• The Journal of Information Systems
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• v.28 no.4
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• pp.251-270
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• 2019

Purpose Unlike advertising through the traditional media targeting unspecified number of people, the base of mobile environment using smartphone has expanded so that many companies can classify prospective customers according to their purpose, thereby enabling efficient targeted marketing with low cost. Design/methodology/approach This study has investigated how can marketing strategy be influenced by the price promotion type (immediate discount/delayed discount) and message framing (positive/negative) according to time pressure (low/high). Hypotheses are set through the consideration of prospect theory, endowment effect, framing effect, regulatory-focus theory, and time-pressure theory. Findings The results and interpretation of this study are as follows. First, it was found that the influence of the delayed discount on the purchase intention was larger than the immediate discount. Second, negative/loss frame messages have more influence on purchase intention than positive/profit frame messages. Third, when the price promotion type is delayed discount, the effect of the promotion message on the purchase intention when it presented by negative/loss frame is greater than the other cases. The implication of this study is that it can be used as a basic data for establishing a strategy to maximize the effectiveness of promotions effectively considering potential buyers of mobile commerce environment.

• The Journal of Korean Association of Computer Education
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• v.8 no.4
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• pp.71-77
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• 2005

Effective information delivery between school and parents is very important in preschool and the lower classes of elementary school. It is because by the fact that the traditional method of information delivery relies on kids to deliver school information but they are not sufficiently matured enough to deliver information correctly. In this point of view, this paper proposes a new information delivery method combining internet homepage and mobile message services and develops a information delivery system to support that method. Proposed method and developed system are able to correctly deliver information within the desired time and they do not increase the burden of communication costs and teacher's works.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.6
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• pp.43-53
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• 2019

In recent years, there have been many cases of damage to indoor air hazardous materials, and major damage due to the lack of quick action. In this regard, the system is intended to establish for sending push messages to the user's mobile when the concentration of hazardous substances is exceeded. This system extracts data with IoT system such as Arduino and Raspberry Pi and then constructs database through MongoDB and MySQL in cloud computing system. The database is imported through the application server using NodeJS and sent to the application for visualization. Also, when receiving signals about a dangerous situation in IoT system, push message is sent using Google FCM library. Mobile application is developed using Android Web view, and page to enter Web view is developed using HTML5 (HTML, Javascript CSS). The application of this system enables real-time monitoring of indoor air-dangerous substances. In addition, real-time information on indoor/outdoor detection location and concentration can be sent to the user's mobile in case of a risk situation, which can be expected to help the user respond quickly.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.4 no.5
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• pp.836-858
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• 2010

Web Services allow a user to integrate applications from different platforms and languages. Since mobile applications often run on heterogeneous platforms and conditions, Web Service becomes a popular solution for integrating with server applications. However, because of its verbosity, XML based SOAP messaging gives the possible overhead to the less powerful mobile devices. Based on the mobile client's behavior that it usually exchanges messages with Web Service continuously in a session, we design the Handheld Flexible Representation architecture. Our proposed architecture consists of three main components: optimizing message representation by using a data format language (Simple_DFDL), streaming communication channel to reduce latency and the Context-store to store context information of a session as well as redundant parts of the messages. In this paper, we focus on the Context-store and describe the architecture with the Context-store for improving the performance of mobile Web Service messaging. We verify our approach by conducting various evaluations and investigate the performance and scalability of the proposed architecture. The empirical results show that we save 40% of transit time between a client and a service by reducing the message size. In contrast to solutions for a single problem such as the compression or binarization, our architecture addresses the problem at a system level. Thus, by using the Context-store, we expect reliable recovery from the fault condition and enhancing interoperability as well as improving the messaging performance.

• The KIPS Transactions:PartC
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• v.16C no.4
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• pp.527-534
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• 2009

Almost every mobile phone supports MMS to send and receive multimedia messages among users. MMS is suitable for different types of mobile phones and effectively operates in wireless environments. So the mobile content delivery method using MMS can be efficient. However, there would be some problems if a mobile service provider tries to deliver mobile content to subscribers by using the existing MMS. In this paper, we propose an improved data transmission and control scheme for MMS. Our scheme assists mobile service providers to deliver mobile contents easily by modifying the MMS system software. By using our scheme, mobile service providers are able to manage mobile contents stored in mobile devices. Therefore, they can provide various services such as mobile daily news service, automatic software upgrade service, mobile advertising service, etc. We verify the possibility of the proposed scheme through simulation.

• Journal of the Korea Society for Simulation
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• v.6 no.2
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• pp.71-79
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• 1997

In this paper, operations system was designed for the centralization of data processing of various state information from the facilities of mobile communication network. And the system performance experimental system module was measured and analyzed from the designed experimental system module. The configuration of system design was presented with the centralized type to monite and control the facilities of mobile communication network in the central office. The communication process design of the internal system was implemented with the resource of message queue having a excellent transmission ability for processing of a great quantity of information in the inter-process communication among communication resources of UNIX system. The process with a server function from the internal communication processes was constructed with a single server or a double server according to the quantity of operations and implemented with the policy of the presented server. And then, we have measured performance elements in accordance with the change of input parameters from the designed experimental module : response time, waiting time, buffer length, the maximum quantity existing in message queue. And from these results, we have compared and analyzed the system state each server algorithm according to performance variations.

• The KIPS Transactions:PartC
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• v.10C no.3
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• pp.325-334
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• 2003

In stateless server, if an asynchronous cache invalidation scheme attempts to support local processing of read-only transaction in mobile client/sever database systems, a critical problem may occur ; the asynchronous invalidation reports provide no guarantees of waiting time for mobile transactions requesting commit. To solve this problem, the server in our algorithm broadcasts two kind of messages, asynchronous invalidation report to reduce transaction latency and periodic guide message to avoid the uncertainty of waiting time for the next invalidation report. The asynchronous invalidation report has its own sequence number and the periodic guide message has the sequence number of the most recently broadcast asynchronous invalidation report. A mobile client checks its cache validity by using the sequence numbers of these messages.

• Journal of Korea Multimedia Society
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• v.8 no.2
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• pp.225-232
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• 2005

A PDA has limitation of storage space and inconvenience of Pen-based equipment to input. To solve these problems, this paper implemented that previous Speech Recognition provides using XML(extensile Markup Language) Web Service and PDA Client is possible to use speech command by request Speech Recognition Web Service. This system consists of Mobile Client and Speech Recognition Web Service Provider. The Mobile Client transmits user information and speech data to the Speech Recognition Web Service Provider using DIME(Direct Internet Message Encapsulation). The Speech Recognition Web Service Provider returns recognition results and user name only to an authorized Mobile Client. So We are able to use speech service without installing Speech Recognition or Speech DB in PDA.

• Journal of The Korean Association of Information Education
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• v.15 no.2
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• pp.287-294
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• 2011

In this paper, we suggest performance enhanced Mobile Web service architecture. Mobile Web Services are new technology that integrates different applications to provide interoperability. SOAP is a lightweight message exchanging protocol and is a principal factor that decides the Web Services performance. When a mobile Web Service is implemented with the Java technology, it should be implemented with both a SOAP message processor like AXIS, and Java Servlet container (e.g. Tomcat). This typical implementation is not efficient because it requires an additional communication port and process. In this paper, we suggest a new method that replaces this typical approach to enhance Web Service performance.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.156-159
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• 2019

The damage from voice phishing reaches one trillion won in the past 5 years following report of Business Korea on August 28, 2018. Voice phishing and mobile phone scams are recognized as a top concern not only in Korea but also in over the world in recent years. In this paper, we propose an efficient system to identify the caller and alert or prevent of dangerous to users. Our system includes a mobile application and web server using client and server architecture. The main purpose of this system is to automatically display the information of unidentified callers when a user receives a call or message. A mobile application installs on a mobile phone to automatically get the caller phone number and send it to the server through web services to verify. The web server applies a machine learning to a global phone book with Blacklist and Whitelist to verify the phone number getting from the mobile application and returns the result.