• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.195-209
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• 2004

The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.41 no.2
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• pp.172-174
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• 2016

In heterogeneous platoons, consisting of various size of vehicles, the signal from/to a small-size vehicle may be blocked by adjacent large-size ones. In this case, some vehicles in between the source and the destination should relay the messages. We design an efficient message relaying scheme for these platoons and evaluate its performance, taking the linear topology of platoons into account.

• Asia pacific journal of information systems
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• v.30 no.4
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• pp.695-718
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• 2020

Based on the Construal Level Theory, we aim to study a most favorable fit among the advertising model, media type, and message construals, which are important factors in an advertisement. A two (social distance of the ad model in an ad: distal (low similarity) vs proximal (high similarity) by two (social distance of a media type: distal (portal) vs. proximal (SNS)) by two (message construal: abstract vs concrete) laboratory experiment was conducted to examine attitude changes on ad messages. The results show that abstract messages were more effective in attitude toward advertisement and purchase intention under the distal social distance (i.e. advertising model in low-similarity and portal media type) while concrete messages were so under the proximal social distance and SNS media type.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• v.11 no.4
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• pp.9-17
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• 2007

Network Mobility basic support protocol (NEMO Basic) extends the operation of Mobile IPv6 to provide uninterrupted Internet connectivity to the communicating nodes of mobile networks. The protocol uses a mobile router (MR) in the mobile network to perform prefix scope binding updates with its home agent (HA) to establish a bi-directional tunnel between the HA and MR. This solution reduces location-update signaling by making network movements transparent to the mobile nodes (MNs) behind the MR. However, delays in data delivery and higher overheads are likely to occur because of sub-optimal routing and multiple encapsulation of data packets. To manage the mobility of the mobile network, it is important to minimize packet overhead, to optimize routing, and to reduce the volume of handoff signals over the nested mobile network. This paper proposes en aggregate router-assisted route optimization (ARARO) scheme for nested mobile networks support which introduces a local anchor router in order to localize handoff and to optimize routing. With ARARO, a mobile network node (MNN) behind a MR performs route optimization with a correspondent node (CN) as the MR sends a binding update message (BU) to aggregate router (AGR) via root-MR on behalf of all active MNNs when the mobile network moves. This paper describes the new architecture and mechanisms and provides simulation results which indicate that our proposal reduces transmission delay, handoff latency and signaling overhead. To evaluate the scheme, we present the results of simulation.

• Journal of Digital Contents Society
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• v.19 no.4
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• pp.661-671
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• 2018

The avoidance tendency of voice call in younger generation facilitates the growth of mobile O2O service that utilizes Messaging. This study adopted and elaborated original concepts of telephone apprehension to apply phone anxiety to O2O. We examined previous researches related to the ubiquity of service quality, communication ability and anxiety, and then conducted a survey to understand the consciousness of mobile O2O service users. The results show that users with high message intimacy and users with poor logicality are afraid of voice calls. The mobile O2O service is considered useful as a means to replace an unstable situation. In this study, we considered individual characteristics of acceptance factor of O2O mobile service technology, and it was a new attempt to expand telephone apprehension characteristic reflecting current situation. In addition, the different results of this research from prior studies that examined the relationships among apprehension, usefulness, and continuous use intentions might be helpful to expand and sophisticate the research area.

• The Transactions of the Korea Information Processing Society
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• v.2 no.1
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• pp.81-94
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• 1995

By intergrating technologies for protable computers, radio communications, and computer networking, the Land Mobile Computer Network(LMCN) is supposed to overcome the time and space limitation of present computer communication network. However, because the MHs(mobile hosts) do move any time, the network connectivity is often changed causing temporarily duplicated lost, or out-of-sequenced message delivery as well as frequent communications for maintainning the network connectivity. Previous works solved the problems through message flooding, used also in multicasting, resulting in high communication cost(i.e., number of communication messages). In this paper, new protocols for efficient mobility management and multicasting are proposed. The protocols define location update, handover, and multicasting procedure of a MH over a hierarchical LMCN architecture. The protocol specification is presented, and it is shown that the communication cost of the new protocols is superior to the existing ones in terms of the communication cost.

• The KIPS Transactions:PartD
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• v.10D no.2
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• pp.317-326
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• 2003

The possession rate of residential telephones tend to decrease as mobile phones are widely spread. There is also a decrease in the access rate of the qualified respondents due to the low rate of phone book registration and that of house owner's presence at home. Such a change in telephone survey environment calls for another survey-channel which makes good use of new telecommunication services. In this paper, a mobile survey system was designed and performed by the use of SMS (Short Message Service) which is a kind of mobile data communication service. The system draws the sample by using random digit sampling based on 'quota allocation', and sends the SMS to the sample according to the arranged scheduler. Then, the survey-panel which received the SMS connects to the responding server by pressing the 'send' button (which is connected by the callback number), responding to the question. As a result, the responding value is stored in the database and is analyzed in real-time. This system is distinguished from other research methodologies for its simplicity in data collection, its inexpensive research price, and the innovatively low research time.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.815-822
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• 2015

By the growing of SMS phishing victims, applications for processing spam messages are being released in succession. However most spam messages that cleverly modified the content like separating the consonants and vowels are fail to be filtered. In this paper, we implemented an application 'AntiSpam' which is able to identify spam strings in the text message to solve this problem. 'AntiSpam' searches spam strings in the text message by using set-based POI search algorithm, and then calculate the possibility of whether it is spam or not in accordance with the search results. In addition, it catches skillfully disguised spam messages in order to avoid missing the spam filtering. Users, who received a message, can check the result in spam message possibility decision result and the contents of the message and they can choose how to handling the message.

• Journal of Digital Convergence
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• v.4 no.2
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• pp.127-142
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• 2006

This paper uses a Mobilans case based on software system to derive the results of our study. Recently, the mobile phone payment entered its matured stage and became most frequently used payment method in all internet sites. And, in order to prepare for the future ubiquitous market, every mobile phone payment methods has different speed of development, market status and target segments in the market. This paper also discusses about the background and current status of Korean mobile phone payment market using SMS(Short Message Service) to purchase items on internet which is growing sharply every year. Also, we try find the key factors to succeed in this growing market. In addition to safety, delayed payment and the immediateness for use of mobile phone, we also suggest that a highly developed hardware system is an additional factor under the increased demands for the convenience with various applications.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.39-42
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• 2003

A community can have a physical presence or can be formed from a group of people who communicate remotely via a conference call, a fixed Internet chatroom or instant message solution and most recently, a mobile handset. The mobile handset gives community members the advantage over fixed line or physical communities that they are not constricted by time or place as to when they can communicate with any members of their community. Operators, riding on the back of the SMS boom, are deploying community applications to increase both average revenue per user and customer loyalty. The purpose of this study is to find the effects of the characteristics of mobile community on the consumers'satisfaction and loyalty so that operators'participation in mobile community could be enhanced. A general model for the study was proposed with three independent variables. The variables are community usability(dialog and social support, information design, navigation, access), community sociability (purpose, people, policies), and mobile community content(location, personalization, immediacy, availability).