• Journal of the Korea Society of Computer and Information
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• v.15 no.10
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• pp.221-227
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• 2010

This research dealt with the psychological structure where customers get attached to mobile telecommunication service. As a result, first, product group innovativeness had a meaningful influence on the customers' having trust and positive affects in mobile telecommunication service. Second, when the trust of the customers using mobile telecommunication service was high, the affection towards the service was proportionately positive. Third, although the affection of love was strong when the customers highly trusted the mobile telecommunication service he is using, it did not have a meaningful influence on the attachment of relationship. Fourth, when the customers gained a positive affection towards the mobile telecommunication service, the attachment of love and relationship was stronger. These research results mean that the effects which customers' mobile telecommunication innovativeness have should be considered importantly as a factor of influence on customers' service attachment.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.431-438
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• 2021

We conducted this study to identifythe impact of mobile social commerce service quality on customer satisfaction and repurchaseintentions. The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. The service quality in mobile social commerce has been selected as a factor of price, convenience, interaction and information through previous research. The results of this study are summarized as follows: First, the mobile social commerce service quality attributes all affected significantly(p<.05) customer satisfaction and the beta value of Economic Efficiency was the highest among the service quality attributes. Second, also the customer satisfaction influenced on consumer repurchase intentions significantly(p<.05).Based on the results of this study, we should strive to establish effective marketing strategies in the mobile social commerce industry.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.8B
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• pp.553-562
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• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. Because of the introduction of number portability, switching barrier becomes lower and the competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA, which is a new telecommunication service, caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. However, there were few researches reporting the mobile telecommunication brand equity, and none of them analyzed if customer equity which particularly is developed at the CDMA market has an effect on HSDPA service. In this study, we identified the determinants of mobile telecommunication brand equity, which is focused on brand image, customer benefit, price, service quality, and marketing activity, and its influence on the HSDPA service subscription behavior. Finally, we suggested the strategic implication of brand management strategies for mobile phone service providers.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.1
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• pp.115-123
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• 2015

As LTE service and smartphone are emerging as the mainstream of mobile communications market, the value and importance of mobile data service has been further increased. MNO(mobile network operator)s already recognized the data service as essential market needs, and have appealed to consumers based on various satisfaction elements of data service such as faster transmission speed, expended data volume provided as default, and introduction of unlimited plan. So, in the smartphone market where has been mature, investigating what service attributes affect users' selection of data service is very meaningful from the perspectives of both the industry and the academic. Under this background, this study explores determinants influencing consumer's choice for mobile data service and analyzes relative importance of the attributes among different type of users. The findings of this study makes us extend our understanding of consumer characteristics and their service needs in data service centric era, and it provides some implications for establishing telecommunications policies and business strategies.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.2
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• pp.27-35
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• 2011

Due to the advancement of IPTV technologies, Mobile IPTV service is needed to be supported for service and content protection. CAS is generally used in the IPTV service to protect service and content. However, the CAS is not efficient in the Mobile IPTV. The CAS needs too much bandwidth for Service Key update to the each subscriber. Moreover, the CAS is increasing computation burden for the service key refreshment in the key management server when the subscriber frequently changes of the IPTV service group. To solve the problems, we used hierarchical key structure based on pre-shared key that is securely stored into smart card or USIM and do not use the EMM for Service Key update. As a result, the proposed scheme decreases computation burden at the key management server and wireless bandwidth burden in the Mobile IPTV service.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.1
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• pp.139-146
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• 2014

Through numerous mobile device technology advances, various multimedia contents is moving towards mobile devices from existing personal computer (PC). These paradigm has emerged taking into account these idea, the so-called N-Screen, N-Screen is user-centric service to provide running and sharing on everywhere via advanced smart system in C-P-N-T (Content, Platform, Network, Terminal). Therefore we must provide securing of various contents, openended platform, and user-centric service for efficient N-Screen service. For These characteristic of N-Screen, this paper propose design and implementation of user location-based N-Screen service system. The proposed system realize user location through user's smart phone and offer automatic streaming service to user. And also, we provide web service-based extended N-Screen service. Thus, user can access various device, such as laptop, tablet, and mobile device.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.327-333
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• 2021

Inbody is a tool for measuring health information with high reliability and accuracy to analyze body composition. Unlike the existing method of storing/processing and outputting data on the server side, the health information generated by InBody requires accurate support for health sharing and data analysis services using mobile devices. However, in the process of transmitting body composition measurement information to a mobile service, a problem may occur in data transmission/reception processing. The reason for this is that, since the network network in the cloud environment is used, if the connection is cut off or the connection is changed, it is necessary to provide a global service, not a temporary area, focusing on the mobility of InBody information. In addition, since InBody information is transmitted to mobile devices, a standard schema should be defined in the mobile cloud environment to enable information transfer between standardized InBody data and mobile devices. We propose a mobile cloud system using EMRA(Extended Metadata Registry Access) in which a mobile device processes and transmits body data generated in the inbody and manages the data of each local organization with a standard schema. The proposed system processes the data generated in InBody and converts it into a standard schema using EMRA so that standardized data can be transmitted. In addition, even when the mobile device moves through the area, the coordinator subsystem is in charge of providing access services. In addition, EMRA is applied to the collision problem due to schema heterogeneity occurring in the process of accessing data generated in InBody.

• Journal of Technology Innovation
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• v.13 no.1
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• pp.295-315
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• 2005

The mobile telecommunication service industry plays major role of the realization to the perfect information society in the 21st century and has a great influence in society and culture. The government has enticed the mobile company to keep up to make the mobile service fee low. In this situation, this paper estimates consumer surplus and price elasticity with on-line survey data from the consumer of mobile service. The total estimated consumer surplus of the market is reached to 6.43trillion won. The consumer surplus from SKT is estimated to 4.98trillion won and 1.66trillion won and 0.67trillion won was made by KTF and LGT respectively. The result also shows that consumer surplus is expected to be increased by the increase of the mobile service demand and the sales.

• Proceedings of the Korean Society for Information Management Conference
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• 2006.08a
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• pp.93-100
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• 2006

The purpose of this study is to improve mobile service in academic libraries that can support the real-time need of users. This paper consists of the literature research, present status research, case studies and questionnaire survey. Based on the literature review, present status research, case studies and survey, the managerial plans to expand mobile service are suggested as four aspects - development of service types, expansion of the facilities and collections, marketing and evaluation.

• Journal of the Korea Society of Computer and Information
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• v.20 no.6
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• pp.29-35
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• 2015

The heterogeneous LTE (Long Term Evolution)-Advanced networks comprising a macrocell and femtocells can provide an efficient solution not only to extend macrocell coverage but also to deal with packet traffics increasing explosively within macrocells. An efficient resource management scheme is necessary to maintain the QoS (Quality of Service) of mobile multimedia services because the LTE-Advanced system should support not only voice but also mobile applications such as data, image and video. This paper proposes a resource management scheme to guarantee QoS continuity of multimedia services and to maximize the resource utilization in OFDMA (Orthogonal Frequency Division Multiple Access) based LTE-Advanced systems. This scheme divides the resources into several service blocks and allocates those resources based on the competition between macrocell and femtocell. Simulation results show that it provides better performances than the conventional one in respect of handover failure rate and blocking rate.