• International Journal of Costume and Fashion
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• v.11 no.1
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• pp.53-61
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• 2011

This study examines the prati fashion style. prati fashion refers to a practical fashion, the most sought-after trend and newest fashion concept. This trend emerged as a response to the trio of minimalism, the recent economic downturn and the modern life style, and has led to powerful fashion lines and items. Therefore, this study is to understand and analyze the prati fashion style, with its focus on the 2010 modern fashion collection that embodied functional, economic, and minimal styles. First, the functional style realized by new materials provides comfort and allows multi-style changes. Second, the minimal style adds detailed changes to minimal silhouettes. Finally the economic style means easy to wear and easy to match items at affordable prices. The analyses stated above found that the prati fashion brought about a new paradigm to society, and influenced social, cultural and economic aspects of our daily life. It also helped find solutions to economic problems of this era. Drawing global attention, the prati fashion has functional, design and economic values, and thereby influences the shift of market paradigm.

• Journal of the Korean Home Economics Association
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• v.40 no.8
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• pp.167-182
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• 2002

The purpose of this study is to observe the meaning of Minimalism and the characteristics in modem fashion design. The Minimalism appeared in 1960's has affect on fashion design which are simple miniskirt or Courrage look of those days. It leads a fashion system to the simple style goes with the life style of modem persons although the characteristics are somewhat different the styles in 1960's with those of 1990's. Minimal style is not just simple style but abbriviate expression constrained at the minimum. The styles appeared to be an undecorated simple line which are a sleeveless onepiece, a simple suit with no pocket and no collar and narrow shoulder. Colors are monochrome coordination and pursue a simplicity which is monotone variation. Patterns also appeared to be a geometric or abstract pattern for example check and stripe, which intend to minimum expression. Matirials are hightech glossy coating textures which have a futuristic image. In conclusion, the Minimalism in 1990's appeared to be a post-minimalism associated with postmodernism and a hightech-minimal under the technology development.

• Korean Institute of Interior Design Journal
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• v.13 no.4
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• pp.12-20
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• 2004

The purposes of this study were to identify styles of contemporary interior design, construct their images, and find out the relation of the identified styles to the structure images. Content analysis was used as the main method of this study, and the focus of the analysis was on a typological approach. Two hundred interior design photos were drawn from five different interior design magazines published in the past ten years, and ,they were analyzed by interior design professionals. Contemporary interior design was classified into ten styles: romantic, ethnic, classical, high tech, elegant, country, modern, minimal, natural, and causal. Given the ten styles, five images of interior design were identified - simple, comfortable, rustic, classical, and delightful. With regard to the relationships between 10 styles and 5 images of interior design, the this study found that the romantic style was related to the images of rustic and classical, the ethnic style to the images of comfortable, classical, and delightful, the classical style to the image of classical, the high tech style to the images of classical and rustic, the elegant style to the images of simple and classical, the country style to the images of comfortable and rustic, the modern style to the images of simple and delightful, the minimal style to the image of comfortable, the natural style to the images of comfortable and delightful, and the causal style to the images of comfortable and delightful.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.1
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• pp.46-54
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• 2004

In this paper, It is examined the patterns of fashion style in the history of subcultural clothing from 1930s to 1960s, focusing on the way each generation resisted the main stream through its styles. The subcultural styles examined and classified in this study are mainly British and American, with a few European and Western Indian styles included. This study understands subcultural style as a way of deviate or resistant expression within a society. The patterns of subcultural styles presented in this study are based on their form of resistance, and they are classified as follows: The pattern is revision, which tries to revise and change the given form by adding new elements. There are two kinds of revision, one is dressing up, which dresses for success, and the other is minimal dressing. Zoot, caribbean, western, teddy boy, rockabilly style are included here. As minimal dressing, there are hipster, beatnik, modernist, mod, rude boy style. In conclusion, it can be said that subcultural style puts the foremost importance on individual freedom. The new and significant development can be found in the fact that subcultural style emerges as a dominating force in our culture. This implies that the energy of a subculture is essential as a formative force of a fashion world.

• Journal of the Korean Society of Costume
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• v.29
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• pp.23-38
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• 1996

The purpose of this study was to analyze the characteristics of the Minimal Art represented in the second half 20th century fashion. All the mode of dress worn this century have developed from the stimulus of a chang-ing society fired by new discoveries and a zest for the new and different. It would appear that even more dramatic changes will soon occur in our clothing styles the effects of which will be farreaching. Many of today's styles intended to dress our psyche rather than our bodies and this if fully understood by the new designers whose influ-ence will become increasingly more potent as we approach the new century. The highly developed material civilization resulted in human alienations environmental distruption, l By this fact human being of the 20th century was to overcome social com-plexity. Accordingly their search for simplicity was interested in the 60's style. Especially the formativeness of the 60s style was repre-sented in the second half 20th century fashion. In this paper it was focused that how the characteristics of the Minimal Art was expressed in the second half 20th century fashion. minimalism was a quest for basic elements repesenting the fundamental esthetic values of art. without regard to issues of content. At its most extreme it reduced art not ot an eter-nal essence but to an arid simplicity. "Primary Structure" the most suitable name suggested for this type conveys its two salient characteristics : extreme simplicity of shapes and a kinship with architecture. minimalist works are charcterized by huge dimensions coldness and absolute aesthetic neutrality. minimalist artists ambition is to de-fine through the most rudimentary materials such as plywood galvanized iron aluminum plastic and wood a new order of the space. The environment is just as important as the object itself. Similary the use of new tough materials. such as vinyl metal and plastic at late half of the 20th century fashion related to the formativeness of the Minimal Art. And the style of 20th fashion was holded the internal meanings in common the formativeness of the Minimal Aet thorough the various texture pat-tern silhouette etc.uette etc.

• Korean Journal of Human Ecology
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• v.5 no.2
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• pp.75-91
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• 2002

The purpose of this research is to investigate and analysis the style of Audrey Hepburn(1929-1993), the most important style icon in the 1950s and '60s from the point of the style of dress in her films - Roman Holiday (1953), Sabrina (1954), Funny Face (1957) and Breakfast at Tiffany's (1966) and fashion activities, furthermore, to know the influence on the contemporary fashion. After 1960s, her style has been recreated by so many designers. In the 1980s, times influenced by post-modernism, there was also the effort to reconstruct the style in the 1950s again. At that time, some Hepburn styles-a reflective of the flamboyant and exaggerating trend in her ages-were appeared by a few designers in the 1980s. Over the 1990s' retro culture, there were a lot of efforts to reemerge the styles in the 1950 and '60s, they led to full-scale reconstruction of Hepburn style - a feeling of the elegance and intelligence harmonizing with the minimal and formal style. By the retro culture adding with the mainstream fashion trend of simpleness and comfort in the year 2000, Hepburn's casual style has been reconstructed to meet the modem need in the 21s1 century. Through these considerations, we could notice that Hepburn style has been recreating from various fashion fields harmonizing with the popular trend of the age.

• Journal of the Korean Society of Costume
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• v.24
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• pp.157-176
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• 1995

The purpose of this treatise is to study external form and internal meaning of minimal expression fashion which appeared as a major stream in modern fashion trends to understand one aspect of modernism in fashion and also to gain insight into internal value of human beings through fashion. The results can be summarized as follows : Firstly , minimalism is a trend in art attempting to seek essence of the object by presenting simple and disciplined expressions by minimal formative means and minimal production process. Secondly, minimal expression in fashion means seeking simplicity an dpurity by using minimum design elements and minimal productive process. Thirdly, external from of minimal expression fashion can be created through application of following minimal expression techniques. 1. Minimal expression techniques in terms of line mean smooth curve flowing along body contours, straight lines of diagonal lines into desciplined silhouette or rendering internal contour lines. 2. Minimum expression techniques in terms of forms mean forms of smooth curves flowing along boyd or forms with simple geometric forms from qualitative aspects, In terms of volume it means quest for essence of pure body itself by revealing body as it is by minimizing the size of dress or its area and herein is contained using simple geometric pattern or utilizing textiles without any patterns.3. Minimal expression techniques by colors mean simple colors such as primary colors, colors without clear distinctions or natural colors and in terms of quantity it means quest for one color within one item of dress or combination of each items when getting dressed. 4. Minimal expression techniques in terms of fabrics mean fabrics with simple surfaced. In terms of quantity it means quest for essence of tight fitting thin textiles to human body or using transparent materials to human body thus exposing body contours as it is. 5. Minimal expression techniques in terms of productive process mean minimizing process of tailoring , sewing or ornamenting and seeking for simplicity and purity. 6. Minimal expression techniques in terms of manufacturing process mean selection of technique conveying simple image with disciplined simple image. Fourthly, minimal expression fashion with external expression as mentioned in the above lay body-priority style and its internal meaning can be asummed as quest for essence and purity of human body.

• Journal of the Korean Society of Costume
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• v.58 no.3
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• pp.63-78
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• 2008

Since 1960, minimalism has been one of the fashion phenomenon and turned out in many different ways. After postmodernism which contains negotiation and pluralism, appeared in 1980, there was a new wave of post minimalism that inherited 1960's minimalism. Minimal style which come out of 60's fashion, is marked by simplicity, minimal expression, and monochrome color, and it shows up simple style with no decoration. It opened up a young fashion period, and we saw minimal style in sports wear which utilized simplicity and function with spread of sports in the 70's. And also since 1980, Post-Modern widely influenced the idea about modern culture as well as complicated clothes getting rid of fixed concept, seeking to break the boundary between culture and life which were seek in fashion and personality as well as various characteristic, Accordingly in different ages, The style and image were borrowed from different culture and natural environment mixing the image, cultural phenomena like these appearing in complexity and expression, variety and possibility of new vision was expanded. Since 1980, Fashion has become more gradually diversity, high classed, required of each individuality. The phenomenon of fashion reappearance which was influenced by minimalism is continued to 2000. The Oriental style fashion is still attracted, so The new term "Ethic Minimalism" has appeared along with the trends which is put together. Therefore the purpose of this study is to search the concept and the characteristics of ethnic minimalism, to consider the relationship between minimalism and ethnic minimalism, and reveal the characteristic of ethnic minimalism happened to modern fashion. The study method went through literature research and practice research. The range of this study is oriental fashion spanning of from 1960 to current day. Photo records from this period show well the spirit of the oriental and the personality of minimalism. The oriental representative designer and western representative designer are centered Consequently, The formative characteristics of ethnic minimalism are simple, pure, unbalanced free style and representing the phenomena of compromise, blending oriental and western fashion. Structually, Elements of space and plane are emphasized, colors are restricted, and materials are composed mainly of natural fiber. So, minimalism based on simplicity combined with a structure of oriental spiritual depth and space, It could be called ethnic minimalism as a rational fashion.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.859-870
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• 2008

The purpose of this study is to investigate the fashion reflecting the aesthetic consciousness of a generation and age spirit and to study Mods-Look aesthetically by analyzing how Mods-Look expressed on the fashion magazines(Collezioni Donna) from 2001 to 2006 developed into a new form. 1960's Mods-Look appeared in the well known collections such as New York, Paris, Milan in the form of crossover or with a changed style. Especially after 2000's, in addition to the British fashion, even a new word Mods Story was created to prominently express the free style of the Mods spirit. The expressive characteristics represent 1) minimal style, 2) sports casual style, 3) vintage style, 4) dandy & androgynous style. In conclusion, Mods-Look in 21st fashion used to be street fashion started from minority subculture after world war II, but now suit of that time, geometrical pattern and sensibility are becoming design sources for the various fashion market from high fashion to sports look. Therefore, as young people are becoming the center of society in new millenium, sensibility of that time will be reinterpreted to design and Mods-Look will not be limited to subculture but reflected in design development fulfilling people's taste and new future fashion sense by compromising the past and new trend.

• Journal of Fashion Business
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• v.17 no.6
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• pp.158-175
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• 2013

The purpose of this study is to provide basic information to Korean fashion designers who wish to advance to the overseas collection. This is done through analyzing the design characteristics of Japanese young fashion designers, Tsumori Chisato, Commuun, and Limi Feu, who have successfully launched their designs into the Paris collection and became global fashion brands. Collections of each brand were analyzed by the overall fashion style and design elements. For the overall fashion style, Tsumori Chisato used a romantic style using details with various ornaments, whereas Commuun shows minimal style with a simple silhouette. Limi Feu expressed avant-garde style with experimental patterns. Moreover, these brands expressed different style to other brands by applying Japanese traditional clothes, patterns, and Japanese techniques in modern view point. In terms of design elements, these three brands used the H-line silhouette. Tsumori Chisato used loose fit; Commuun, slim line; and Limi Feu, boxy silhouette. In the case of colors, materials, patterns and details, Tsumori Chisato showed mix & match with various colors, materials, patterns and details. Commuun used mono tone with black & white using only one or two materials. Limi Feu usually used the color black with cotton. According to the style of the brand and region of the collection, the main characteristics of the design and the application of Japanese traditional elements can be different.