• Title/Summary/Keyword: Mobile App.

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A study on the service satisfaction of Chinese mobile Apps -Comparing paid and free services- (중국 모바일 앱 서비스 만족에 관한연구 -유료와 무료 모바일 서비스의 비교-)

  • Qin, Ying;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.127-137
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    • 2017
  • The role of smartphones is changing from a communication system for exchanging calls and information into a universal platform for cultural services. Also, satisfaction for mobile application services on smartphones is a very important factor in the smart business. In This paper, we analyze the effects of the outcome, service scape, costs, and especially the impact of whether costumers having to pay or free for the app on customer satisfaction. For this purpose, we analyzed survey data on service quality of mobile app service from Chinese mobile app service users. We also analyzed the moderating effects of paid and free mobile app services. As a result, it was confirmed that the quality, servicescape quality and cost of mobile app service that customers perceive have a positive effect on customer satisfaction. In addition, the effect of the cost of mobile app service perceived by the customer on customer satisfaction showed that free mobile app service was more significant than paid mobile app service. This paper can be used as an alternative to monetization for providing a mobile app service provider or a mobile app service provider who wants to switch mobile app service from free to paid service.

A Study on the Activation for the Mobile App Services of Local Government (지방자치단체의 모바일 앱 서비스 이용 활성화 방안에 관한 연구: 부산광역시를 중심으로)

  • Jung, Su Hee;Hong, Soon Goo;Cha, Yoon Sook;Kim, Jong Weon
    • Journal of Korea Society of Industrial Information Systems
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    • v.18 no.2
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    • pp.71-83
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    • 2013
  • Because of rapid advance of wireless Internet-related technology and fast diffusion of Smart phone, a variety of mobile applications through domestic and foreign app stores have been made and used. Under the recognition of current trend, both central government and local government have developed and provided public mobile app in order to accomplish the mobile e-government. However, public mobile app is not popular in spite of vast investment for its development and service. This study investigated current issues and problems of public mobile app in public service, management, and technology aspects. To do so, this study categorized the interested people of public mobile app into users, providers, and developers, and conducted deep interviews to them. Based on the interview results, the study suggested the following recommendations for the activating tools of public mobile app: providing user-customized information, fruitfulness of public information management, maintenance of management system for public mobile app service, user-friendly promotion appropriate in mobile environment, public mobile app development based on e-government standard framework, etc.. This study may provide the researchers with the successive study guidelines in mobile e-government and public mobile app fields. Also, the study may help the practitioners to make effective decisions on polices and strategies for mobile e-government of local government.

Online-Offline Connectivity and Artificial Intelligence : Car Navigation App (온라인-오프라인의 연결 그리고 인공지능 : 자동차 모바일 네비게이션 앱 활용 맥락)

  • Kim, Taekyung
    • Journal of Information Technology Services
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    • v.18 no.1
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    • pp.201-217
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    • 2019
  • Cars have become a necessity in modern life. It is widely used to transport people or products to a destination conveniently. However, the addition of a navigation service that provides route information and more makes driving more convenient and safer. Recent developments in the mobile app ecosystem encourages people to adopt not only an installation-type car navigation, but also a mobile app navigation, supporting connected car concepts. It should be noted that mobile apps with mobile Internet can be a significant linkage between information acquired online and offline business. This study demonstrates the impact of the app use experience for a driver in the context of applying artificial intelligence service. As a result, the introduction of artificial intelligence services has a statistically significant moderating effect on the use of mobile navigation apps. This seminal research is valuable as it evaluates the role of artificial intelligence applied to mobile navigation apps.

A Study on N-Screen Convergence Application with Mobile WebApp Environment (모바일 웹앱 환경에서의 N-스크린 융합 활용에 관한 연구)

  • Lee, Myeong-Ho
    • Journal of the Korea Convergence Society
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    • v.6 no.2
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    • pp.43-48
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    • 2015
  • Web 2.0/3.0 in accordance with the evolution of information technology environment to meet the expansion needs to order, a wide range of mobile internet devices spread in mobile app, mobile web, mobile webapp and hybrid app environment that is based on all the information technology industry in the mobile painter been progressing rapidly. However, the need to gradually ensure compatibility of mobile services in the life cycle of the appearance and reality of these devices is becoming increasingly diverse mobile devices has emerged shortened. Therefore, in this study to suggest the best infographics design the structure and framework of the future mobile environment through a study of the use of the N-Screen convergence in mobile wepapp environment.

The Comparison and Analysis of Mobile Advertising Platform (모바일 광고 플랫폼 비교 및 분석)

  • Moon, Phil-Joo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.515-520
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    • 2012
  • Recently, such as smart phones and tablet users of mobile devices increases rapidly as the related applications(app) and this is increasing the mobile ads. The mobile users may be accessed the variety of the mobile ad by free app and the advertisers and the app developers easily publish the mobile ads by the mobile ad platform. In this paper describe the technical features of domestic mobile ad platforms and the functionality of mobile ads, and for them to compare and analyze.

The Effect of Mobile Apps on Vocabulary Acquisition in EFL Classroom

  • Kim, HyeJeong
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.118-125
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    • 2021
  • This study's purpose is to examine the effects of mobile apps on learners' vocabulary acquisition and to analyze students' perceptions and opinions about the vocabulary app. To this end, this study set up a control group, which was given explicit instructions in the classroom by the instructor and an experimental group, which used a vocabulary app. The vocabulary acquisition test results suggested that the difference between the the two groups was insignificant. However, user satisfaction with regard to the mobile app was high, and the reasons given were the following: convenience, efficiency of memorizing, having fun while learning, and the app's interface. Based on these results, this study suggests that teachers should use mobile apps much more actively in classroom instruction, and encourge students to let apps play a more active role in their language studies.

Development and Evaluation of a Self-management Mobile App for Adults with Osteoarthritis (골관절염 대상자를 위한 자기관리 모바일 앱 개발 및 효과)

  • Park, Ju Young;Son, Jung Tae
    • Research in Community and Public Health Nursing
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    • v.33 no.1
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    • pp.114-127
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    • 2022
  • Purpose: This study aimed to develop a self-management mobile app for adults with osteoarthritis based on a self-determination theory to use it as a nursing intervention tool, and to evaluate the effects of the developed mobile app on adults' basic psychological needs, indexes of osteoarthritis, self-management and quality of life. Methods: The 56 participants were randomly assigned to either the experimental group (n=28) or the control group (n=28). The participants of the experimental group used a self-management mobile app for 12 weeks after the pretest, and two posttests were taken at the end of every 6 weeks. The data were analyzed using IBM SPSS/WIN 25.0 for Chi-square test, Fisher's exact test, independent t-test, and repeated measures ANOVA. Results: Basic psychological needs, indexes of osteoarthritis, self-management, and quality of life score of the experimental group were significantly higher than those of the control group. Conclusion: Our findings suggest that mobile app intervention can support improvements in psychological needs, symptoms of osteoarthritis and quality of life in adults with osteoarthritis. It is recommended that the developed mobile app be used as a nursing intervention tool for adults with osteoarthritis in the community.

Development of Mobile Healthcare App for Mental Health Management -Focused on Anger Management- (정신건강 관리용 모바일 헬스케어 앱 개발 -분노 관리를 중심으로-)

  • Park, Jong-Jin;Choi, Gyoo-Seok;Kim, Jeong-Lae;Park, In-Kyoo;Kang, Jeong-Jin;Son, Byeong-Ki
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.6
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    • pp.13-18
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    • 2014
  • In this paer, mobile healthcare App is developed for mental health management focused on anger management for modern people who are under constant stress and various inner conflicts. We describe mechanism of anger and relations between disease and anger, and constitute contents of App to provide information of anger management. And finally we implement Web App. We build menu of App to be convenient to users to use. Implemented App provides many useful functions like information of anger and body, various self-test including A-type test, hostility test, and KMPI etc., journaling, anger management and community.

Two-Phase Clustering Method Considering Mobile App Trends (모바일 앱 트렌드를 고려한 2단계 군집화 방법)

  • Heo, Jeong-Man;Park, So-Young
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.4
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    • pp.17-23
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    • 2015
  • In this paper, we propose a mobile app clustering method using word clusters. Considering the quick change of mobile app trends, the proposed method divides the mobile apps into some semantically similar mobile apps by applying a clustering algorithm to the mobile app set, rather than the predefined category system. In order to alleviate the data sparseness problem in the short mobile app description texts, the proposed method additionally utilizes the unigram, the bigram, the trigram, the cluster of each word. For the purpose of accurately clustering mobile apps, the proposed method manages to avoid exceedingly small or large mobile app clusters by using the word clusters. Experimental results show that the proposed method improves 22.18% from 57.48% to 79.66% on overall accuracy by using the word clusters.

Out of Box Experience for Mobile App Services (Mobile App 서비스에 특화된 Out of Box Experience의 연구)

  • Kim, Ye-Seul
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.15-16
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    • 2014
  • 제품/서비스의 전체 사용 경험 주기에서 사용자 인지와 수용에 영향력을 행사하는 첫 단계에 해당하는 OOBE(Out of Box Experience)를 Mobile App 서비스에 맞게 재구성하였다. 본 연구는 "사용자가 서비스를 획득하고(Acquire), 서비스 사용을 준비하다가(Prepare), 어느 시점에서 본격적으로 서비스를 사용하기 시작(First Use)"하는 3단계를 제시한다.

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