• 제목/요약/키워드: Mining design

검색결과 728건 처리시간 0.028초

데이터마이닝을 이용한 쇼핑몰에서 전략적 마케팅을 위한 고객세분화 알고리즘 향상에 관한 연구 (The Study to Upgrade Algorithm by Classification of Customers for Strategic Marketing Using Data-mining on Online Shopping Malls)

  • 임정홍;김제석;김장형
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2005년도 추계종합학술대회
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    • pp.495-498
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    • 2005
  • 본 연구에서는 전략적 마케팅을 위한 지능형 인터넷 쇼핑몰을 설계하고 구현하기 위해 고객들의 접속 기록과 상품 구매 기록 및 신상정보를 데이터마이닝 기법에 의해 통계적으로 분석하고 고객을 세분화하여, 고객이 상품에 대한 인기도에 따라 상품 진열을 자동적으로 구성할 수 있는 알고리즘 향상에 관한 연구이다. 본 시스템을 통하여 쇼핑몰 관리자의 주관적인 판단에 의해 수작업으로 이루어지는 기존의 쇼핑몰 관리 업무를 자동화 할 수 있으며, 또한 최근에 급격하게 증가하고 있는 전자상거래 시장에서 경쟁력을 강화할 수 있는 새로운 형태의 마케팅 기법을 제시할 수 있다.

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The study of a full cycle semi-automated business process re-engineering: A comprehensive framework

  • Lee, Sanghwa;Sutrisnowati, Riska A.;Won, Seokrae;Woo, Jong Seong;Bae, Hyerim
    • 한국컴퓨터정보학회논문지
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    • 제23권11호
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    • pp.103-109
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    • 2018
  • This paper presents an idea and framework to automate a full cycle business process management and re-engineering by integrating traditional business process management systems, process mining, data mining, machine learning, and simulation. We build our framework on the cloud-based platform such that various data sources can be incorporated. We design our systems to be extensible so that not only beneficial for practitioners of BPM, but also for researchers. Our framework can be used as a test bed for researchers without the complication of system integration. The automation of redesigning phase and selecting a baseline process model for deployment are the two main contributions of this study. In the redesigning phase, we deal with both the analysis of the existing process model and what-if analysis on how to improve the process at the same time, Additionally, improving a business process can be applied in a case by case basis that needs a lot of trial and error and huge data. In selecting the baseline process model, we need to compare many probable routes of business execution and calculate the most efficient one in respect to production cost and execution time. We also discuss the challenges and limitation of the framework, including the systems adoptability, technical difficulties and human factors.

MEMS 센서 기반 지반진동 정보 크라우드소싱 수집시스템 개발 현황 (Development Status of Crowdsourced Ground Vibration Data Collection System Based on Micro-Electro-Mechanical Systems (MEMS) Sensor)

  • 이상호;권지회;류동우
    • 터널과지하공간
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    • 제28권6호
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    • pp.547-554
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    • 2018
  • 크라우드소싱을 활용한 센서 자료 수집은 기존의 방식으로 얻기 어려운 고밀도 지반 진동 정보의 수집이 가능하다. 본 연구에서는 스마트폰과 같은 소형 전자기기에 탑재된 MEMS 센서를 활용한 크라우드소싱 방식 지반 진동 수집 시스템을 개발하였으며, 이를 위한 기반 체계 설계 및 클라이언트와 서버에 대한 구현을 수행하였다. 해당 시스템은 Android 기반의 스마트폰이나 Android Things 기반의 고정식 장비를 통해 진동 데이터를 신속히 수집하면서 하드웨어의 전력 및 데이터 사용량을 최소화할 수 있도록 설계되었다.

Design and Implementation of Incremental Learning Technology for Big Data Mining

  • Min, Byung-Won;Oh, Yong-Sun
    • International Journal of Contents
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    • 제15권3호
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    • pp.32-38
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    • 2019
  • We usually suffer from difficulties in treating or managing Big Data generated from various digital media and/or sensors using traditional mining techniques. Additionally, there are many problems relative to the lack of memory and the burden of the learning curve, etc. in an increasing capacity of large volumes of text when new data are continuously accumulated because we ineffectively analyze total data including data previously analyzed and collected. In this paper, we propose a general-purpose classifier and its structure to solve these problems. We depart from the current feature-reduction methods and introduce a new scheme that only adopts changed elements when new features are partially accumulated in this free-style learning environment. The incremental learning module built from a gradually progressive formation learns only changed parts of data without any re-processing of current accumulations while traditional methods re-learn total data for every adding or changing of data. Additionally, users can freely merge new data with previous data throughout the resource management procedure whenever re-learning is needed. At the end of this paper, we confirm a good performance of this method in data processing based on the Big Data environment throughout an analysis because of its learning efficiency. Also, comparing this algorithm with those of NB and SVM, we can achieve an accuracy of approximately 95% in all three models. We expect that our method will be a viable substitute for high performance and accuracy relative to large computing systems for Big Data analysis using a PC cluster environment.

텍스트 마이닝 기반의 자산관리 핀테크 기업 핵심 요소 분석: 사용자 리뷰를 바탕으로 (An Analysis of Key Elements for FinTech Companies Based on Text Mining: From the User's Review)

  • 손애린;신왕수;이준기
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권4호
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    • pp.137-151
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    • 2020
  • Purpose Domestic asset management fintech companies are expected to grow by leaps and bounds along with the implementation of the "Data bills." Contrary to the market fever, however, academic research is insufficient. Therefore, we want to analyze user reviews of asset management fintech companies that are expected to grow significantly in the future to derive strengths and complementary points of services that have been provided, and analyze key elements of asset management fintech companies. Design/methodology/approach To analyze large amounts of review text data, this study applied text mining techniques. Bank Salad and Toss, domestic asset management application services, were selected for the study. To get the data, app reviews were crawled in the online app store and preprocessed using natural language processing techniques. Topic Modeling and Aspect-Sentiment Analysis were used as analysis methods. Findings According to the analysis results, this study was able to derive the elements that asset management fintech companies should have. As a result of Topic Modeling, 7 topics were derived from Bank Salad and Toss respectively. As a result, topics related to function and usage and topics on stability and marketing were extracted. Sentiment Analysis showed that users responded positively to function-related topics, but negatively to usage-related topics and stability topics. Through this, we were able to extract the key elements needed for asset management fintech companies.

빅데이터 텍스트 마이닝 분석을 활용한 아메카지 패션 트렌드 특징 고찰 (A Study on the Characteristics of Amekaji Fashion Trends Using Big Data Text Mining Analysis)

  • 김지형
    • 패션비즈니스
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    • 제26권3호
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    • pp.138-154
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    • 2022
  • The purpose of this study is to identify the characteristics of domestic American casual fashion trends using big data text mining analysis. 108,524 posts and 2,038,999 extracted keywords from Naver and Daum related to American casual fashion in the past 5 years were collected and refined by the Textom program, and frequency analysis, word cloud, N-gram, centrality analysis, and CONCOR analysis were performed. The frequency analysis, 'vintage', 'style', 'daily look', 'coordination', 'workwear', 'men's wear' appeared as the main keywords. The main nationality of the representative brands was Japanese, followed by American, Korean, and others. As a result of the CONCOR analysis, four clusters were derived: "general American casual trend", "vintage taste", "direct sales mania", and "American styling". This study results showed that Japanese American casual clothes are influenced by American casual clothes, and American casual fashion in Korea, which has been reinterpreted, is completed with various coordination and creative styles such as workwear, street, military, classic, etc., focusing on items and brands. Looks were worn and shared on social networks, and the existence of an active consumer group and market potential to obtain genuine products, ranging from second-hand transactions for limited edition vintages to individual transactions were also confirmed. The significance of this study is that it presented the characteristics of American casual fashion trends academically based on online text data that the public actually uses because it has been spread by the public.

텍스트마이닝을 활용한 온라인 판매 여성 청바지 상품명에 나타난 키워드의 정보 특성 분석 (A Study on Keyword Information Characteristics of Product Names for Online Sales of Women's Jeans Using Text Mining)

  • 강여선
    • 한국의류학회지
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    • 제47권1호
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    • pp.35-51
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    • 2023
  • This study used text mining to extract 2,842 keywords from 7,397 product names and organized them into categories in order to analyze the characteristics of keywords appearing in the product names of jeans after 2020. The item category included denim and Chungbaji [청바지], and Ilja [일자], while the silhouette category included wide and bootcut. In addition, high-waist and banding comprised the making sector, and the materials category consisted of napping, spandex, and soft blue. Denim surpassed the others in frequency, co-occurrence frequency, and centrality, and co-appeared with various other keywords. Also, the co-appearance of item and silhouette was prominent, and there were many keyword combinations that showed characteristics related to (a) high waist; (b) hemline detail; (c) rubber band; and (d) partial tearing. Furthermore, idiom expressions such as 'slim fit' and 'back tearing', which were not highlighted in the co-occurrence frequency, were additionally confirmed through correlation. Therefore, the product name analysis effectively identified the detailed characteristics of the silhouette and the making of jeans preferred by consumers.

Dynamic shear modulus and damping ratio of saturated soft clay under the seismic loading

  • Zhen-Dong Cui;Long-Ji Zhang;Zhi-Xiang Zhan
    • Geomechanics and Engineering
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    • 제32권4호
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    • pp.411-426
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    • 2023
  • Soft clay is widely distributed in the southeast coastal areas of China. Many large underground structures, such as subway stations and underground pipe corridors, are shallow buried in the soft clay foundation, so the dynamic characteristics of the soft clay must be considered to the seismic design of underground structures. In this paper, the dynamic characteristics of saturated soft clay in Shanghai under the bidirectional excitation for earthquake loading are studied by dynamic triaxial tests, comparing the backbone curve and hysteretic curve of the saturated soft clay under different confining pressures with those under different vibration frequencies. Considering the coupling effects of the confining pressure and the vibration frequency, a fitting model of the maximum dynamic shear modulus was proposed by the multiple linear regression method. The M-D model was used to fit the variations of the dynamic shear modulus ratio with the shear strain. Based on the Chen model and the Park model, the effects of the consolidation confining pressure and the vibration frequency on the damping ratio were studied. The results can provide a reference to the earthquake prevention and disaster reduction in soft clay area.

Structural configurations and dynamic performances of flexible riser with distributed buoyancy modules based on FEM simulations

  • Chen, Weimin;Guo, Shuangxi;Li, Yilun;Gai, Yuxin;Shen, Yijun
    • International Journal of Naval Architecture and Ocean Engineering
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    • 제13권1호
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    • pp.650-658
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    • 2021
  • Flexible risers are usually used as conveying systems to bring ocean resources from sea bed up to onshore. Under ocean environments, risers need to bear complex loads and it is crucial to comprehensively examine riser's configurations and to analyze structural dynamic performances under excitation of bottom vehicle motions, to guarantee structural safe operation and required service lives. In this study, considering a saddle-shaped riser, the influences of some important design parameters, including installation position of buoyancy modules, buoyancy ratio and motion of mining vehicle, on riser's configuration and response are carefully examined. Through our FEM simulations, the spatial distributions of structural tensions and curvatures along of riser length, under different configurations, are compared. Then, the impacts of mining vehicle motion on riser dynamic response are discussed, and structural tolerance performance is assessed. The results show that modules installation position and buoyancy ratio have significant impacts on riser configurations. And, an appropriate riser configuration is obtained through comprehensive analysis on the modules positions and buoyancy ratios. Under this proposed configuration, the structural tension and curvature could moderately change with buoyancy modules and bottom-end conditions, in other words, the proposed saddle-shaped riser has a good tolerance performance to various load excitations.

The Impact of Product Review Usefulness on the Digital Market Consumers Distribution

  • Seung-Yong LEE;Seung-wha (Andy) CHUNG;Sun-Ju PARK
    • 유통과학연구
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    • 제22권3호
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    • pp.113-124
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    • 2024
  • Purpose: This study is a quantitative study and analyzes the effect of evaluating the extreme and usefulness of product reviews on sales performance by using text mining techniques based on product review big data. We investigate whether the perceived helpfulness of product reviews serves as a mediating factor in the impact of product review extremity on sales performance. Research design, data and methodology: The analysis emphasizes customer interaction factors associated with both product review helpfulness and sales performance. Out of the 8.26 million Amazon product reviews in the book category collected by He & McAuley (2016), text mining using natural language processing methodology was performed on 300,000 product reviews, and the hypothesis was verified through hierarchical regression analysis. Results: The extremity of product reviews exhibited a negative impact on the evaluation of helpfulness. And the helpfulness played a mediating role between the extremity of product reviews and sales performance. Conclusion: Increased inclusion of extreme content in the product review's text correlates with a diminished evaluation of helpfulness. The evaluation of helpfulness exerts a negative mediating effect on sales performance. This study offers empirical insights for digital market distributors and sellers, contributing to the research field related to product reviews based on review ratings.