• Journal of Distribution Science
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• v.20 no.9
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• pp.61-71
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• 2022

Purpose: This study analyzes the effects of variables affecting e-satisfaction and e-loyalty in e-commerce. Research design, data, and methodology: A survey was conducted to 384 Indonesia online shopping mobile application users. The questionnaire construct was designed based on several independent variables, such as application attractiveness, application functionality, and customer service on e-satisfaction and e-loyalty. E-satisfaction was positioned as an intervening variable to determine the effect on e-loyalty. Results: Application attractiveness, application functionality, and customer service shown positive effect on e-satisfaction in online shopping mobile application. At the same time, e-satisfaction also affected e-loyalty significantly as referred in previous studies. However, application attractiveness, while showed positive effect on e-satisfaction, in contrary with previous study does not showed very significant effect. Conclusion: Application functionality significantly influences users satisfaction compared to application attractiveness. E-satisfaction mediates as a factor between visual design, information access, and transaction in online shopping mobile application, which stimulates user loyalty. The study findings' can be a reference for companies to create and maintain users' satisfaction and loyalty via different aspects of mobile application. Further research should be conducted on other field of study as the industry has different aspects that affects user loyalty.

• Korea Trade Review
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• v.46 no.2
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.61-78
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• 2015

This study investigates the differences between IT workers, who possess a high understanding of technology, and non-IT workers in the resistance to accepting an innovative service like mobile commerce. From a total of 317 survey respondents, the results of the study revealed that perceived risk, compatability, and complexity were the significant factors for resistance to mobile commerce for IT workers, while relative advantage, compatibility, and complexity were the factors of resistance for non-IT workers. Higher innovation resistance was shown to result in lower intention of use for both groups of mobile commerce users.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.129-149
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• 2003

Explosive growth of mobile devices over the past years has greatly increased commercial interests in mobile commerce, but mobile commerce has not yet seen enough increase on demand side as anticipated. Despite the slow start, mobile commerce has a lot of potential from users' perspective. In order to make this potential a reality, businesses must focus on the values from their customers' perspective, not technical competencies. This research employed Keeney's(1992) value focused thinking approach and explore values of mobile commerce from actual users' viewpoint. In depth interviews were conducted with seventy Practical users of mobile commerce. Through an extensive focus group sessions, 748 statements obtained from actual users were classified into 18 categories of means objectives and 12 categories of fundamental objectives of mobile commerce. The means-ends network diagram of values seen in mobile commerce by actual users were presented and compared to typical electronic commerce diagram. Results suggest the mobile commerce needs to be handled differently from the traditional electronic commerce.

• Korean Journal of Artificial Intelligence
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• v.7 no.1
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• pp.1-4
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• 2019

This study to investigate Mobile service quality factors influencing on customer satisfaction and repurchase intention for the research purpose. This study collected data by a survey method for an empirical. A total of 340 replies were used for data analysis. While 340 replies were collected from Chinese users of Mobile e-commerce. Our results support previous researches to results of SPSS analysis all of the 7 hypotheses, 4 hypotheses are adopted and 3 are deleted. After an empirical analysis of this study, the academic implications are as follows. As there have not been many academic studies related to mobile commerce quality, this study can be a meaningful framework when quality factors associated with mobile commerce are being analyzed. This paper as the mobile commerce industry is very sensitive to environmental changes, academic research that can be used to cope with these changes is continuously required. Further studies should be carried out to overcome limitations that have not been analyzed by this study.

• International Commerce and Information Review
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• v.19 no.1
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• pp.99-126
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• 2017

The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

• International Journal of Advanced Culture Technology
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• v.4 no.4
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• pp.70-74
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• 2016

Electronic commerce (E-commerce) using virtual reality (VR) has the advantage of being able to purchase products without restrictions of time and location by overcoming the limitations of existing offline transactions. It is still a rudimentary but fast growing technology, and the use of E-commerce in VR is expanding. The barriers that consumers might face in utilizing E-commerce in VR is the relevance to Information and Communications Technologies (ICT) technology. Fundamentally, it requires Internet access and use through PCs or mobile devices such as smart phones. Because unlike off-line markets, it is difficult to determine the purchase patterns of customers, customer purchasing behavior analysis must be done using computer access records. In order to expand and develop E-commerce in VR in the future, learning ability should be improved through combining with artificial neural network by deep learning that is recently in the spotlight, and the ability to overcome errors need to be improved to enable use in various fields.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.1
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• pp.81-88
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• 2011

Augmented multimedia is a technology to provide additional informations to mobile devices when multimedia contents like video, audio and images are being played. Person Wide Web, PWW, is a scheme for acquiring a link and browsing a corresponding web pages on mobile devices, in which the link is attached any object and space in real world. In this paper we proposed an augmented multimedia E-commerce application system based on PWW scheme which can browse additional informations from video play on public spaces, and implemented on Microsoft Silverlight platform. We showed that the proposed system can support effectively the augmented multimedia E-commerce.

• 한국정보컨버전스학회:학술대회논문집
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• 2008.06a
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• pp.135-140
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• 2008

Recently in the Mongolian wireless marketplace, many E-commerce companies have been making considerable investments in the technological development of M-commerce, taking competitive advantage of new business possibilities offered by Internet-based wireless technologies. In the Mongolian wireless marketplace, this new mobile environment opens the door for new and exciting market opportunities in mobile services and applications. In the near future, these companies will be looking toward M-commerce services as a supplemental source of revenue in the mobile marketplace. This paper examines the roles of M-commerce in the consumers' in order to promote the consumers' loyalty in the booming M-commerce. This paper contains theory that focuses on the basic concepts of the M-commerce environment, its wireless network technologies, and its applications infrastructure. Upon searching for references to assist us in establishing a market hypothesis, we discovered that few comprehensive studies on consumer perspective and behavior related to M-commerce services actually exist in the literature. In the area of M-commerce, many companies neglect the consumer perspective, concentrating only on technological factors only when formulating their market strategies. And, due to technological blindness, many companies were not able to succeed in end-user E-commerce services. Given that fact, this paper formulates a consumer-centric research model. In order to prove the research model, we chose the survey method which allows for the collection of large amounts of data from a sizeable population in a highly economical way. Through the survey, this paper defines consumer's attitudes towards M-commerce services by identifying potential Business-to-Commerce(B2C) applications and its primary target groups in terms of gender and age, and by investigating whether consumers recognize the value proposition of M-commerce applications and services. As shown in the data analysis and results, this research concludes that M-commerce development in Mongolia is still at its infancy, and that the implementation of M-commerce depends not only on technological progress, but also on consumer attitudes and their willingness to adopt M-commerce services. As well, other complex cross-cultural factors-socially, economically, culturally, et cetera-enter strongly into the equation.

• Information Systems Review
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• v.5 no.2
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• pp.37-51
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• 2003

Mobile business noticed as a constructive alternative of e-commerce and e-business is being diversely considered as a new form or subset of e-business. In this study, mobile business is defined as a comprehensive alternative including e-business. The framework of the superset of e-business has two axes: connectivity and mobility. In addition, various cases based on the combination of the components are provided and explained. It is the main characteristic of this study that the element of off-line "mobility" is added to "connectivity" generally used while explaining e-commerce and e-business. For place (or location) is a prerequisite for the feature of mobility, we grope for why and how Location-Based Service (LBS) will take an important role in the development of new e-business models and services. As the real and full-scale beginning of IMT-2000 service and the rapid progress and diffusion of mobile communications services including wireless LAN require an immense and innovative way of thinking about e-commerce and e-business, the framework suggested in this study is considered to go far toward satisfying the new needs in this area.