• Title/Summary/Keyword: Method of Information System

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A Study of Information Systems Development for Marketing Strategy (효율적(效率的)인 마아케팅 정보(情報) 시스템 구축(構築) 방안(方案)에 관한 연구(硏究))

  • Won, Doo-Hi
    • Korean Business Review
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    • v.4
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    • pp.355-383
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    • 1991
  • 1. The Purpose of This study research: The focus of marketing until recently has simply been on sales which means the transfer of goods from the producer to the consumer and on profits therefrom. However, the excess supply of goods due to the expansion of the economy and the resulting fierce competition between companies have changed the nature of marketing. Maximizing consumers' satisfaction and establishing marketing mix strategies for market subdivision and penetration into the target market are now significant roles of the marketing manager. In addition, with regard to company management, information within the company which had been collected, managed and processed sporadically indegrated manner. The purpose of this research on marketing information systems in connection with the above will be to seek ways enabling us to create an efficient and integrated information system for an entire company. 2. The Method and Scop of This Stdudy: Marketing information systems, as a part of management information systems, shall be examined based on relevant theoretical literature. The research process shall be generally developed as follows: 1) The basic structure of the marketing information systems, including its fundamental purpose and necessity, shall be examined. 2) The method for a specific plan shall be presented through fundamental marketing strategy concepts and marketing decision-making. 3) A general model shall be presented based on examinations of various mod els used for marketing information systems and on research of the models' relationship with management information systems. 4) The direction of development shall be presented as the basis for gradual development following examination of the scope, pertinent issues, and means of improvement of the marketing information systems. 3. Summary and Conclusion: As the competition among the enterprises has become keen and thus the management of the contemporary enterprises shows the tendencies of uncertainty as well as complexity, all the managers must make the correct and prompt decision of their mind. Otherwise, the danger which will lead to and failure in the failure in the business may befall to the enterprise. Though computer system and information related techniques have the endless potentiality for the improvement of the enterprise, those are granted only to the enterprise which will be able to manage the computer system and information related techniques. In the contemporary industrial society, the need to a managerial information system has been increasing because all the complicated information can be stored, disposed and managed by the efficient method. And the marketing information system is also the integrated system which has been formed and developed through the efficient mixture of all the constituent elements including the definition of marketing research as the definition of the information system has been enlarged due to the reason shown above. The common point of the two systems is the man machine system functioning to help the efficient decision of the mind by introducing the computer system on the basis of user manager centered thought in order to provide informations to be useful in operation and management of the organization and the function of the mind decision. The purpose for the marketing information system lies in making the utmost use of marketing information available in the course of the mind decision. The reason why the contemporary enterprises necessitate the marketing information system are as follows: 1) The stages of the business operation are expanded wide to the world. 2) As the living standards of the consumers have been on the rise, the enter prise has to satisfy the consumer's "wants" than simple "needs".

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A Study on Simulation Method for Progress Management in Railway Structures (철도 시설물의 진도관리를 위한 시뮬레이션 기법 연구)

  • Kim, Hyeon-Seung;Park, Nam-Jin;Seo, Hwa-Jin;Kim, Chang-Hak;Shin, Min-Ho;Kang, Leen-Seok
    • Proceedings of the KSR Conference
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    • 2010.06a
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    • pp.1513-1517
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    • 2010
  • Recently, the important of Progress Management is being emphasized because construction have become more complex and increasingly specialized. The existing progress control method needs to be changed because only numerical information is being provided and is very difficult to understand all poor progress. To resolve these problem, this study suggests a simulation method for progress management by using 4D CAD System because 4D CAD system has effective functions to convert numerical information to visualized information. The suggested simulation method not only are reviewed an application of railway construction but enables managers to understand problems in managing this system for verifying the suggested simulation method.

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XMPP/SIP Presence Service System using Efficient Message Control Method (효율적 메시지 제어방식을 사용한 XMPP/SIP 프레즌스 서비스 시스템)

  • Jang, Choonseo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.11
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    • pp.2678-2684
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    • 2014
  • In this paper a new message control method that can reduce server load and network traffic in XMPP/SIP presence service system has been proposed. This presence service system can process both XMPP(Extensible Massaging and Presence Protocol) based presence information and SIP(Session Initiation Protocol) based presence information. A new XMPP stanza architecture with added elements for presence stanza and IQ stanza has been designed, and a new presence information data processing method which can reduce size of SIP notification message and SIP PUBLISH message has been suggested. Furthermore a messages exchanging procedure that can transfer presence information between XMPP domain and SIP domain has been also suggested. The performance of the proposed system has been analysed by simulation.

Developments of Parking Control System Using Color Information and Fuzzy C-menas Algorithm (컬러 정보와 퍼지 C-means 알고리즘을 이용한 주차관리시스템 개발)

  • 김광백;윤홍원;노영욱
    • Journal of Intelligence and Information Systems
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    • v.8 no.1
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    • pp.87-101
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    • 2002
  • In this paper, we proposes the car plate recognition and describe the parking control system using the proposed car plate recognition algorithm. The car plate recognition system using color information and fuzzy c-means algorithm consists of the extraction part of a car plate from a car image and the recognition part of characters in the extracted car plate. This paper eliminates green noise from car image using the mode smoothing and extract plate region using green and white information of RGB color. The codes of extracted plate region is extracted by histogram based approach method and is recognized by fuzzy c-means algorithm. For experimental, we tested 80 car images. We shows that the proposed extraction method is better than that from the color information of RGB and HSI, respectively. So, we can know that the proposed car plate recognition method using fuzzy c-means algorithm was very efficient. We develop the parking control system using the proposed car plate recognition method, which showed performance improvement by the experimental results.

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3D Augmented Reality Streaming System Based on a Lamina Display

  • Baek, Hogil;Park, Jinwoo;Kim, Youngrok;Park, Sungwoong;Choi, Hee-Jin;Min, Sung-Wook
    • Current Optics and Photonics
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    • v.5 no.1
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    • pp.32-39
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    • 2021
  • We propose a three-dimensional (3D) streaming system based on a lamina display that can convey field information in real-time by creating floating 3D images that can satisfy the accommodation cue. The proposed system is mainly composed of three parts, namely: a 3D vision camera unit to obtain and provide RGB and depth data in real-time, a 3D image engine unit to realize the 3D volume with a fast response time by using the RGB and depth data, and an optical floating unit to bring the implemented 3D image out of the system and consequently increase the sense of presence. Furthermore, we devise the streaming method required for implementing augmented reality (AR) images by using a multilayered image, and the proposed method for implementing AR 3D video in real-time non-face-to-face communication has been experimentally verified.

Design for System Development Mothed with Extended user Participation (사용자의 참여를 확장한 시스템 개발 방법의 설계)

  • Lee, Seo-Jeong;Park, Jae-Nyeon
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.5
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    • pp.1272-1279
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    • 1999
  • This paper suggests system development method with extended user participation. Context diagram, event diagram, information diagram, management diagram and interface STD are staple products. This method introduces interface STD, management diagram and context diagram with administrator as relator. We adapted to research business of professor and ATM(Automatic Teller machine), when it can be adaptable to business-oriented system.

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Development of Tracking and Batch Payment Processing System for Parcel Delivery Based on RFID and GIS Technology (RFID와 GIS기술을 활용한 개별화물 배송추적 및 일괄정산 시스템 개발에 관한 연구)

  • Shim, Jin-Bum;Han, Young-Geun
    • Journal of the Korea Safety Management & Science
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    • v.12 no.2
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    • pp.107-112
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    • 2010
  • Door to door service is a typical method for individual parcel deliveries. In the current delivery information system, a delivery person manually inputs the information of many delivery results, which causes inefficiency and difficulties of tracking deliveries. This study suggests an enhanced delivery information system which has the following two characteristics. Firstly, a tagged RFID(Radio Frequency Identification) transmits the delivery result information to the main server by just collecting RFID at a place of destination. Secondly, with the characteristics of rewritable method, the collected RFID is to be input new information and tagged to other parcels.

Named Entity Boundary Recognition Using Hidden Markov Model and Hierarchical Information (은닉 마르코프 모델과 계층 정보를 이용한 개체명 경계 인식)

  • Lim, Heui-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.2
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    • pp.182-187
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    • 2006
  • This paper proposes a method for boundary recognition of named entity using hidden markov model and ontology information of biological named entity. We uses smoothing method using 31 feature information of word and hierarchical information to alleviate sparse data problem in HMM. The GENIA corpus version 2.1 was used to train and to experiment the proposed boundary recognition system. The experimental results show that the proposed system outperform the previous system which did not use ontology information of hierarchical information and smoothing technique. Also the system shows improvement of execution time of boundary recognition.

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복잡계 비밀 통신

  • Bae, Young-Chul;Kim, Chun-Suk;Kim, Ju-Wan;Koo, Young-Duk
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • v.9 no.2
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    • pp.289-293
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    • 2005
  • this paper, we introduce a secure communication method using complex system. We make a complex system with the n-double scroll or Chua's oscillator. The Complex system is created by applying identical n0double scroll or non-identical n-double scroll and Chua's oscillator with weak soupled method to each cell. In order to secure communication, we have synthesizing the desired information with a complex system circuit by adding the information signal to the hyper-chaos signal. And then, transmitting the synthesized signal to the ideal channel, we confirm secure communication by separating the information signal and the complex system signal in the receiver.

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A Study on Hybrid Recommendation System Based on Usage frequency for Multimedia Contents (멀티미디어 콘텐츠를 위한 이용빈도 기반 하이브리드 추천시스템에 관한 연구)

  • Kim, Yong;Moon, Sung-Been
    • Journal of the Korean Society for information Management
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    • v.23 no.3 s.61
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    • pp.91-125
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    • 2006
  • Recent advancements in information technology and the Internet have caused an explosive increase in the information available and the means to distribute it. However, such information overflow has made the efficient and accurate search of information a difficulty for most users. To solve this problem, an information retrieval and filtering system was developed as an important tool for users. Libraries and information centers have been in the forefront to provide customized services to satisfy the user's information needs under the changing information environment of today. The aim of this study is to propose an efficient information service for libraries and information centers to provide a personalized recommendation system to the user. The proposed method overcomes the weaknesses of existing systems, by providing a personalized hybrid recommendation method for multimedia contents that works in a large-scaled data and user environment. The system based on the proposed hybrid method uses an effective framework to combine Association Rule with Collaborative Filtering Method.