• 복식
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• 제54권3호
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• pp.13-25
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• 2004

The purpose of this study was to show the analysis system and the expression which is applied to fashion illustration by three major components in visual sign, metaphor and metonymy. The results of this study were as follows : Firstly, metaphor in qualisign of syntactics was revealed as a color such as realistic description, a pattern such as clothing of figure. etc. Metonymy was revealed as a social and cultural background color, a concept pattern. etc. In sinsign of syntactics. metaphor was revealed as a human body, non-human body and metamorphosis human body and metonymy as a human body and non-human body. In legisign of syntactics, the metaphor by perspective was used for a fantasy of space. and the metonymy was revealed as a color perspective representation, etc. The degree of change of texture was revealed as a metaphor and metonymy of gradation. And conventional custom sign was almost revealed in metaphor. Secondly, semantics showed about fashion image as juxtaposition of two similar objects in metaphor and as real description and simplification in metonymy Alternative fashion image in semantics was presented as a object related to fashion image. Conventional symbolic sign was presented as a role to clarify a fashion message in metaphor. Thirdly, the metaphorical and metonymical expression in pragmatics were usually presented as drawing and painting.

• 스마트미디어저널
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• 제10권4호
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• pp.91-101
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• 2021

소셜미디어상의 이모티콘처럼 사회·문화적 맥락에 기초한 시각적 커뮤니케이션이 점점 증가하고 있다. 따라서 시각문화 시대의 커뮤니케이션 방식을 올바르게 이해하기 위한 수단으로서 환유의 시각적 표현에 관한 연구가 필요하다. 본 연구의 목적은 문화 맥락 안에서 환유가 어떤 방식으로 시각화되는지를 탐색하는 것이다. 구체적으로는 환유 발현의 대표적인 기저 현상인 <현저성(Salience)>과 이를 통해 재현되는 다양한 <이모티콘>의 표현 원리를 문화 맥락과 짝지어 규명하는 것이다. 사회과학 분야의 대표 담론인 맥락이론을 기반으로 고 맥락의 <아프리카TV> 이모티콘과 저 맥락의 <트위치> 이모티콘을 사례연구 대상으로 선정하여 비교하였다. 주요 발견점은 다음과 같다. 첫째, 환유가 어떤 과정을 거쳐 시각적 결과물로 재현되는지에 관한 환유의 시각적 적용 모형을 제안하였다. 둘째, 이모티콘 표현방식에 적용된 환유 유형과 현저성 속성을 세부적으로 파악하였다. 셋째, 맥락이론에 기초하여 고 맥락의 시각적 환유와 저 맥락의 시각적 환유의 특성이 어떻게 상이한지를 제시하였다. 향후, 현지화 전략 구사가 필요한 디자인 개발과정에서 디자인 결과물의 현지 수용성, 현지 적합도 등을 판단하는 기준으로서 본 연구 결과를 활용할 수 있을 것이다.

• 비교문화연구
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• 제31권
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• pp.241-262
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• 2013

In this study, we select and analyze the slang that is represented in Elistratov's "Dictionary of Russian slang". Through the above analysis, some conclusions were drawn as follows: First, as a social and psychological phenomenon appears universal in all languages, the study of slang generates strict criteria for the analysis. Unlike literary language, listed in the dictionary slang expressions can become obsolete for their short period of usage by native speakers. Therefore, in the following research of the actual data, we have to validate words targeted for analysis. Second, as the result of the analysis it is metaphor for the most part studied rather than metonymy. The semantic derivations as a result of metonymy are used very frequently in real life. But in this study we mainly analyze words, therefore the number of words was less in metonymy than was expected. Third, the basic types of metaphor are appeared as similarity by form, function, and location, and there are varieties of intervening of subjectivity in similarity of emotional impression. Fourth, the metonymy is divided into three cases: the part meaning the whole, the whole meaning the part, and some thing meaning the reality of where it exists. Fifth, not only literary language, but also slang as the 'transitional process' is the most active way of development of new meanings, and there are two methods to transfer main meaning to second meaning.

• 한국의류학회지
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• 제28권11호
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• pp.1415-1425
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• 2004

The purpose of this study was to analyze a theoretical frame of expressional area, the characteristics and the effects which is applied to fashion illustration by metonymic theory. The theoretical frame of expressional area was analyzed by category analysis and 150 fashion illustrations from 1900 to 1999 were analyzed by contents analysis. The results of this study were as follows: The expressions of metonymy were categorized by close-up, realistic expression, omission, borrowing of past style, simplification and deconstruction. First, close-up was presented as emphasis of small part of fashion by cutting the scenes, snapshot, emphasis, etc. Second, realistic expression was presented as description of related circumstance with fashion message through perspective and realistic description of circumstance related to figures. Third, omission was presented as seeking of essential core by removing color, pattern, texture or by omitting body and as emphasis of communication about dominant fashion message. Fourth, borrowing of past style was presented as reminding us of background of the past. Fifth, simplification was presented as using of form or color to alleviate tension of object and to restore the essential reality. Sixth, deconstruction was presented as fragmenting of image, flattening of body and clothing, weakness of form, and strength of color. In conclusion, metonymy made by experience system of thinking based on the reality, have extended expressional territory in pre-existing fashion illustration. And these ways not only will provide fashion image as illustrator's subjective intention and theoretical system of expression of message, but also will be useful way to strengthen communication for easier interpretation of fashion illustration.

• 인문언어
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• 제5권
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• pp.265-289
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• 2003

This paper deals with the polysemous phenomenon of perception verbs in terms of metaphor and metonymy and suggest a model of cognitive semantic structure for them. English perception verbs are often used for representing a mental, cognitive activity as well as representing a physical, perceptive activity. This paper looks for a basis for the polysemous use in the creative system of metaphor and metonymy, especially in the meaning extension function of mind-as-body metaphor. English perception verbs show a good example of a metaphor of domain transfer from physical domain to mental or cognitive domain. This paper suggests the conceptual chain and the semantic structure for the perception verb to show the possibility of polysemy and contextual modulation.

• 중국학논총
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• 제69호
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• pp.121-143
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• 2021

'老' refers to the old man with the characteristics of being aged in the original meaning 'to be aged' (adjective), which is a metonymy of 'substituting the whole with a part'. In combination with nouns, '老' uses a lot of metaphorical expressions that are understood through animals closest to the attributes of people with aged characteristics, plants and objects. '老' can be extended to the meaning of 'the survival time, duration, recognition time, and existence time of a person, animal, plant, or object are long', or 'the survival time is over', which can be said to be a metonymy of 'substituting cause with result'. An experienced target respected by people on a positive level and a target with banal thoughts, habits, nature, and personality on the negative level can also be conceptualized and expressed as '老'.

• 건축사
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• 통권614호
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• pp.122-124
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• 2020

• 디자인학연구
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• 제14권
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• pp.283-294
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• 1996

본 연구는 디자인 제작 및 평가과정에 언어(기호체계)적인 접근이 요청됨을 증명하고자 하는 여러 노력중의 하나로서, 특히 ‘환유’개념을 디자인에 도입할 것에 대한 제안이라 할 수 있다. 이를 위해 본 연구는 먼저 1)디자인에 있어 시각언어라는 용어설정이 가지는 의의를 밝힌다. 다음으로 2)후기구조주의 사유방식 안에서 새롭게 거론되는 ‘환유’개념의 존재방식 및 탈 근대주의라는 시대적 요청에 부응하는 본 개념의 긍정적 의미를 설명한다. 이는 ‘환유’라는 개념이 탈 근대주의 시대의 문화사적 특성을 충실하게 구현하는 것으로서, 한마디로 ‘환유’를 통해서 모더니즘시대가 신봉했던 보편성 지향주의가 스쳐지나갔던 특수성, 개별성에 대한 관심이 표현될 수 있기 때문이다. 마지막으로 이러한 이론적 고찰을 토대로 3)‘환유’개념이 탈 근대주의 디자인에 도입되었을 때의 의의를 사례분석을 통해 드러내고자 하였다.

• 한국엔터테인먼트산업학회논문지
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• 제14권4호
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• pp.67-75
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• 2020

환유는 투명한 인지효과를 얻기 위해 인간의 단일한 사상의 영역에서 존재하는 유일한 언어의 의미 전환 기법이라 할 수 있다. 이 연구는 인지 원리에 의해 구성된 광고콘텐츠 속 언어표현의 '서술적 환유'를 분석하여 대학생의 사회문화적 관심과 성찰을 위해 매체언어교육에 활용하는 방안을 모색하는데 목적을 두었다. 광고미디어에 쓰이는 환유는 은유의 '불투명하고 거리가 먼' 추론적 해석의 어려움과는 대조된다. 대부분 인간의 감성과 행동에 초점을 둔 스토리보드는 환유의 '투명하고 쉬운 의미 전환 기법'을 활용하고 있었다. 충분히 대학생 필자의 흥미성과 사회문화적 관심, 자아성찰, 미래 상상이 담긴 매체언어 교육의 효율성을 기대할 수 있음을 발견하였다. 이젠 모호한 은유적 기법이 적용된 광고에 대하여 인지적 추론을 행할 필요가 적다. 마지막으로 성공적인 광고콘텐츠 제작을 위해 인간의 따스한 감정이 담긴 '서술적 환유'의 언어기법이 활용되길 기대하며 양적연구의 부족함을 인정하고 다음 연구의 과제로 남기고자 한다. 본 논문의 완성도를 위해 세밀하게 지적해 주신 심사위원님께 깊은 감사를 드린다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1995년도 디자인 학 연구 1995년 추계 학술연구 발표 대회 개요 집
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• pp.14-15
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• 1995