference provided that scenarios and interference cost are properly generated.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.11
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• pp.1592-1598
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• 2022

This paper proposes an improvement system for the marginalized digital underprivileged of these services due to the lack of intuition and usability for the recently increasing number of unmanned ordering devices' interfaces and device environments. The problem with kiosk service is that it lacks intuition among design principles and cannot be used by wheelchair passengers in environments that meet general standing standards. To solve this problem, we propose a service that can use kiosk-like environments on mobile devices by photographing QR codes with mobile devices. As a result of the experiment, people in their 20s did not experience difficulties in using the existing kiosk model, but in the case of the elderly, it was difficult to use the kiosk, so they asked for help. The improved kiosk model was carried out in their 20s without difficulty, and the results showed that it was carried out without difficulty even in the case of the elderly.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.46 no.5
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• pp.37-43
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• 2009

Streaming video service over wireless and mobile communication networks has received significant interests from both academia and industry recently. Specifically, mobile WiMAX (IEEE 802.16e) is capable of providing high data rate and flexible Quality of Service (QoS) mechanisms, supporting mobile streaming very attractive. However, we need to note that streaming videos can be partially deteriorated in their macroblocks and/or slices owing to errors on OFDMA subcarriers, as we consider that compressed video sequence is generally sensitive to the error-prone channel status of the wireless and mobile network. In this paper, we introduce an OFDMA subcarrier-adaptive mobile streaming server based on cross-layer design. This streaming server system is substantially efficient to reduce the deterioration of streaming video transferred on the subcarriers of low power strength without any modifications of the existing schedulers, packet ordering/reassembly, and subcarrier allocation strategies in the base station.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.185-188
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• 2013

음성통화 위주의 통신 시장이 무선 인터넷 중심으로 변함에 따라 스마트디바이스의 생태계가 진화하고 있다. 일반 데스크탑 환경에서 보여지는 웹을 바탕으로 모바일 디바이스에서도 데스크탑 퀄리티의 환경을 사용할 수 있게 되었다. 또한 UI를 비롯하여 사용자 중심의 각종 서비스들이 개발되고 있으며 향후, 2016년까지 전 세계 모바일 데이터 트래픽이 현재의 10배 수준으로 증가할 것으로 전망하고 있다. 본 논문에서는 기존 모바일디바이스를 활용한 주문 시스템의 단점과 한계를 APNs방식을 사용하여 모바일 데이터사용량을 최소화함으로써 모바일 데이터 트래픽의 낭비가 심한 문제점을 보완하였다. 또한 TLS peer-to-peer방식을 사용하여 신뢰성 있는 접속환경을 만듦으로써 보완성을 높였다. 전송에 대한 반응과 보완성을 높여 기존 방식에 비하여 더욱 안정적인 환경을 구축하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.373-374
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• 2020

현대 사회에서 사람과 사람이 아닌 기계와 사람 간의 거래가 대중화 되고 있다. 무인 거래 시스템(이하 키오스크) 사용이 지속적으로 증가하는 이유는 높은 인건비의 절감, 편리성, 시간 단축으로 볼 수 있다. 반면, 키오스크 사용은 다음과 같은 단점이 있다. 메뉴 선택에 있어서 주위 사람들에 의해 심리적 불안감이 생겨 충분한 시간을 가지지 못하고 메뉴를 선택하여 원치 않은 주문이 발생 할 수 있는 것이다. 이 논문에서는 키오스크로 메뉴 선택에 있어서 심리적 불안을 가지는 사람 및 키오스크 사용에 불편함을 가진 사람들이 효율적으로 접근할 수 있는 시스템을 제안한다. 이를 통해 해당 매장에서는 다른 고객들의 눈치를 보지 않고 충분한 시간적 여유를 가지고 메뉴를 선택하여 편리하게 사용 할 수 있는 장점이 있다.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.41 no.5
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• pp.203-216
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• 2004

Recent advances in video coding technology have resulted in rapid growth of application in mobile communication, With this explosive growth reliable transmission and error resilient technique become increasingly necessary to offer high quality multimedia service. In this paper, we present the result of our investigation on the error resilient performance evaluation of the MPEG-4 simple profile under the H.324/M and the H.264/AVC baseline under the IP packet networks. Especially, we have tested error resilient tools of MPEG-4 simple profile such as resynchronization marker insertion, data partitioning, and of H.264/AVC baseline such as the flexible macroblock ordering (FMO) scheme. The objective quality of decoded video is measured in terms of rate and PSNR under various random bit and burst error conditions.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.20-27
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• 2008

Hospitals today use independent systems for each department and job such as Hospital Information Sytem(HIS), Picture Archiving Communications System(PACS), Ordering Communication System(OCS), Electronic Medical Record(EMR), Enterprise Resource Planning(ERP), etc and each system employs its own DB. So, it is impossible to integrate information within the institution and difficult to keep transparency and consistency of data. I in this study offered a data integration environment through flexible management linked with other systems, and by doing that, designed a medical CRM frame which offers the optimum service the customer wants at the optimum time. I designed 4 of medical CRM frame: customer relationship management, public relations/marketing, service management, and statistics/analysis by the customer relationship management process standardization and aimed to offer tailored mobile contents according to customer's characters and health situation on the basis of customer's data by securing mobile medical contents for personalized medical information service.

• Information Systems Review
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• v.23 no.4
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• pp.165-182
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• 2021

In nowadays, Covid-19 has transformed patterns of consumers' behavior into a non-face-to-face mode. As the patterns of consumption have been digitalized, it has become a daily routine for consumers who perform so-called shadow work, which involves unpaid jobs that they have to do by themselves. In mobile grocery service context, consumers' shadow work could lead to shopping avoidance as well as switching toward other shopping channels. Thus, this study is to examine how consumers' perception of shadow work affect mobile shopping avoidance and switching intention toward other shopping channels. This study collected 283 survey data from online respondents who have experience on subscription services for ordering groceries in online. We also tested our research model by using partial least squares. Based on our results, this study has found that the perception of shadow work had a positive effect on mobile shopping avoidance as well as switching intention. We expect that our findings could contribute to relevant research on shadow work and suggest practical implications for digital platforms dealing with subscription business models