• 한국통신학회논문지
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• 제34권1B호
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• pp.34-46
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• 2009

The remarkable growth of Korean telecommunication market has based on the introduction of competition as well as mobile technology like CDMA. It was well Down that such a conspicuous growth has been towed by mobile service rather than fixed telephone service. In telecommunications service the number of subscribers to mobile was over 40 millions in 2006 and also, while the traffic amount of fixed telephone has been more decreased, that of mobile, which already outnumbers the fixed, has been constantly increased and will be much more in future. It will accelerate the substitution of access and call demand of fixed service by mobile. This change of technology and demand does affect directly the market performance of telecommunications. And regulation has also an effect on market structure, which finally affects on market performance. In this paper we suppose the fixed and mobile telecommunications services are in a same industry. After reviewing the relations among the demand, cost, charge structure and revenue structure in the one fixed and mobile telecommunications market using the framework of an industrial structure analysis, we discuss the current issues of telecommunications regulation and implications for the future regulation.

• 한국통신학회논문지
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• 제31권10B호
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• pp.929-935
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• 2006

When the Internet phone service, generally PC-to-Phone, first entered into the telecommunications service market, no regulatory issues were arisen to manage the service within the regulatory framework because of it's low quality, no phone number assignment and etc. However, almost the same quality, more applications and cheaper price compared with the fixed telecommunications service, have changed the regulator's policy allowing Internet phone service within market mechanism. While incumbent fixed telecommunications service enterprises had given with tremendous duties to continue the job categorized 'facilities-based telecommunication service provider', and which can be unreasonable and unfair if Internet phone service enterprises are allowed to enter into the fixed telecommunications market without any regulation. Thus, new regulatory framework has worked for the Internet phone service named the VoIP service generally in the fixed telecommunications market. Recently, VoIP is provided not only in the fixed telecommunications market but also in the mobile market as Wi-Fi phone is feasible in the wireless LAN environment. Furthermore, bundled service of Wi-Fi and cellular phone service will be launched soon, and the next version will be the mobile VoIP service operating like a cellular phone service. Hence, we will meet similar situation when the VoIP sewice enters into the fixed telecommunications service market. And, in this paper, we prospect the regulatory issues arising when the wireless or mobile VoIP service enterprises enter the mobile market, by analyzing possible scenarios.

• 한국정보시스템학회지:정보시스템연구
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• 제15권4호
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• pp.99-124
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• 2006

The development of IT has made it possible to use various terminal systems for financial transaction and demands for financial survices are getting more and more diversified at the same time. Among others, mobile banking service market based on IC chips has been expanded its service areas and the number of mobile banking users has been increased. The study analyzes and tests the dynamic effects of the inflow of potential customers on mobile banking market condition by using system dynamics methodology to identify the dynamic structure of mobile banking market. The simulation model is designed to track the variation in the number of subscribers of mobile banking servides according to two scenarios, and the results are as follows; First the effect of word of mouth by customers who have used the service already is significant. The satisfactory level of early adopters is reflected in WOM, and as a test result shows, increase in word-of-mouth causes the growth of potential customers' demands for mobile banking service. Second, perceived attractiveness of mobile banking service market is another important construct. Factors such as convenience, mobility, time saving, security, and various services explain the construct perceived attractiveness of the service, and it makes the potential customers adopt the service, causing the increase of demands.

• 디지털융복합연구
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• 제4권2호
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• pp.127-142
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• 2006

This paper uses a Mobilans case based on software system to derive the results of our study. Recently, the mobile phone payment entered its matured stage and became most frequently used payment method in all internet sites. And, in order to prepare for the future ubiquitous market, every mobile phone payment methods has different speed of development, market status and target segments in the market. This paper also discusses about the background and current status of Korean mobile phone payment market using SMS(Short Message Service) to purchase items on internet which is growing sharply every year. Also, we try find the key factors to succeed in this growing market. In addition to safety, delayed payment and the immediateness for use of mobile phone, we also suggest that a highly developed hardware system is an additional factor under the increased demands for the convenience with various applications.

• 기술혁신학회지
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• 제9권4호
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• pp.796-811
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• 2006

본고에서는 통신시장의 구조를 최대한 반영하면서 투명성, 객관성, 규제 비용, 정책목표 구현 등을 고려한 평가체계를 개발하여, 기존 평가 방법 대비 개선된 새로운 평가 기준을 만들었다. 그리고 국내 이동통신시장에 대해 새로운 평가기준을 적용하여 경쟁상황 평가를 시도하였다. 경쟁상황에 대한 1차 판단 결과 국내 이동통신시장은 지배적 사업자로의 지속적인 쏠림현상이 존재하여 유효경쟁 상태에 있지 않은 것으로 나타났다.

• 전자통신동향분석
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• 제37권3호
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• pp.74-84
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• 2022

The Korean mobile service market has persistently grown with the number of subscribers and volume of mobile traffic. It shows the slow diffusion of 5G subscribers, and rapid growth of both the MVNO(Mobile Virtual Network Operator) market and unlocked mobile phones. Therefore, this study derives the direction of telcos' strategies and policy implications by empirically analyzing the usage and attitude of LTE and 5G subscribers. Our major findings are as follows: First, our current mobile service subscription market constitutes most long-term customers for their incumbent carriers only by device change from lock-in with bundle services. Mobile tariffs, data speed, and benefits of bundle services are important factors affecting choices and customers' satisfaction with a provider and intentions of churning to another. Second, demand and satisfaction for using 5G are less because speeds and service tariffs act as pain points for 5G services. Third, the users' high preferences for MVNOs and unlocked mobile phones are linked to their subscription to MVNOs' low-cost plans with unlocked mobile phones on online channels. These streams lead to a big change in the market competition that MNO(Mobile Network Operator)s' market shares are expected to decrease and MVNOs' shares will be increased by two times, in the near future. Therefore, MNOs need to change their distribution strategies from offline to online channels and try to resolve the stereotype, "mobile tariffs are expensive," by enhancing their service values. Finally, as consumers prefer one-stop service in the same channel regardless of the distribution channel, policies should focus on the consumers' needs for convenience rather than on the channel separation for perfectly unlocked mobile phones.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.137-150
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• 2014

The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

• 인터넷정보학회논문지
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• 제18권2호
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• pp.113-121
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• 2017

이동통신시장의 산업구조가 스마트폰이 중심이 되는 ICT 생태계로 변화하면서, 새로운 ICT 환경에 부합하는 규제체계가 주요 선진국을 중심으로 다각적으로 논의되고 있다. 이 중에서, EU에서는 이동전화서비스를 도매와 소매로 구분하고, 세분화된 시장에서 이동통신사업자의 시장지배력 보유를 평가함으로써, 이동통신시장의 경쟁을 활성화하기 위한 규제제도 개선을 지속적으로 추진하고 있다. 이러한 가운데, 국내에서도 EU 방식을 도입하여 이동전화의 시장획정(market definition)을 현재보다 세분화하고, 객관적 평가기준에 따라 해당 사업자의 시장지배력 보유여부를 공정하게 판단하기 위한 방안이 논의되고 있다. 이에 본 연구에서는 ICT 생태계 환경 하에서 국내 이동통신 착신도매시장의 현행 시장지배력 평가를 위한 판단기준이 통신환경에 적합한지를 분석하고, 이론적으로 제기되는 새로운 평가요소의 반영 등을 포함한 시장지배력 평가에 대한 합리적 제도개선 및 시사점을 제시하고 있다.

• 디지털산업정보학회논문지
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• 제7권1호
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• pp.143-156
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• 2011

Mobile & Telecommunication industry have been improved in recent years, many different and different shape devices have been introduced and relative services also consistently have been developed as well. Mobile users also demand new service and diverse contents different from vice oriented services and its quality improvement. Recently Smartphone has shown up and changed Mobile & Telecommunication industry and lead activating the industry. Particularly Smartphone users enjoy many different functions and service provided by Application Market. Actually this Application Market would lead improving Mobile& Telecommunication industry. This fact is worthy of notice. Therefore This study focus on Application Market and analyse what determinants affect user's intention to use Application Market. Mainly e-Servqual and TAM model are applied and research model was established and empirically tested. As a result information, transaction and design quality significantly effect on user's intention and perceived usefulness and easy of use also significantly more effect on user's intention. There will be several implications to establish strategy for application market based on this results.

• 문화기술의 융합
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• 제2권4호
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• pp.61-64
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• 2016

스마트폰 보급이 증가함에 따라 기존의 쇼핑몰 역시 모바일 시장에 적극적으로 가세하며 모바일 쇼핑 시장의 경쟁을 더욱 더 가속하고 있다. 이는 모바일 쇼핑시장이 더 이상 무시할 수 없는 거대한 시장으로 성장 중이라는 것의 반증이라고도 볼 수 있다. 본 논문에서는 모바일 시장의 증가와 모바일 시장에서 가장 높은 비율을 차지하는 의류에 관한 모바일 쇼핑몰 어플리케이션이다. 본 연구는 좀 더 세세한 고객 정보를 토대로 고객만족도를 높이며, 부차적으로는 반품률을 낮춰 기업과 고객 모두의 만족도를 높이는 것을 목표로 한다.