• 한국언론정보학보
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• 제79권
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• pp.140-164
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• 2016

컴퓨팅과 이동통신이 결합되면서 완전히 새로운 취향의 콘텐츠가 만들어지고 있는 모바일 시대에 맞는 기사 길이는 어느 정도일까? 지금까지 고급 저널리즘의 기준으로 인식되기도 한 긴 기사가 여전히 모바일 시대에도 적절할까? 인터랙티브와 검색 기능을 이용한 짧은 기사의 조합이 가독성과 정보량이라는 가치를 만족시켜줄 수 있지 않을까? 이런 문제에 대한 해답을 찾고자 하는 것이 이 연구의 목표다. 연구 방법으로는 현장 실험(field experiment)을 채택했다. 사전 조사를 통해 모바일 기기에서 '손을 쓰지 않고 한 눈에 볼 수 있는' 346자의 기사부터 신문과 방송 뉴스에서 자주 쓰이는 633자, 1033자, 1368자의 기사를 만들었다. 자극물은 길이만 다를 뿐 주요취지는 똑같아지도록 처치했다. 이를 성별, 계열, 학년을 동수로 할당한 대학생 샘플 384명을 대상으로 조사했다. 신문대판 혹은 모바일 페이지를 통해 자신에게 주어진 네 종류 중 하나의 기사를 접촉하고 선호도, 기사질 평가, 기억회상에 관련한 답을 하도록 했다. 분석결과 신문에서는 1033자와 346자의 기사가 고르게 좋은 평가를 받았다. 모바일에서는 손을 거의 움직이지 않고 볼 수 있는 346자와 633자가 고르게 좋은 평가를 받았다. 앞으로 점차 모바일 기계에 의존해 뉴스를 읽는 수용자가 늘어날 경우를 대비한다면 신문 지면의 기사도 346~633자를 기본으로 하는 다양한 전략을 고려해볼 필요가 있을 것으로 보인다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.210-215
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• 2007

In terms of cultural history, museum architecture represents culture of society in an era. exhibition space which represents the society and culture can't be fixed in the same way in a current mobile era. Especially, mobility of exhibition can be able to give audience even opportunities to enjoy. As a result, mobile exhibition space that functions as total space for everybody and the study of this issue is necessary. As mobile exhibition space is in the middle of development, there are many things to make up for the weak points. In order to make mobile exhibition space more competitive, development of new form and material is needed most. besides, limited development on interior plans which has been overlooked in terms of mobility is needed. Also, there should be more aggressive and powerful marketing and promotion for mobile exhibition space. To equalize the metropolitan area and local exhibition space and revitalize domestic exhibition space, the utility of mobile exhibition space which is movable and economic is highly expected more than previous fixed exhibition space.

• 무역학회지
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• 제44권6호
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• pp.151-168
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• 2019

This study aims to investigate the determinants that can influence customer satisfaction and loyalty. Compared to some of the determinants that have been investigated by other scholars before, this study also includes a new approach to mobile food-ordering that has only appeared within the Chinese fast-food industry in recent years. It is very important to test if the convenience of mobile ordering services can influence customer satisfaction, as more and more customers are using mobile apps to order food, especially in the 4th Industrial Revolution Era. Research data mostly was collected from customers who visited one of five famous Western fast-food restaurants (KFC, McDonald's, Pizza Hut, Subway, and Burger King) in China. The results show that not only price, service quality, food quality, and the physical environment can significantly affect customer satisfaction but also the convenience of mobile ordering services, a new determinant accompanied by the fast development of IoT technology.

• Journal of East Asia Management
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• 제1권1호
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• pp.65-87
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• 2020

In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

• 한국정보통신설비학회:학술대회논문집
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• 한국정보통신설비학회 2008년도 정보통신설비 학술대회
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• pp.336-339
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• 2008

Convergence services are very important to mobile operators in next generation mobile networks. However, mobile operators cannot deal with all convergence services because there are numerous convergence services. Thus, they should select and develop main technologies to provide convergence services which are areas to grow our business. In this paper, we introduce basic technologies to provide convergence services and then present some evaluation models to select an important area and technology.

• International Journal of Internet, Broadcasting and Communication
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• 제13권3호
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• pp.155-162
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• 2021

With the global COVID-19 pandemic, the tourism sector and all consumption have contracted with the untact era. Wine will also be sold and developed in various ways non-face-to-face in the future. Therefore, it is necessary to develop apps and web servers that focus on health in the era of single-person households and non-face-to-face. This study used facial recognition data based on photos of adult men and women in their 40s and 50s to analyze the Sasang constitution through a mobile app and web server, and suggested wine recommendations suitable for their constitution. First, the user's body information is entered. And through the facial recognition mobile app, recommend the right wine after analyzing the body type. if it's not like the first recommended wine, it is configured to receive another wine recommendation. In the future, the number of single-person households will increase further, and in the age of well-being, wine recommendations that fit my body will be useful. Wine recommendation suitable for Sasang constitution will be a useful mobile application to manage personal healt

• International Journal of Knowledge Content Development & Technology
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• 제11권2호
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• pp.77-105
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• 2021

In order to establish a digital-based use environment for the provision of new information services suitable for the 5G era, it is necessary to discuss the direction of service provision by the National Library of Children and Young Adults in the 5G era. Based on utilization services in other fields, library services in the 5G era, including the development and provision of employee education and training services, ultra-high-definition and 360-degree realistic contents and education on library use, provision of multi-dimensional realistic media streaming broadcasting services, provision of telepresence education programs, activation of virtual communities, implementation of hologram performance halls/exhibit centers, and provision of unmanned book delivery services, environment monitoring, safety monitoring, and customized services, were proposed. In addition, based on 5G service, 5G technology, and library application direction, advancing into a producing and supporting base for ultra-realistic and immersive contents in the 5G era, strengthening online and mobile services in the non-contact era, and establishing a smart library environment were proposed as the service provision direction for the National Library of Children and Young Adults in the 5G era.

• 지식경영연구
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• 제20권4호
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• pp.149-168
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• 2019

In the era of the Fourth Industrial Revolution, digital transformation is emerging in the education and learning fields. As the use of the mobile Internet and mobile devices has become a daily life, mobile learning that supports a variety of learning in a mobile environment is drawing attention. Mobile learning applications (apps) are expected to expand their use by providing a convenient learning environment anytime, anywhere. This study investigates the use of mobile learning apps in English education, which is one of the most popular learning areas, and empirically examines the factors that influence the continuous use of mobile learning apps. In particular, it analyzes the differences between Chinese and Korean users. The results of this study provide theoretical and practical implications to promote the development of mobile apps suitable for mobile learning environments and the sustainable user growth in mobile learning.

• 디지털융복합연구
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• 제11권2호
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• pp.1-8
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• 2013

급속히 발전하는 인터넷의 활용은 여러 측면에서 긍정적 발전을 가져왔고 삶의 질적인 향상과 생활의 풍요로움을 가져다주었다. 그러나 사이버 공간은 비행이나 폭행 등 부정적 결과를 초래하고 있다. 이는 현실세계에 보다 심각한 사회적 혼란을 야기하고 있다. 본 연구는 모바일 SNS 사용자를 대상으로 인터넷 윤리의 바람직한 방향을 연구하고자 한다. SNS는 경제적 가치는 물론 사회적 파급효과도 적지 않아 특정 문제에 대한 의견 소통의 도구로 이용된다. 사회적 영향력, 개인의 감정요소는 커뮤니티 관계의 요소가 된다. 또한 SNS는 이용자의 정체성과 공공영역에 영향을 미치게 된다. 모바일 SNS 시대에 인터넷 윤리는 모바일 인터넷 사용자들에게 올바른 인터넷 윤리정보를 인식하고 실천하도록 할 것이다.

• 한국IT서비스학회지
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• 제19권5호
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• pp.1-14
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• 2020

Mankind has been attempting to live a happy and safe family life in a residential space. Due to the advent of the mobile phone in the 1990s and the smart phone in the 2000s, when the information and communication age came, human life has been innovatively changed. The revolution of human civilization led to the Neolithic Revolution and the Iron Age, followed by a smart phone revolutionizing human life, and the revolution faces with the era of info-communication, smart phones became a daily life and the fourth industrial revolution. The fourth industrial revolution is an era of info-communication technology (ICT), creating a new paradigm across human life through technological developments such as artificial intelligence (AI), IoT, big data, mobile, and cloud. The smart home is actively researched in a direction to support the overall human life as a representative future residential culture paradigm. However, the study considering the needs according to the lifestyle, functional characteristics of each living space and human lifestyle of the Phono Sapiens era where smart phones live like daily life was relatively insufficient. In addition, research on smart home service design should be considered from the apartment residential space planning stage. Therefore, this study has significance in suggesting the direction of research on human-centered smart home service design considering the characteristics of each living space and resident's life-style in the smart phone era.